LISTING GUIDE

JOHAN BESTER

LISTING
GUIDE

Johan Bester
Realtor
Cell // +1 (360) 710-1890 | Office // 360 874-0500
johanbester.paramount.team
www.jamesbergstrom.com

Mission & Vision My Core Values

My philosophy is simple; clients come first. • Commitment to excellence
I pledge to be in constant communication
with my clients, keeping them fully informed • Cutting edge technology / think outside of
throughout the entire buying or selling process. the box
If you’re not left with an amazing experience,
I haven’t done my job. I don’t measure success • Client-Centric / People over profit
through achievements or awards, but through
the satisfaction of my clients. • Care - (be passionate, empathetic, listen, and
love your people)
I will put a specialized effective plan in place,
just for YOU. After all, each client is as unique • Consistent communication and follow
as the home they are buying or selling. My through
success in real estate has been based almost
exclusively on positive referrals and I am
focused on continuing to be a valuable resource
for you, long after the transaction is over.

Meet Johan Bester

As anyone who knows me will tell you, music was my first true passion in life. I was raised in the suburbs of Seattle, and
I pursued a career in music wholeheartedly. Ultimately, I did secure a deal through a major record label, and launched a
national tour. After I finished touring, I settled down here in Kitsap County and started a family of my own.

From there, it wasn’t long before real estate became my new passion. It’s true what they say about doing a job you
love — if you choose a job you love, you’ll never work a day in your life. Being passionate about what we do has helped
not only me, but our entire team, become one of the area’s most prominent real estate teams.
Our versatile knowledge and unparalleled experience allows us to represent a wide variety of
clientele, while managing projects of all shapes and sizes.

As a Real Estate Broker since 2001 , James started his career with Windermere Real Estate
and has closed over 1000 transactions. Now as Owner and Broker of the Paramount Real
Estate Group, Paramount Property Management Group, and Paramount Construction
and Design, my unique background and experience allows me to represent a wide range of
clients.. Whether they be first time home buyers on a limited budget, to those buyers more
interested in searching the exclusive luxury home market, I will provide you with
what you need.

Johan Bester
Realtor
Cell // +1 (360) 710-1890 | Office // 360 874-0500
johanbester.paramount.team
www.jamesbergstrom.com

8 Step Selling Process

08 01

Closing Day - Move, Review market data
Clean, and prepare and recent sales to
for transfer of determine pricing
possession strategy.

07 02

Appraise and/or Sign listing agreement
inspect if needed. and review marketing
plan with agent.

Review, negotiate, and Pre-listing room by room
accept o ers. review/staging meeting

06 03

List it and generate and Schedule photography
receive o ers and Media Team

05 04

The 4 Most Important Keys You Have to
Unlock Your Sale

Price Shows Well

Price overcomes all objections. The more clean, presentable,
Price is the #1 tool to get buyers to & tidy your home is, the more
view your home interest you will get and money in
your pocket
Commission
Easy To Show
6% total »
3% Listing Brokerage » Restrictions on showing times
3% Selling Brokerage could result in missing the right
buyer!

YOUR SALE

Market Value Is As a Seller, You Control:
Determined In Several
Ways • The price you ask
• The condition of the property
The Market Value of Your • Access to the property
Home IS NOT:
As a Seller, You DO NOT
• What you have in it Control:
• What you need out of it
• What it is appraised for • Market conditions
• What you heard your neighbor’s house sold for • The motivation of your competition
• What the tax office says it’s worth • Value
• What it is insured for
• Based on memories or treasures Warning Signs:
• Based on prices of homes when you are moving
BUYER Elimination: If your home is being shown with no results,
The True Market Value of buyers are finding better properties in your price range. This is an
Your Home IS: indication that your home is not priced at current market value

• What a buyer is willing to pay for the property today
• Based on today’s market
• Based on today’s competition
• Based on today’s financing
• Based on today’s economic conditions
• Based on the buyer’s perception of property condition
• Based on location
• Based on normal marketing time

The Selling Process

Effect of Price & Sales time

Price Price

Activity Market Value
Price

12 3 4 56 78
Weeks

Calculate Your Bottom Line

If your price too high at first, you will lose potential buyers who might have bought the home at or above the price you eventually settle on. You
need to establish the market value of your home and realize that interest will largely depend on the asking price. And as interest declines, so
does the price.

We don’t get a second chance to
make a good first impression. Most
buyers look for homes that are well-

cared for and bright. In general,
clean & spiffy!

Checklist for FASTER Sales These items are SUPER
Critical
Lawns and yard -remove clutter, cut grass, edge
walks, trim hedges, weed gardens. Kitchen - stove, refrigerator, sink should be
Front of house - paint, fix or wash railings, steps, spotless, all work space clear.
storms, screens and/or front door. Bathrooms - neat, spotless and fresh. Repair
Snow removal - walks, driveway and porches. broken putty around tub.
Other exterior - side or back door, gutters, wash Closets - untidy or overcrowded closets suggest
windows. inadequate storage space.
Garage -- straighten up, paint, fix or wash doors
and windows. How to HELP Our sales
Plumbing - repair dripping faucets, leaky toilets. agents
Heating/Cooling - clean exterior of unit.
Lights - replace all burned out bulbs. Children, pets and adults can keep buyers from
Hall and stairs - remove any clutter to give wide feeling at ease while they look through a home.
appearance. For showings, please be out of the house if
Hardware - oil hinges, tighten door knobs, possible.
faucets. Tell us which rooms benefit from sunshine or
General condition - dust, wash, paint, fix defects cooling breezes.
as required. Tell us what you like about the house, the yard
Consider feeling of spaciousness - store and the location.
unneeded items to “enlarge” room size. Turn on all lights, or let us turn them on for the
entire showing.
Open drapes in the daytime, close them at night.
Strong cooking or smoking odours can ruin a
sale. Make sure your home is fresh for showings.

Maximum Exposure

Listing syndication does is why James Bergstrom-
more than just draw eyes which is why James
to your listings. It provides Bergstrom has spent years
you with more exposure, creating one of the most
more leads and ultimately secure listing syndication
more sales. Giving your networks in the real estate
listings ultimate exposure i n du s t r y.
just makes sense, which

PRE-LISTING

• Price point Analysis & CMA • Photograph the homes interior and exterior
hotspots
• Pre-Listing meeting to stage & discuss marketing
strategies • Walkthrough movie, 360, or Matterport

• Prepare home for photography • “Just Listed” Hype Video for Social Media

• Pro- photography High definition HDR • Home book
Photography & Drone Photography

• Light Painting & Design Photography for Luxury
Homes

LISTING INPUT • Property Boost through Core Marketing
• Landing Page, Squeeze Page, and Property
• Input on NWMLS
website
• www.james.paramountre.team & www. • Print Advertising
jamesbergstrom.com • Open Houses
• Agent online Feedback through Showing Time
• Real Estate signage • Network & Follow up with showing Brokers
• Marketing Review Meeting
• Activate, input, and syndicate Web Marketing
Campaign

• Trulia, Craigslist, Realtor.com, Redfin, and all
IDX Feeds and more

• Zillow Featured Listing

• Zillow custom video

• Facebook AI Targeting and Retargeting with
Smart CRM

• Instagram Page Post or Reel

Social Media

Social media is all the buzz in real estate
marketing. I effectively use multiple social
media platforms including Facebook,
YouTube, and Instagram. I ask that you get
involved by sharing my posts with your
circle as well! The wider the spread, the
better.

In Home Marketing

Together we will create a booklet and post card
with additional information for potential buyers
to stay in your home for showings. By providing
answers to questions before they are asked, we
will capture their attention and have a leg up on
the competition.

Communication

The number one complaint I hear regarding listing agents is lack of
communication. Together we will make a communication plan which
may look something like this:

Ongoing > Feedback
collected 24-48 hours after

each showing

21-30 Days 7-10 Days on Market >
on Market > CMA Online viewing summary
evaluation, Discuss
feedback, Market Update,
Make changes if

needed

15 Days on Market
> Showings summarized,
Comparable homes listed &

sold

Concierge Services

I have in-house contractors, vendors, and services as well as outside.

Cleaning Drone Services

Painters Staging Lawyers

Mortgage Contractors
Brokers

Ready, Set….

01. GO!

02. 48 Hours

03. Photography

04. Listing Paperwork

04. E-Mail Agents
06. 05. Your HomeworkUpgrades/Renos, House Features, Why you love: Area &

House, Utility Amounts

Create Booklet

Client Testimonials

When I decided to start looking for my dream home in the James Bergstrom helped us buy the house of our dreams. We
Puget Sound area, I had no idea where to begin. Although saw the house online, contacted James and he immediately
I was reluctant I clicked on the 5 stars rated realtor that secured a viewing for us. (With COVID restrictions, viewings
popped up on the Zillow listing. All that I can say is that I are more complicated!) He then explained the house
couldn’t have asked for a better realtor. James is friendly, inspection report, researched what other bids were being
knowledgable, and willing to go the extra mile and is a true offered and suggested our options to be the top bidder.
professional. My inexperience with this very diverse and large Throughout the process, we didn’t feel any pressure from
region, combined with being based three hours away didn’t James to make an unwise decision. He just offered advice.
deter him from partnering with me and showing considerable And, with his help, we got the house over 5 other bids.
patience and enthusiasm. James got to know what I was Because he lives in the same area where our new house is
looking for, what area would be the best fit for my needs, and located, he has continued to provide “local knowledge” about
how to navigate the process all with his calm and trustworthy living in a new county. James made the entire house buying
attitude. He didn’t stop at being a great realtor, he also knows process very easy!
a great deal about the nuances of specific counties and has a
great understanding of construction, and other attributes of – jgriml206
homes that are very specific to the region (like well and drain
field). His broad knowledge was a lifesaver during the closing
process and beyond. James is a five-star agent.

– jgriml206

The Bottom Line

REAL ESTATE IS COMPLICATED

That’s where I come in. At the closing table, my goal is for you to feel that the experience of selling your
home exceeded all your expectations, so throughout all of our interactions – from listing to closing - I
will work hard to achieve that goal.
When you choose me as your partner, you are not just getting a trusted, respected agent – you are getting
a local expert who is passionate about serving the community and those who call it home.

Let’s get started!

Thank you for taking the time to review my Pre-Listing Guide. We appreciate your time and
effort. At the end of the day, good advice doesn’t cost you, it pays you! We look forward to being

your trusted advisor.

Johan Bester

Realtor

Contact

Johan

Johan Bester Cell // +1 (360) 710-1890
Realtor Office // 360 874-0500
johanbester.paramount.team
www.jamesbergstrom.com

JOHAN BESTER