Listing and Selling your Home

L I S T I N G &LISTING & SELLING YOUR HOME S E L L I N G YO U R H O M E1

MY MISSION C O R E VA L U E S
& VISION
• Commitment to excellence
Our philosophy is simple; clients come • Cutting edge technology / think outside of the box
first. We pledge to be in constant • Client-Centric / People over profit
communication with our clients, keeping • Care - (be passionate, empathetic, listen, and love
them fully informed throughout the entire
buying or selling process. If you’re not left your people)
with an amazing experience, We haven’t • Consistent communLicIaSTtiIoNnGa&ndSEfoLlLloINwGthYrOoUugRhHOME
done our job. We don’t measure success
through achievements or awards, but
through the satisfaction of our clients.
We will put a specialized effective plan in
place, just for YOU. After all, each client
is as unique as the home they are buying
or selling. Our success in real estate has
been based almost exclusively on positive
referrals and We are focused on continuing
to be a valuable resource for you, long
after the transaction is over.

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Basil Sullivan MEET

Broker/Team Lead B AS I L S U L L I VA N

Cell: 404.395.6268 Basil Sullivan is a licensed Real Estate Broker
Office: 470-455-9103 in the States of Georgia and Mississippi. I
Email: [email protected] have been licensed since 2009 but have
Web: www.blackhawkrealtygroup.com been in real estate as young as 13 years old.
I have a vast knowledge in real estate that
ranges from Residential Investments, Property
Management, Development and Brokerage.
I have two Bachelor Degrees from Jackson
State University and University of Mississippi.
I have been a top producing agent in the
Atlanta Metro area for 3 straight years and
have sold over 100+ homes.

LISTING & SELLING YOUR HOME 3

MARKETING
S T R AT E GY

44 LISTING & SELLING YOUR HOME

S TAG I N G We will create a warm and
inviting environment focusing
First Impressions are Critical. on the best architectural
We want your home to be features and selling points of
shown in the best possible light your home.
to prospective buyers to get
you top dollar in the shortest Stage homes sell on average
amount of time. 1-5% higher than non-
staged homes according to
the National Association of
Realtors.

LISTING & SELLING YOUR HOME 55

PROFESSIONAL

PHOTOGRAPHY

Did you know that you have 5 none and we spare no expense
seconds online to make a visual on getting the BEST photos of
impression on a potential buyer? your home.
We use one of the Top Real
Estate Photographers in the
area. Our pictures are second to

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Why have just a plain old fashioned virtual tour
when you can have the best that technology offers

today?

Our Matterport Experts work with us exclusively to
showcase your home in great detail, making your
home standout above the rest of the competition.
Doesn’t your home deserve more?

We’re definitely winning more listings with Matterport’s technology. Our
prospective clients are absolutely stunned!

Basil Sullivan

LISTING & SELLING YOUR HOME 7

AERIAL PHOTOGRAPHY Buyers want more so
why not give them more?

AND VIRTUAL We hire the premier aerial

TOUR photographer to shoot aerial video
and photographs, showcasing not only

your home, but also the neighborhood and

its amenities. A great way to make your home

standout “above” the rest.

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MAXIMUM EXPOSURE

Listing syndication does more than just draw eyes to your
listings. It provides you with more exposure, more leads and
ultimately more sales. Giving your listings ultimate exposure

just makes sense, which is why Basil Sullivan has spent
years creating one of the most secure listing
syndication networks in the real estate industry.

DoD Housing Network

R E A LT Y G R O U P

LISTING & SELLING YOUR HOME 9

WEBSITE EXPOSURE

As we customize a marketing strategy for your
home, we’ll consider whether creating a unique
website with property details and photo galleries
is beneficial. In this fast-paced market, these sites
are often unnecessary. But if we agree that a devoted
website would help build momentum and bring local and
international attention to your home, then we’ll use our social
media pages, network of past and potential buyers and links on
marketing materials to generate site visitors.

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SOCIAL MEDIA MARKETING

Comprehensive targeting to Create Excitement. Pre listing
find “Your Buyer.” advertising can generate faster
sales and higher sale prices.
Find “Hidden Buyers.” Some It also helps to zero in on the
people don’t even know they are specific demographic looking for
looking for a home until yours a home just like yours.
ends up in their news feed.

IN HOME MARKETING

Together we will create a booklet and post card
with additional information for potential buyers
to stay in your home for showings. By
providing answers to questions before
they are asked, we will capture their
attention and have a leg up on
the competition.

LISTING & SELLING YOUR HOME 11

PRICING
YOUR

PROPERTY

YOUR PROPERTY IS • Considers the best features
UNIQUE of your home, as well as realistic
drawbacks
While it may be one of the first things
you’ll want to talk about, the final • Gauges recent sales of comparable
decision about where to price your home properties in your neighborhood
will ultimately become clearer after
we’ve done the work to make it market- • Analyzes and reflects the price range that will
ready. attract the most qualified buyers

Yes, the comparable sales figures for • Establishes your property’s fair market value in
other homes in the area are a factor, but relation to current conditions
they might not be everything.
It is important to price your property correctly as it
We’ll look at all the variables, the comes to market. Overpricing can pose significant
location, the features, and the demand. challenges. If a reduction is later required, it can
But your property is unique and we’ll send a negative signal to buyers, even if the home is
work with you to set a price that— everything they’re seeking. When the circumstances
warrant, we may consider an off-market period to
1122 test pricing which allows us to go public with a price
we know will drive maximum interest.

LISTING & SELLING YOUR HOME

BUYERS AND SELLERS
D E T E R M I N E VA L U E

The value of your property is determined by what a buyer is
willing to pay and a seller is willing to accept in today’s market.

Buyers make their pricing decision based on comparing your property
to other properties SOLD in your area. Historically, your first offer is
usually your best.

PRICING MISCONCEPTIONS

It is very important to price your property at competitive market value when we finalize
the listing agreement.

WHAT YOU WHAT YOU WHAT YOUR WHAT
PAID NEED NEIGHBOR ANOTHER
SAYS
AGENT
LISTING & SELLING YOUR HOME SAYS

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COMMISSION
R AT E

BREAKDOWN

6% COMMISSION • Post Sign
SPLIT 3% AND 3% • Sntrilock Lock Box and 24/7

14 Monitoring
• Top 1000 Most Searched Websites
• Professional Photography
• Virtual Staging (if Required)
• Virtual Tour
• Aerial Photography (Stills/Video)
• Professional Property Video
• 3D Matterport Tour
• Professional Brochures
• Keller Williams International Website
• Featured Home on Luxe Group International

(google) site
• Realtor Tour/ Mega Open Houses
• Social Media Marketing Campaigns
• Email Blasts to over 1000 local agents

NO ADDITIONAL “GARBAGE” FEES!

LISTING & SELLING YOUR HOME

C O M M U N I C AT I O N

The number one complaint I hear regarding listing agents is lack
of communication. Together we will make a communication plan
which may look something like this:

• Ongoing > Feedback collected 24-48 hours after each showing
• 7-10 Days on Market > Online viewing summary

• 15 Days on Market > Showings
summarized, Comparable
homes listed & sold

• 21-30 Days on Market > CMA
evaluation, Discuss feedback,
Market Update, Make changes
if needed

LISTING & SELLING YOUR HOME 15

CONCIERGE SERVICES

I have in-house contractors, vendors, and services as well as
outside.

Cleaning Drone Services

Painters Staging Lawyers

Mortgage
Brokers

Contractors

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READY,
SET...

01. GO!

02. 48 Hours
03. Photography

04. Listing Paperwork

05. E-Mail Agents

06. Your Homework
Upgrades/Renos, House Features, Why you
love: Area & House, Utility Amounts

07. Create Booklet

LISTING & SELLING YOUR HOME 17

CLIENT
TESTIMONIALS

O U R C L I E N T S SAY I T
BEST!

Check out our Google and
Zillow reviews

local knowledge 5 star rating responsiveness Basil Sullivan is a dedicated real estate agent
process expertise negotiation skills who helped us purchase our first home. He
always keeps his clients interests in mind and
18 diligently ensures all facets of a transaction are
attended to. He has a thorough knowledge
of his job, communicates effectively and is a
pleasure to work with. He made buying our
home such a breeze.I would recommend him to
anyone who is looking into purchasing a new
home.

jessica perry

LISTING & SELLING YOUR HOME

Very knowledgeable and easy to work with. Basil is a great person first of all, and very
They were very transparent in every step of the knowledgeable of the real estate business. He
process and made me aware of any issues in a listened to my needs and adjusted our search
timely manner. I highly recommend Blackhawk accordingly. Furthermore, he ensured my needs
Realty for your residential and commercial were met throughout the contract and closing
buying and selling needs! process! Basil is highly recommended!

McClinton Luckett Stevie Smith

Mr Sullivan was very professional, he assisted
me in searching for a home and buying within
my budget. It is very difficult buying, especially
when you are residing in another state, however,
Mr Sullivan took the time to go through each
and every detail with me. I am extremely
satisfied with the service he and his team
provided, I would recommend him anytime!!!!

christopher rhoden

LISTING & SELLING YOUR HOME 19

Basil Sullivan Cell: 404.395.6268 // Office: 470-455-9103
[email protected]
Broker/Team Lead www.blackhawkrealtygroup.com

Let’s Connect on Social BlackhawkRealtyGroup Blackhawk Realty Group

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