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Published by , 2018-12-13 06:23:54

19th Hospitality Brochure V2

19th Hospitality Brochure V2

19th Hospitality

Catering solutions
exclusively for
Golf Clubs

“An easy to implement turnkey solution
designed exclusively for golf clubs
by a team of experienced golf
and hospitality professionals”

– 19th Hospitality Ltd

Why did we create
19th Hospitality?

There are nearly 3,000 golf clubs in the UK, over 1.5 million weekly
adult golfers and

Annual Food & Beverage Clubhouse spend of £287 million pounds.

This is a huge market and increasingly important revenue stream
for golf clubs across the country, however it is also an area that can

be challenging to deliver.

Having spent years in the industry we felt that we could create a
concept which reduces the challenges, increases profit and adds

real value to golf clubs.

About Us

Graeme Kelby

Food & Beverage Management Proffessional - 20 years experience
managing, turning around and opening new businesses nationally.
Graeme is also a keen golfer playing off a dubious 10 hcp.

Chris Knight

Qualified PGA Golf Proffesional and Golf Management Specialist - In
excess of 20 Years experience in all aspects of golf from playing,
managing and developing revenues.

Chris is also the founder, owner and director of The Revenue Club.

Jennifer Dodds

A creative marketeer talent acquisition specialist and with over 15 years
global experience, also a partner of a globally renowned search firm.
Jenny comes from a family of golfers and has visited clubs all around
the world.

Industry Partners

We have numerous Industry partners and contracts from National (and
International) suppliers and brands.

Catering Challenges

Whilst outsourcing or franchising the F&B operation can solve some of the challenges
it also means sacrificing some of the control and losing a valuable line of income.

Our Mission is to remove these challenges, allowing clubs to bring F&B back in House

Experience Time Cost

Lacking experience in food Probably the biggest All of these F&B challenges
and beverage, challenge for most clubs - come with added costs
finding the time to devote to
understanding the current an in house F&B operation which eat into the profit for
trends and how they can on top running a successful the club. Hiring an in-house
drive sales with the
customer base. Golf Club. team to create, setup and
deliver a concept has a
premium attached.

20 Years We do the Reduced costs,
Experience work for you Increased Profits

You benefit from all of our Our catering solution really The commerciality is one of
extensive experience in all is a just add staff approach our key factors. All costs are
aspects of F&B service & considered in every aspect
minimising time and from payroll, group buying
management. This workload for club
knowledge allows you to discounts & margins
stay ahead of the trends management - allowing you ensuring increased profit for
and exceed your members to focus on the golf and your club whilst allowing for
expectations. cheaper staff.

Our Food & Beverage Solution

Our 3 key objectives for your club are:

1. Making 2. Consistent 3. Increasing
Catering Easy Quality F&B Profits

Staff Legislation Suppliers

Daily staff management and Changing legislation, such Finding and dealing with
procedures can be time as the recent allergen rules - suppliers or buying locally
consuming and require failure to follow/ implement
ongoing updating, with the associated
can have serious accounting challenges, can
development and training. consequences individually be time consuming before

and for the club. devoting time
to review prices, etc.

Procedures making Consistently Group discounts &
management easy updated paperwork
acc. management
We carry out initial onsite All required paperwork and
training during the on best practice is provided As part of our group you
during setup and with all not only benefit from group
boarding process and setup new Menu updates. When discounted prices but also
club specific SOP manuals & government advice/
daily paperwork allowing for legislation is changed we increased service
take care of this for you so standards. Any supply or
minimal weekly you stay compliant. account issues will be dealt
management. with by us so you don’t have


Our Complete
Food & Beverage Solution

Exclusively for Golf Clubs

This comprehensive package
Food and Beverage solution customised

to suit your club and members needs.

Business Review
& Audit

We start with a comprehensive review of your clubs Food & Beverage operation and build a
picture of club membership, demographics & visitor split.

Through this analysis we can get a picture of the club and then propose various options with
differing bias depending on the desired outcome for the club.

An audit of the facilities allows us to determine the available equipment and design a menu
which requires little to zero investment.

Custom Food
& Drinks Menu’s

All of our menu’s are fully customisable - including the addition of new and local products to
suit your club. We work together to create Food, Beverage and Special Menu's which exceed

your member expectations whilst remaining profitable for the club.
We can brand the menu's specifically to suit your club, such as naming dishes after signature

holes or adding club information to the layouts.
We update menu’s twice yearly as a minimum and they all come with supporting spec sheets

for the team to ensure consistency and quality every time.


We design a menu to suit your club, not only the
content but also the design. We can name menu items
to reflect your course, match club colours or add in course

pictures and logos.

Menu styles are also fully flexible from A5, A4, DL, Placemats to Clipboards
anything is possible.

Food Safety
& Compliance

During the on boarding process we conduct a full compliance audit to EHO standards
to ensure that the premises is legal and compliant moving forward.

Food and Licensing legislation is ever changing - we stay ahead of these changes - adapting
process and paperwork ahead of time so you never have to think about it and remain legal.
These processes also ensure a safe operation so you can be confident in the services that

you are providing to your guests and members.

& Due Diligence

The recently updated laws around allergen’s and high profile cases highlight the importance
of robust systems to protect individuals and businesses.

Our menu’s and all future updates are supplied with full allergen information and any
changes in products from suppliers are covered too with regular updated Allergen
information for both web and print.

As we use national distributors we have full traceability from source ensuring that should any
problems or issues that arise will be communicated and rectified quickly.


Our complete food and beverage solution really is a just add staff approach and during the
on boarding we train the team on preparation, delivery and daily operations.

We can also support in recruitment, offer ongoing support to the team, and further training
with both team members and management if required.

This can also be supported by our certified online training provider to ensure that the team
is trained to Food Safety Level 2.

& Manuals

All of the training is backed up with a bespoke Standard Operating Procedure manual
created for your club,  including opening, closing and cleaning checklists. This is an

important tool for monitoring performance, training new staff and ensuring quality and
consistency with minimal management input.

We have simplified all areas of the operation, such as our simple to use online ordering
platform with our national distributors reducing wasted time and errors/ wastage.


As a brand we have been able to secure buying discounts with major national suppliers which
reduces costs and increases margins for your club. It also gains a superior level of service
with a senior national account manager overseeing all of our accounts.
All of our menu's come with costings and price matrices so that you can price the F&B to
keep your members happy and beat your profit margins. 

Support & Marketing

All of our Menu’s are supplied with printed and digital marketing assets, which can again be
customised to suit your club.

We also advise on various marketing campaigns and suggestions to help you drive sales and
engage further with your members.

Once our F&B solution is in place in your club this is just the start for us. We will maintain
ongoing monthly reviews and support as required to maximise the Food & Beverage potential

for your club and building a long term relationship.

Marketing Support

We will supply high resolution images of the food and
menu’s for you to use on your club website and social
channels as you wish alongside initial printed assets..

We will also create images, offers and content optimised for
social channels allowing you to easily engage your
members with footfall driving posts

Consultancy Services

With a specialist background in business turnaround and improvement
we also offer consultancy services around everything Food & Beverage.

Bringing in this experience and outside point of view can help
drive profits and increase customer experience.

We can complete a general review of services and highlight immediate
improvements through to creating a longer term strategy.

Alternatively we can focus on specific problem areas or projects you
might have to support your own F&B operation.

Contact us to see what we can do to improve your Clubhouse food and
beverage operation.

Environment & Sustainability

In Club Benefits

Food & Drinks - sourced locally where possible through national suppliers.
Reduced packaging and waste considered as part of menu creation and product

Online systems and procedures where possible to reduce printing and improve

record organisation.
Consumables sourced and introduced with a focus on environmental impact -

examples include paper straws, dried fruit garnish, etc.

19th Catering Commitment

Goal to make all systems and records paperless - such as contracts, invoicing, etc
Travel will be our biggest impact on the environment. However partnering with The
Revenue Club will allow for sales to take place alongside existing visits making them

more efficient and reducing miles driven.

3rd Parties

All suppliers engaged by 19th catering will be required to have an environmental
impact strategy in place.

19th Catering Company Ltd

Email: [email protected]
Tel: 07739 872 424

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