Video Production SLIDES

What is Video Production?
Video production is the process of producing video
content. It is the equivalent of filmmaking, but with
images recorded digitally instead of on film stock.

How is Video Production used?

In this class video production is used to
make freshman videos, make commercials,
and fun videos for the school to enjoy!

The Three Stages to Video Production:

Pre-Production
Production

Post-Production

Pre-Production:

Involves all of the planning
aspects of the video

production process before
filming begins. This includes

scriptwriting, scheduling,
logistics, and other

administrative duties.

Production:

Phase of video production which
captures the video content (moving
images / videography) and involves
filming the subject(s) of the video.

Post-Production:

Action of selectively combining
those video clips through video
editing into a finished product that
tells a story or communicates a
message in either a live event
setting (live production), or after

an event has occurred (post-
production).

Materials :

• Multiple Cameras
• Tripod
• Extra camera batteries
• Computer
• Flash Drive
• SD Card
• Actors

Cameras

Tripod

Camera Batteries

Computers

Flash Drive

SD Card

Actors

Techniques

• There is not a singular type of style that is used for
every kind of video content captured. Instead, style
changes depending on the type of video being
created, and the desired tone and message of the
video.

Types of Videos

There are many different types of video production. The most
common include film and TV production, television
commercials, web commercials, corporate videos, product
videos, customer testimonial videos, marketing videos, event
videos, wedding videos. The term "Video Production" is
reserved only for content creation that is taken through all
phases of production (Pre-production, Production, and Post-
production) and created with a specific audience in mind. A
person filming a concert, or their child's band recital with a
smartphone or video camera for the sole purpose of
capturing the memory would fall under the category of
"home video" not video production.

Corporate Video

Corporate video production is scripted and
covers a wide range of purposes from
corporate Communication, Training and
Education, videotaping conferences and
conventions, products and services, and sales.
The most common type of corporate video is the
"Corporate Overview Video," which introduces
the company's executive team and puts a name
and face to the people incharge. This video is
used as a way to communicate a company's core
beliefs and values as well as their overall
mission statement. This video is often called the
"foundation" of a company's video content as it
sets the tone and communication style for all
of their other video content.

Product Videos

Product videos are created with the main purpose
of selling a product and offer an opportunity to
communicate all of the highlights and features of
a product which are typically written on the
product page in text but with the added bonus of
showcasing glamour shots of the product. The
most effective product videos are typically between
2 to 3 minutes in duration, balancing the amount
of information provided while keeping the
audience engaged.

Works Cited:

• https://en.wikipedia.org/wiki/Video_production
• https://www.google.com/search?safe=strict&biw=1

280&bih=614&tbm=isch&sa=1&ei=eaC6WubWK6T
ZjwT_kqiwCw&q=actors&oq=actors&gs_l=psy-
ab.3..0j0i67k1j0l2j0i67k1j0l5.37270.39628.0.39884.
6.6.0.0.0.0.72.324.6.6.0....0...1c.1.64.psy-
ab..0.6.324....0.uWKtLwNNun4