finalfinalpages

Marina William Instructors
Premasters Sabine Muller
Communicating positive change Sally Skerret
Cairo Railway Museum Mariam Nezar

The Cairo
Railway Museum
Brand Manual

THE NEW CORPORATE DESIGN GUIDELINES
FOR THE CAIRO RAILWAY MUSEUM

CORPORATE DESIGN MANUAL V1

Identities are
the beginning
of everything.
They are how
something is
recognized and
understood.

- Paula Scher

The Cairo Railway Museum
Corporate Brand
Guidelines

2 // 52

Table of content

Corporate
Design Manual

SECTION 1 | INTRODUCTION PAGE 04 ������������������������������������������������������������������������������������������������������������������������

SECTION 2 | MUSEUM LOGO PAGE 06 �������������������������������������������������������������������������������������������������������������������������

SECTION 3 | MUSEUM TYPOGRAPHY PAGE 10 ��������������������������������������������������������������������������������������������������������������

SECTION 4 | MUSEUM COLOR SYSTEM ������������������������������������������������������������������������������������������������������������ PAGE 14

SECTION 5 | MUSEUM PATTERNS PAGE 16 ������������������������������������������������������������������������������������������������������������������

SECTION 6 | MUSEUM STATIONARY PAGE 20 ����������������������������������������������������������������������������������������������������������������

SECTION 7 | MOCKUPS PAGE 28 ������������������������������������������������������������������������������������������������������������������������������

SECTION 8 | GRID SYSTEMS PAGE 32 ������������������������������������������������������������������������������������������������������������������������

SECTION 9 | MOBILE APP PAGE 36 ����������������������������������������������������������������������������������������������������������������������������

SECTION 10 | APPENDICIE PAGE 40 ����������������������������������������������������������������������������������������������������������������������������

3 // 52

These guidelines
describe the
visual and verbal
elements that
represent the Cairo
Railway Museum
corporate identity.

4 // 52

Logo introduction

// Introduction

THE DESIGN GUIDELINES

These guidelines describe the visual and verbal elements that represent Cairo
Railway Museum corporate identity. This includes the brand’s name, logo and other
elements such as color, type and graphics.
Preserving a consistent and controlled message of who we are is essential to
presenting a strong, unified image of the museum. These guidelines reflect the
Cairo Railway Museum’s mission to entertain and educate the artistic and culture
heritage of the Egyptian mobility to all generations in specific the new youth
generation using digital interactivity and a fresh new visual identity, that connects
the historic and contemporary in order to engage multiple visitor generations.
The new branding system follows the same visual language and pattern which is
founded on a geometrical grid and is consistent from the word and logo mark, to
patterns, icons, typography, and illustrations

5 // 52

The Logo Introduction
The Logo Application
The Logo Elements
Clearspace and
computation
Incorrect Logo
Applications

6 // 52

Logo introduction

THE FULL LOGOTYPE LOGO INTRODUCTION
The Cairo Railway Museum Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a
Corporate Logo comprises of two combination of the the symbol itself and our company name – they have a fixed relationship that should never be
elements, the logo symbol and logo changed in any way.
type. The Logo Symbol is a powerful
image , it is initially inspired from the 1 THE FULL LOGOTYPE 2 THE FULL LOGO TITLE (EN) 3 AR VERSION
ticketing system used in Egyptian
railway in 1890s to reflect the 1) The Logo Symbol 2) The Logo Title 2) The Logo Title
concept of connecting the historc Consists of the logo symbol and latin and The latin typeface is Bebas Neue Bold and has The Arabic typeface is Kacstitle and
and contemporary in order to engage arabic type. The main logo is the Black ben chosen to comliment and balance perfectly follows the same style of Bebas Neue
multiple visitor generations. logo used on white or colored backround. with the logo symbol. creating a harmony and complementary
It has a particular relationship with For other backrounds you will find an
the CRM name. alternative below. effect.
The Logo Type has been carefully
chosen for its modern and yet 3 LOGO DARK VERSION 4 LOGO VARIATION 4 LOGO VARIATION
refined, highly legible style, which
has been further enhanced by the 3) The Logo Light Version 4) The Logo Dark Version 4) The Logo Light Version
use of upper case letters. The Latin Used when the backround color ist dark Used when the backround color is light. Used when the backround color is dark
typeface is Bebas Neue Bold and colored. The stacked logo can be used as an alternative colored. This logo variationcombiles the logo
has also been chosen to compliment to the landscape logo. asyltmerbnoalt,ivtyeplyeoannsdpiellucsifticramtiounseaunmd itsouuscehdpo7in/t/s52
and balance perfectly with the logo and products.
symbol. The Arabic typeface is
Kacstitle and follows the same style
of Bebas Neue creating a harmony
and complementary effect.
The corporate logo is presented
through the use of colour as well as
shape and form. The two corporate
colours are Black and Dark Green.
It is a fresh and appealing blend
of colours chosen for their strong
combination - modern - classic
- timeless whilst maintaing the
Egyptian Railway color scheme.

Logo Construction & Clearspace

LOGO CONSTRUCTION & CLEARSPACE corporate mark. This exclusion zone indicates the closest any other
It is important to keep corporate marks clear of graphic element or message can be positioned in relation to the mark.
any other graphic elements. To regulate this, an of the the symbol itself and our company name – they have a fixed
exclusion zone has been established around the relationship that should never be changed in any way.

LOGO DIMENSIONS 1x x 1/2x
Full Logo

CLEARSPACE 1x 1x 1x
Full Logo 1x 1x 1x

Definition
-
Whenever you use the logo, it should
be surrounded with clear space to
ensure its visibility and impact. No
graphic elements of any kind should
invade this zone.

Computation
-
To work out the clearspace take the
height of the logo and divide it in half.
8 // 52

Application on a background

Colored Logo Version A Colored Logo Version B Colored Logo Version C Colored Logo Version D

Logo Application Guidelines

MINIMUM LOGO SIZES
Full Logo
Minimum Size: 20mm x 10mm

Logo Symbol
Minimum Size: 12.6 mm x 7 mm

Size: 13 x 7.5 mm
Size: 21.5 x 12 mm

Size: 28 x 16 mm
9 // 52

Museum Font
Primary Font
Secondary Font

n e u eFont Hierachy
10 // 52

The Font and Structure
TYPE EXAMPLES

B e b a sBEBASNEUE
neue

Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Figures abcdefghijklmnopqrstuvwxyz
Special
Characters 01234567890

! “ § $ % & /( ) = ?`; : ¡“ ¶ ¢ [ ]|{ } ≠ ¿‘
«∑ €®†Ω ¨⁄ øπ •±‘æœ@∆ ºª©ƒ∂ ‚å¥≈ç

11 // 52

The Font and Structure

TYPE EXAMPLES

K‫ﻞ‬ac‫ﻴﺘ‬s‫ﺴﺘ‬tit‫ﻛ‬le‫ﻛﺎ‬BEBASNEUE
Medium ‫خحجب ا‬ ‫فغعه‬ ‫كضصثق‬ ‫م‬
Figures ‫لاتن‬ ‫سيب‬ ‫دزروش‬ ‫ذ‬

٠١‫ك‬٢٣٤ ٥٦٧٨ ٩

12 // 52

The Font and Structure

TYPE EXAMPLES San
BEBAS NEUE Francisco

Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Figures abcdefghijklmnopqrstuvwxyz
Special
Characters 01234567890

!“§$%& /()=?`;:¡“¶¢[]|{}≠¿‘
«∑€ ® † Ω¨⁄ø 𕱑 æ œ @∆º ª © ƒ∂‚ å¥≈ ç

13 // 52

The Museum Colors
Primary Color System
Secondary Color
System

14 // 52

The primary Color System and Color Codes

PRIMARY COLOR SYSTEM PRIMARY COLOR Pantone 446
- GREEN Uncoated

Color plays an important role in the - COLOR TONES THE GRADIENT
Cairo Railway Museum corporate
identity program. The colors below COLOR CODES
are recommendations for various
media. A palette of primary colors CMYK : C069 M052 Y054 K019
has been developed, which comprise Pantone : 446 C
the “One Voice” color scheme. RGB : R086 G099 B100
Consistent use of these colors Web : #556568
will contribute to the cohesive and
harmonious look of the Cairo Railway
Museum brand identity across all
relevant media.

100 % 80 % 60 % 40 % 20 % Green Gradient

Explanation: PRIMARY COLOR Pantone 179
GREY uncoated
The Cairo Railway Museum has three
official colors: Black, Dark Green - COLOR TONES THE GRADIENT
and Light Gray. These colors have
become a recognizable identifier for COLOR CODES
the company.
CMYK : C073 M067 Y065 K078
Usage: Pantone : 179 C
HKS : 02K
Used as the dominant color palette RGB : R026 G026 B026
for all internal and external visual Web : #1A1A1A
presentations of the museum.
100 % 80 % 60 % 40 % 20 % Grey Gradient

15 // 52

Museum
Patterns

16 // 52

Museum Image : Patterns

PATTERN EXPLANATION

The variations of these two patterns are displayed on print layout in order to
provide a consistent identity across all the museum’s visual representations.
The pattern itself is a repeation of a train in a tunnel and tracks below (pattern
on the top left). The second pattern consists mainly of arrows that reflect
motion and the museum building illustration.

17 // 52

Museum
Illustrations

18 // 52

Museum Image : Patterns

19 // 52

Museum Stationery
The Museum
Poster Layout

20 // 52

Sitatume necates aut atendio rporro et lam remped quaecto idi andigni The Museum Stationery
squibustrum repedip sanduci lignatem rehendae lit es id quatus sincia
Mr. Edward Simmons Sitatume necates aut atendio rporro et lam remped quaecto idi andigni Discover.Explore.Interact
THE MUSEUM POSTER LAYOUTiliatios aut qui con ex est, occatus non et fugitius et estibus. Troublemaker Company squibustrum repedip sanduci lignatem rehendae lit es id quatus sincia
iliatios aut qui con ex est, occatus non et fugitius et estibus. Sitatume necates aut atendio rporro et lam remped quaecto idi andigni
Ut volore sum inciam earume corere dolestrum quam, sam sinctiu scipis squibustrum repedip sanduci lignatem rehendae lit es id quatus sincia
Ut volore sum inciam earume corere dolestrum quam, sam sinctiu scipis iliatios aut qui con ex est, occatus non et fugitius et estibus.
-eosam nonsequo molut fugitium venissi mollupta consed ma doluptae eosam nonsequo molut fugitium venissi mollupta consed ma doluptae Ut volore sum inciam earume corere dolestrum quam, sam sinctiu scipis
voluptatur, core perfersperis res delecat eniment ut officiet aut eos dis eatio eosam nonsequo molut fugitium venissi mollupta consed ma doluptae
voluptatur, core perfersperis res delecat eniment ut officiet aut eos dis eatio voluptam, sae nis solesti onsequi corit que exerit et aut duciatur abo. Iscium voluptatur, core perfersperis res delecat eniment ut officiet aut eos dis eatio
voluptam, sae nis solesti onsequi corit que exerit et aut duciatur abo. Iscium reius, qui idenimus alia consendus autem ius sit, ipsandit, cullis a que sit, voluptam, sae nis solesti onsequi corit que exerit et aut duciatur abo. Iscium
reius, qui idenimus alia consendus autem ius sit, ipsandit, cullis a que sit, sinvel eum sintio torent atem eossitas sant. reius, qui idenimus alia consendus autem ius sit, ipsandit, cullis a que sit,
sinvel eum sintio torent atem eossitas sant.
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haruptatet adi berae nus est etur aces quiae conet ut dolorei ciurios re iur, haruptatet adi berae nus est etur aces quiae conet ut dolorei ciurios re iur,
Fere delit, il enimint quae vit prem quo blam, untiorro beruptatus sus, aut et sita quis vel ius qui venis sa corem doluptiis vendandae niti te intiasped mo sita quis vel ius qui venis sa corem doluptiis vendandae niti te intiasped mo
haruptatet adi berae nus est etur aces quiae conet ut dolorei ciurios re iur, denem eos eicim ni consectas dolecatus inum que volorro in restion ecullib denem eos eicim ni consectas dolecatus inum que volorro in restion ecullib
usapitatus experch ilibusa ndanimolores venistio blacien damet, voluptae usapitatus experch ilibusa ndanimolores venistio blacien damet, voluptae
sita quisTvehl iuissqusi vhenois wsa csoretmhdeolupltaiisyveonduantdsae nwiti itetihntiatsphedemoprimary sum et quas cus res asi volorum et fuga. Eperum sante conecto ipsa
DDiissccoovveer.rE.Exxpplolorere.I.nIntetrearcatctsum et quas cus res asi volorum et fuga. Eperum sante conecto ipsa accusandis ipideles alitae quas enis nonsedit, sim et odis di ut harciissum,
denem eos eicim ni consectas dolecatus inum que volorro in restion ecullib accusandis ipideles alitae quas enis nonsedit, sim et odis di ut harciissum, sunt, toreptatio ilique ni voluptat a pra que dis unt eossequidel intiassimus
sunt, toreptatio ilique ni voluptat a pra que dis unt eossequidel intiassimus dolupta tendae lanis ipsundi gnitatiis pella corem vene eliti auditatquis et
elements of the Cairo Railway museum’susapitatus experch ilibusa ndanimolores venistio blacien damet, voluptae dolupta tendae lanis ipsundi gnitatiis pella corem vene eliti auditatquis et eium inimili gendae quid ut que eum aut rem eaquissit evelibus, et abo. Sus
eium inimili gendae quid ut que eum aut rem eaquissit evelibus, et abo. Sus sa sunt laborro bea sequi cum facepe sunt.
sum et quas cus res asi volorum et fuga. Eperum sante conecto ipsa sa sunt laborro bea sequi cum facepe sunt. Coris vit ma atur, ommoditatus.
Coris vit ma atur, ommoditatus. Fernam eostius ni cum fugiam fuga. It volorrum nihiliq uatur, comnimus
layout for the front- and backside of theaccusandis ipideles alitae quas enis nonsedit, sim et odis di ut harciissum, nobis nestias comnisi officto bea dolorio dolorpos volor sitatem porest
posters.sunt, toreptatio ilique ni voluptat a pra que dis unt eossequidel intiassimus Fernam eostius ni cum fugiam fuga. It volorrum nihiliq uatur, comnimus perspit, cumquas sitisciam, volores rem aruptinctur, conem lique dolorum
nobis nestias comnisi officto bea dolorio dolorpos volor sitatem porest restor autessum voles et veritat.
dolupta tendae lanis ipsundi gnitatiis pella corem vene eliti auditatquis et perspit, cumquas sitisciam, volores rem aruptinctur, conem lique dolorum
eium inimili gendae quid ut que eum aut rem eaquissit evelibus, et abo. Sus restor autessum voles et veritat. The Cairo Railway Museum
Ramses, Al fagalah,
Usage:sa sunt laborro bea sequi cum facepe sunt. LoremMain Avenue, 5th Northwest Cairo Governerate
+2025763793
Coris vit ma atur, ommoditatus. Los Angeles www.enr.gov.eg
United States
Fernam eostius ni cum fugiam fuga. It volorrum nihiliq uatur, comnimus PARAMETER
nobis neTstihasecompnisoi osffitcteo breawdoliolrilo dboloerposuvosloer sditatemfoporresat ll official IpsumSiStaitautmuemneenceacteasteasuat uateantdeinodripoorrproorerot laemt laremmrpeemdpqeudaeqcutaoeicdtioainddiiagndi igni
perspit, cumquas sitisciam, volores rem aruptinctur, conem lique dolorum of Cairo sqsuqibuuibsutrsutmrumrepreepdeipdsipansdauncdiulciginliagtneamtermeherenhdeanedliateeslitidesquidatquusastiunscisaincia Dimensions
iliailtiaiotsioasuatuqtuqi uciocnoenxeexste,sotc, coactcuastunosnneotnfuegt iftuiugsiteiutseesttibeussti.bus. 297 x 210mm
announcements that is going outrestor autessum voles et veritat. DIN A4
Railway Museum. UtUvtovloorloerseusmuminciniacmiameareuamruemceorceoreredreoledsotlreusmtruqmuaqmu,asmam, ssaimnctsiiuncsctiiupisscipis
eoesoasmamnonnosnesqeuqoumoomluotlfuutgfiutiguimtiuvmenvisesniismsoi lmluopltlaupctoancseodnsmead dmoaludpotalueptae Weight
vovlouplutpattuart,ucr,ocreorpeeprfeerrfsepresrpiserriessredseldecealetceantimeneinmt eunt touffticoieffticaiuett eaoust edoissedaitsioeatio 120g/m

dolorvrseoinSqrsviuleviouuinsitepluaavu,ltseteqpaeu,clumtumqtaeimo,umuiedsimisd,enaidisnieneseaaitcmininennoaiiustdtmnitesoiosigsusroatnesoallsieinauroasstetllqtceinaiaaousttoetnitceanbimsontsuoeenedsnenmsqitosdoreuesuuenirsqmsopdciutsooauairsurrsseciritttpooaesaqeamurseuidnttteesitiqpul.amaeusnmsxetisaeu.ienrrtsie,xtdmsieeupirttcspi,taaieieunlpdigttdsndiaata,unutctcdeuidiamtl,ultiusccruiaaalltqbiusuorae.aIqbssicuot,ie.uImssict,ium Print
asimt etFhsdusassCdeiuuacisaeeotousroUmvdaetFdushssedasaamnceorrnlaoiuaursmurcisaceueoueuttuputihoierumasqamnlcstrcr,npclpeuvsmsieumeedleuntputuialtietntvouanpqruata,nmpopeaatissetiemditnsinlttpttuiqtteudlrtttmolianuisatautoeeaeadnaattiotusmiaevrnsi,stmurqpaelrtbittcmiedlsaueinlesteeeaditinsaotuaaotleevsel,sd,capmtbiiegsioilbedsaxreunlsiplsaioisatiuutirceeaotlennpsicilodoiatiaoeegnsustimnceeddxrueibiiep.,atmeumricesecdabonpeicirlsiqreoiIeoia,lesutncidsptialiibesiinerpruqenmnnmoindshdaefcbeedslaseirqeiiiusauciltmsicsesisiailaeinrrvuuimqtegqnensiqcnlhaeaaeanasiiemaeniimseuibuitmouiplesstmansodnisovuiqeiistunqcaolsaduiiliaeiieassnisurdeestbsseouduptvlvsneeen,naisauuiqauseoienutnoiaossdiaivttciimacnstesuctquslsdsasleaulnviiruvuueuuottttsqiuauuetiensodo.aopsplcumvtrn,pecuaglctmqisdusalnailntotnisouoqsrsuotsetntatqaumniseu.drcaefdptnfcumripteeaeuaagieefmtieruisamobsotiiaamaccrtsenecqnuaamvneqeluiutrfdeoeotidmiquticieoapsieeqmteriuslpmdcorlsfiaeieumcaolrnetaueu.ueaunaeolatacnsoeerpotitrmgaqoicotppsleuiioeispsuudcqelosfqumaeubnostrtiurumnpsaelotaua.studasolislrp,rguaantvottteleEiueeioosuuiaaequsnmqsaetqbinspmdctos.luledpsuilruun.euuulnsl,oa,eisraanvitttmviesEiteecsievsclrruei,anmeteiiqtedupmodceftas.oansedruuneuniqmmuiuoonl,eiiqtrsnitmvimxcdguicseesmerure,outebeoeaiuevecostutatnsriupenirleqnsnmiemaaoronamuiquqtivnooemdsttdnsuintnectmoouutiisrbeaoeeatveotsibtdfslriaeeseeolennsedeteareeaiueomvenvoxnostrrddnicnavrctlnselrqositisuoooeeuadout,tteibiindpuleeisotdprolnedstaseiieeieioi-aenbitsdnermtictvrialnsulrq,uesuiceuooedocttrdietiusitlutdeprlniiaotiiiune,hiiiasstbi,tdnnemtartieaautiuevuiitcespitacottrriodeotqsautculessiisaontiunl,ushsiisastup,nibarsrst,eiatepievseiitospisitaoatriocmodtqauc.uesasiusaunulussSimuatupemtiblrrssl,is,eupieseeo,bsioacsmdtt.ueaiuuuSmutemtlrls,uie,bost CMYK

npFreoeeFbamqvpnFCrserbrocoteeeuensoosoielrrrbrsipaortreunssivodmisrntspapaer,dreqeoumitvnncteenaasut,iieuotelieuttsiinceiautsmssmamt,uoseetstsrsiqiieamassuaulecscustsmsescoquaiooatuuniotnscsunmsomsvui,riomaenoeesrnnca,mstivlimiiucteeiunosuoisnmsscicittmtmildicuteouesqediiomfmssfliattulunfoilciombuhvaeocgilioffeapatetcdiuf,uaorrimrtovicgveimsvutitiebnoatiiaais,paotresltctpfvoitmu.vputeaiaboiruasetgrceteladetr.nfeoats.iuatomaodt.rugrelssaaIdoestasqndmrodr.veieudroilooIoxeobtaalilpdmreuoreevibuoeocrror,rlpnlraaaauolcsdoittermmtriihuuortniparnsplt,coiuoneluttuiqismribiunshnpniunruvuic,otelinotsmisitcqosisiluaahootvrsrvuqrirn,eelopoaiuesclqttleueimiooutudurarnrs,atlesiecqtimumotuarme,tlpiecnqdomoiuomrmeelopusndrtosuiomrmelousrtsum
ndanimolores venistio blacien damet, voluptae sum et
quas cus res asi volorum et fuga. Eperum sante conecto

The Cairo Railway Museum
R+wCa2wam0iwr2so.RT5eeCGahs7nam,eo6ri.rAv3gsoCel7eoarfG9svani.,or3geeoAvargaellRatrfehaan,igelwaralaateyh,Museum

+2025763793
www.enr.gov.eg

21 // 52

Museum Stationery
The Museum
Letterhead
The Museum
Tickets/Business
cards
The Envelope

22 // 52

The Museum Stationery

THE MUSEUM LETTERHEAD Discover.Explore.Interact Discover. Explore. Interact.
-
Explanation: Mr. Edward Simmons The Cairo Railway Museum
Troublemaker Company Ramses, Al fagalah,
This shows the layouts with the Cairo Governerate
primary elements of the Cairo Main Avenue, 5th Northwest +2025763793
Railway museum’s stationery system Los Angeles www.enr.gov.eg
for the front- and backside of the United States
letterheads. PARAMETER
Sitatume necates aut atendio rporro et lam remped quaecto idi andigni
Usage: squibustrum repedip sanduci lignatem rehendae lit es id quatus sincia Dimensions
iliatios aut qui con ex est, occatus non et fugitius et estibus. 297 x 210mm
The letterhead will be used for all DIN A4
official communication that is going Ut volore sum inciam earume corere dolestrum quam, sam sinctiu scipis Weight
out of Cairo Railway Museum. eosam nonsequo molut fugitium venissi mollupta consed ma doluptae 120g/m
voluptatur, core perfersperis res delecat eniment ut officiet aut eos dis eatio Print
voluptam, sae nis solesti onsequi corit que exerit et aut duciatur abo. Iscium CMYK
reius, qui idenimus alia consendus autem ius sit, ipsandit, cullis a que sit,
sinvel eum sintio torent atem eossitas sant. 23 // 52

Fere delit, il enimint quae vit prem quo blam, untiorro beruptatus sus, aut et
haruptatet adi berae nus est etur aces quiae conet ut dolorei ciurios re iur,
sita quis vel ius qui venis sa corem doluptiis vendandae niti te intiasped mo
denem eos eicim ni consectas dolecatus inum que volorro in restion ecullib
usapitatus experch ilibusa ndanimolores venistio blacien damet, voluptae
sum et quas cus res asi volorum et fuga. Eperum sante conecto ipsa
accusandis ipideles alitae quas enis nonsedit, sim et odis di ut harciissum,
sunt, toreptatio ilique ni voluptat a pra que dis unt eossequidel intiassimus
dolupta tendae lanis ipsundi gnitatiis pella corem vene eliti auditatquis et
eium inimili gendae quid ut que eum aut rem eaquissit evelibus, et abo. Sus
sa sunt laborro bea sequi cum facepe sunt.
Coris vit ma atur, ommoditatus.

Fernam eostius ni cum fugiam fuga. It volorrum nihiliq uatur, comnimus
nobis nestias comnisi officto bea dolorio dolorpos volor sitatem porest
perspit, cumquas sitisciam, volores rem aruptinctur, conem lique dolorum
restor autessum voles et veritat.

The Cairo Railway Museum
Ramses, Al fagalah,
Cairo Governerate
+2025763793
www.enr.gov.eg

The correct
Logo Placement

24 // 52

Correct Logo Placement

THE LOGO PLACEMENT

-

PARAMETER

-

Example Dimensions
297 x 210 mm (Din A4)

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The Museum Stationery

THE MUSEUM Usage:
BUSINESS CARDS
The business cards will be used for all official contact
- and communication of the museum.
Explanation:

This shows the approved layouts with the primary
elements of the Cairo Railway Museum stationery
system for business cards.

Frontside Backside PARAMETER

Dimensions
297 x 210mm
DIN A4

Weight
120g/m Uncoated white

Print
CMYK

Cairo Railway Museum

P: +2025763793
E: www.enr.gov.eg
Ramses, Al fagalah,
Cairo Governerate

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THE MUSEUM The Museum Stationery
ENVELOPE
- PARAMETER
Explanation:
Dimensions
This shows the layout with the 220 x 110 mm
primary elements of the Cairo Weight
Railway Museum stationery system 400g/m Uncoated white
for envelopes. Print
CMYK
Dimensions
220 x 110 mm 27 // 52

Weight
400g/m Uncoated white

Print
CMYK

The Museum Stationery

Museum Stationery
Mockups

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The Museum Stationery

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The Museum Stationery

Museum Identity
Mockups

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The Museum Identity

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Grid Systems
Vertical Grid Systems A4
Vertical Poster
Grid System A3
Horizontal Presentation
Grid System
Vertical Grid System
for Iphone

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The CRM Grid Systems

This grid is highly important to structure content, it serves as an armature on which a designer can organize graphic
elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic
elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic
element or shape.

A4 VERTICAL GRID SYSTEM EXAMPLES Sitatume necates aut atendio rporro et lam remped quaecto idi andigni
squibustrum repedip sanduci lignatem rehendae lit es id quatus sincia
iliatios aut qui con ex est, occatus non et fugitius et estibus. Discover.Explore.Interact

Ut volore sum inciam earume corere dolestrum quam, sam sinctiu scipis Lorem
eosam nonsequo molut fugitium venissi mollupta consed ma doluptae IpsumSitatume necates aut atendio rporro et lam remped quaecto idi andigni
voluptatur, core perfersperis res delecat eniment ut officiet aut eos dis eatio squibustrum repedip sanduci lignatem rehendae lit es id quatus sincia
voluptam, sae nis solesti onsequi corit que exerit et aut duciatur abo. Iscium iliatios aut qui con ex est, occatus non et fugitius et estibus.
reius, qui idenimus alia consendus autem ius sit, ipsandit, cullis a que sit,
sinvel eum sintio torent atem eossitas sant.

Fere delit, il enimint quae vit prem quo blam, untiorro beruptatus sus, aut et
haruptatet adi berae nus est etur aces quiae conet ut dolorei ciurios re iur,
sita quis vel ius qui venis sa corem doluptiis vendandae niti te intiasped mo
denem eos eicim ni consectas dolecatus inum que volorro in restion ecullib
usapitatus experch ilibusa ndanimolores venistio blacien damet, voluptae
sum et quas cus res asi volorum et fuga. Eperum sante conecto ipsa
accusandis ipideles alitae quas enis nonsedit, sim et odis di ut harciissum,
sunt, toreptatio ilique ni voluptat a pra que dis unt eossequidel intiassimus
dolupta tendae lanis ipsundi gnitatiis pella corem vene eliti auditatquis et
eium inimili gendae quid ut que eum aut rem eaquissit evelibus, et abo. Sus
sa sunt laborro bea sequi cum facepe sunt.
Coris vit ma atur, ommoditatus.

Fernam eostius ni cum fugiam fuga. It volorrum nihiliq uatur, comnimus
nobis nestias comnisi officto bea dolorio dolorpos volor sitatem porest
perspit, cumquas sitisciam, volores rem aruptinctur, conem lique dolorum
restor autessum voles et veritat.

Ut volore sum inciam earume corere dolestrum quam, sam sinctiu scipis
dolorSqrseiuinituaavseteu,clmqteouueimidnidieseacinnnaitdtmieoigsutnsoaiurasetlqinaautticeabontuendsmsitoreuenrmopdsoursrseritpoaaeusedttesiplamanmstiau.nrsedmsuitcp,ieilpdigsnaantdeimt, cullis a que sit,
eosam nonsequo molut fugitium venissi mollupta consed ma doluptae

voluptatur, core perfersperis res delecat eniment ut officiet aut eos dis eatio

voluptam, sae nis solesti onsequi corit que exerit et aut duciatur abo. Iscium

sit orFheacehrcreeuanptdudteasaltieetn,toliiatlnedeenistibmifdeuirgnqaituetiqaunutsuuasesetesveisnisttctpeiibarteuuimrslia.atqcioeusso abulat mqu, iucnotinorerox ebsetr,uptatus sus, aut et
quiae conet ut dolorei ciurios re iur,

ametetsvUadmudsdesassooaiuauurcisueottuoirmaamnlcstncleuvmsuelputlienoupqrua,mpsseiemtnltpttuittoiansatuaoaantitirnsitmurqaertcmdeluteeadsouateves,cpmbiisibsaeunlslsosiuteoeslodiaaegntsimcexrip.,ateuricsecaopicoiIoeiesunidsptisinepnmdsdcbeslseirqiiaclscsiiailaenruumqteninheaeanasieimsuimissmasodoviqesclaleiieasisrdeetbuoplneen,naisaqsoiutnsdiaitciimantuulsssuviruvueutsiauuenoo.opsltn,clctmqdlnailntouoqsuotaquisdaepnfcumreuaagefusasotiicsecqnamvnqeirfdodiiuteoaieeqteumoraeimaclnetueueultcneeotirmaoippsioeispdclsfumotriurmnaeotaatdairp,gutottleueoosuuequssaqnstolulpsilru.euunsl,asranvtesEteeievclinetiitdpmdcefas.odruneuiuoleirsitmvixcgseesmrre,eeoeiuetuatsupnirqnmimaomiqquinemdtsutmuutirbeaeveosfsiaelennseteaaimvvnostrddnnaceostisoeuaut,tiinpleesooedsteie-ensricvlnsrqsioedotiiuitdlnaiiiiabidnemtuueucerdetstleiotin,hist,nateativitpitatriooqacssanlusiaupibssiepesosicmdt.ueauSmutemllsui,bos

FCeorreisdveitlitm, ial eantuimr,inotmqmuaoedivtaittupsre. m quo blam, untiorro

baqmvpFnreocoeeueoselrrrbiotunssvodirsppaerreqomitnntnaau,ieieutsinceausmtuoseetsrieamssaecsstsscoquiotuuioscsunoms,roaeneenamstivmceiuuosncicttmildiuetuesdiomsslitlnoilcobhueilioffaaptcufurimrtovcgesuiientiias,paorscpvitmvetiaboiuaetctelatrnfeot.iuataotdrugessaadsasdnodr.eedriloIoxebtalipmreueevieocror,nraaalscdoitertihuuorti arnspltiuoelutiqimrbinsnpiunuucoeintsmstsisiuaahtvsrvqi,eelpoiuclqtleueiooudurrnsaestimutar,tliecqmoumepndoiomrelousrtsum

ndanimolores venistio blacien damet, voluptae sum et

quas cus res asi volorum et fuga. Eperum sante conecto

The Cairo Railway Museum
Ramses, Al fagalah,

Cairo Governerate

+2025763793
www.enr.gov.eg

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The Cairo vis Login About
Railway Museum visit exhibitions callender collections support shop
Grid Systems

SCREEN HORZONTAL GRID Explanation:
SYSTEM EXAMPLES
The preview shows the layout with a
- typography grid for a 16:9 Screen of
Cairo Railway Museum.

Examples:
Screen Grid 16:9

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IPHONE VERTICAL GRID SYSTEM EXAMPLE The CRM Grid Systems

- SCREEN VERTICAL GRID
SYSTEM EXAMPLES

-

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CRM Mobile
Application Screens
and Wireframes

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THE CAIRO RAILWAY MUSEUM IN YOUR POCKET

CRM is an interactive mobile application to be used as a virtual companion and
personal tutor that could enhance the Cairo Railway Museum experience and
entice visitors into engaging more widely across different museum exhibitions.

01 - LANDING

The application allows you to choose to view the museum collections while
visiting and from the comfort of your home, the museum collections can be
viewed randomly or in the for of a detailed guided tour.

02 - PROFILE

The user profile section enables you to bookmark your favorite artefacts and
collection and save them to your customized gallery to get instant accessibilty
to the artefacts information.

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03 - COLLECTION - AUGMENTED REALITY FEATURE

The museum collection has an augmented reality feature where you can view
artefacts in wider dimensions, explore trains’ interiors and watch artefacts
move in their real life context.

04 - GALLERY

The museum gallery section breaks down the museum artefacts into organized
collections arranged according to type, date and manufacture. You can scroll
and swipe through the artworks, zoom in on the smallest details and easily
save the images in your own profile gallery.
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05 - TOURS AND WAYFINDING

In the free Tours section is the indoor automatic wayfinding feature. Using an
interactive map with route directions, the app guides you to the starting point
of any chosen area or tour.

TRY IT YOURSELF

Use the Adobe XD mobile app to try out the live prototype
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Appendix

Accumulative course work; including initial concepts, brainstorming,
and undefined structures at early stages of rebranding the visual identity
of the museum; logo and rebranding explorations as well as the initial
wireframes of the CRM mobile application

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Logo Explorations

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Logo Explorations

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Logo Explorations

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Logo Explorations

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Logo Explorations

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Initial application
concepts and wireframes

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Login/Sign up
About Us
Contact Us

MAIN PAGE

Facts LOGIN/ SIGN UP Contact us
Museum History Address
FAQ
Reviews
REACH US
ABOUT US

Facts Reviews
Facts
History timeline SUBMIT A REVIEW Booking Skip Tutorial Augmented Contact Us Address FAQ
Whats on Reality
Reviews Facility & Access Tutorial Video 47 // 52
Scan QR
Plan a Visit Code

Service Selection

Booking Events Agenda Visitor Info

SUBMIT Whats on Facility

Booking Augmented Reality QR Code Reading

Pricing Booking Save to
Pricing - Offers Gallery
Booking - Calender Gallery
Artifcact Details Saved Artifacts

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