DIGITAL ASSET MANAGEMENT (DAM) STUDIES PREPARED BY : MUHAMMAD AMIRUL ZULHADI SHAFIQ BN ABU BAKAR 2022887098 ICM 560 E-BOOK OF PREPARED FOR : DR. HASLINDA BINTI HUSAINI
INTRODUCTION Greetings and welcome to this e-book on Digital Asset Management (DAM), created specifically for students enrolled in the ICM560 course. This e-book is an essential resource for understanding the concepts, principles, and practical applications of DAM in the context of modern information and communication management. AUTHOR I am Muhammad Amirul Zulhadi Shafiq Bin Abu Bakar, and I am pleased to present this ebook as part of my assignment, under the guidance of Dr. Haslinda Husaini, a respected lecturer in information and communication management. Dr. Haslinda's extensive expertise and knowledge have provided invaluable insights and direction in the preparation of this ebook. The e-book is structured in a logical and progressive manner, ensuring students can navigate the contents smoothly. Each chapter provides an in-depth discussion of the topic, supplemented with relevant examples, case studies, and practical insights. Additionally, the program includes interactive exercises and discussion points to promote active participation and enhance understanding. CONCLUSION This e-book will be a dependable resource as you embark on your journey into digital asset management. It will equip you with the necessary knowledge and tools to navigate the everevolving digital landscape. We hope these resources ignite your passion for DAM and inspire you to explore the vast opportunities that effective digital asset management can offer. ABOUT THE AUTHORS I
CONTENTS What Is Digital Asset Management ( DAM ) Chapter 3 Digital Asset Management: Job Descriptions and Requirements Chapter 1 Digital Asset Management: From Scopus Online Database Chapter 4 Digital Asset Management: Issues and Challenges in Malaysia Chapter 2 Digital Asset Management: Recent Case Study Conclusion 01 06 02 08 04 10 II Chapter 5 Digital Asset Management: Elements For DAM Success In Malaysia 12
ABSTRACT What Is Digital Asset Management ( DAM ) Chapter 3 Digital Asset Management: Job Descriptions and Requirements Chapter 1 Digital Asset Management: From Scopus Online Database Chapter 4 Digital Asset Management: Issues and Challenges in Malaysia Chapter 2 Digital Asset Management: Recent Case Study Conclusion 01 06 02 08 04 10 III Chapter 5 Digital Asset Management: Elements For DAM Success In Malaysia 12
WHAT IS DIGITAL ASSET MANAGEMENT ( DAM ) DEFINE DIGITAL ASSET MANAGEMENT. Digital Asset Management is the technique of methodically managing digital assets via a centralized repository. This repository serves as a single source of truth for all digital materials, storing, organizing, and making them easily accessible. A DAM system is intended to handle several elements of asset management, such as metadata management, version control, access control, search and retrieval, distribution, and sharing. Metadata management is a key component of DAM. It entails providing precise information on each item, such as keywords, descriptions, and usage rights. This metadata is critical for effective search and retrieval, allowing users to easily locate the assets they want based on a variety of criteria. Version Control tracks all asset changes and maintains various versions to ensure that the most up-to-date and accurate material is used. Access Control methods regulate rights and roles to ensure that only authorized users may access or edit certain assets. IMPORTANCE OF DIGITAL ASSET MANAGEMENT. The use of a DAM system provides various advantages that improve an organization's overall functionality. First and foremost, it increases efficiency tremendously. DAM solutions save time and human work by easing the process of maintaining and accessing digital assets. This is especially crucial for firms working with significant amounts of digital assets or those functioning in fast-paced contexts where timely access to reliable material is critical. Consistency is another significant benefit. A DAM system guarantees that all users have access to the most recent and approved versions of assets, which is critical for preserving brand consistency. Whether it's logos, photos, or marketing materials, using branding and content consistently across all platforms and divisions helps to enhance the organization's identity and message. DAM systems improve collaboration. DAM improves team communication and collaboration by offering a common asset management platform. This is especially useful in large firms with geographically distributed teams, where easy access to common assets may dramatically boost productivity. Scalability is an additional advantage. The volume of digital material generated by businesses increases as they grow. DAM systems are built to handle this increase, offering scalable solutions that can manage large volumes of digital assets without sacrificing speed or accessibility. Compliance with usage rights and permissions is another important feature of DAM systems. They assist track and manage these rights, lowering the risk of illegal use and guaranteeing that all content is utilized lawfully and ethically. APPLICATIONS FOR DIGITAL ASSET MANAGEMENT Digital asset management systems have applications in a variety of sectors. In marketing and branding, they guarantee that logos, graphics, and other brand assets are used consistently throughout campaigns and platforms. DAM systems in e-commerce handle product photographs, videos, and descriptions, hence improving online shopping experiences by offering high-quality and accurate visual material. DAM systems in media and publishing help to organize enormous amounts of material, making creation and dissemination more efficient. DAM systems are used by educational institutions to store and manage instructional resources, multimedia content, and research materials, ensuring that students and teachers have easy access to these assets. CONCLUSION Digital Asset Management is a crucial component for any organization dealing with a large volume of digital content. By centralizing, organizing, and streamlining the management of digital assets, DAM systems enhance efficiency, consistency, and collaboration, providing a solid foundation for effective content management and distribution. As digital content continues to grow in importance, the role of DAM systems will only become more vital, helping organizations navigate the ever-evolving digital landscape with confidence and agility. The strategic implementation of DAM can transform how organizations manage their digital assets, driving productivity, and ensuring a competitive edge in the digital era. 1
WHAT IS DIGITAL ASSET MANAGEMENT ( DAM ) 2
CHAPTER I : DATA ASSET MANAGEMENT FROM SCOPUS ONLINE DATABASE ALLAN B. PEDIN IV CHRISTOPHER NEWPORT UNIVERSITY NEWPORT NEWS, VIRGINIA, USA [email protected] NAZLI SIASI DEPAUL UNIVERSITY CHICAGO, ILLINOIS, USA [email protected] MOHAMMAD SAMENI IRDT FOUNDATION TEHRAN, IRAN [email protected] The article describes a cutting-edge social recovery method intended to successfully handle decentralized digital assets. The suggested method addresses security difficulties and limits in current schemes by utilizing sophisticated technologies such as verified secret sharing, smart contracts, biometric encryption, and encrypted communication. These components work together to improve security, promote decentralization, and safeguard against possible risks such as malicious listeners and the guardian conspiracy. One of the scheme's primary features is its emphasis on user control and asset security. The system provides an extra degree of protection by leveraging biometric encryption to protect files and prevent illegal access. Furthermore, the absence of on-chain transactions for guardians decreases gas costs and streamlines the recovery process for users. The performance study of the smart contract, assessed in terms of Ethereum gas used for setup and execution, reveals the scheme's efficiency and efficacy. Furthermore, the introduction of secret sharing techniques allows users to divide secrets into shares for easy asset recovery, and biometric encryption improves overall recovery security. The performance study of the smart contract, assessed in terms of Ethereum gas used for setup and execution, reveals the scheme's efficiency and efficacy. Furthermore, the introduction of secret sharing techniques allows users to divide secrets into shares for easy asset recovery, and biometric encryption improves overall recovery security. In compared to current schemes, such as the Argent wallet, the suggested social recovery plan outperforms them in terms of security and gas cost optimization. The plan intends to reduce security concerns, improve user control over assets, and encourage the use of decentralized apps by providing a safe and decentralized means for users to reclaim their digital assets via their social network SMART CONTRACT-BASED SOCIAL RECOVERY WALLET MANAGEMENT SCHEME FOR DIGITAL ASSETS 3
CHAPTER I : DATA ASSET MANAGEMENT FROM SCOPUS ONLINE DATABASE VU TUAN TRUONG AND LONG BAO LE The PDF file covers a Blockchain-Based Framework for Secure Digital Asset Management, with an emphasis on the issues of managing digital assets in today's digital world. The system eliminates the need for third parties by implementing smart contracts to assure fairness for all stakeholders. Multi-layer encryption techniques are used to prevent data leaking even if attackers eavesdrop during transmission. Atomic transactions are established, ensuring that a transaction will either succeed or fail without data change by attackers. Participants do not need to trust one another, because all trade information is publicly available on the blockchain. The framework's main security characteristics are resistance to player dishonesty and smart contract assaults. The system can withstand fraud without requiring third-party involvement, preventing cases in which content owners fail to give the right digital asset or customers attempt to evade payment by asserting defective files. Smart contract vulnerabilities are investigated using tools such as Oyente to guarantee that the framework is secure against attacks such as ReEntrancy Attack and Transaction Ordering Dependence. The framework's architecture is compared to previous research in the field, emphasizing the benefits of removing third parties and assuring fairness using smart contracts. The framework's marketplace is built on top of the blockchain, with a user-friendly UI that connects to IPFS for safe data storage. Performance and security evaluations illustrate the system's capacity to withstand multiple assaults while ensuring transaction integrity. Overall, the Blockchain-Based Framework for Secure Digital Asset Management provides a comprehensive solution for securely managing digital assets in the metaverse by combining blockchain technology, encryption methods, and smart contracts to improve transparency, fairness, and security in digital asset transactions. A BLOCKCHAIN-BASED FRAMEWORK FOR SECURE DIGITAL ASSET MANAGEMENT. 4
CHAPTER 2 : DATA ASSET MANAGEMENT RECENT CASE STUDY DIGITAL ASSET MANAGEMENT IN BUSINESS 5
CHAPTER 2 : DATA ASSET MANAGEMENT RECENT CASE STUDY DIGITAL ASSET MANAGEMENT IN BUSINESS 6
CHAPTER 3 : DATA ASSET MANAGEMENT Advertising, Marketing & Communications Company: U Creative Marketing Location: Bukit Mertajam ,Pulau Pinang, Malaysia Job Responsibilities: Department Oversight and Support: Oversee and provide backup support for the entire Digital Branding/Social MediaDepartment and Client Account Department. Ensure smooth operations and effective communication within andbetween these departments. Brand Strategy Development: Lead the marketing teams to define the overall brand strategy and objectives. Conductthorough market research, competitor analysis, and audience profiling to understand target demographics and theirpreferences, thereby shaping the brand's strategic direction. Online Brand Presence: Develop and maintain a consistent and compelling brand presence across various digitalplatforms, including the company website, social media channels, email marketing, online advertising, and other relevantchannels. Ensure all digital touchpoints reflect the brand's identity. Content Creation and Management: Create and curate engaging content that aligns with the brand's tone, voice, andvalues. This includes writing website copy, blog articles, social media posts, and other digital assets. Ensure content isoptimized for search engines (SEO) and resonates with the target audience. Job Requirements: Education and Language Proficiency: Bachelor’s degree in marketing or a related field. Proficiency in Mandarin is requiredto effectively communicate with diverse audiences and teams. Experience and Skills: Proven experience in digital branding and marketing, with a strong understanding of various digitalplatforms and strategies. The candidate should possess strong analytical skills to interpret data and make data-drivendecisions. A creative mindset is essential for developing innovative marketing approaches. Technical Knowledge: Understanding of branding marketing concepts and knowledge of web analytics tools are crucial. Thecandidate should have content creation and creative writing skills to produce high-quality marketing materials. Communication: Excellent communication skills, both written and verbal, are necessary to effectively convey marketingmessages and collaborate with different teams and stakeholders. DIGITAL ASSET MANAGEMENT JOB DESCRIPTIONS AND REQUIREMENTS 7
CHAPTER 3 : DATA ASSET MANAGEMENT Advertising, Marketing & Communications Company: Matthews International Malaysia Sdn. Bhd. Location: Simpang Ampat ,Pulau Pinang, Malaysia Job Responsibilities: Utilize BOS digital asset management platforms to manage files, workflows, and other digital assets. Prioritize BOS usermultimedia asset and workflow requests. Assist internal and external customers with BOS asset retrieval, uploads, storage, version control, metadata tagging,and archival. Help users on BOS Project Workflows related to asset tasks, including one-on-one coaching, creation ofnew upload tasks, troubleshooting blockers to support project timelines, and ensuring that processes and automationare streamlined where possible. Maintain detailed status documentation on user requests and deliverables. Responsible for effective, timelycommunication and updates with all customers. Manage customer lead times on assets and project workflowdeliverables. Interface with Business & BPT to qualify new or revised business requirements. Manage project collaboration requests,including escalations to our Graphics Shared Service Team (GrSS). Maintain accurate records and documentation of useraccess permissions and profile setups to ensure compliance with company standards. Job Requirements: Experience: 2 plus years of proven experience in digital asset coordination or a related field, preferably within a mediaagency or marketing environment. Customer Service: Strong customer service skills with a passion for providing exceptional support to clients and externalteams. Team Collaboration: Demonstrated success in participating in cross-functional teams and influencing outcomes. Technical Proficiency: Proficiency in digital asset management tools and software platforms. Communication: Strong communication skills, both verbal and written. DIGITAL ASSET MANAGEMENT JOB DESCRIPTIONS AND REQUIREMENTS 8
CHAPTER 4 : DATA ASSET MANAGEMENT DIGITAL ASSET MANAGEMENT ISSUES AND CHALLENGES IN MALAYSIA Despite its fast evolution, Malaysia's digital infrastructure continues to encounter issues in enabling effective digital asset management (DAM) techniques. Limited access to high-speed internet and obsolete technology infrastructure impede the efficient storage, retrieval, and dissemination of digital assets. This presents substantial challenges for firms looking to deploy strong DAM systems. For instance, a Malaysian retail firm relies on a DAM system to handle product photos, marketing materials, and promotional films. However, inadequate internet access causes frequent disruptions. These disturbances slowed the process of uploading, accessing, and sharing digital content, resulting in marketing campaign delays and operational inefficiencies. EXPLANATION Inadequate infrastructure limits firms' ability to effectively employ DAM solutions. Poor internet connections and obsolete gear can cause lengthier upload and download times, which is especially troublesome for organizations that deal with huge files like high-resolution photographs and movies. This difficulty can have an influence on team cooperation as well as the timely implementation of marketing and commercial strategy. INADEQUATE INFRASTRUCTURE FOR DIGITAL ASSET MANAGEMENTT. ISSUE AND CHALLENGE Malaysia's technical infrastructure is developing, but still has serious limits. Many Malaysian locations have uneven high-speed internet connectivity and a dearth of current technology tools required for successful digital asset management (DAM). This can drastically reduce the efficiency and efficacy of DAM systems, which rely on strong and dependable technology to store, retrieve, and manage digital assets. EXAMPLE 9
CHAPTER 4 : DATA ASSET MANAGEMENT DIGITAL ASSET MANAGEMENT ISSUES AND CHALLENGES IN MALAYSIA Compliance with data protection legislation, such as the Personal Data Protection Act 2010 (PDPA), is a significant barrier for Malaysian enterprises that manage digital assets. The PDPA governs the acquisition, processing, and storage of personal information, setting stringent standards on data management procedures. Ensuring compliance with these requirements while managing digital assets necessitates meticulous planning and the installation of strong security measures. A global healthcare organization in Malaysia uses a DAM system to store patient data such as medical records and personal information. To comply with the PDPA, the organization must employ severe data protection safeguards such as encryption, access limits, and frequent audits. Ensuring that these safeguards are regularly deployed and updated to fulfill regulatory requirements is a substantial problem. EXPLANATION Compliance with data protection standards necessitates the implementation of advanced security procedures as well as ongoing monitoring of data management practices. This includes frequent personnel training, the adoption of advanced security systems, and ongoing monitoring for any intrusions. The complexity and cost of maintaining compliance may be especially difficult for small and mediumsized businesses (SMEs), who may lack the capacity to adopt adequate data security safeguards. COMPLIANCE WITH DATA PROTECTION REGULATIONS: ISSUE AND CHALLENGE Malaysia's Personal Data Protection Act 2010 (PDPA) establishes tight guidelines for how personal data should be acquired, processed, and kept. Companies that manage digital assets including personal data must comply with these requirements, which may be difficult and resource-intensive. Failure to comply might result in substantial legal and financial consequences. EXAMPLE 10
CHAPTER 5 : DATA ASSET MANAGEMENT EXPLANATION Localization is the process of adapting digital assets to the Malaysian market's local language, culture, and cultural standards. This is critical in a multicultural country like Malaysia, where the population is made up of many different ethnic groups, including Malays, Chinese, Indians, and indigenous people. Each group has distinct cultural preferences, languages, and consumer behaviors. Elements for DAM success in Malaysia : Localization and Cultural Relevance EXAMPLE Localized marketing initiatives may help a multinational beverage firm establish a stronger brand presence in Malaysia. For example, during the holiday season of Hari Raya, which is celebrated by Muslims in Malaysia, the firm may generate digital assets that include traditional Malay themes, celebratory greetings in Bahasa Malaysia, and imagery that is meaningful to the local Muslim population. In doing so, the firm not only respects and honors local customs, but also engages with customers on a cultural and emotional level, increasing brand loyalty and engagement. IMPLEMENTATION To successfully localize digital assets, the organization needs hire local professionals that understand Malaysian culture and language. This involves employing local graphic designers, copywriters, and cultural experts. Furthermore, the DAM system should support numerous languages and enable simple customisation of digital assets to represent local cultural characteristics. Regular input from local consumers can also help influence the ongoing enhancement of localized content. 11
CHAPTER 5 : DATA ASSET MANAGEMENT EXPLANATION Malaysia has witnessed substantial development in e-commerce, owing to increased internet access and a tech-savvy populace. To effectively manage and distribute digital assets, successful DAM in Malaysia must interface smoothly with major e-commerce platforms. This connection guarantees that digital assets like product photos, promotional films, and descriptive material are updated and consistent across all e-commerce platforms. Elements for DAM success in Malaysia : Integration with E-commerce Platforms EXAMPLE A fashion retail firm in Malaysia may link its DAM system with popular e-commerce platforms like as Lazada, Shopee, and Zalora. This allows the business to guarantee that any changes made to the DAM system instantly update product photos, descriptions, and promotional materials across all platforms. For example, if a new summer collection is released, the DAM system may automatically distribute the updated photographs and descriptions to all e-commerce sites, guaranteeing a uniform and timely deployment. IMPLEMENTATION To do this, the fashion business should select a DAM system that includes comprehensive APIs and plugins for integrating with multiple e-commerce platforms. The system should allow for automated workflows that trigger changes across all platforms whenever a new asset is uploaded or an old one is updated. Furthermore, the company should invest in training for its marketing and IT personnel so that they can successfully manage and use these linkages. Regular audits and performance tests are required to guarantee that the connection runs smoothly and that assets are appropriately represented across all ecommerce sites. . 12
CONCLUSION : DATA ASSET MANAGEMENT Digital Asset Management (DAM) has altered how organizations manage and use digital assets, providing several benefits such as increased efficiency, collaboration, and security. DAM systems simplify processes by centralizing all digital data and resources, reducing time spent searching for files, and encouraging version control. Furthermore, DAM promotes brand consistency by giving users access to the proper versions of assets, resulting in considerable cost savings by removing the need to rebuild or seek for missing assets. To properly deploy DAM, you must first identify clear goals, then select the appropriate tools, develop a consistent naming convention, construct a central repository, configure permissions and responsibilities, educate your team, and evaluate and update the system on a regular basis. CONLUSION 13
REFERENCE : DATA ASSET MANAGEMENT HOMEPAGE EN. HEKS. (N.D.). HTTPS://EN.HEKS.CH/ IEEE XPLORE. (N.D.). HTTPS://IEEEXPLORE.IEEE.ORG/XPLORE/HOME.JSP INTO. (2024, MAY 27). INTO - INTERNATIONAL STUDENT RECRUITMENT PARTNERSHIPS: INTO. INTO UNIVERSITY PARTNERSHIPS. HTTPS://WWW.INTOGLOBAL.COM/ LIBRARY, U. (N.D.). UITM EZACCESS. UITM LIBRARY E-RESOURCES. HTTPS://WWWSCOPUS-COM.UITM.IDM.OCLC.ORG/RECORD/DISPLAY.URI?EID=2-S2.0- 85163613250&ORIGIN=RESULTSLIST&SORT=PLFF&SRC=S&SID=1E73B4AEE527322882BFD612427FAFB5&SOT=A&SDT=CL&CLUSTER=S COSUBTYPE%2C%22CP%22%2CT%2BSCOSRCTYPE%2C%22P%22%2CT%2C%22J%22%2CT %2BSCOFREETOREAD%2C%22ALL%22%2CT&S=TITLE%28DIGITAL%2BAND%2BASSE T%2BAND%2BMANAGEMENT%29&SL=39&SESSIONSEARCHID=1E73B4AEE527322882B FD612427FAFB5&RELPOS=0 14
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