IBPlc 2020 AR

ANNUAL
REPORT
& FINANCIAL
STATEMENTS

Innovating to share our passion
for beer

As a consumer-centric company, we
are relentlessly committed to exploring
new products and opportunities to
excite consumers around the world.
We have a robust innovation pipeline,
that is continually built on Leveraging
technology to better engage with
consumers with focus on a careful
brewing process that goes beyond what
consumers see every day.

We are all Heritage
brewers
We protect the
Passion for beer heritage and integrity
is our life
of our brands
Preservatives
Stakeholders
We strive for
zero added We value and address
preservatives external stakeholder

Ingredients perpectives

We only select Consumer choice
ingredients that meet
We respect the
our standards consumer’s desire for

Transparency choice

We believe in Sustainability
transparency
We preserve our
natural resources

Quality Freshness

We never Fresh beer tastes
compromise on better

quality

Content

Corporate Information PAGE
Notice of Annual General Meeting
Brief History 5
Kiskstart: Investing In Our Youth 6
The Board 8
Chairman’s Statement 14
Report of the Directors 62
Statement of Director Responsibilities 70
Report of Audit Committee 77
External Auditor’s Report 93
Statement of Profit or Loss and Other Comprehensive income 94
Statement of Financial Position 95
Statement of Change in Equity 101
Cash Flows 102
Notes to the Financial Statements 104
Statement of Value Added 105
Five-Year Financial Summary 106
Shareholders Information 157
E-Dividend Mandate Form 158
Proxy Form 161
163
165

Corporate Information

Company registration number
RC 9632

Chairman Appointed 30 May, 2018
Appointed with effect from 1 January 2020
HRM Nnaemeka Alfred Achebe, CFR,MNI Resigned with effect from 31 December 2019
Appointed with effect from 1 January 2020
Directors
Appointed with effect from 18 September 2019
Mr. Hugo Dias Rocha Brazilian Resigned with effect from 31 December 2019

Mrs. Annabelle Degroot British Appointed with effect from 18 April 2019
Mr. Bruno Zambrano Colombian Resigned with effect from 30 September 2019

Mr. Sunday Akintoye Omole Nigerian

Mr. Olugbenga Awomolo Nigerian

Mrs. Tolulope Adedeji Nigerian

Mr. Zuber Momoniat (SouthAfrican)

Mr. Richard Rivett-Carnac American

Mr. Andrew Scott Murray American

HRM Peter Nwokike Anugwu Nigerian

Mr. Michael Onochie Ajuwku Nigerian

Abiye Tobin-West Nigerian

Otunba Michael Daramola Nigerian

Ms. Olutoyin Odulate Nigerian

Mr. Godwin Oche Nigerian

Alternate:

Mr. Olugbenga Awomolo

Company secretary/General Counsel Brewery Plants

Mr. Muyiwa Ayojimi Gateway
22/36 Glover road, Km 3 Shagamu- Abeokuta Expressway,
Ikoyi, Lagos Flourgate Industrial Scheme,
Ogun State.
Independent Auditors
Ilesa
PricewaterhouseCoopers Lawrence Omole Way,
Landmark Towers Omi-Asoro, Ilesa
5B, Water Corporation Road Osun State
Victoria Island,
Lagos, Nigeria.

Corporate Head Office Onitsha
SABMiller Drive, Habour Industrail Layout,
22/36 Glover road, Onitsha,
Ikoyi, Lagos Anambra

Sales Office Port Harcourt
186/187 Trans-Amadi Industrial layout,
30 Kudirat Abiola way, Oginigba, Port Harcourt,
Oregun, Ikeja River State

Email: [email protected]
Website: www.internationalbreweriesplc.com

Bankers Stanbic IBTC Plc.
Standard Chartered Bank Limited
CitiBank Limited United Bank of Africa Plc.
First Bank of Nigeria Limited Zenith Bank Plc.
Guaranty Trust Bank Plc.
Rand Merchant Bank Limited

Notice of Annual General Meeting
of International Breweries Plc

NOTICE IS HEREBY GIVEN that the 43rd Annual General Meeting of INTERNATIONAL
BREWERIES PLC will hold at Legend Hotel, Aviation Free Trade Zone, Murtala Muhammed
International Airport, Ikeja Lagos on Tuesday 21 July 2020 at 10.00.a.m to consider and if
thought fit, pass the following resolutions:

A. ORDINARY BUSINESS

1. To lay before the meeting the report of the Directors, the Statement of Financial Position as
at 31 December 2019, together with the Statement of Comprehensive Income for the year
ended on that date and the Reports thereon of the Independent Auditors and the Audit
Committee.

2. To ratify/elect/re-elect Director(s).

3. To authorize the Directors to fix the remuneration of the External Auditors.

4. To elect members of the Audit Committee.

B. SPECIAL BUSINESS

5. To fix the remuneration of Directors.

6. To consider and pass the following Resolution as an ordinary resolution of the Company:

“That pursuant to Rule 20.8 of the Rulebook of the Nigerian Stock Exchange (Issuers
Rule), a general mandate be and is hereby given, authorizing the Company through the
directors to procure goods, services and finances incidental and necessary for its day to day
operations from related, interested companies or parties on competitive commercial terms
consistent with the Company’s Transfer Pricing Policy for succeeding years until reviewed
by the Company at an Annual General Meeting”.

Dated this 21st Day of June 2020
BY ORDER OF THE BOARD

Muyiwa Ayojimi

Company Secretary/General Counsel

FRC/2013/NBA/00000002667
22/36 Glover Road,
lkoyi- Lagos.

International Breweries Plc. 6

Notes

1. Proxy 4. Change of Address
In view of the COVID-19 pandemic, the restriction Members are requested to notify the Registrar of
on mass gatherings and in line with the Guidelines changes, if any, in their registered addresses and/
issued by the Corporate Affairs Commission on or other details.
holding AGMs using proxies, attendance at the
AGM shall only be by proxy. Consequently, a 5. Unclaimed Dividend
member entitled to attend and vote at the AGM Members who are yet to claim their previous
is advised to select from the following proposed dividend(s) are advised to write to or call at the
proxies to attend and vote in his/her stead: office of the Registrars, Apel Capital Registrars, 8
Alhaji Bashorun Street, off Norman Williams, S.W.
I. His Majesty Nnaemeka Alfred Ikoyi, Lagos. Members are further urged to advise
Achebe (Board Chairman the Registrar of any change in their security
records and, open a CSCS account.
II. Mr. Bruno Zambrano (Finance Director)
III. Ms. Olutoyin Odulate 6. E-Annual Report
The electronic version of the Annual report is
(Independent Director) available at www.internationalbreweriesplc.com
IV. and Mr. Muyiwa Ayojimi and the Registrar’s website. Shareholders may
download the electronic version on the websites.
(Company Secretary).
7. Live Streaming of the AGM
A Proxy Form is attached to the Annual Report. The AGM will be streamed live. This will enable
shareholders and other stakeholders who will not
If the Proxy is to be valid for the purposes of be attending physically to follow the proceedings.
attending the meeting, it must be completed, The link for the AGM livestream would be made
detached and deposited with the Registrars, available on the Company’s website at www.
Apel Capital Registrars, 8 Alhaji Bashorun Street, internationalbreweriesplc.com
off Norman Williams, S.W. Ikoyi, Lagos or sent by
email to: [email protected] not later than 8. Right to ask questions
One (1) week prior to the time of the meeting. In accordance with Rule 19.12 of the Nigerian
The Company shall bear the cost of Stamping the Stock Exchange “NSE”, shareholders and other
proxy forms in accordance with the Stamp Duties holders of the Company’s securities have the
Act, 2014. right to ask questions not only at the meeting
but also can do so in writing prior to the meeting.
2. Closure of Register and Such questions and or concerns, arising from the
Transfer Books Annual Report and Financial Statements may be
submitted to the office of the Company Secretary
The Register of Members and Transfer Books will with a copy to the NSE.
be closed from Monday, 6 July 2020 to Friday 10
July 2020 (both dates inclusive) for updating the Shareholders are advised to send their questions
Register of Members. or comments relating to the Annual Reports
and Financial Statements for the period to
3. Nomination to the [email protected] for
Audit Committee appropriate response.

In accordance with Section 359 (5) of the
Companies and Allied Matters Act, Cap.C20, Laws
of the Federation of Nigeria, 2004, any member
may nominate a Shareholder as a member of the
Audit Committee by giving notice in writing of
such nomination to the Company Secretary at
the registered office at least 21 days before the
Annual General Meeting.

7 International Breweries Plc.

I nternational Breweries optimization of efficiencies, leverage on
economies of scale and shareholder value
Plc was incorporated in creation amongst others.

December 1971 under the This increased our production facilities to
4 breweries: In Osun State - Ilesa, Anambra
name International Breweries State - Onitsha, Rivers State - Port Harcourt
and recently Gateway brewery in Ogun State.
Limited. The Company The corporate headquarters of the Company
is located in Lagos. Starting with just two
commenced production of its brands, Trophy Lager and Beta malt, our
brand offering now includes Budweiser, Hero
flagship product Trophy Lager Lager, Castle lite, Grandmalt, Eagler Lager
and Eagle Stout.
in December 1978 with an installed

capacity of 200,000 hectoliters per

annum. In December 1982, the Company

embarked on an expansion programme.

The company was listed on the floor of the

Nigerian Stock Exchange in April 1995.

In January 2012 SABMiller entered into a
strategic alliance with the Castel group who
were majority shareholders at the time.

In 2016, AB Inbev acquired SABMiller In 2016, AB Inbev
worldwide and by extension, their stakes acquired SABMiller
in Africa. AB Inbev’s majority shareholding worldwide and by
in Intafact Beverages Limited and Pabod extension, their stakes
Breweries Limited (companies with similar in Africa. AB Inbev’s
objectives) were merged into International majority shareholding
Breweries Plc through a scheme of merger in Intafact Beverages
sanctioned by the Court and Regulatory Limited and Pabod
authorities in order to provide for the Breweries Limited
(companies with
similar objectives)
were merged into
International Breweries
Plc







W e’re proud of what we’ve already Water Stewardship
accomplished in sustainability, but Climate Action
we know there’s much more to be Circular Packaging
done. That is why our 2025 sustainability Smart Agriculture
goals are our most ambitious yet. Smart Drinking

As a proud member of the ABInBEV group,
we are contributing to the UN Sustainable
Development Goals, Nigeria’s Sustainable
Development Agenda and the country’s
overall development through the building
of resilient supply chains, productive
communities and a healthier environment.
We place a deliberate focus on contributing
progress toward the goals where we can
use our scale and partnerships to drive
meaningful positive change.

Our Nigerian operation is aligned to our
Group’s 2025 Sustainability Goals and we are
developing programmes on ground to
contribute to these goals:

17 PARTNERSHIPS 3 GOOD HEALTH
FOR THE GOALS AND WELL-BEING
5 GENDER
13 EQUALITY

CLIMATE
ACTION

12 6

RESPONSIBLE CLEAN WATER
CONSUMPTION AND SANITATION
AND PRODUCTION
7 AFFORDABLE AND
8 CLEAN ENERGY

DECENT WORK AND
ECONOMIC GROWTH

2019 CSR investments across the country

S/N PROJECT DESCRIPTION BENEFICIARY CSR PILLAR
Education/Community
1 Rehabilitation of Science Block of Esa Odo Esa-Odo Community Infrastructure support
Community High School (Phase 1) Smart Agriculture
Smart Drinking
2 Rural Irrigation project Omi-asoro Community Community support
Community support
3 Responsible Drinking Initiative in partnership Onitsha Community Health
with FRSC
Smart Drinking
4 Sponsorship of Youth Soccer Competitions Onitsha, Obaru and Obasi communities
Health/Education
5 Support of community football Ibusa community
Health
6 Construction of a Health Centre (Phase 1 budget Oginigba community, Port Harcourt
for 2019) Empowerment

7 Responsible Drinking Initiative in partnership Port Harcourt and environ Smart Drinking
with FRSC

8 Renovation of Oginigba Community Primary Oginigba community, Port Harcourt
School Borehole

9 Provision of pharmaceutical drugs/ injectibles in Port Harcourt and environ
conjunction with BOF Foundation

10 KICKSTART Entrepreneurship programme 90 Youths from 23 states across Nigeria
(Grants, Training, Mentorship)

11 Responsible drinking programme of the Beer Campaigns to fight underage drinking in
Sectoral Group (BSG) 10 states, including Don’t Drink and Drive
programmes in partnership with FRSC.

International Breweries Plc. 14

T he International Breweries Foundation drinking, health, education and infrastructure
was inaugurated as a platform to support.
achieve our Better World intervention
in communities and the 2025 AB InBev The Panel of stakeholders who constitute the
Sustainability Goals, in alignment Advisory Board of the Foundation is chaired
by Mr. Peter Bamkole, a renowned expert in
The Foundation is focused on driving development and Director in charge of the
solutions in agriculture, climate action, Enterprise Development Centre of the Pan
water stewardship, circular packaging, Atlantic University.
empowerment (KickStart), responsible

Members of the International Breweries Foundation Advisory Board International Breweries Plc.
15

RAISING NIGERIA’S FUTURE ickstart
BUSINESS LEADERS THROUGH
ENTREPRENEURSHIP By INTERNATIONAL BREWERIES FOUNDATION
DEVELOPMENT.
Investing in our youths
Youths account for a huge chunk of Nigeria’s
population which is estimated to be Breweries Plc. has in the past four
198million by the World Bank. Incidentally, years supported in bridging the
about 65% of the 23.1% unemployed and uenemployment deficit through its KickStart
20.1% underemployed demographics are Entrepreneurship Programme. The initiative
youths – this is according to reports from also contributes to the achievement of the
the National Bureau of Statistics (NBS). United National Sustainable Development
The Nigerian government has been paying Goals (UNSDGs), Goal 8 on Decent Work and
a lot of attention to this challenge through Economic Growth.
its policies and programmes that aims to
mitigate this situation. Over the years, the statistics of business
failures have confirmed that training,
Our Nigerian subsidiary, International mentorship and start-up capital are three key
ingredients of success in any business. Many
budding entrepreneurs have abandoned
their dreams for lack of these vital elements.
Mindful of these, International Breweries Plc.
initiated the KickStart program to support
young entrepreneurs, aged 18-35, with start-

International Breweries Plc. 16

up capital/funding, training and mentorship on 30 August 2019. The online application
for business expansion,. process was implemented in collaboration
with the Enterprise Development Centre
In 2019, Kickstart moved from a regional (EDC) of Pan Atlantic University, a renowned
initiative to a national programme, making entrepreneurship training centre with
it available to Nigerian youths across the six experience in online portal management.
geo-political zones. Going national in the 4th Having become a national empowerment
year of KickStart yielded an unprecedented programme, the 2019 edition received
17,108 applications from all 36 States of the more applications from the agricultural
Federation and Abuja, the Federal Capital sector closely followed by manufacturing
Territory at the close of the online portal and production. Others were ICT-related

A group photograph of participants at the 2019 Kick- International Breweries Plc.
Start boot camp in Anambra

17

A cross section of participants at the 2019 A group photograph of participants at the
KickStart boot camp in Lagos 2019 KickStart boot camp in Abuja

businesses, crafts, education and circular also received the enterprise tool kit from
packaging, among others. the Enterprise Development Centre of Pan
Atlantic University.
After a thorough review of all the applications,
300 were selected to participate in a 3-day Out of the 227 beneficiaries that participated
boot camp. Remarkably, 227 out of 300 in the boot-camp phase, 165 of them were
young entrepreneurs were trained from invited to present their business ideas during
October 14-16, in the boot camps which the penultimate stage of the program,
held in three states: Abuja, Lagos and the PitchFest. After the PitchFest, 90
Onitsha. The programme is a 3-day capacity entrepreneurs were adjudged successful
building intervention that exposed the based on three criteria namely; the feasibility
young entrepreneurs to course contents to of their business proposals; the scalability
aid them in managing their businesses in of their businesses based on the ability to
their respective communities. Participants create additional jobs and the ability of the

Participants at 2019 KickStart Pitch Fest in Abuja

International Breweries Plc. 18

Participants at 2019 KickStart Pitch Fest in Lagos

Some of our leaders at the 2019 KickStart Awards Ceremony International Breweries Plc.
19

Our Guest Speaker at the 2019 KickStart Awards Ceremony, Prof. Kingsley
Moghalu; the Honourable Minister of State, Labour and Employment, Festus
Keyamo SAN who represented the Vice-President, the Director General of
SMEDAN, Dr. Dikko Umaru Radda and some of our leaders during the 2019
KickStart Awards Ceremony

Some of the beneficiaries of the 2019 KickStart Entrepreneurship Pro-
gram in a group photograph with the IB Plc. team and some dignitaries
during the 2019 award ceremony

International Breweries Plc. 20

businesses to impact the host community. Osinbajo (SAN).
The successful applicants were awarded
with grants totaling over 73million naira to The Vice President was happy to receive the IB
Kickstart their businesses.
Plc. team and he expressed his appreciation

of our KickStart Entrepreneurship

Programme. According

Pitching KickStart to to him: “entrepreneurship
The Presidency
development is an area that

we pay attention to as a

To create more awareness government because it fits

of our corporate social into our Economic Recovery

investments in the country and Growth Plan (ERGP). I

through the vehicle of our really commend you for a

KickStart initiative and other worthwhile programme. I’m

community development conscious of the efforts that

interventions, and also, the private sector, like yours,

as part of our stakeholder pays to it; It can be a game

engagement activities, some changer.”

of our leaders, led by our BU

President, paid a visit to The Presidency Strategic stakeholder engagements will
remain an area of focus for us in order to
and were received by the Vice President of continue growing our business and brand.

the Federal Republic of Nigeria - Prof. Yemi

During the visit to The Presidency as part of our Stakeholder Engagement International Breweries Plc.
activities

21

During the visit to The Presidency as part of our Stakeholder Engage-
ment activities

Stakeholder Engagements IBPLC partners with Small and Medium
Enterprises Development Agency of Nigeria
In line with Goal 17 of the UN SDG, we (SMEDAN)
collaborated with other stakeholders to
gain synergies, drive and scale up impact
to the benefit of the beneficiaries.

The online application of the 2019
KICKSTART initiative was implemented
in collaboration with the Enterprise
Development Centre (EDC) of Pan Atlantic
University.

Other stakeholders include:
Lagos State Employment Trust Fund
Bank of Industry
Small and Medium Enterprises
Development Agency of Nigeria
(SMEDAN)

Collaboration with Lagos State Employment
Trust Fund

International Breweries Plc. 22

N325,136m 708

FUNDS INVESTED BENEFICIARIES

Funds given out as direct seed capital to
enterpreneurs to be invested in robust,
scalable business start up and expansion

Current Capital employed from other N526,754m
sources to expand business and trigger
growth PROJECTED REVENUE

For these cross-sections of Enterpreneu-
ers by 2021

571 274

JOB GENERATED GRANTEES

1,416 1,392

INDIRECT BENEFICIARIES JOBS PROJECTED

KICKSTART BENEFICIARIES (2019)

S/N NAME COMPANY NAME SECTOR

1 Abdulhakim Ismail E-Comfam Company Limited Manufacturing/Production
2 Abuul David Taverisa Nigeria Limited Agriculture
3 Adaeze Eze Relux Paint Company Manufacturing/Production
4 Adebayo Adigun Lineage Device Manufacturing/Production
5 Adedamola Adebisi Jcrownz Shoes Crafts
6 Adedunmola Daniel Domicile Enterprise Agriculture
7 Aghogho Enomate Fabelek Engineering Manufacturing/Production
8 Aishatu Adekolu Haideys' Global Services Agriculture
9 Ajibike Jimoh Ethnika Design Circular Packaging
10 Akpomejeme Ileleji Prenpowered Enterprise Others
11 Amadi Jennifer Jennphrey Sports Bar Others
12 Amos Adebisi Adebisi Tech Eden Agriculture
13 Anozie Ukaegbu Eloquent Biogas Climate Action
14 Anthony Ojukwu Toneb Farms Nigeria Agriculture
15 Asepeniseoluwa Obideyi Vince Apparel Crafts
16 Augustine Okoroafor Akunwata Foods Enterprise Manufacturing/Production
17 Babajide Baaniya Ocean Green Recycles Circular Packaging
18 Bankole Aderemi Banklope Green Initiative Climate Action
19 Bankole Tabitha Ipearls Beads And Jewelry Crafts
20 Baridakara Nwidee Kara-P Clothings Fashion
21 Bukola Ogunjimi Ment Fashion Others
22 Chiamaka Egbunike Nancylynne'S Enterprise Nig Ltd Others
23 Chibuike Akadonye Peams A*Z Groups Ict
24 Chibuzor Emezue Jpc Arts Concept Crafts
25 Chinenyenwa Nnaji Queency Creative Rugs & Home Decor Crafts
26 Chukwuemeka Ugwu Obihills Farm Agriculture
27 Conscience Ubaji Juvenescence Candour Education
28 Dala Abbey-Kalio De Abbey Agro Enterprise Agriculture
29 Ejiameke Obiozor Talk J Entertainment Others
30 Eko Eko Young & Greene Agriculture
31 Elegbeji Olamilekan Olamilekan Farms And Services Agriculture
32 Emmanuel Joe Elite Consult Education
33 Everest Akpo Ivarest Circular Packaging
34 Faruk Mohammed Sustainable Agro-Allied And Livestock Farm Agriculture
35 Glory Stephen-Kings Kingshairitage Manufacturing/Production
36 Idara Tom Joy Tom Art Gallery Crafts
37 Idowu Oluwabusayo Tutu Crafts Crafts
38 Ifeanyi Omorojie New Dawn Meal Agriculture
39 Ifeoma Osadebe Dillish Cakes Others
40 Igwe Nnenna Nelly House Fashion
41 Ikio Faith Twilight Unisex Beauty Salon Others
42 Imrana Abdullahi Labaran Rabbitry Agriculture
43 Janet Gregory Paradise Farm Agriculture
44 Jimmy Jebba Jimmy Jebba Enterprise Agriculture
45 Johanna Akeju Feyintola Fashion Wears Fashion

International Breweries Plc. 24

46 Jude Ozioko Ozidon Enterprises Agriculture
47 Kasim Farinde Kaspharyn Solutions Agriculture
48 Kevwe Jefia Glow Effects Manufacturing/Production
49 Marcellina Isah Qm Organics Others
50 Mercy Kehinde Elegant Fashion And Emporium Crafts
51 Musa Abdulrahman Dwise Paints Manufacturing/Production
52 Nnachetam Chigbogu Nnachet Farms Agriculture
53 Ogunkola Oluwatosin Torien Farm And Foods Agriculture
54 Olabode Faleti Green Thinker Ict
55 Olamide Atolagbe Midela Couture Crafts
56 Olanrewaju Azeez E3 Comfort Agriculture
57 Olawumi Adewuyi Wumite Ventures Agriculture
58 Olorunshogo Sowande Amazing Farms Agriculture
59 Olubukola Jimoh Adorn Accessories Crafts
60 Olujide Mary Tees Poultry Ltd Agriculture
61 Olusegun Adebayo Vavic Food Enterprise Agriculture
62 Oluwadara Aderoju Dahrah Signature Manufacturing/Production
63 Oluwagbenga Adeku Xtetix Crafts
64 Oluwasegun Ojo Kings & Queens Intellectual School Education
65 Omotomiwa Adesanya The Seed Hub Agriculture
66 Onyemaechi Ikuni Shoes By Manchi Crafts
67 Onyinyechukwu Eric-Mbah Orchard Blends Manufacturing/Production
68 Orabelema Jamabo Batya Mushrooms Agriculture
69 Osaro Ojokhue Strategic Agro-Allied Integrated Systems Agriculture
70 Osita Chikere Ahia Jara Organic Manufacturing/Production
71 Owolabi Ajimuda Maupet Global Production Company Manufacturing/Production
72 Paul Jechira Jechira Group Manufacturing/Production
73 Peter Awhen Credence Physiotherapy And Fitness Clinic Healthcare
74 Peters Nkechinyere Unique Clearners Others
75 Prosper Nwachukwu Prozin Global Resources Manufacturing/Production
76 Rollins Allison Wolatari Poultry Farm Agriculture
77 Rose Olom Rossygold Concepts Fashion
78 Samuel Adelowokan Wetin Dey Infotech Ict
79 Sherperd Ifaye Annointed Farms Agriculture
80 Somtochukwu Anunobi Geek Code Planet Education
81 Stanley Igboke Oxide Concept Integrated Solutions Agriculture
82 Tijani Mutiu Abbey Recycling Company Circular Packaging
83 Timine Omoniyei Let Love Lead Aquaculture Enterprise Agriculture
84 Titilope Sotonwa Gifted Artplus Studio Crafts
85 Toluwalope Kazeem Adorn Exito Concepts Manufacturing/Production
86 Tunde Ogundare Et Farm And Agric. Consultancy Agriculture
87 Uchenna Azubuike Bright&Beautiful Salon And Book Collection Center Others
88 Ugochukwu Nwachukwu Bricoal Climate Action
89 Victor Akinmuyiwa Voaheritage Africa Agriculture
90 Vivian Omonigho Evon Farms Agriculture

25 International Breweries Plc.

To achieve our objective of ‘Bringing People Stakeholder management is a key focus of our
Together For A Better World’, we work within business strategy where we have different
the communities where we operate and beyond, platforms for engaging our stakeholders;
touching lives and investing in socio-economic sharing, receiving feedback and attending to
development. In relating positively with what matters to them.
people, the company as part of its corporate
social responsibility works with community 1.1 WATER STEWARDSHIP
representatives to identify interventions that will
be beneficial to them and works with them to More than just a key ingredient in beer, water is
execute same. These projects cut across five CSR a critical resource for the economic, social and
Pillars: environmental well-being of communities. We
are committed to brewing beer at the highest
• Empowerment level of water efficiency and we continually
• Education challenge ourselves to do more. That is why we
• Health are improving water access and security in the
• Infrastructural Support communities where we live and work.
• Lifestyle (Responsible Drinking)

In Ilesha, the brewery inaugurated the pilot
phase of Omi-Asoro Farm Irrigation Project in
December 2019, providing 0.63hl/hl of treated
wastewater, on a monthly basis, to 4 farms across
7 acres of land. As at of today, the 4 farmers have
harvested vegetables and maize within a space
of 3 months.

Employees at our Gateway Brewery in We also look beyond our operations in order
Ogun State to improve high risk water sheds in the areas
where we operate. Our goal is to ensure water

International Breweries Plc. 26

access and quality for both our communities communities in Onitsha, Anambra State in the
and our breweries. To demonstrate this, we South East. In the South South, we renovated
provided boreholes to communities in Ibadan, the borehole in Oginigba Community Primary
Ilesa and Lagbara, all in South West Nigeria and School.

Back view of the borehole renovation project Front view of the borehole renovation pro-
at Oginigba Community Primary School ject at Oginigba Community Primary School

1.2 INVESTING IN HEALTH Partnering and supporting the Benjamin
Olowojebutu Foundation on health projects
International Breweries Plc. built and equipped carried out in Rivers state, we were able to
an ultra-modern health centre for the people of impact 146 persons who were beneficiaries
Oginigba community and its environs. The health of quality health care and treatment of health
centre is estimated to positively impact and issues ranging from Fibroids, Breast Lump,
cater to the health and wellbeing of thousands Hernia and Appendicitis amongst others.
of people who reside in the area.

27 International Breweries Plc.

Oginigba Health Centre, built and comissioned by International
Breweries Plc.

1.3 PROMOTING RESPONSIBLE As part of this year’s Global Beer Responsible
DRINKING Day commemoration, the company re-enforced
its strong commitment to reduce harmful use of
To further demonstrate our commitment to alcohol by marketing its products responsibly;
responsible drinking in Nigeria, employees educating consumers on the dangers of drinking
took our message of responsible drinking to and driving; discouraging underage drinking;
consumers, traders and the public in communities and consumption of alcohol by pregnant women.
where we operate across the country. Employees engaged in activities such as making
pledges towards smart drinking goals, in-bar
This is in contribution to the United Nations activations with the sales team, street storms,
Goal 12 which is centered around Responsible smart drinking quizzes and food pairing events;
Consumption and Production and as part of over 5,000 people were impacted across all
the activities to commemorate the Global Beer sites.
Responsible Day on September 13, 2019.
As a company that plans to remain in business

International Breweries Plc. 28

Some of our leaders promoting responsible drinking During our 2019 Global Beer
during our 2019 Global Beer Responsible Day celebra- Responsible Day celebration
tion

for the next 100 years and beyond, we are of The Beer Sectoral Group (BSG) of the
constantly seeking out ways to protect our Manufacturers Association of Nigeria (MAN) in
customers by ensuring that our products are collaboration with the Collingwood Learning
consumed responsibly. Incorporated and Thespian Theatre launched the
Smashed Project to re-inforce our stance against
underage drinking and our commitment towards
encouraging responsible drinking and reducing
alcohol related harm amongst young people.

Employees in PH promoting responsible drinking during The Smashed program which is endorsed by
our 2019 Global Beer Responsible Day celebration the Federal Ministry of Health and supported
by local health and education authorities in the
1.3 1 THE SMASHED PROJECT – country involves the delivery of key learning
AN UNDERAGE DRINKING objectives on the dangers of underage drinking
INTERVENTION PROGRAM and alcohol-related harm to secondary school
students in the form of drama sketches and
presentations.

The project which commenced in the month
of May 2019 in Edo State, covered well over 60
schools and reached over 14,000 students.

International Breweries Plc. under the umbrella

29 International Breweries Plc.

A group photograph of attendees at our SMASHED Some students taking a pledge against underage drinking
Project Underage drinking intervention during one of our SMASHED project outreaches

1.3 2 DON’T DRINK AND DRIVE
INITIATIVE

In 2019, we partnered with the Federal Road
Safety Corps (FRSC) in our host states to
inculcate the “Say NO to drinking and driving”
initiative.

This program includes the Driver Safety Employees in PH during our “Don’t Drink
(Courteousness, Alertness, Responsive (Awake) and Drive” sensitisation
and Ensure) C.A.R.E. campaign, carried out at
every festive period. 1.4 PROMOTING LIFELONG LEARNING
At our various sites, we engaged in road OPPORTUNITIES AND EQUITABLE
shows and rallies to educate haulage drivers QUALITY EDUCATION
and managers, and the general public on the
importance of safe driving with emphasis on Despite the considerable progress in education
zero tolerance for drinking and driving as well access, more than half of children and adolescents
as drugs. are not meeting minimum proficiency standards
in not just English and Mathematics but in most
Employees in PH during our “Don’t Drink of their core subjects. In line with the Sustainable
and Drive” sensitisation Development Goal 4 on Education, International
Breweries Plc. embarked on a journey to give
the science students of Esa-Odo High School an
opportunity to experience quality education by
refurbishing their chemistry/physics laboratory.
The refurbishments involved, to name a few;
replacement of roofs, refortification of walls,
overhauling of plumbing work, painting, state-
of-the-art furniture and fittings, and laboratory
tools such as wash hand basins, pipettes, test

International Breweries Plc. 30

tubes, Bunsen burners, rectangular prisms, have been impacted by this project. In the near
tripod stands. future, we look forward to a time where everyone
will have access to quality education not just in
As a business, we are committed to improving Nigeria but across the globe.
learning outcomes for marginalized people in
vulnerable settings. Over 3,000 beneficiaries

Esa-Odo Community School Science Lab Esa-Odo Community School Science Lab
before renovation by IB Plc during renovation by IB Plc.

1.5 PROMOTING GRASSROOT Chairman of IB Plc. board, the Obi of Onitsha,
SPORTS presenting the Village Soccer Trophy to the
captain of one of the winning teams
In order to promote grassroot sports and provide
an opportunity for young people to hone their Village Soccer spectators and participants
football skills and talents, in December 2019, we
partnered with the Local Government Councils in
Onitsha, Ogbaru, Obosi and Ibusa communities
in Anambra State by sponsoring their Village
Community Soccer tournaments.

The tournaments, which had well over 8000
people in attendance, were graced by notable
dignitaries such as the Obi of Onitsha, HRM
Nnaemeka Achebe; the Chairman Onitsha North
LGC., Hon. Agha Mba, and the Okeakwa of
Odepke, HRH Chukwuma Onyia.

These End of the year village competitions are
very popular in the eastern part of the country.
Most towns kick-off or end their cultural
calendars with the inter-village soccer finale
and so the sponsorship provided International
Breweries with an opportunity to support the
local talents in these communities.

31 International Breweries Plc.

Our employee volunteering initiative, called About 1,200 employees have participated in our
BETTER WORLD CHAMPIONS was launched in volunteering initiatives across the sites and our
Nigeria in June 2019. The programme is one of Lagos offices to give back to the communities.
the strategic imperatives of our sustainability The volunteers participated in activities ranging
journey where we are mobilizing our employees from clean-up exercises, sensitization programs,
on what matters most to us as a business: to road rehabilitation projects and tree planting
Bringing People together for a Better World. exercises.

The initiative availed staff the opportunity to In 2019, a total of 3,154 hours of voluntary
express their sense of purpose by giving back to service was rendered to our communities
the society and contributing meaningfully to the by employees, and 19,601 beneficiaries were
development of their communities and a more positively impacted by the various social
sustainable world. interventions courtesy of the Better World
Champions.

International Breweries Plc. 32

Volunteers came together at their various sites market (Onitsha Brewery), and coaching pupils
to give back to our communities during the on recycling (Port Harcourt) as well as a beach
Sustainability Week that held June 17-21, 2019. cleaning exercise in Lekki and driving a recycling
So from cleaning the streets and teaching the campaign in a secondary school (HQ - Ikeja &
girl child in Lugbara community (Gateway Ikoyi), Better World Champions are giving their
Brewery); to rehabilitating roads and keeping best and continue to contribute to making our
Ilesa town clean (Ilesa Brewery); to planting world better.
trees and cleaning up the popular Onitsha

3,154 19,601 1,200

hours of beneficiaries employees
voluntary were positively have
service was impacted by the participated
rendered to our various social in our
communities interventions volunteering
by employees courtesy of the initiatives
Better World
Initiative.

1.1 Road Rehabilitation This initiative is in line with the SDG Goals 9
and 11- Industry Innovation & Infrastructure
At the Ilesa East district, 80 volunteers and Sustainable cities and Communities. Over
rehabilitated a major road within Ilesa which 4,000 beneficiaries have been positively
serves over 1,000 motorists every week. impacted by these activities.
This major road - Lawrence Omole Rd is an
extremely busy one, serving as one of the
major entry points into Ilesa. Unfortunately,
the road along this axis has deteriorated due
to the elements and sometimes is a cause
of minor accidents and poor flow of traffic.
The Better World Champions undertook this
initiative so as to forestall accidents and
ensure free flow of traffic.

A similar exercise was also carried out in Employee volunteers in Gateway
Gateway, where volunteers trooped out in during a road rehabilitation exercise
their numbers to fill up potholes along the
expressway leading to the factory. This
helped to ease traffic and ensure the free flow
of vehicular movement.

33 International Breweries Plc.

1.2 A Cleaner Environment For All In 2019, volunteers turned up to contribute
their quota to the creation of a better and safer
As a show of our commitment towards the environment by participating in activities such
Sustainable Development Goal 6 which is the cleaning of the textile (abada) market in
centered around Clean Water and Sanitation, Anambra; the Kidz beach Lekki and the clearing
our volunteers in Port-harcourt, Onitsha and of the River Banks in Oginigba.
Lagos embarked on clean-up exercises around
their communities.

A group photograph of employee volunteers during a clean-up exercise
at Kidz beach in Lekki

Employee volunteers during a beach Employee volunteers in Onitsha during a
cleaning exercise at Kidz beach in Lekki market clean-up exercise

International Breweries Plc. 34

1.3 Building a Sustainable Environment
Through Tree Planting

To demonstrate our passion for building a
sustainable environment, volunteers also
engaged in tree planting exercises in Lagos,
Port-Harcourt and Onitsha.

Employee volunteers in Lagos planting a tree
as part of their volunteering activities

Employee volunteers in Onitsha planting a tree as
part of their volunteering activities

1.4 Sensitising The Younger Generation collection point for the Ilesa Grammar School.

The KIC (Keep Ilesha Clean) initiative brought In Lagos, the volunteering team visited A-Z
together volunteers on the 15th and 19th of primary school to sensitize the students about
June respectively to create awareness and drive the importance of environmental protection; not
change amongst students on the importance of just for today, but for the future.
waste management and recycling. The initiative
is long-term and seeks to educate students Similar sensitization projects were also carried
across all secondary schools in Ilesha. As a out in Onitsha and Gateway.
show of commitment towards their goal, the
better world champions commissioned a waste

35 International Breweries Plc.

The waste collection point for the Ilesa Grammar School setup and
commissioned by our employee volunteers in Ilesha

Students of Ilesa Grammar School during a sensitisation program on the
importance of waste management and recycling

International Breweries Plc. 36

SERAS CSR AWARDS - BEST Brewery which is the first green brewery in
COMPANY IN PROVISION OF Nigeria.
CLEAN AND AFFORDABLE ENERGY
IB Plc. was nominated in this category alongside
International Breweries Plc (IB Plc.), a proud Lafarge, Nigerian Breweries and Nigerian
member of AB InBev, the world’s largest brewer, Bottling Company. However, the award was
emerged as the Best Company in Provision of presented to IB Plc by the organizers having
Clean and Affordable Energy at the 13th edition met the criteria set for this category and being
of the SERAS CSR Awards Africa 2019. The the most qualified for the award. The company
company achieved this feat via its Gateway becomes the very first recipient of this award

Some of our leaders at the 2019 SERAS Awards Ceremony The SERAS Award that was
37 won by IB Plc. In 2019

International Breweries Plc.

category. lead the drive towards the actualization of the UN
SDGs in Africa by promoting the contributions
The SERAS CSR Awards is a prestigious of private sector, governments/public sector
corporate and social responsibility, and and non-governmental organizations to attain
sustainability recognition platform that aims to set targets.

2019 LAPRIGA Our Corporate Affairs Director receiving the award for
Awards - Best Company Excellence and Innovation in Sustainability at the 2019 LAPRIGA
in Environmental Awards
Sustainability

In 2019, we were recognized
for our Innovation and
Excellence in the area of
Sustainability at the 2019
edition of the LAPRIGA
Awards.

Nigerian Legal awards 2019 –
Manufacturing legal team of the
Year

Our Legal team was recognized as the
Manufacturing in-house team of the
year at the 2019 Nigerian Legal Awards.

The IB Plc. team at the 2019 Nigerian Legal Our Company Secretary at the 2019 Nigerian
Awards ceremony Legal Awards ceremony

International Breweries Plc. 38

2019 ADVAN Awards for International Breweries Plc.
Marketing Excellence
– Marketing Creativity
Award for the HERO
Echefula Campaign

Our marketing team was awarded
the Marketing Creativity Award for
the Echefula Campaign at the 2019
ADVAN awards.

The ADVAN Awards for Marketing
Excellence is a platform set up
to acknowledge and reward
marketing professionals that have
made outstanding contributions to
the profession

2019 Monde Selection:
Gold Award

Our two flagship beers; Hero and Trophy won
the Gold award in the 2019 Monde Selection.

The Monde Selection is an international
body that evaluates, tests and awards
many consumer products with its unique
quality label. Every year, the organization
gets 70 international experts to taste and
test products from all over the world in a
completely independent way. Depending on
the results, these products will be granted
Quality Awards that certify the quality of the
products for consumers.

Monde Selection is the oldest Quality
Institute in the World, in validation of their
quality.

39

Quality, Safety, Health and environment We adhere to very strict quality standards in
are our business priorities. As an the brewing and production of our products
organization we have strong commitments
in the area of Quality, Safety, Health and We adhere to very strict quality
the Environment; and we are continually standards in the brewing and production
seeking out ways to improve in this of our products
regard. We constantly monitor our safety
indicators to ensure compliance with laid
down standards.

In 2019, we held various Health, Safety and
environment initiatives to demonstrate
our strong commitments in these areas.
Some of these initiatives include the 2019
Food and Safety Day commemoration,
the 2019 Quality Culture week and the
World Environment Day. As part of these
initiatives, various activities were carried
out in all our sites to re-iterate the need
to adhere to our high standards in these
key areas. We also carried out a Quality
Culture Survey to identify and resolve any
possible gaps as we believe that it is our
responsibility to ensure a culture in which
safe behaviors are observed, and where
people do not cut corners even with the
best intentions.

Our initiatives in these key areas do not
only involve employees, as our teams pay

International Breweries Plc. 40

frequent visits to our distributors and
trade partners to engage them on safe
work practices, compliance with safety
procedures and to assess our products in
trade. We also aim to serve our consumers
with products of the highest quality.
Our Gold Award at the Monde Selection
is a testament to the high quality of our
products. Monde Selection is the oldest
Quality Institute in the World.

Our commercial team after an exciting Our MD alongside some of our leaders after an
trade engagement exciting trade engagement

Our MD alongside some of our leaders and trade partners during International Breweries Plc.
a trade engagement

41





I n March 2019, Budweiser created a platform
through the King’s Stitch Campaign for The
Nigerian Gen Z to express themselves. The
King’s Stitch platform aimed to use fashion as a
tool to inspire Gen Zs to
• Break free from the norms of the society
• Express themselves however they choose
• Be Kings in their own right

The Brand worked with Orange Culture and Tokyo
James, two fashion designers that are known for
creating exciting pieces, to design the outfits for
the King’s Stitch Collection.

Some of the campaign highlights include bold
statements on social media by select influencers,
documentaries by the designers of the King’s
Stitch Collection sharing the inspiration behind
their designs and the official launch event of
the collection. After the launch, consumers were
encouraged to purchase their favorite pieces
from the collection online.

Using this campaign which ended in May 2019,
the Budweiser brand was able to potentially
reach over 19 million consumers.



GLOBAL POWER OF BUDWEISER

EPL Campaign

Budweiser entered into a multi-year
partnership with the English Premier League
and Spanish LaLiga Football bodies in July
2019.

Our campaign set out to inspire millions of
young urbanites who are ambitious and
optimistic by showing them what’s possible
and connecting them to their football heroes
on and off the pitch.

Our campaign theme “Taste Greatness”
harnesses the magnetic force and attitudes
of the world’s greatest players. It energizes
fans to set-up and seize their opportunity by
bring them closer to players.

Whether celebrating their awe-inspiring
play or connecting with players through
their shared interests in fashion and music,
fans can taste greatness with the only beer
worthy of premium football occasion.

The campaign was aimed at elevating the
fan experience by bringing fans closer to the
Kings of the Game, inspiring them when it is
their time to shine.

International Breweries Plc. 46

BudX which is short for Bud Experiences
is all about Music, Art and Culture.

The maiden Event in Nigeria was BudX
Lagos which held in the month of July.

Taking over the Queens Park Event Center the rise of afrobeats in the Caribbean, Lagos
on Victoria Island, Mixmag and street culture and fashion,
Budweiser combined forces reviews with famous Nigerian
for BudX Lagos, bringing the filmmakers and how Nigerian
city a full weekend of panels artists can infiltrate global
discussion, demonstrations, mainstream music culture.
immersive art installations and
epic performances. Hordes From beloved female
of music lovers and curious
minds converged for a three- musicians and DJs such
day happening centered
around artistic education, as Teni the Entertainer, DJ
musical admiration and stylish
partying. Lambo and Nana discussing

BudX Lagos accompanied the fresh eyes, women empowerment in the
ears and minds of the city’s most creative and
successful individuals in the world of music, capital to a demonstration
art, fashion, film, dance and more. The free
and informative event started each day with from the phenomenal dance
panel discussions that covered topics such as
crew Westsyde Lifestyle NG

who are bringing new and unique moves to

the dancefloor, the aura of influence that

was passed around at BUDX Lagos was

inspirational.

The first night’s performances featured local

47 International Breweries Plc.

favorite Smallz The DJ as the opener of the night performances kicked things off
ceremonies with up-and-coming Nigerian with two of Nigeria’s most beloved female
rapper Ycee following suit with a laid-back selectors - DJ Nana and the self-proclaimed
and seductive half-hour set. Hitting the sugar mama of Lagos, Teni The Entertainer,
stage next with a green fluorescent ski- who had crowds singing along to her songs
mask and enough style and swag to sink an all throughout her set. Zlatan took the
armada of mumble rappers was 19-year-old stage next for a rousing display of Nigerian
Rema, Nigerian pop’s new golden child. His hip hop. The night was rounded out by the
phenomenal performance was followed by
the innovative DJ-producer Jillionaire - a
former affiliate of the American dancehall
trio Major Lazer. After requests from the
crowd and really getting into the spirit of
things, Jillionare handed the decks over to
local legend DJ Obi, Lagos’ World Record-
breaking DJ who had the event’s enthusiastic
dancers strutting around and pushing their
moves to the limit.

In keeping with day two’s early programming,

International Breweries Plc. 48

established South African duo Destruction sound was followed by a wave of infectious
grins that swept across the audience.
Boyz who gave the crowd a toothsome blend
This was followed by
of pop, South African house an explosive set from
Runtown’s good friend,
and afrobeat. Jamaican-American DJ-
producer and MC Walshy
The grand finale of this Fire, who regaled the crowd
with a gyrating mashup of
three-day adventure reggae dancehall, afrobeats,
soca, bass, moombahton,
was started by DJ Crowd house, hip hop and more.
The final set of BUDX
Kontroller who then handed Lagos was helmed by DJ
Consequence who played a
things off to Mayorkun satisfying blend of modern
dancefloor favorites.
who pushed the party

into overdrive with a lit

display of modern afrobeats

excellence.

Then, it was time for Lagos
legend Runtown. Pacing
around the stage while
handling the microphone like a pro, the call
and response of Runtown’s well-established

49 International Breweries Plc.

TROPHY 5-ASIDE CAMPAIGN

In other to grow relevance, engagement and Falz were also on hand to support the
and drive youth appeal, an exciting, trendy initiative.
and accessible entertainment property
was created to tap into the consumer’s
passion point. Football is a core passion
point of most Nigerians especially the
young ones.

They not only take delight in watching
the game, they seek every available
opportunity to participate actively either
as players or supporters of their favourite
teams or clubs, hence, the Trophy 5-Aside
Football tourney was birthed.

Trophy Lager leveraged this insight 1000Over teams
and passion point to develop Nigeria’s registered and
most exciting, trendy, and accessible participated in the
entertainment property in the form of a tournament
5-A-Side football tournament modelled
after the successful Castle Lager 5-A-Side.

The former captain of Nigeria’s national
team, Joseph Yobo, headlined as the
campaign brand ambassador, while
Trophy brand ambassadors Femi Adebayo

International Breweries Plc. 50