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The Department of Marketing has released an article aimed to help explain what content marketing is and why it is based on communication and education rather than just selling. To read more visit: https://www.deptofmarketing.com/what-is-content-marketing

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Published by francis, 2021-05-06 10:27:22

The Department of Marketing Makes Sense Out Of Content Marketing Raleigh, NC

The Department of Marketing has released an article aimed to help explain what content marketing is and why it is based on communication and education rather than just selling. To read more visit: https://www.deptofmarketing.com/what-is-content-marketing

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The Department of Marketing Makes Sense
Out Of Content Marketing Raleigh, NC

Have you ever asked
yourself just what the heck
content marketing is? If so,

you are not alone.
We define "content" as any
intentional, engaging, and

relevant information that
businesses are going to

promote.

This includes blog posts,
social media messages,

emails, infographics,
videos, eBooks, and others.
The content is used to reach

out to customers with the
information they want in the
places they are going to look.

But here’s the catch: not all
content is created equally.

If you're going to be successful,
you have to deliver the right

message, to the right person, at
the right time. Think of it as the

marketing “golden rule.”

So how do you do that? By
mapping your content to the
buyer’s journey. This is the
path every stranger to your
brand takes as they become a

customer.
Show up where your potential
customers are and lead them

through the process of
determining their problem,
considering their options, and

making a decision.

Doing this with content that is
un-salesy, helpful, relevant,
and timely will help them to

know, like, and trust you.
Ready to dive into the weird,
wild, and wonderful world of

content marketing? The
Department of Marketing can

help.

Contact Us At:
www.deptofmarketin

g.com


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