Reputation Today Vol 2: Issue 3

COVER STORY

Yashmeen Barua

CHIEF MANAGER, PUBLIC RELATIONS & CORPORATE COMMUNICATIONS,
TIMES INTERNET

Yashmeen drives external online ventures such as news sites,
communications for the Times communities, e-commerce, and leisure
Internet. Her remit includes managing portals among others.
corporate communication strategy for

Lorraine Martin

GROUP COMMUNICATIONS OFFICER, THE OGILVY GROUP, OGILVY &
MATHER INDIA

Biggest challenge about being in My idea of a perfect vacation: In the
the business of communications: mountains with the people I love
Relationships, Speed and Trust
My work mantra: Change is an easy
Indispensable skills to a CCO in the panacea. It takes character to stay in
future: Crisis management one place and be happy there.

Describe the Indian PR scenario in one My favourite quote: If you are losing
word: Evolving your leisure, look out! You could be
losing your soul.
My favourite cuisine: Thai

Amit Narayan

NATIONAL REPUTATION LEAD, EXECUTIVE VICE PRESIDENT, EDELMAN
INDIA

Biggest challenge about being in the Describe the Indian PR scenario in one
business of communications: Measuring word: Interesting
and analysing business impact and
leveraging data into insights My idea of a perfect vacation: Japan

Indispensable skills to a CCO in the My family in Public Relations: My wife,
future: Understanding and defining an Bishnupriya Narayan
organisation’s social impact
My favourite quote: You can’t plough
Recommended movies/books: Cloud a field simply by turning it over in your
Atlas by David Mitchell, The Wild mind.
Sheep Chase by Haruki Murakami,
The Forty Rules of Love by Elif Shafak,
Shawshank Redemption and Anand

Dimple Kapur

HEAD, CORPORATE COMMUNICATIONS, PIRAMAL GROUP

Dimple spent close to fourteen years in communications for the Piramal Group.
various consulting firms before moving to She has been a state-level basketball
the corporate world. She heads corporate player.

REPUTATION TODAY SEP 2017 47

COVER STORY

Harjiv Singh

FOUNDER AND CEO, GUTENBERG

Biggest challenge about being in Recommended books: The Power of
the business of communications: Myth by Joseph Campbell, Thinking
Understanding the combination Fast & Slow by Daniel Kahneman and
of traditional, digital, social media Ogilvy on Advertising
landscapes coupled with the
fragmentation of audiences I aspire to own: A 1950 MG T-Type

Indispensable skills to a CCO in the My work mantra: You don’t make
future: Ability to navigate the evolution mistakes, mistakes make you.
of marketing communications as
technology and marketing converge My favourite quote: There is nothing
to fear but fear itself - Franklin D
Describe the Indian PR scenario in one Roosevelt
word: Growing

Latika Taneja

HEAD, CORPORATE COMMUNICATIONS, SOUTH ASIA, MASTERCARD

Biggest challenge about being in My idea of a perfect vacation:
the business of communications: Adventure and relaxation
Combining strategy with creativity in
a way that it differentiates you and My family in Public Relations: My
resonates with your audiences husband Shamik Nandi (Head,
Marketing & Communications, Daikin
Indispensable skills to a CCO in Airconditioning)
the future: Being prepared for
communications and storytelling in a The turning point of my career:
way that is bendable, flexible and fit for Demonetisation – It triggered an all-
every device time high about digital payments

Describe the Indian PR scenario in one My favourite quote: Live and let live!
word: Share-ability

Recommended movies: The Pursuit of
Happyness and Pulp Fiction

Arun Arora

CHIEF COMMUNICATIONS OFFICER, CAIRN INDIA

Biggest challenge about being in the Recommended books: The Tipping
business of communications: Building Point by Malcolm Gladwell, It’s not the
and sustaining the credibility of the big that eat the small by Jason Jennings,
profession along with managing Reputation rules by Daniel Diermeier,
expectations Spin by Michael Sitrick and For
immediate release by Ronn Torossian
Indispensable skills to a CCO in the
future: Being fully cued with all digital My work mantra: Be righteous,
platforms and social media persistent and keep learning

Describe the Indian PR scenario in one My favourite quote: Success spoils the
word: Evolving joy of the game.

48 REPUTATION TODAY SEP 2017

COVER STORY

Dhrubajyoti Gayan

MANAGING DIRECTOR, CANDOUR COMMUNICATIONS

Biggest challenge about being in the The turning point of my career: In
business of communications: Staying on 2001, with five years of account
top of business environment which is management experience, I joined
as dynamic as this TBWA PR as a branch head. In a year’s
time my predecessor left and I was
Indispensable skills to a CCO in the left heading a consultancy with seven
future: Deeper understanding of offices nationwide. I survived!
the overall business, audiences and
mediums along with interacting with My favourite quote: Common sense is
everyone at a completely different level not so common. - Voltaire

I aspire to own: A 1967 Ford Mustang
GT 500

Xavier Prabhu

FOUNDER & MANAGING DIRECTOR PRHUB

Biggest challenge about being in the understanding of consumers, ability
business of communications: Finely to showcase direct and real value to
balancing the businessman hat with business versus visibility and a deeper
the deftness of a diplomat in handling understanding of content marketing
client scenarios and issues, being and it’s various hues
accessible and informal with your
employees along with understanding Describe the Indian PR scenario in one
that in this business you don’t control word: Dynamic
target audience, media, clients or even
influencers and still need to deliver The turning point of my career:
superior results Becoming an entrepreneur

Indispensable skills to a CCO in the My work mantra: Never give up
future: Analytical skills, familiarity
with technology/tools, deeper

Vineet Handa

CEO & FOUNDER, KAIZZEN PR SERVICES

Biggest challenge about being in the Recommended books: The New Rules
business of communications: Handling of Marketing & PR by David Meerman
stakeholders who think that they know Scott, The Fall of Advertising and
it all Rise of PR by Al and Laura Ries, Crisis
Communications by Steven Fink and
Indispensable skills to a CCO in the Public Relations Writing and Media
future: Better interpersonal skills along Techniques by Dennis Wilcox & Bryan
with greater understanding of digital Reber
platforms and technology
My exercise regime: Walk and Yoga
Describe the Indian PR scenario in one
word: Emerging My work mantra: Lead from the front

REPUTATION TODAY SEP 2017 49

COVER STORY

Ravi Shankar

CO-FOUNDER & CEO, AIM HIGH CONSULTING

Biggest challenge about being in the My best friend in the business:
business of communications: Finding Gopinath G
the right set of talent to suit our
requirement My favourite leisure activity: Writing

Indispensable skills to a CCO in the My favourite quote: Live as if you were
future: Being more data aware and to die tomorrow. Learn as if you were
digital responsive to live forever.” Mahatma Gandhi

Describe the Indian PR scenario in one My exercise regime: I used to exercise,
word: Frenzied but I’m fine now!

Gopinath G

CO-FOUNDER & COO, AIM HIGH CONSULTING

Biggest challenge about being in The turning point of my career: The
the business of communications: transition from being an employee to
Mediocrity of talent being entrepreneur

Indispensable skills to a CCO in the My best friend in the business: Ravi
future: Ability to be a Chief Business Shankar
Officer, at no notice
My work mantra: Hard work can be a
Recommended movies: Frost/Nixon, substitute for anything
Spotlight, Nightcrawler, Zero to One
and Delivering Happiness

Udit Pathak

FOUNDER & DIRECTOR, MEDIA MANTRA

Biggest challenge about being in the Describe the Indian PR scenario in one
business of communications: Ensuring word: Promising
desired return on investment
My family in Public Relations: My wife,
Indispensable skills to a CCO in the Pooja Pathak
future: Planning and implementing
business plans and strategies, open to My favourite quote: Think big, think
continuous learning fast, think ahead. Ideas are no one’s
monopoly. – Dhirubhai Ambani

Madhavi Jha

DIRECTOR, CORPORATE COMMUNICATIONS, HONEYWELL INDIA

Madhavi is the Director of Corporate instrumental in setting up the function at
Communications at Honeywell India, this corporation. She has had a four-year
and Director at Honeywell Hometown stint with HCL and prior to that she was
Solutions India Foundation. She was with the CII.

50 REPUTATION TODAY SEP 2017

COVER STORY

Radhika Shapoorjee

VICE PRESIDENT, COMMUNICATIONS, HIKE

Biggest challenge about being in the My favourite cuisine: Chinese
business of communications: Finding the
right purpose of all communication The turning point of my career: My shift
from Advertising to Public Relations
Indispensable skills to a CCO in the future:
Understanding data and recognising How do I give back to the society? I am a
trends along with having an eye for real mentor to young women entrepreneurs
issues that can impact businesses and their and I have helped many start ups in
reputation their business and communication; I
have worked with NGO’s in education
Describe the Indian PR scenario in one and cancer to create their narrative and
word: Fragmented communication strategy.

Praveen Rikhy

CHIEF CONSULTANT, MELCOLE

Biggest challenge about being in Describe the Indian PR scenario in one
the business of communications: word: Crowded
Constantly dealing with new subjects,
new businesses and new challenges My idea of a perfect vacation: In the
mountains, with family
Indispensable skills to a CCO in the
future: Communicating with different My professional mentor: M L Kaul
audiences in a medium of their choice

Kapil Rampal

FOUNDER & CEO, CREATIVE CREST

Biggest challenge about being in the Recommended books: Connected or
business of communications: Staying Disconnected – the art of communicating
positive and managing expectations in the connected world by Micke Darmell,
The Governance of China by Xi Jinping,
Indispensable skills to a CCO in the future: The Maverick by Luke Johnson, Lead
Performing flawlessly under pressure - between the lines by Sjoerd de Waal and
internal, external or personal, thorough Communication: Principles & Practices by
analytical skills and understanding of Dr. J. Jethwaney
business and non-communication subjects
I aspire to own: A Toyota Celica GT-Four
Describe the Indian PR scenario in one
word: Turbulent

Nazeeb Arif

EXECUTIVE VICE PRESIDENT, ITC

Nazeeb did a stint of over fourteen years with ITC since 2006 and spearheads
with the Indian Chamber of Commerce as communications for the conglomerate.
Secretary General and CEO. He has been

REPUTATION TODAY SEP 2017 51

COVER STORY

Ruby Sinha

MANAGING DIRECTOR, KOMMUNE BRAND COMMUNICATIONS

Biggest challenge about being in the Describe the Indian PR scenario in one
business of communications: Managing word: Evolving
the multiple channels of communication My work mantra: Investing time and
effectively and creating the right content effort in hiring the right people, delegating
mix and messaging for traditional and new responsibilities to team members but
media channels believing that the buck stops with me.
Indispensable skills to a CCO in the My favourite quote: You’ve got to think
future: Cultivating a strong integrated about big things while you’re doing small
communications approach with knowledge things, so that all the small things go in the
of marketing, events and social media right direction. - Alvin Toffler

Rajat Mukarji

CHIEF CORPORATE AFFAIRS OFFICER, IDEA CELLULAR

Rajat serves Idea Cellular as the Chief St Stephens College and had early stints
Corporate Affairs Officer and has been in sales and marketing in the far and
with the group from the Birla AT&T days. middle-east.
He is a History Honours graduate from

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#RT100MIP IN ALPHABETICAL ORDER

Sr No. Name Organisation Sr No. Name Organisation
1 Ajay Jasra IndiGo 51 Nikhil Khanna Avian Media
2 Aman Gupta SPAG Asia 52 Nitin Mantri Avian Media
3 Ameer Ismail Golinopinion 53 Nitin Thakur Max India
4 Amit Misra MSLGROUP 54 Ophira Bhatia Mondelez
5 Amit Narayan Edelman 55 Paresh Chaudhry Madison
6 Amrit Ahuja 2020 MSL 56 Paroma Roychowdhury Softbank
7 Anand Subramanian Ola 57 PK Khurana Quik Relations
8 Archana Jain PR Pundit 58 Poonam Kaul PepsiCo India
9 Arun Arora Cairn India 59 Prabhat Choudhary Spice PR
10 Aseem Sood Impact 60 Pradeep Rajsekharan Franklin Templeton
11 Ashwani Singla Astrum 61 Praveen Rikhy Melcole
12 Atul Ahluwalia First Partners 62 Prema Sagar Genesis BM
13 Bela Rajan Ketchum Sampark 63 Rachana Panda GE
14 Bobby Kewalramani Perfect Relations 64 Radha Roy Ruder Finn India
15 Chetan Mahajan H+K Strategies India 65 Radhika Shapoorjee Hike
16 Debasis Ray Tata Trusts 66 Rajat Mukarji Idea
17 Deepa Dey GSK Consumer Healthcare 67 Rajesh Chaturvedi Adfactors
18 Dhrubajyoti Gayan Candour Communications 68 Rakesh Thukral Edelman India
19 Dilip Cherian Perfect Relations 69 Rakhee Lalvani Taj Hotels
20 Dilip Yadav First Partners 70 Ravi Shankar Aim High Consulting
21 Dimple Kapur Piramal Group 71 Raza Khan Bharti
22 Dr. Pragnya Ram Aditya Birla Group 72 Rishi Seth Cohn & Wolfe Six Degrees
23 Gaurav Patra Value 360 73 Ruby Sinha Kommune
24 Gaurav Sinha Audi India 74 Seema Ahuja Biocon
25 Gayatri Rath Microsoft 75 Senjam Rajsekhar Flipkart
26 Girish Huria Ebay India 76 Shailesh Goyal Simulations
27 Gopinath Aim High Consulting 77 Shalini Singh Tata Power
28 Harjiv Singh Gutenberg 78 Shivani Gupta SPAG Asia
29 Harshendra Verdhan IFFCO 79 Shravani Dang Avantha
30 Heena Kanal Marico 80 Sonia Dhawan Paytm
31 Ishteyaque Amjad Coca Cola India 81 Sonia Huria Viacom18
32 Jaideep Shergill Pitchfork Partners 82 Subhayu Mishra Standard Chartered
33 Kapil Rampal Creative Crest 83 Sudeep Bhalla Vodafone
34 Kunal Kishore Value 360 84 Sujit Ganguli ICICI Bank
35 Latika Taneja Mastercard 85 Sujit Patil Leading Conglomerate
36 Lorraine Martin Ogilvy 86 Sunayna Malik Text 100
37 Madan Bahal Adfactors 87 Sunil Gautam Pitchfork Partners
38 Madhavi Jha Honeywell 88 Suresh Rangarajan Tata Motors
39 Mahesh Jayaram Dell 89 Udit Pathak Media Mantra
40 Manish Kalghatgi L&T 90 Valerie Pinto Weber Shandwick
41 Manisha Choudhary Value 360 91 Vandana Shenoy Oracle
42 Meenu Handa Google India 92 Varsha Chainani Mahindra
43 Minari Shah Amazon India 93 Vasudha Jha Reliance Jio
44 N S Rajan Ketchum Sampark 94 Vineet Handa Kaizzen Communications
45 Nandini Chatterjee PwC 95 Vipin Nair Wipro
46 Nandini Goswami Abbott 96 Vivek Suchanti Concept
47 Nandita Lakshmanan The PRactice 97 Xavier Prabhu PR Hub
48 Nazeeb Arif ITC 98 Yashmeen Barua Times Internet
49 Neeraj Jha HDFC Bank 99 Yusuf Hatia FleishmanHillard
50 Nikhil Dey Genesis BM 100 Zach Thomas Cohn & Wolfe Six Degrees

54 REPUTATION TODAY SEP 2017

Aims at encouraging campaign planning
and nurturing leaders of tomorrow

presents

The Young Pride
Challenge

EXCLUSIVELY FOR YOUNG PROFESSIONALS
IN PR CONSULTING FIRMS

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THE FULCRUM AWARDS 2017

SHORTLIST

Technique Category

Awards Category Campaign Title Entrant Name Partner Organisation
Tea-a-Me Teas
C1. #TeaForTrump ARM Digital Anheuser-Busch InBev (AB InBev)
‘It Starts With You’ A culture change programme Avian Media Canola Council of Canada
Best Use Of Putting Canola Oil in Every Indian Kitchen Edelman India Anheuser-Busch InBev (AB InBev)
Content ‘It Starts With You’ A culture change programme Avian Media Unocoin
Building Bitcoin - “Bit-by-Bit” Value 360 Communications Marico
C2. Saffola Masala Oats BreakUpWithJunk 20:20 MSL Godrej Appliances
UnHungry India - A Beginning Adfactors PR Vistara
Best Use Of Bringing Back the charm of flying Avian Media Star Sports
Creativity & #CrossTheLine Genesis Burson-Marsteller Experian India
Innovation Hunting down Fraudsters with Experian HUNTERTM Weber Shandwick Marico
Saffolalife #SmallStepsToHealthyHeart 20:20 MSL ICICI Bank
C3. Love Digital in the times of Demonetisation Adfactors PR Google India
#Daywithasaathi Cohn & Wolfe Six Degrees Unilever
Best Use Of Event Lakme Fashion Week Winter Festive 2016 Edelman India
Big Billion Days 2016 Flipkart Tea-a-Me Teas
C4. #TeaforTrump ARM Digital Godrej
Khul Ke Jiyo Ghar Ke Baahar! Godrej Flipkart
Best Use Of Digital Flipkart Seller Community Conceptualisation and Build MSLGROUP India
Paytm Blog Paytm Government of Jharkhand
C5. Get Angry! Viacom18 Media Medela India
Elephants can fly Adfactors PR Saifee Burhani Upliftment Trust
Best Use Of Back To Work with Medela Genesis Burson Marsteller
Integrated Change is Here MSLGROUP India Paytm
Communications SAP enables India Inc. become GST-ready SAP India Government of Jharkhand
PaytmKaro Changing the way India makes payments Value 360 Communications Vistara
C6. Elephants can fly Adfactors PR Campaign For Tobacco Free Kids
Breaking Barriers to Open Skies Avian Media Partnership To Fight Chronic Diseases
Best Use Of Blazing a New Trail in Tobacco Control: The DDC Model MD Niche Media Consultants
Public Affairs Sankalp India’s Journey Towards a Healthier Future S.P.A.G. State Bank of India
Safety Sensitization Campaign with Employees Customers
C7. &Community The TATA Power Company Knowlarity
State Bank of India : Braving the tsunami of demonetization
Best Management Adfactors PR Anheuser-Busch InBev (AB InBev)
of Crisis Saving Cloud Telephony
Value 360 Communications Hindustan Unilever
C8. Learn VPO, Live VPO, Love VPO Logitech Electronic India
Reignite Flipkart Avian Media
Best Use Of Internal Studio 34 - What’s the buzz? Flipkart Lenovo India
Communications With You Non-Stop Flipkart Rooter
DONT GO RED - Maintaining Integrity at Viacom18 TATA Power Delhi Distribution The Banking Codes and Standards
C9. Baby Dove - Trust Your Way Viacom18 Media Board of India (BCSBI)
#MakeMusicSocial Edelman India Government of Jharkhand
Best New Launch of Goodknight Fabric Roll On Genesis Burson Marsteller OLA
Product Launch Different Creates Better Godrej Vivo Mobiles
Rooting for Rooter Text100 Paytm
Value 360 Communications Godrej & Boyce
C10. Know Your Banking Rights Godrej Consumer Products
Adfactors PR Titan
Best Use Of Elephants can fly
Media Relations Dream BIG with Ola Adfactors PR
Vivo Himalayan Escapade Adfactors PR
C11. Bringing half a billion Indians To Mainstream Economy Perfect Relations -Accord PR
Because educating a girl will change the society Value 360 Communications
Best CSR Campaign EMBED (Elimination of Mosquito Borne Endemic Diseases) Adfactors PR
Sparkling Eyes Program - Titan Eyeplus Godrej
Chakachak Mumbai - Aao Zindagi Chamkayein Rediffusion -Edelman
YES! I am the CHANGE Viacom18 Media
Yes Foundation

56 REPUTATION TODAY SEP 2017

Awards Category Special Awards

E1. Participant Name
Infosys
In House Team of the year Motilal Oswal Financial Services
MID-SIZE Oracle India
OYO
E2. Paytm
Flipkart
In House Team of the year Ford India
LARGE Godrej Industries
Tesco Bengaluru
E3. Viacom18
Ideosphere Consulting
PR consultancy of the year Kaizzen Communications
EMERGING Media Mantra
Wordswork
E4. Fuzion PR

PR consultancy of the year S.P.A.G.
MID SIZE
Avian Media
E5.
Value 360 Communications
PR consultancy of the year
LARGE Adfactors PR
Edelman India
E6. Genesis Burson-Marsteller
MSLGROUP India
PR consultancy of the year
GIANT Fulcrum Partners

REPUTATION TODAY SEP 2017 57

3bit.ly/RT30TCCT ANNUAL bit.ly/RT50BPRF
Top Corporate Communication Teams LISTS
Nominations open 1st February 50

bit.ly/RT100MIP BIGGEST PR FIRMS

Nominations open 1st April

bit.ly/RT40UForty

Nominations open 1st June Nominations open 1st August

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RESERVE YOUR SPOT

THURSDAY, 21ST DECEMBER 2017

BANGALORE

For details: bit.ly/RTSN2017 For reservations: bit.ly/RTSNbook



TAKING PRIDE

PRAXIS 2017 will have four global CEOs, six keynotes, six panels and six special
sessions. We are indeed celebrating the coming of age of Public Relations in India.

- Amith Prabhu

Another PRAXIS is upon us. Every year hundreds of professionals come together to share stories, create memories and take back an experience that several
have come to make a habit of. This year is no different. What started as a tiny idea on Twitter in 2012 has grown to become a large movement in five years.
The sixth edition of PRAXIS has beaten all records. We have four global CEOs who have flown all the way from different cities just to share and inspire at
#PRAXIS6. We have six keynotes, six panels and six special sessions. We are indeed celebrating the sixth edition.

Well, I will use this opportunity to remind delegates and readers about six unique features about PRAXIS, which very few events have tried and tested.

01. We are possibly the only event of its kind in the world which does not 04. We ensure diversity and inclusion. All partners do not get a speaking
repeat speakers. We also go to the extent of refusing sponsorships opportunity at every edition and all speakers do not necessarily come
from consulting firms if they come with caveats of an assured speaking from partner companies. They are dealt with independently of each
opportunity. We generally prefer to invite Indian speakers who have other with fairness and transparency. We make sure every session has
been to a previous PRAXIS and most speakers register to attend. men and women. Sometimes only women, but never only men. We
are against ‘manels’.
02. We do not repeat the host city or the entertainment. In a country
with few venue options and few good bands that cater to various 05. Our registration fee may seem high but it is value for money. We
age groups, this is a challenge. But, we are able to curate this and charge exactly what the hotel charges us for all meals and beverages.
hope to continue this tradition. Our co-chairs every year are young However, we open ticket sales more than 11 months in advance and
professionals who get just one chance to do the honours so that more offer deep discounts to let those who plan in advance, save big. So, for
professionals get an opportunity. next year, we have already opened registrations at 60% discount until
Diwali and then the discount keeps reducing.
03. We do not sell segments. Every sponsor is equal. The only variation
is the placement of the logo and the number of passes based on the 06. Lastly, PRAXIS is definitely about the content. But we have realised
investment they make. So, you will never see a lanyard sponsor or a that 90% come to achieve a sense of belonging. To meet old friends
lunch sponsor or a kit sponsor. We do not reserve tables for sponsors and make new connections. To celebrate the pride one has in the
or offer any preferential treatment. An ordinary delegate booking well chosen profession. There are few of you who have been to every
in advance can stay in the same hotel as a delegate from a partner edition and we salute you. There are some partners who are sincerely
company. committed to this cause and are ever so generous to whom we are
grateful.

If you are at Fairmont in Jaipur, we hope you enjoy this labour of love. If you are not make sure you sign up for next year. The dates are September 28th and
29th in 2018 and we will go back south of the Vindhyas. For any comments or feedback, you can reach out to me on Twitter at @amithpr.

THE REPUTATION TODAY TEAM

ROSHAN ALEXANDER
Business Head
Roshan is an education entrepreneur, a youth mentor and co-founder at February Networks. He was the founding national president
of a youth organisation and has travelled across India and the world widely during his time as an office bearer. He has conceptualised
and organised several events of varying magnitudes. He is the Chief Operating Officer at The PRomise Foundation, where he drives
operations for platforms such as Manifest, Knowledge Factory and Fulcrum Awards. He is the publisher of Reputation Today and
oversees the administration of PRAXIS - the world’s largest communications conference. A graduate from the Punjab University, Roshan
hails from Bathinda and currently shuttles between his home town and Gurgaon.

SHREE LAHIRI
Senior Editor

Shree is the Senior Editor at Reputation Today and hopes to move from one focus area to another in the editions that will be released
over the years. Having worked in Corporate Communications teams, she has experience of advertising, public relations, investor
and employee communications, after which she moved to journalism. She enjoys writing and believes the power of the pen is indeed
mighty. Covering the entertainment beat and the media business, she has been involved in a wide range of activities that have thrown
open storytelling opportunities. She has lived and worked across India including cities like Kolkata, Pune and Delhi.

ANUBHUTI MATHUR

Content Director

Anubhuti is a trained editor with over ten years of diverse experience in instructional designing and newspaper and TV news editing. She
has worked at companies such as IBM, Aptara and Independent News Service. She has lived across diverse Indian cities including Jaipur
and Jalandar. At The PRomise Foundation she oversees all things content. She ensures the running of the Reputation Today portal and
quarterly magazine and has been involved at events such as PRAXIS, Manifest, the Reputation Today Conclaves and the Super Night. She
holds an Economics degree from Fergusson College and is a post graduate in Mass Communications from Symbiosis Institute of Mass
Communication. She hails from Pune and currently lives in Gurgaon.

60 REPUTATION TODAY SEP 2017

REPUTATION TODAY SEP 2017

REPUTATION TODAY SEP 2017

THE END

OF SIGHT IS

THE BEGINNING

OF INSIGHT

Let’s look beyond the obvious in employee communications and engagement.

Most probably, we are witnessing and experiencing the most intense transition in the history of human beings, society
and businesses. Until everything - from business thinking to implementation – is performed by AI or robots, we only have people
(read human beings) to build and grow the businesses.
AND PEOPLE CHANGE WITH THE ‘CHANGE’ AROUND THEM.
Let the organisational communication also keep pace with the transition!

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