Personal SWOT Analysis

PERSONAL SWOT ANALYSIS

Strengths Weaknesses

• Skilled with writing both creatively and functionally • Rather socially awkward and have trouble approaching
o Will help with proof-reading others work, people
as I will have a better understanding of o Might hinder my ability to find my own
what’s appropriate/too wordy for the clients rather than having people come to
context. me.

• Good at reading and understanding context from a • Can find reading things not in my area of interest to be
piece of writing slightly dull
o Will help with gathering a good o Might make proof-reading things outside
understanding of the client’s work, allowing my interests to become harder to focus on,
for feedback that keeps context in mind as I’ll be less interested in the content

• Generally friendly and approachable demeanour • Terrible at making phone calls
o Should help with making people o May make some contact difficult, as not
comfortable to approach me for business everyone enjoys contacting via email.

• Good understanding of SPAG rules • Bad habit of not proof-reading my own writing due to
o Necessary to be able to proof-read and over-confidence (?)
locate grammar/spelling mistakes to o Could lead to accidental mistakes in my
correct. documented personal writing which will
lead to lost confidence from my clients
• Able to easily focus and read something for a while
with the right set-up. • Prone to writer’s block
o Will help with focusing on the reading and o Could make it hard to keep a consistent
not getting myself distracted by other flow of writing available to keep clients
things whilst reading aware of my skill level

• Have lots of experience proof-reading for both family • Quite prone to getting overwhelmed and easily
members and fellow students all the way from high stressed if a lot of pressure is put on me
school to college o Can make it hard to work with a larger
o Will help with feeling comfortable and number of clients at once
experienced when proof-reading.
Threats
• Have a good understanding of most modern writing
software (e.g. Word & CeltX) (good IT skills) • I’m Autistic
o Will help with reading work from a variety o Makes initialising conversations difficult,
of sources, giving me a wider demographic and therefore could have a major impact
of clients on getting work from people who don’t
begin conversations with me
Opportunities
• The National Centre for Writing is nearby
• Not many freelance writers/proof-readers in the local o Could potentially offer similar
resources/guidance for completely free,
area running my business to the ground

o Results in a lack of general competition in • English Teachers may appear to have more
credentials/experience than I do
terms of other proof-reading services o Could drastically reduce my potential
within the local area, forcing potential demographics, as students would feel less
clients to come to me inclined to get proof-reading from me than
their teachers (potentially).
• Norwich, a UNESCO city of literature is decently close
• Don’t have a lot of writing currently available to
to my local area display on a theoretical portfolio
o Will have to spend quite a bit of time
o Means a lot of writers will be close enough writing before I can begin the business, as
I’ll need to have some example work
to want to use my services; the city attracts available to show that I know what I’m
writers, and writers need proof-reading doing

• National Centre for Writing accepting Volunteers • Not many official credentials
o Potential to get some experience in a o Only real credentials I have are my 9 in
English Language GCSE, which isn’t much.
writing-centric environment from them, to
boost my credentials

• Quite a few schools with English/Writing courses in

the local area

o Lots of students in the area that’ll want

proof-reading for their essays/creative
writing projects from a professional

• Creative Writing Industry growing recently
o Means a lot of economic potential for the

business to grow and make money