EngineeredforthewearerAt Chandra, we have added a new range ofsecure lock systems for different jewelryapplications. Our goal is not just to close apiece, but to improve how it feels, functions,sits on the body, and performs over time. Wedo not treat the lock as a standard findingadded at the end. We developed it as adesign feature, a safety mechanism, and aretail advantage.A while back, while developing locks for hiphop jewelry, we felt something was missing.Not visually, but mechanically. Many lockslooked good, but the movement, hold, andfeel did not match the level of the jewelry. Sowe started building our own, testing the click,pressure, security, and smoothness until themechanism felt right in the hand.A strong lock does not need to shout forattention. It simply makes the whole piecework better. Because when the closurefeels engineered, the entire piece feelsbetter made.49
FloralsFor Spring?GROUNDBREAKING.
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A new Chandra collectionmade to refresh fashion, andfine jewelry counters.Florals have always belonged injewelry. They are familiar, feminine,giftable, and easy for customers toconnect with. But the opportunitytoday is not in repeating the sameflower motif again.It is in making florals feel fresher,lighter, more wearable, and morerelevant for the way customers buynow.Diamond petals, open silhouettes,layered forms, delicate movement,and strong visual presence cometogether across rings, earrings,pendants, and statement pieces.Instead of treating the floweras a flat motif, we have workedwith dimension, diamondplacement, petal shapes,negative space, and balancedproportions to create piecesthat feel light on the body butstrong in display.Aspring launch52
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The choker has always known its power. Wornclose, it commands attention before anythingelse. A piece that doesn't wait to be noticed.Today's versions carry that same confidence butwith a cleaner hand. Less ornament, morepresence. Diamond forward, neck-hugging, anddesigned to anchor every look built below it.NECK HUGGING CHOKERS54
A millimeter too loose and the impact softens. Worncorrectly flush against the collarbone, structured andstill the choker transforms an entire neckline.Customers who discover the right fit rarely go back.These are not impulse pieces. They are decisions madeonce, and worn constantly.The choker rarely travels alone. That's whatmakes it so commercially compelling. When it sitshigh on the neck, it creates space and customersfill that space instinctively. A longer chainfollows. A pendant drops below. A layered lookbuilds itself around the piece that started it all.Merchandise it at the center and watch what itpulls with it.Where it sits is everything.55
EAR STACKINGOne ear. Endless possibilities. The stack is never truly finished, a huggiehere, a drop there, a climber catching the light above. Customers aren'tbuying pairs anymore. They're building something entirely their own.56
Stack by stack, the ear has become finejewelry's most personal canvas. Whatbegan as a styling choice has become abuying behaviour. Customers don't arrivelooking for a pair. They arrive looking forthe next piece.Huggies, climbers, mini hoops, ear cuffs,each one chosen to complement what'salready there. The look is always evolving,always personal, always beautifullyunfinished.The retailers who understand this don'tmerchandise by individual piece. Theypresent combinations. They show the fullpicture. And in doing so, they don't justsell jewelry; they sell the idea of a lookworth building.57
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Chandra New Arrivals59
Wearable tech has a design problem. For years,fitness trackers signalled health consciousness at thecost of personal style chunky, plastic, undeniablygadget-like. The Oura Ring changed that calculus. Aslim, sensor-packed band that tracks sleep, HRV,and readiness, it looks, at first glance, exactly like asignet ring you'd find in a fine jewelry case.FITNESS TRACKERSBUT AS JEWELRYNow, with the introduction of Oura Ring jacketsdecorative covers in brushed gold, black matte, anddiamond-set finishes the line between wellnessdevice and jewelery has effectively dissolved. You'renot wearing a tracker. You're wearing an intention.The customer who buys an Oura Ring jacket isn't thinkingabout step counts. She's thinking about how it looks stackednext to her signet. That's the retailer's opening.60
Wellness and luxury have been converging foryears in skincare, in hospitality, in fashion. Finejewelry is the last category to fully embrace it.The Oura Ring jacket is a low risk, high relevanceentry point for retailers looking to speak to ayounger, health-conscious, aesthetics-drivenHNW customer. Display it next to your everydaybands. Let your clients try it on alongside theirexisting stack. The conversation it starts abouthow we adorn ourselves, and what we ask ourjewelry to do is exactly the kind of conversationthat drives considered, high-value purchases. Thesmartest jewelers won't wait for this trend topeak. They'll stock it before their clients have toask.The ring is the device. The jacket is the desire.Retailers who understand this distinction are aboutto have a very interesting client conversation.BY SHAWN GARCIAPHOTOGRAPHY BY HELENE61
A 10-carat antique elongated cushion-cut diamond on a handengraved yellow gold band, designed by Kindred Lubeck of ArtifexFine Jewelry, valued at an estimated $1M. The most influential ringof 2026. Expect a hard pivot at bridal counters: antique cuts,milgrain, hand-engraving, and yellow gold - a clean break fromwhite-metal modern brilliance.SHE SAIDYeessTRAVIS KELCE & TAYLOR SWIFTCelebrity engagement rings and the styles retailers should be watching next.VINTAGE ART62
A 4–5 carat elongated cushion-cut diamondby Jacquie Aiche, set east-west on a 14kyellow gold gypsy-style band. The signetsilhouette signals a real shift: Gen Z bridesare walking past the floating-stone solitaireentirely, asking for gold-forward, genderneutral rings that wear like everyday jewelry,not occasion-only.MILEY CYRUS & MAXXMORANDOBOLDBAND63
Sabalenka's natural diamond is a 12-carat oval by IsaGrutman, set slightly forward on a curved pavé band witha hidden halo of emeralds, her favourite gemstone. Theforward-tilt setting and coloured hidden halo are thedetails to watch: bridal buyers are now asking forpersonalisation inside the ring, not on top of it.ARYNA SABALENKA& GEORGIOS FRANGULISSENTIMENTAL HIDDEN HALO64
Charles Leclerc’s proposal to Alexandra SaintMleux put the oval front and center: an estimated5–6 ct natural oval diamond on a delicate platinumpavé band, reinforcing 2026’s bridal cue:elongated ovals, hidden halos, and pavé as default.CHARLES LECLERC &ALEXANDRA SAINT MLEUXOVALCUT
A 30-carat oval-cut diamond on adiamond-studded band, valued at anestimated $3M is among the mostexpensive celebrity engagement ringsever recorded. At the luxury end, ovalsat extreme carat weights are now thedefault flex. Rounds, even at high carat,are increasingly read as conservative.CRISTIANO RONALDO& GEORGINA RODRÍGUEZTHIRTY CARAT OVAL66
Here’s to cozy nights,glowing lightsand all the lovethis season bringsmay your days bemerry & brightFINNEAS & CLAUDIA SULEWSKIHERITAGECUSHIONCUTAn approximately 6-carat antique-style elongatedcushion or Old Mine Cut natural diamond, set on asimple four-prong platinum band. The understatedmounting lets the antique cut do the work. Old-cutstones on minimal modern bands are the fastest-growingbridal request - heritage stone, contemporary frame.67
Newness is not enough.The product has to give theretailer a reason to talk.Product development atChandra is never justabout making somethingnew. It is about askingwhat the piece can doonce it reaches theretailer’s counter, website,tray, or customer’s hand.A good design today cannot only look beautiful. Ithas to solve something. It should photograph well,explain itself quickly, offer styling flexibility, and givethe retailer more than one way to sell it.That is the thinking behind our newestdevelopments.Our expandable eternity rings keep the eternitylook intact, while reducing one of the most commonbuying hesitations around fit.Next up are floating diamond pieces are designedto give diamonds more visibility with less visualclutter.The detachable necklaces are a steal! One piece,multiple moods. For the retailer, that means astronger product story in a single sale.The new charms program brings personalisationwith eight loop - charm options across alphabetsand shapes. Retailers can create a high-rotationprogram that is easy to display, easy to explain, andeasy to expand.Next up in popularity are wire chains, which bring aclean, minimal structure to necklace styling. Theyhold shape better than softer chains, frame theneckline neatly, and give pendants and solitairestyles a sharper presence.A good design today cannot only look beautiful. Ithas to solve something. It should photograph well,explain itself quickly, offer styling flexibility, and givethe retailer more than one way to sell it.That is the thinking behind our newestdevelopments.Our expandable eternity rings keep the eternitylook intact, while reducing one of the most commonbuying hesitations around fit.Next up are floating diamond pieces are designedto give diamonds more visibility with less visualclutter.The detachable necklaces are a steal! One piece,multiple moods. For the retailer, that means astronger product story in a single sale.The new charms program brings personalisationwith eight loop - charm options across alphabetsand shapes. Retailers can create a high-rotationprogram that is easy to display, easy to explain, andeasy to expand.Next up in popularity are wire chains, which bring aclean, minimal structure to necklace styling. Theyhold shape better than softer chains, frame theneckline neatly, and give pendants and solitairestyles a sharper presence.NEW DESIGNSfrom tthhee HHeeaarrtt ooff CChhaannddrraa68
The solitaire necklace program with seven interchangeable shapesis another important development. Round, oval, pear, emerald,marquise, princess, and cushion shapes can move within the samedesign language, giving customers variety.Some of our most exciting development work is happeningaround jewelry for the hands.Don’t miss the hand chains that bring a more styled, editorialfeel to fine jewelry. Next up are lightweight stackable braceletsmade for volume styling. They allow customers to build their ownlook one piece at a time, while giving retailers a clear way to sellmultiples instead of a single bracelet. Keeping up with the classics, are the low-profile lightweight bracelets, designed for comfort,daily wear, and clean presentation. They sit closer to the wrist, feeleasier to wear, and work well for customers who want diamondjewelry without bulk.For us, product development is where design, function,merchandising, and manufacturing meet. Every new piece hasearn its place. That is the difference we are building at Chandra.69From the Desk of Hetal Doshi
BEYONDPackaging is not just a finishing touch. For ajewelry business, it is one of the few brandmoments that continues after the sale is made.Especially when jewelry is bought for proposals,anniversaries, birthdays, self-reward, andmilestone gifting.A customer may forget the exact SKU, but theyremember how the piece was presented, howthe box opened, how securely the jewelry satinside, and whether the purchase felt complete.Photo Credits: Sarah & SebastianThe mistake many jewelry businesses make is using one standardpackaging approach for everything. A stud, a tennis bracelet, anengagement ring, a Cuban chain, and a custom pendant do not needthe same reveal. Each category has a different buying occasion, priceexpectation, and emotional value. Packaging should respond to that.Good packaging does not need to be expensive. But it does need tobe thoughtful.For retailers, the real question is not whetherpackaging should look good. It should. Thequestion is whether it is doing enough. A ringbox, bracelet case, pouch, ribbon, insert, carrybag, or shipping carton should protect the piece,support gifting, raise perceived value, and makethe customer feel confident about what theypaid.The BoxPhoto Credits: Sarah & Sebastian70
Packaging is not just how jewelry is delivered.It is how the brand is felt, remembered, and shared.A smarter packaging system begins with levels.Core packaging should be clean, protective, repeatable, andcost-efficient for everyday purchases. Gift packaging shouldmake birthdays, anniversaries, holidays, and self-purchases feelmore considered. Premium packaging should be reserved forbridal, custom, high-ticket, and statement pieces where thecustomer expects more weight, structure, and ceremony.This helps retailers control cost without under-presentingimportant pieces.For store sales, packaging supports the final moment at thecounter. It reassures the customer that they made the rightdecision. For e-commerce, it carries even more responsibility.There is no salesperson, lighting, tray presentation, or in-storeconversation. The parcel becomes the store.The details matter. They affect how the customer reads thebrand after paying.The strongest packaging does not compete with the jewelry.It makes the jewelry feel properly presented, properlyprotected, and properly valued.71
CHANDRA JEWELS PVT.LTD. - Unit No. 301(PART B), NEST - 1, SEEPZ SEZ, Andheri (East),Mumbai, 400096HEAD OFFICEDe 3150, Bandra Kurla Complex, BKC,Bandra-(East), Mumbai - 400051DIAMOND [email protected] www.chandrajewels.com+91 9091913666 | 9086766666FOLLOW USON INSTAGRAMFOR UPDATESChandra New Arrivals
Chandra New Arrivals