WIBO Affiliate Booklet

Workshop in Business Opportunities, Inc. (WIBO)
Community Based Entrepreneurial Training
AFFILIATE PARTNER PROGRAM OVERVIEW




About WIBO:
HISTORY
Our vision is to help people from low income and underserved communities across America utilize their entrepreneurial spirit to create a path to economic independence.
Our focus is on removing the barriers to entrepreneurial success that often exist for minorities, women, veterans and the recently incarcerated.
• Founded in Harlem in 1966 by Walter Geier and Mal Woolfolk
• Philosophy is that people with an entrepreneurial spirit can be
taught How to Start and Grow a Profitable Business
• Program focus is on providing knowledge, opening up networks and preparing participants for success in business
• Target market is low income, underserved communities
• Special focus on minorities, women, veterans and the recently
incarcerated
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Why WIBO:
THE ENTREPRENEUR’S
CHALLENGES
Most entrepreneurs don’t have the resources to learn from their mistakes.
Limited financial resources
Lack of business experience/knowledge
Working in the business, not on the business
No real support system
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WIBO 16-Week Workshop:
INSTRUCTIONAL FORMAT
Class Format
• 3 hours once a week
• 90 minutes homework discussion /
90 minutes new topic discussion
• Highly participatory
• Case study-based discussion
• Peer to peer instruction
• Volunteer faculty model
• Workgroup leader – class facilitator responsible for homework review and leads first half of class; 10-week or 16-week commitment.
• Discussion leader – subject matter expert that leads second half of the class; different instructor for each topic.
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• Getting the Facts: Market Research
• Identifying Your Target Market:
The Marketing Message
• Promoting Your Business: The Marketing Campaign
• Searching for Customers: Prospecting
• Helping People Buy: Sales
• Making a Profit: Pricing Strategy
• Making a Profit: Costs
• Making a Profit: Financial Decision Making
• Bootstrapping: Finding Available Resources to Start
• Ecommerce Workshop: Workshop on Selling Online
WIBO Workshops
10 Week
Participants in the WIBO 10-Week Workshop gain a solid foundation to start and grow a profitable business
16 Week
Participants in the WIBO 16-Week Workshop gain a solid foundation to start and grow a profitable business
• Getting the Facts: Market Research
• Identifying Your Target Market: The Message
• Promoting Your Business: The Marketing Campaign
• Searching for Customers: Prospecting
• Helping People Buy: Sales
• Making a Profit: Pricing Strategy
• Making a Profit: Costs
• Making a Profit: Financial Decision Making
• Making a Profit: Return on Investment
• Financing Your Business Growth: Cash Flow Projections
• Using Other People’s Money: Credit & Financing
• Investing in People: Human Resources
• Making Your Business Pitch
• Controlling Finances: Recordkeeping & Taxes
• Ensuring Lasting Success: Ethics and the Law 6
• Ensuring Economic Independence: Personal Finance
• APPENDIX A: Review
• APPENDIX B: Business Plan Template
• APPENDIX C: Formulas for Financial Analysis
• APPENDIX D: Sample Job Description
• APPENDIX E: HR 101: Which Laws Apply To My Company?
• APPENDIX F: Sample Press Release
• APPENDIX G: Sample Purchase Order
• APPENDIX H: Website Resources
• APPENDIX I: Market Research Survey
• APPENDIX J: Financial Statements
• APPENDIX K: Job Posting Sites
• APPENDIX L: Understanding FICO Scores • APPENDIX M: Expense Sheets
WORKSHOP IN BUSINESS OPPORTUNITIES


About WIBO:
PROFILE & IMPACT
65%
of the WIBO entrepreneurs are African-American
80%
of the WIBO entrepreneurs are women
64%
of clients have household incomes below $50,000
50%
of WIBO business owners report their business is their main source of income
In 50+ years, WIBO has trained more than 18,500 entrepreneurs resulting in the creation of close to 32,000 jobs.
28%
are other
minorities
43%
have incomes below
$30,000
42%
of businesses
saw an increase in revenue after taking the program
75%
of businesses were up and running within a year of taking the program
Over 54% of WIBO graduates are in business after 5 years, compared to the national average of 20%
Source: Study conducted by interns from the Nelson A. Rockefeller Center, Dartmouth College.
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About WIBO:
ADDITIONAL PROGRAMS
THE ENTREPRENEUR MINDSET PROGRAM
WIBO combined 50+ years of teaching successful entrepreneur workshops with 20+ years of leadership development training to create an experiential program designed to produce exceptional, successful entrepreneurs.
The Entrepreneur Mindset Program (EMP) was designed to help our graduates and current workshop participants develop the mindset needed for
success in starting and growing their businesses. Entrepreneurship is a tough, sometimes lonely and even depressing journey.
Considering that many of our graduates and participants come from areas of high poverty, reduced social services, and already tense stressful conditions, we designed this program to give our workshop participants and graduates the tools and strategies
they can use to develop a strong mindset that will allow them to use all available resources to chart and navigate the path to owning and growing a successful business.
BENEFITS OF EMP
The Entrepreneur Mindset Program (EMP) is taught by certified trainers with a well-researched curriculum designed to provide our participants with powerful benefits that will positively impact their professional and personal life. Specifically, they will:
• Unleash Potential they Didn’t Know Existed
• Learn to Focus on Positive Behaviors and Recognize
Negative Habits
• Take Relationships to the Next Level
• Develop an Action Plan to Produce Sustainable
Results
• Learn to Thrive in Challenging Situations
After graduating from EMP are graduates will have the tools to help them persevere when circumstances are tough. They gain the confidence to market and sell their products/services, and they develop the inner strength to turn negative situations into positive outcomes.
Learn more at https://wibo.works/emp
WIBO ACADEMY – ADVANCED COURSES FOR WIBO GRADUATES
WIBO Academy was created to assist our graduates with growing their businesses by learning new marketing skills, creating amazing customer experiences, and growing their companies by learning how to work on the business, not in the business.
WIBO Academy courses are divided into self-study courses that let you take as much time as you need to complete and instructor-led courses that meet online once a week. Some courses will give our grads the opportunity to do either the self-study or the instructor-led course modules.
WIBO Academy online courses are available for our graduates anytime, anywhere — at home, at work, at the gym. Accessible on any device with an internet connection including mobile, tablet, or computer.
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COURSE CATEGORIES
• Marketing & Selling
• Customer Experiences
• Business Management
• Business Exit Strategies
Preview WIBO Academy courses at https:// wiboacademy.com
SUPPORT PROGRAMS
GUTENSTEIN FOUNDATION ENTREPRENEURIAL RE-ENTRY PROGRAM
The Gutenstein Foundation Entrepreneurial Re-entry Program was created to provide entrepreneurship opportunities to people who were formerly incarcerated. There are still employers who are uneasy about hiring people who were formerly incarcerated and for those individuals with the passion and desire to create a better life for themselves and their families, the path to business ownership may be the answer.
Our Re-entry program reduces recidivism by creating successful business owners.
These entrepreneurs, in turn, hire other formerly incarcerated individuals which also reduces recidivism.
Entrepreneurs strengthen communities through economic empowerment.
Business ownership is the number one way to create generational wealth that can be passed down to future generations.
WIBO NYC and our affiliates offer full scholarships to recently incarcerated people to attend our 10-week “How to Build a Growing Profitable Business” workshop.
Currently, we have expanded the Gutenstein Foundation Entrepreneurial Re-entry Program nationally allowing
anyone anywhere in the country who was recently incarcerated to participate in the 10-week workshop for free. We also provide the needed equipment for those individuals who do not have access to technology to participate virtually.
WIBO SCHOLARSHIP PROGRAMS
WIBO provides scholarships to specific groups of people to help them take our 10-week or 16-week “How to Build a Growing Profitable Business” workshops.
• PATRIOT’S SCHOLARSHIP FOR VETERANS
In honor of those who served in the Armed Forces, WIBO created the Patriots Scholarship to provide armed forces service personnel a full scholarship to attend our 10-week or 16-week workshop.
• NYCHA HOUSING SCHOLARSHIP
Residents that live in New York City Housing Authority (NYCHA) properties qualify for a partial scholarship to attend our 16-week workshop. Residents pay $75.00 for the workshop.
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WIBO Affiliate Partner Program:
VALUE PROPOSITION
Through the WIBO Affiliate Partner Program, you get a turnkey entrepreneurial training and support program.
We work with you to build capacity local to implement the WIBO 10-week or 16-Week Workshop and other supplemental programming. Best of all, you get to leverage our 50+ years of experience.
• Opportunity to address a significant community need
• Access to a turnkey solution to support implementation
• Program materials
• Program management tools
• Outcomes reporting
• Association with the WIBO 50+ year history
• Affiliation with a national community of entrepreneurs
• Opportunity for new funding streams
• Ability to connect with new audiences
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WORKSHOP IN BUSINESS OPPORTUNITIES


WIBO 16-Week Workshop:
SUPPORT BEYOND
The WIBO 10-week or 16-Week Workshop fits well within a range of technical assistance services to support access to knowledge, networks, and capital.
We encourage Affiliate Partners to create additional program events that can support graduates and produce revenue.
Entrepreneurial Training
10/16-Week Workshop
Supplemental Coaching
Entrepreneur Leadership Training
WIBO Academy Online Courses
Growth Support
One-on-One Mentoring
Business Plan Review/ Pitch Development
Networking
Advanced
Seminars/ Workshops
Programmatic Events
Showcase
Business Plan Competition
Lending Fair
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WIBO Affiliate Partner Program:
PARTNER CRITERIA
We seek Affiliate Partners that share our mission to help enterprising men and women from underserved communities develop economic self-sufficiency through entrepreneurship.
• Community need
• Strong entrepreneurial spirit
• Void in service offering for “community- based” entrepreneurs
• Sufficient audience to support two program sessions of at least 15 participants each session
• Host agency
• Program coordination/administration
• Program site
• Marketing and outreach
• Local funding partners
• General and administrative costs • Program fees
• Volunteer base
• Workgroup and discussion leaders • Participant mentors
CURRENT PARTNERS
Since launch in 2012, the WIBO Affiliate Partners have graduated over 850 entrepreneurs.
• East Waco Empowerment Project – Waco, TX
• Grace Project, Inc. – Shreveport, LA
• Led By Us, LLC – Bridgeport, CT
• Onyx Business Solutions, Inc – St. Louis, MO
• Trust for Social Achievement – Sofia, Bulgaria
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WIBO Affiliate Partner Program:
COMPONENTS
With the WIBO Affiliate Partner program, you get a turnkey solution for entrepreneurial training.
The license fee includes the components shown below. Our goal is to enable our Affiliate Partners to spend the majority of their time doing what they do best – serving the community.
GENERAL SUPPORT
Enrollment management
• Training calls/webinars week 6, 9, 16 consultations training manuals
• Program operations
• Workgroup/Discussion leader
• Class opening/graduation
• Breakeven coaching
• Backend website support for enrollments, volunteers and surveys
• Outcomes reporting phone and email support
• Webinar series access
• Access to WIBO Academy for
advanced business courses
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WIBO Affiliate Partner Launch Process
It’s easy to get started and we support you every step of the process!
IDENTIFY
• Target area
• Volunteer Base • Funding
• Class Location
JOIN
• Execute agreement
• Learn the System
LAUNCH
• Start your WIBO 10-week or 16-Week Workshop and improve lives!
WIBO Affiliate Partner Program:
SAMPLE TIMELINE
RECRUIT
• Volunteers • Participants
We help you get up and running as quickly as your organization wants to move. The most lengthy part of the process is generally the recruitment of volunteers and marketing the program.
Target Completion Date
Milestone/Activity
Task Ownership
6-10
Initial introduction conversation
WIBO/Affiliate
7-9
Follow-Up webinar presentation - materials review
WIBO/Affiliate
7-17
Contract Signing
WIBO/Affiliate
7-23
Training Session 1: program operations, via webinar or in NYC (4-5 hrs.)
WIBO/Affiliate
7-23
Begin recruitment: volunteers & participants
Affiliate
7-23
Set up online application and registration for the 16-week workshop
WIBO/Affiliate
8-13
Training Session 2: Workgroup Leader Training, via webinar (45-60 min)
WIBO/Affiliate
8-20
Training Session 3: Discussion Leader Training, via webinar (45-60 min)
WIBO/Affiliate
8-27
Set up online evaluation surveys
Affiliate
8-28
Send out confirmation emails to workshop participants regarding class start
Affiliate
9-4
Begin WIBO 16-Week Workshop
Affiliate
10-1
Training Session 4: Breakeven Volunteer Training, via webinar (1.5-3hrs)
WIBO/Affiliate
11-4
Hold Break Even coaching (for those who need help understanding financials)
Affiliate
11-18
Begin preparations for graduation - date, time, location, business expo
Affiliate
12-11
Send participants post-survey
Email graduation information and forms to participants
Affiliate
1-8
Confirm receipt of graduation forms and post-evaluations
Affiliate
1-14
Graduation Event
WIBO/Affiliate
1-16
Program session debrief, phone, Zoom conference
WIBO/Affiliate
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Next Steps
If you are interested in establishing a WIBO Affiliate Partnership
in your area, please contact:
Stephen Jackson, Executive Director
[email protected] 411 Lafayette Street, 6th Floor New York, NY 10003 646.400.0566 ext. 101 www.wibo.works
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Todd Jones, Owner of Cuzin's Duzins 27 years
25+ YEARS
in Business
2019 we honored 3 WIBO graduates that have been in business for more than 25 years. Their growth and perseverance over two plus decades is testimony that #WIBOWORKS
Mary Dryden, Owner of Dryden Gallery 31 years
Jennifer Singleton, Owner of Jennifer Temps
28 years
WIBO BUILT WIBO BUILT WIBO BUILT BUSINESS BUSINESS BUSINESS
WIBO BUILT BUSINESS
5 10 15
+++
YEARS YEARS YEARS
Workshop in Business Opportunities, Inc.
411 Lafayette Street, 6th Floor • New York, NY 10003 646.400.0566 • www.wibo.works
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