48 the 7-Eleven company and in this way makes more people know the company, whether in the city, the countryside, or the suburbs. Even nowadays, 7-Eleven has fierce convenience store competitors such as 99-Speedmart, Kk-Mart, familyMart, etc. This does not prevent this company from maintaining its reputation. In this study, it can be seen that 7-eleven has a strong management strategy and always follows current developments. 7-eleven is always looking for opportunities to improve and upgrade its stores. This can be seen in the changes in the store such as providing rest space for customers to eat and drink bringing in a variety of local and imported goods and upgrading services such as providing ATMs and payment of various bills. Besides, with the development of technology nowadays this company has taken advantage of as one of the business opportunities that is by providing cashless payment services by using various E-Wallet applications such as boost, Touch n Go E-wallet, etc. it was one of the attractions to users. Lastly, threats and opportunities no matter whether external or internal actually impact 7-eleven companies that are more creative as well as diverse in improving the company. At the same time, 7-Eleven is able to grow its company even further in the future. 8.0 REFERENCE 7-Eleven Malaysia Holdings Berhad . (2020, December 30). Retrieved from 7-Eleven Malaysia Holdings Berhad Web site: https://www.7eleven.com.my/pdf/egm/egm-circular.pdf 7-ELEVEN MALAYSIA HOLDINGS BERHAD. (2020, December 30). SEM-Circular to Shareholders. Retrieved from 7-ELEVEN MALAYSIA HOLDINGS BERHAD NEWSROOM: https://www.7eleven.com.my/pdf/egm/egm-circular.pdf 7-Eleven Malaysia Holdings Berhad. (2020, November 25). UNAUDITED INTERIM FINANCIAL REPORT FOR THE THIRD QUARTER ENDED 30 SEPTEMBER 2020. Retrieved from 7-Eleven Malaysia Holdings Berhad: https://www.7eleven.com.my/pdf/2020-09.pdf Budiono, G. L. (2017). Mapping and Selecting Company Competitive Strategy. European Research Study Journal, 701. David, M. E. (2009). The Quantitative Strategic Planning Matrix (QSPM) Applied to a Retail Computer Store. The Coastal Business Journal, 50-51. Dublin (GLOBE NEWSWIRE). (2020). The Convenience Store Market in Malaysia, 2019-2022 - The Industry is Witnessing Fast Developments and Presents
49 Huge Potential for Convenience Store Players. Malaysia: Research and Markets. Dublin. (2020, Januari 2). Reseach and Markets : The World's Largest Market Reseach Store. Retrieved from Reseach and Markets : The World's Largest Market Reseach Store Web site: https://www.globenewswire.com/fr/newsrelease/2020/01/02/1965636/0/en/The-Convenience-Store-Market-inMalaysia-2019-2022-The-Industry-is-Witnessing-Fast-Developments-andPresents-Huge-Potential-for-Convenience-Store-Players.html Fred R. David, F. R. (2017). Strategic Management : A Competitive Advantage Approach, Concept and Cases : Sixteenth Edition. England: Pearson Education Limited Inc. Indeed. (2020, September 10). 7-Eleven Employee Reviews. Retrieved from Company Reveiews: https://www.indeed.com/cmp/7--eleven/reviews Kuka, M. G. (2018, March 1). Product Development and Management Strategies. Retrieved from IntechOpen Web site: https://www.intechopen.com/books/product-lifecycle-managementterminology-and-applications/product-development-and-managementstrategies Lazaro Quimi, A. C. (2012). Innovation and Market Expansion of Family Business: Case Studies From The Ecuadorian Plastic Industry. Iberoamerican Academy of Management Conference (pp. 10-11). ResearchGate Publication. MYNEWS HOLDINGS BERHAD. (2021, March 25). ANNUAL REPORT 2020. Retrieved from MYNEWS HOLDINGS BERHAD: https://www.insage.com.my/Upload/Docs/MYNEWS/MynewsAnnual%20Report%202020.pdf#view=Full&pagemode=bookmarks Philip. (2019, June 7). How to Value Family Mart. Retrieved from Investor.com: https://klse.i3investor.com/blogs/philip1/2019-06-07-story209945- How_to_Value_Family_Mart.jsp Yossie Rossanty, M. D. (2018). Consumer Behavior In Era Millenial. Indonesia: Lembaga Penelitian dan Penulisan Ilmiah Aqli.
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51 9.0 APPENDIX
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