2020 Annual Report Final

2020 Annual Report

VIRTUALLY UNSTOPPABLE

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WE’RE IN THIS TOGETHER.

At Kaiser Permanente, we don’t see health as an industry. We see it as a cause. And one that we very much
believe in. During this extraordinary time we are especially thankful to the heroism of our frontline workers.
And, we would like to express our deepest gratitude to all of our outstanding care teams and individuals who
deliver on the Kaiser Permanente mission each day to improve the health of our members and the communities
we serve. We are here to help you thrive. Learn more at kp.org.

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About Us

Who We Are

T he Western Regional Minority Supplier Development Council (WRMSDC) supports
the growth and welfare of minority communities by championing the use of minority-
owned businesses in Northern California, Nevada, and Hawai‘i. We advance business
opportunities for certified minority business enterprises (MBEs) and connect them with
Corporate Members. Our parent organization, the National Minority Supplier Development
Council (NMSDC), helps over 12,000 minority businesses connect with major Fortune 500
corporations and their prime suppliers every year.

What We Do

Provide Minority Businesses Access to Our Four Pillars:
CERTIFY: Nationally-recognized ethnic minority business certification
DEVELOP: Education and training
CONNECT: Business events (expos, seminars, matchmakers)
ADVOCATE: Buyers, bids, and contracts

Provide Corporate Supporters Access to:

• certified minority suppliers in diverse industries
• request for proposal (RFP) and contract distribution outlets
• Supplier Diversity program development
• supplier referrals
• business and private VIP events

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Table of Contents

About Us........................................................................................1
Message from the Council...............................................................3
Highlights, Awards and Achievements.............................................4
Top 12 Companies.........................................................................10
O ur Mi no r i t y B us i n e s s E n t e r p r is e s .................................................11
WRMSDC Economic Impact Study, 2020........................................14
Let ter From the WRMSDC Board Chair...........................................17
Board of Directors........................................................................18
Executive Advisory Committee......................................................20
Our Committees..................................................................................22
Statement of Financial Position.................................................................25
Financial Summar y.............................................................................27
Source of Revenue..............................................................................28
A Movement, Not a Moment...............................................................30
Testimonials.......................................................................................35
Supporters.........................................................................................37
Programs............................................................................................44
Events.................................................................................................48
Signature Events................................................................................58
Staff...................................................................................................70
2021 Events........................................................................................74

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Message from the Council

2020 caught everyone by surprise. All were anticipating the start of a

new decade and the possibilities it might bring. Ironically, the new opportunities presented were in
response to the biggest crisis most of us have ever witnessed. The pandemic was so unimaginable
that even those responsible for preparing for such events were caught flat-footed. It also forced us to
slow down and watch more news and media, which brought us face-to-face with the terrible legacy
of racism in our country and the apathy that has allowed disparities to grow from it. The pandemic
forced us all to acknowledge our need for good law enforcement and the reality that there are
cancerous elements embedded there as well. It reinforced the need for philanthropic efforts to focus
on the root causes along with the immediate needs of underserved communities.

As my grandmother once told me, “If your tub is overflowing, the first thing you should do is turn off
the water, not grab a mop.” The disparities in our country keep growing; our tub keeps overflowing.
Supplier Diversity is what will turn off the tap. It addresses the disparities that make healthcare and
housing difficult to access.

2020 also caught WRMSDC unprepared for a pandemic, but with the help and support of our
Corporate Members, our team heroically rose to the challenge. WRMSDC quickly pivoted to virtual
events and was able to hold more events in 2020 than the Council had ever done in previous years.
Our team swiftly imagined and produced events in direct response to COVID-19 and even added
new approaches and events like our Best in the West Technology Innovation competition, our online
Minority-owned Business Enterprise (MBE) video pitch gallery, and our first Executive Auction.

2020 held up a mirror for us all. It revealed the best and the worst of our country. It reminded us of
the importance of health, family, and community. It also reminded us of the fragility of democracy
and our economy’s dependence on small businesses. On behalf of WRMSDC, I want to thank our
allies for supporting us and I want to encourage our surviving MBEs to keep fighting the good fight.
It is a responsibility we all bear to use business not only for financial gain but to also establish a
wonderful legacy for our children and grandchildren that defies racism, promotes inclusion, takes
responsibility for the past, and establishes justice and peace as priorities for the future.

Thank you for the opportunity to be of service. WRMSDC will face 2021 head-on, promoting the
use of MBEs and supporting our Corporate Members. As for me, 2020 allowed me to revisit my
love of the Star Trek series (yes, a little nerdy) and its hope that humanity’s future lay ahead, absent
of racism, sexism, and economic disparity. It is with these ideals in mind that WRMSDC faces the
future.

Cecil Plummer

President & CEO
WRMSDC

3

Highlights, Awards and Achievements

In 2020 the WRMSDC was virtually unstoppable, We:

• made a successful pivot into virtual events
• provided COVID-19 support to our MBEs with PPE and construction events
• executed our marketing plan and redesigned, then launched our website
• established the Construction Working Group
• partnered with St. Mary’s College for our Business Growth Acceleration Program (BGAP)
• launched Corporate Ready Program (CRP) (Merit Badge Program)
• held our 1st Annual Platinum Pitch with CIOs as judges
• set a record with number of MBEs and Local Corporate Members
• experienced a 5% increase in MBEs
• enjoyed a 39% increase in Local Members
• had 52 MBEs who move up in class
• facilitated Racial Justice/Equity Issues with San Francisco Business Times and Silicon Valley

Business Journal
• advertised in the San Francisco Business Times Philanthropy Guide
• hosted our 1st Executive Auction fundraiser
• had one of our local MBEs, United Mechanical and Metal Fabricators Inc., win the National

Minority Supplier Development Council (NMSDC) Class III Supplier of the Year Award

4

Anniversaries
Thank you for 5-years of service

Cecil Plummer Rose Davis Chantel Miller
President & CEO Director of Corporate Executive Assistant & Special

Services & MBE Projects Coordinator
Development (NV)

Congratulations!

2020 NMSDC Class III Supplier of the Year

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Fundraiser Auction Executives

WRMSDC would like to give a special THANK YOU to the
Executives that volunteered for the MBEIC Bid For Success

Fundraiser.

Andy Murray Tina Buop Carlos Aguilar Devon Bryan Diane Bettencourt Steve Comstock
CPO Chief Information Security VP of Buy-to-Pay Managing Director, Chief Director of Indirect Global
Information Security Officer Enterprise
Gilead Sciences Officer Kaiser Permanente Procurement Poly Transformation Advisor
PPMSI MUFG Union Bank
Amazon

Elissa Ouyang Frank Robinson Greg Tennyson Jessica Medeirosman John White Stacey Taylor
CPO Managing Director VP CPO SVP & CPO
CPO
California Water MUFG Union Bank VSP Global Caesars Entertainment Santa Clara Valley MGM Resorts
Transportation Authority

Karl A. Gigante Lars Asbjornsen Linda Chuan Maria Centeno Mike Pearl Dr. Till Kruse
Vice President, Procurement SVP Marketing Head of Strategic Sourcing Head of Procurement Partner Head of Procurement

and Supply Chain Upwork & Procurement SOFI PricewaterhouseCoopers Siemens Mobility, Inc. USA
Las Vegas Sands Corp. Box

Oriana Comacho Parul Saini Phil Johnson Robert Cathey Sonar Thekdi Walter Freeman
Director of Corporate Director of Information Federal Reserve Bank of VP and Chief Data Officer VP of Operations Director of Corporate

Communications Technology San Francisco VSP Global VM Ware Procurement
Bill.com Splunk Apple

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CORPORATE READY PROGRAM

For more than 40 years the Western Regional
Minority Supplier Development Council
(WRMSDC) has championed the growth and
utilization of minority-owned businesses (MBEs).
For those same 40 years minority business
enterprises have served our corporate partners
innovatively and with distinguishment.

MBEs are experts in their fields, applying their skills to delivering
products and services with ingenuity to our corporate partners;
however, corporations still report gaps in MBE capabilities to meet
their business requirements. Corporations continue to express the
desire for a larger pipeline of MBEs who are equipped to engage large
customers and participate in the supply chain.

WRMSDC understands it can take many years to build a successful
business, which is why a constant pipeline of developing MBEs is
needed as others retire or sell their companies. For these reasons,
WRMSDC has established the Corporate Ready Program to ensure
a steady stream of developing MBEs are being prepared to meet
corporate demands. These MBEs will receive a Corporate Ready
designation and opportunities to showcase their “readiness”
to decision makers. The Western Regional Minority Supplier
Development Council supported by Union Bank enthusiastically
offers the WRMSDC Corporate Ready Program to Class 1 and Class 2
Certified MBEs.

For more information contact [email protected]

7

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8

Racial Justice/Equity Issue

San Francisco Business Times & Silicon Valley Business Journal

CSAA Insurance Group, WRMSDC provides training
a AAA Insurer resources and advocacy for
minority owned businesses.
Get involved at
www.wrmsdc.org.

WRMSDC provides training
resources and advocacy for
minority owned businesses.
Get involved at
www.wrmsdc.org.

WRMSDC provides training
resources and advocacy for
minority owned businesses.

Get involved at
www.wrmsdc.org.

WRMSDC provides training
resources and advocacy for
minority owned businesses.

Get involved at
www.wrmsdc.org.

9

12 Top Bay Area Companies for
Supplier Diversity

We called upon Bay Area companies to send us their data regarding six determining factors of supplier diversity. The top 12
for supply chain diversity, listed below, are all members of at least one supply chain diversity certification organization on a
national or regional level. These organizations include: GGBA (Golden Gate Business Association) and NGLCC (the National
LGBT Chamber of Commerce), which certify LGBT-owned businesses; WBEC-Pacific (the Women’s Business Enterprise Council) and
WBENC (Women’s Business Enterprise National Council); and the National and Western Regional Minority Supplier Development
Councils (NMSDC and WRMSDC respectively).

RANK COMPANY Percent of Has a formal Requires National member of Regional members of
spending inclusive prime third party certification third party certification
1 CDW with diverse
2 Kaiser Permanente suppliers supply chain suppliers organizations organizations
3 Pacific Gas and Electric Company program? to report
4 AT&T 12% diverse ALL WRMSDC/
5 Genentech 13% YES spending? ALL WBEC-PACIFIC
6 Intel Corporation 41% YES ALL WRMSDC/GGBA
7 Hewlett Packard Enterprise 26% YES YES ALL
8 Federal Reserve Bank of San Francisco 17% YES TIER 1 & 2 ALL ALL
9 Swinerton 2% YES ALL
10 State Compensation Insurance Fund 20% YES YES WBENC ALL
11 Bank of America 25% YES TIER 1 NGLCC/NMSDC
12 Blue Shield of California 21% YES YES ALL WRMSDC
18% YES TIER 1 & 2 NGLCC/NMSDC WRMSDC/
8% YES YES ALL WBEC-PACIFIC
5% YES TIER 2 NONE WRMSDC/
YES YES WBEC-PACIFIC
TIER 1 & 2 WRMSDC/
YES WBEC-PACIFIC
TIER 1 & 2
NONE
NO
WRMSDC
YES
TIER 1 & 2 ALL

YES GGBA
TIER 1
YES
TIER 2
YES
TIER 1 & 2
YES
TIER 1

*indirect spend
The Top Bay Area Companies for Supplier Diversity list was created in collaboration with the Western Regional Minority Supplier Development Council (WRMSDC).

To qualify for this list companies must have Bay Area operations in the nine-county Greater Bay Area. Each participating company was required to complete a brief online survey.
Each question in the survey had its own score based upon our collective determination of its importance in developing and having the most diverse and inclusive supply chain. The
total score was used to rank companies in the published list. There was no fee associated with participation in the survey or publication in the Top Bay Area Companies for Supplier
Diversity list.

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Our Minority Business Enterprises

Our Minority Business Enterprises are headquartered throughout Northern California, Nevada, or
Hawai‘i. Their enterprises are:
• 51% or more ethnic minority-owned
• Operated by US citizens from one of the following groups: African American, Asian American/Asian

Pacific, Asian Indian, Latino (and Afro-Brazilian), Native American, Native Hawaiian
• A for-profit business

2020 Year End Certified MBEs by State

6 767565 36
118800NCoarNtlhiCofaeortrlrhinnfeoirarnnia
aiwai‘i Hawai‘i
NeNveavdaada

Year End Certified MBEs

1000

800 890 871 881 907 981

600

400

200

0 2016 2017 2018 2019 2020

11

27% ASIAN INDIAN
29.3% ASIAN PACIFIC
18.6% AFRICAN AMERICAN/BLACK
23.8% HISPANIC/LATINO
1.3% NATIVE AMERICAN

2020 Certified MBEs Total Revenue: $15,983,233,598
by Industry

2.7% BROKERS Hawai‘i Northern
10.3% CONSTRUCTION CONTRACTORS California
48.1% CONSULTANTS $829,593,495
9.3% DISTRIBUTORS $13,872,494,152
10.8% MANUFACTURERS
1.3% MANUFACTURER REPRESENTATIVES Nevada
17.5% SERVICES CONTRACTORS
$1,281,145,951

2020 Certified MBEs
by Class

2020 Certified MBEs
by Ethnicity

31.2%

27% ASIAN INDIAN 43% 7%
29.3% ASIAN PACIFIC
18.6% AFRICAN AMERICAN/BLACK 18.8%
23.8% HISPANIC/LATINO
1.3% NATIVE AMERICAN

683 2982.7% MBEs Should Have

MALE 10.3% • The capacity to provide goods and services
BROKERS to Fortune 500 corporations or their prime
CONSTRUCTION CONTRACTORS suppliers

48.1% CONSULTANTS • Experience working with major corporations
• Broad geographic coverage
FEMALE9.3% • The capacity for growth

10.8% 12
DISTRIBUTORS
MANUFACTURERS

1.3% MANUFACTURER REPRESENTATIVES

17.5% SERVICES CONTRACTORS

2020 Certified MBEs
by Gender

Moving on Up

In 2020, the Council had over 980 MBEs, of which 838 were directly certified with WRMSDC for at least
one year. 516 of those 838 MBEs saw an increase in revenue, and 52 moved up in class:

Companies that moved from Class 1 to Class 2: 23
Companies that moved from Class 1 to Class 3: 1
Companies that moved from Class 2 to Class 3: 24
Companies that moved from Class 3 to Class 4: 4

Meet the Moving-on-Up Class of 2020

75 Degrees, LLC Enome, Inc. Penserra Capital Management, LLC
ACTechnical Services
Adapdix Corporation Flexon Technologies, Inc. Pivotal Search Partners, Inc.
AlertEnterprise, Inc.
Fossa Apparel, Inc. Premiere Solutions, LLC
Amazae, Inc.
Blaylock Van, LLC Intrade Industries, Inc. RadiumSpark, Inc.

Britim, Inc. JB Electric and Construction, Inc. Richlen Partition Company
Calitech Services, LLC
KMIC Technology, Inc. S + B James Construction California, Inc.
Cogitativo, Inc.
Communication Networks LabCreatrix Global, Inc. Seaich Card and Souvenir Corporation
Technology, LLC dba ComNet
Laner Electric Supply Co., Inc. Semco Surfaces
Technology
Custom Men’s Wear, Inc. M Con, Inc. Shimento, Inc.
D and B Painting Company, Inc.
Dang Foods Company Matano Kang Architects Silicon Tech Solutions, Inc.

DREX, LLC Mitchell Snow, Inc. Southwest Construction Supply
East Bay Infiniti, Inc.
Element Structural Engineers, Inc. Mori Consulting, LLC Synaptris, Inc.
Encore Software Services, Inc.
Nakasato Contracting, LLC TEF Architecture and Interior Design, Inc.

Newpath Landscape Services, Inc. TEKtalent, Inc.

Nexient, LLC Terra Exports, LLC

Nivagen Pharmaceuticals, Inc. Trident Consulting

Ocean Express Seafood Triune Infomatics, Inc.

One Day Installation and Repairs, Inc.

13

WRMSDC Economic Impact Study

by Scott A. Vowels, PhD, 2020

ECONOMIC IMPACT SUMMARY

The economic impact analysis in this study was conducted for the total expenditures of 921 WRMSDC certified MBEs.
As a result, in order to qualify for and be included in the study, MBEs had to be certified and in good standing with
WRMSDC. Lastly it should be noted that this analysis is based on annual revenues of WRMSDC MBEs, meaning this
impact is what is expected to occur each year that such spending with the MBE community occurs.

The Output, Employment, Labor Income, and Indirect Business Taxes for WRMSDC MBEs is summarized and
presented in the table below.

SUMMARY FOR TOTAL TOTAL PER DAY
ECONOMIC IMPACT
Output $12,534.317,489 $34,340.595
Employment 63,842 N/A
Labor Income $4,105,783.144 $11,248,721

OUTPUT
The overall Output, or the amount of overall business activity created by WRMSDC MBEs, is over $12.5 billion, which
equals over $34.3 million per day. This includes the direct spending by the WRMSDC MBE community (“Direct”), the
amount of additional business activity created by that spending (“Indirect”), and the amount of additional business
activity created by people’s spending caused by the incremental labor income (“Induced”).

EMPLOYMENT
63,842 jobs are created or maintained as a result of the activities of the WRMSDC MBE community. 29,021 of these
jobs (45%) are people that are directly employed by WRMSDC MBEs, while the remaining 34,821 would not be
possible without the expenditures of either the MBE companies or their employees.

LABOR INCOME
The 921 WRMSDC certified MBEs disbursed over $2.1 billion in salary, wages and benefits to the 29,021 employees
measured in direct labor income. This direct labor income served as a catalyst for the $1.1 Billion in indirect income
paid to the non-MBE supplier community. It is necessary to remember that these businesses had to hire and/or maintain
these employees to meet the business demands of 921 certified MBEs. The induced income is estimated to be a little
more than $906 Million, bringing the total labor income effect to more than $4.1 billion, which equates to $11.2
million per day.

14

TAX IMPACT
The tax results presented in this study represent estimates of the total tax revenues associated with all of the business
activities related to the WRMSDC certified MBEs, with the assumption of the current tax laws and policies in place.
More specifically, the estimated taxes are generated from the direct, indirect, and induced spending activities linked
with the continued business activities of the WRMSDC certified MBE community. It should also be noted that these
direct and indirect tax estimates are the immediate taxes (e.g., sales taxes) generated by the retail sectors in the
scenario. The total impact of the taxes is summarized and presented at the federal level and the state/local levels in
the table below.

TAX IMPACT: Federal, State, Local

SUMMARY FOR TAX TOTAL PER DAY
IMPACT
State/Local $531,597,515 $1,456,432
Federal $951,254,701 $2,606,177

Federal
Finally, more than $951 million in additional federal tax revenue will be created from the business activities of the
WRMSDC MBEs, equating to more than $1.4 million each day of the year. These are tax dollars generated from
businesses benefiting from the heightened economic activity and the increased employment.

State/Local
Most, if not all, state governments rely primarily on taxes to fund the public services that they provide to the
individuals and businesses located in them. Given these facts it stands to reason that an economic impact study must
touch on the impact that WRMSDC certified MBEs have upon the state and local tax base. As this is an aggregate
look at the state and local tax impact, it goes without saying that the exact effect felt by each state will be determined
by the WRMSDC certified MBEs headquartered in the state in question.

Economic Impact by State

Economic impact analyses were conducted for Northern California, Hawai‘i and Nevada. It is important to note that
these estimates are based on annual revenues as reported by WRMSDC annual diverse suppliers headquartered in
Northern California (706 MBEs), Hawai‘i (38 MBEs), and Nevada (169), respectively. The economic impact of
WRMSDC expenditures with diverse suppliers in each state are presented as follows:

SUMMARY PER Northern California Hawai‘i Nevada
YEAR
Output $9,535,725,800 $1,225,665,951 $1,772,925,738
47,584 5,048 11,210
Employment
$3,197,213,550 $302,942,161 $605,627,433
Labor Income $1,166,941,420 $118,040,103 $197,870,693

Tax Impact

(local, state, and federal)

15

Economic Impact of the WRMSDC Presented by Scott A. Vowels, PhD
Institute for Thought Diversity

Jobs Attributable to WRMSDC - CALIFORNIA Jobs Attributable to WRMSDC – HAWAII Jobs Attributable to WRMSDC – NEVADA

2019 – 125,900 Jobs 2019 – 5,048 Jobs 2019 – 11,517 Jobs

Induced Induced Induced
36,541 ,1301 2,699

Indirect Indirect Indirect
32,212 1,897 3,093

Direct Direct Direct
57,147 1,850 5,725

2016 – 40,988 Jobs 2016 – 5,001 Jobs 2016 – 8,715
VS VS VS

2019 – 125,900 Jobs 2019 – 5,048 Jobs 2019 – 11,517 Jobs

Income Effect: Salaries and Benefits - CALIFORNIA Income Effect: Salaries and Benefits - HAWAII Income Effect: Salaries and Benefits - NEVADA

2019 - $8.5B 2019 - $303M 2019 - $789.6M

Induced $1.9B Induced $58.8MM Induced $148M
Indirect $2.2B Indirect $95.2M Indirect $175M
$149M
Direct $4.3B Direct $466M
Millions
Direct

2016 – $2.7M 2016 – $300M Millions 2016 – 471M
VS VS VS

2019 – $8.4B 2019 – $303 2019 – $789.6M

Economic Impact – Sales of Goods and Services - CALIFORNIA Economic Impact – Sales of Goods and Services - HAWAII Economic Impact – Sales of Goods and Services - NEVADA

2019 - $25.2B 2019 - $1.2B 2019 - $1.8B

$3,000 $12.9B $800 $756M $1,200 $1.04B
$2,500 $700
$2,000 $6.5B $600 $285M $1,000 $416M
$1,500 $500 $800
$400 $184M $600 $367M
$1,000 $400
$500 $5.8B $300 $200
$0 $200 $0
$100
Direct
$0

Direct Indirect Direct Indirect Indirect Induced

Induced Induced

Millions 2016 – $8.2B Millions 2016 – $1.2B Millions 2016 – $1.4B
VS VS VS

2019 – $25.2B 2019 – $1.2B 2019 – $1.8B

Tax Impact - CA Tax Impact - HI Tax Impact - NV

2016 2019 2016 2019 2016 2019
WRMSDC-CA WRMSDC-HI WRMSDC-NV
WRMSDC-CA WRMSDC- HI WRMSDC-NV
generates generates generates generates generates generates

$362M $1.1B $50.2M $50.7M $46.7M $61.8M

Local/State Tax Local/State Tax Local/State Tax Local/State Tax Local/State Tax Local/State Tax
Revenue Revenue Revenue Revenue Revenue Revenue

16

Message from the Chair

Good day, Gentle People,

On behalf of WRMSDC, I want to say thank you and congratulations
on surviving 2020. It was a catastrophic year to say the least, but we
are all here today, on the other side of this, continuing to lean in to make
sure that our communities of color can thrive. As we reflect on 2020, the
words “resilient,” “fearless,” and “strong” come to mind. We weathered
the storm of 2020 as a community, but how do we thrive in 2021? How
do we move from survival to growth?
I have 3 asks of our corporations and Minority-owned Business Enterprise (MBE) community in
2021 and beyond:

• Corporations: do not forget about the basics. We must continue to provide the platform and

be the conduit for our diverse suppliers. How do we ensure that for every RFP that goes out,

there must be at least one diverse solution?

• MBEs: I ask that you continue to bring the edginess and innovation that has sustained you

during these trying times. We are eager to showcase you to our supply chains.

• Community: as a collective, we must stay strong, stay motivated, and cling to whatever force

or belief you hold to bring peace to your heart. We will come through this. I truly believe it.

We must work together and be intentional in our actions.

So, you have my call to actions, so to speak. I miss all of you and look forward to seeing you in
the virtual world and beyond. On behalf of WRMSDC, I thank you for all that you do and in
anticipation of more to come.

Tanya Nixon

Board Chair
WRMSDC

17

Board of Directors

Tanya Nixon Lisa Castillo Richard Chacon
Chair Vice Chair Immediate Past Chair
Manager, Impact Spending – Senior Supplier Diversity Director, Supplier Diversity
Buy to Pay Sourcing Manager and Community Development

Kaiser Permanente AT&T MUFG Union Bank, N.A.

Kathleen Trimble Salvador Peinado, Jr. Tom Thattacherry
Secretary Treasurer Certification Chair
Vice President, Supplier Diversity Program Head, Supplier Diversity
Supplier Inclusion Lead Global Procurement
Genentech
Robert Half CSAA Insurance Group
Donna Ruff
Alan Gartrell Bobby Johnson VP, Supplier Diversity &
Senior Director of Western Partnership Director | Supplier Development Manager -
Procurement Inclusion Corporate Social Responsibility
CLEAResult
Caesars Entertainment MUFG Union Bank
Joan Kerr
Harish Vakharia Director of Supplier Diversity Lynn Reddrick
Sr. Vice President and Sustainability
AVP, Supplier Diversity & Business
Rose International Pacific Gas and Electric Company Partners
Federal Reserve Bank of
Mario Stadlander Melinda Garcia, Esq. San Francisco
President Managing Shareholder
Walter Freeman
Eagle Promotions Garcia & Gurney ALC Director, Global
Procurement
Maulik Shyandi Norberto Velez
MBEIC Chair Immediate Past MBEIC Chair Apple, Inc.
CEO President
Rahul Kuruvilla
BayInfotech Customized Performance, Inc. President

Gerald Johnson Reggie Burton Triune Information Inc.
Principal President
Cecil Plummer
Sabacon RB Group President and CEO
WRMSDC

18

Special Thanks

WRMSDC would like to recognize Joan Kerr for her outstanding career as a leader in
the Supplier Diversity space. Being associated with Joan provided WRMSDC with instant
credibility and access to the wisdom that created two world-class supplier diversity
departments. Congratulations on your retirement!

Joan Kerr

Director of Supplier Diversity and Sustainability

Pacific Gas and Electric Company

19

Executive Advisory Committee

Cecila Mansilla Dicran “D” Arnold Johnathon Baker Sue Bhatia Dominic Camden
Principal Vice President, Business Development Senior Vice President of Category Chairman and Founder Senior Vice President and Chief Sales

EY Global Enterprise Sales Management, Strategic Sourcing Rose International Office

WWT Gap Zones

Jim Czarnecki Ken Gitlin Holden Hsaio Marjorie “Marj” Hutchings Philip “Phil” Johnson
Vice President, Procurement Executive Vice President Vice President Chief Financial Officer
CIO
Operations Robert Half Shaw-Lundquist Associates State Compensation Insurance Federal Reserve Bank of San
Francisco
MGM Resorts International Fund

Laurel Junk Firoz Lalji Renée LaLonde Kathy Lancaster Jessica Medreirosman
Senior Vice President of Enterprise Chairman, President and Chief CEO Executive Vice President and Chief Vice President &

Shared Services, and Chief Supply Executive Officer iTalent Digital Financial Officer Chief Procurement Officer
Zones Kaiser Permanente
Chain & Procurement Officer Caesars Entertainment
Kaiser Permanente

Andy Murray Cecil Plummer Julius Robinson
Executive Director Global Procurement President & CEO Managing Director & Group Head,

Gilead WRMSDC Corporate Social Responsibility for the

Americas

MUFG Union Bank, N.A.

20

21

Committees

Certification Corporate Education & Training

Chair: Tom Thattacherry –Genentech Chair: Lynn Reddrick – Federal Reserve Bank of

Carol Mason – Infinera San Francisco
Ed Simpson – Caesars Entertainment Kathleen Trimble – Robert Half
Julia Arnold – HP Enterprise Walter Freeman – Apple
Tom Thattacherry – Genentech

Executive

Chair: Tanya Nixon – Kaiser Permanente

Cecil Plummer – WRMSDC
Lisa Castillo – AT&T
Lynn Reddrick – Federal Reserve Bank of San Francisco
Kathleen Trimble – Robert Half
Rahul Kuruvilla – Triune Infomatics
Richard Chacon – MUFG Union Bank, N.A.
Salvador “Sal” Peinado – AutoDesk
Tom Thattacherry – Genentech

Finance Nominating

Chair: Sal Peinado, Jr. – AutoDesk Chair: Sal Peinado, Jr. – AutoDesk

Richard Chacon – MUFG Union Bank, N.A. Michael McQuarry – WRMSDC
Alan Gartrell – Caesars’ Entertainment Lynn Reddrick – Federal Reserve Bank of San Francisco
Michael McQuarry – WRMSDC
Cecil Plummer – WRMSDC
Kathleen Trimble – Robert Half

22

Special Thanks
Construction Steering Committee

Resources are always a key factor in running a non-profit. The
Construction Steering Committee members gave their experience
and time during our monthly meetings and planned out the
group’s industry-related activities. Thank you for your commitment.

Johanna Leiva Elena Anaya Heman Chand Lisa Roben
Herrero Turner Construction SB James Comcast

Mick Penn Lili Kwan Cecil Plummer Adam Sanchez
Swinerton Pacific Gas and Electric WRMSDC Marvin Collins

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Financials

Statement of Financial Position:

WRMSDC’s financial statements are based on the calendar year and Form 990s
completed by an independent third-party auditing firm and submitted to the Internal
Revenue Service. Financial results for the 2019 year have been reviewed and updated to
reflect the final results.

Note: Total revenue and expenses as stated above for the 2019 calendar year includes
fundraising event contributions of $102,465, as calculated in Form 990 for non-profit
501(c)3 as total gross receipts.

WRMSDC’s 2020 financial numbers represent preliminary results and audited financial numbers will not
be completed until later this year.

WRMSDC, as with other non-profits across the country, found itself at a crossroads in the first half of 2020
due to the emergence of the COVID-19 pandemic and mandatory shelter-in-place requirements across the
3-state footprint of California, Nevada, and Hawai‘i. Council leadership, along with the Board of Directors
Executive Committee, held weekly meetings (over several months) to manage through this very fluid
period. Meetings focused on developing strategies in support of WRMSDC, ensuring impact to Council
operations was minimal and that staff head count and hours were not reduced, and ensuring the Council
was able to continue its mission and support the MBE community.

WRMSDC also qualified for and secured a Paycheck Protection Program (PPP) Federal Government loan
in May. Additionally, the Council had a record number of minority-owned business that were certified in
2020, exceeding projections, and local memberships were up 39% for the year.

Overall, the Council finished out the year in outstanding shape and achieved a number of significant
financial accomplishments as outlined below:

• Achieved record revenue growth of $1.7 million
• Cash reserves grew by over 160%
• Net profit exceeded $150,000
• Net assets grew to over $1 million
• Exceeded budget
• No employee staff turnover
• Staff wages were not impacted

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For 2021, the Council’s strategic core of objectives will remain focused on Outreach/Recruitment,
Organizational Dynamics, and Profitability. Additionally, the WRMSDC Board of Directors and Council
leadership remain cautious as the impact of the pandemic remains a concern and all operational activity is
closely monitored.

The Council extends a very sincere thank you to the Board of Directors, Corporate Members, Platinum
Partners, Supporters, and Constituents for their continued support. The 2020 results required the entire
WRMSDC extended family and due to this level of commitment, WRMSDC ended the year stronger than
ever!

Statement of Financial Position

2,000,000

1,600,000 $1,659.0 $1,704.0
1,200,000
$1,607.0 $1,631.0 $1,618.0 $1,550.0
800,000 $740.0
400,000 $1,483.0 $1,482.0

$1,097.0

$704.0 $757.0

- 2018 2019 2020*

2017 Total Revenue Total Expenses Net Assets

WRMSDC Proprietary & Confidential $ = Millions $ = Millions $ = 2017 to 2019 Thousands
$ = 2020 only Millions
* represents preliminary results

1

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Financial Summary

Unearned Income: January 2020 – December 2020 $953,273
Earned Income: $955,541
Fundraising & Interest Income: INCOME: $253,741
*TOTAL INCOME: $1,736,087

EXPENSES: $599,913
$955,541
Cost of Goods Sold – Direct Program Expenses: $27,384
General Administration: $1,582,838
Fundraising:
*TOTAL EXPENSES: $153,249

NET INCOME: $1,207,225
$167,450
* Income & Expenses includes In-Kind reported value of $32,514 $46,437
$1,421,112
Checking/Savings: ASSETS:
Accounts Receivable: LIABILITIES: $65,083
Other Assets: $120,503
TOTAL ASSETS: $138,369
$323,955
Accounts Payable:
Other Liabilities: $1,097,157
Long Term Liabilities:
TOTAL LIABILITIES:

NET ASSETS:

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Source Of Revenue

The Council achieved a record year for 2020 and all revenue categories exceeded projections. The revenue category
with the largest gain was Local and Corporate Support, up 18% over last year and which represented a 3% gain in overall
revenue from 23% in 2019 to 26% in 2020. Adding 19 local members drove this success. Of the nineteen local members,
fourteen were new, five renewed their annual membership, and two are Platinum Partners with the Council.

WRMSDC New 2020 Local & Platinum Members: Autodesk, Cigna-Express Scripts, Cosmopolitan of Las Vegas, Dropbox,
Juniper Networks, KLA Corporation, Palo Alto Networks, Salesforce, Switch, T-Mobile, VSP, Zendesk, Eagle Promotions and
iTalent Digital.

WRMSDC’s National Dues Allocation was up 16% in 2020 and overall revenue increased by 2% over last year as the
National Minority Supplier Development Council (NMSDC) saw a surge of new members as a result of the injustices that
occurred across the country. Corporate Diversity & Inclusion departments were sympathetic and extended additional support
to NMSDC and its Affiliates for equity and inclusion. WRMSDC had seven corporations from within its market area join
NMSDC as national members.

New 2020 National Members: Coupa, GoFundMe, Logitech, Lyft, TriNet, Twitter, and Upwork.

Certifications was the WRMSDC’s #1 source of income in 2020 as the Council certified over 150 new Minority Business
Enterprises (MBE), resulting in a 12% increase in Certification revenue over last year and overall revenue increased from 29%
in 2019 to 31% for 2020. At the start of the year, the objective for this area was to focus on targeted recruiting in leading-
edge technologies for key industries to support corporations seeking additional growth in the marketplace.

WRMSDC hosted a total of 19 events in 2020, 17 of those held virtually. The WRMSDC events team—led by Christine
Garcia, VP of Program Development and MBE Services, with Senior Events Manager Sheena Lyons and Director of
Corporate Services & MBE Development (NV) Rose Davis, and with the team’s support and WRMSDC President & CEO
Cecil Plummer’s direction— was able to quickly use their creative talents to identify the needs of their constituents and
Corporate Members. The Council created special virtual events such as “COVID-19 Opportunities,” “Virtual Excellence
in Supplier Diversity Awards Movie Screening,” “Virtual 1:1 Matchmaking,” etc. that allowed for productive networking
and business opportunities. Furthermore, the Minority Business Enterprise Input Committee (MBEIC) held a very successful
fundraiser that was well-supported by several senior leaders from the Council’s Corporate Members.

20% SIGNATURE EVENTS & OTHER FUNDRAISERS = 23%
23% LOCAL AND CORPORATE SUPPORT = 26%
CERTIFICATIONS = 31%
31% NATIONAL DUES ALLOCATION = 20%

26%

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Financials
CSAA ad
entire page

CSAA Insurance Group Receives
Supplier Diversity Leader of the
Year Award

In 2020, CSAA Insurance Group was awarded the supplier diversity leader
of the year. Thank you to WRMSDC for recognizing CSAA Insurance Group
for our enterprise efforts on supplier diversity.

© 2021 CSAA Insurance Group CSAA Insurance Group,
a AAA Insurer

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A Movement,
Not a Moment

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The end of slavery, voting rights for women, American civil rights, climate change. These

movements forever changed our view of the world and the way we think and act. In most of these
movements, America was the leading force for change. Now, America must once again take a leadership
role in paving the way forward for a more just, inclusive, and equal society. 2020 was more than just a
pandemic; it revealed deep wounds in America, including everything from #MeToo to #BLM and revealed
deep divides and disparities in our nation. Let us all remember the mantra “United We Stand, Divided We
Fall”!

Since the United States gained independence and became a world power, it has generally led the world in
a better direction, sometimes slowly, often painfully. Whether it was WWII, the .COM boom, the Industrial
Revolution, or any other historic shifts, American Industry has always played a vital tole and has often been
at the forefront. NOW is the time! We have an opportunity to remake the world for the better. By activating
the voice of business and the power of supply chain spending, we can begin a better legacy for our
children and our grandchildren. iGen and the Millennials will pave the way for a more just society because
when they were children, they believed what we taught them: do what is right, share with and care about
others, be kind, help the poor, and, above all, ensure justice for all!

If your organization does not yet practice supply chain inclusion, NOW is the time. We have the data; we
have the proof for the ROI. What are you waiting for? Why haven’t you allocated the resources? Do right
by your shareholders, customers, and taxpayers and get involved today! Send this report to a colleague,
invite your executives to join our Executive Advisory Committee, share the hashtag #wrmsdc and take your
place in history. Be the change that you want to see in the world.

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Special Thanks

WRMSDC would like to thank the corporations that responded to
the social and economic injustices impacting the African American
community by providing WRMSDC certifications/renewal scholarships.

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THE TIME IS NOW

Dr. King had a vision for equity and inclusion. The best way to make sure African American children have
access to food, safety, and education is to ensure that parents and caregivers have good jobs. As a family’s
income increases, exposure to violence, poverty, and the likelihood of incarceration decreases. WRMSDC

programs drive the job and income creation essential to fulfilling Dr. King’s vision.

#TheTimeIsNow STOP RACIAL INEQUALITY 33

[email protected] | wrmsdc.org/donate

More than a Moment
WWT Ad

entire page

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Testimonies

As a member of the California Water Association, I have had Herrero Builders, Inc. is a minority-owned business certified by
several occasions to utilize WRMSDC services throughout the WRMSDC and a strong advocate of its mission. We endeavor
year. to provide meaningful, advantageous opportunities for a
As opportunities are identified, I often reach out to WRMSDC for diverse pool of trade partners and vendors across the greater Bay
supplier referrals. I receive timely responses to all my inquiries and Area. As a certified minority owned business enterprise ourselves ,
the pool of potential suppliers are always top notch, well prepared we take our role as ‘community mentors’ very seriously and we focus
and ready for a contract on cultivating an inclusive and diverse range of vendors. WRMSDC
has been a phenomenal resource in our on-going efforts.
Tim McLaughlin, C.P.M., CPSD
San Jose Water Johanna Leiva
Herrero Builders
AT&T’s Supplier Diversity program seeks to make meaningful
and measurable contributions to the economic growth of Partnering with the WRMSDC provides an opportunity for
diverse companies and communities. A key to developing Comcast to connect with certified, diverse suppliers, foster
our billion-dollar program has been working through certification relationships and share procurement opportunities with MBEs
agencies such as the Western Regional Minority Supplier while providing technical assistance to them. This is a beneficial
Development Council to help us secure new Minority Business partnership where we can provide internal and external advocacy
Enterprises into our supply chain. We consider hiring minority and create opportunities for our prime business partners to engage
vendors a top priority and believe they provide us a competitive and participate.
advantage to deliver the best products and services in our industry.
Lisa Roben
AT&T Comcast

Turner is proud and honored to support WRMSDC with The WRMSDC is a leader in supporting the growth and
programming and sponsorships because of their unmatched business development of minority-owned businesses. Their
dedication and commitment to the MBE community. We efforts, initiatives and intentional programs provide superior
look to WRMSDC to assist with certification and identifying MBE educational, business development and partnership opportunities
construction firms to work on our projects. WRMSDC is innovative that helped Rose International expand its own diversity initiatives and
and forward thinking – forming a Construction Steering Committee the diversity initiatives of its clients. The WRMSDC leads by example,
to tap into a new market of MBE construction firms. The Committee and continues to drive their mission forward to support the growth
created 2020 Summer Series Workshops and other events tailored and well-being of minority communities during the challenging times
for MBE construction companies. WRMSDC is an integral partner in of a global pandemic.
identifying, developing and connecting MBE construction firms with
Turner, major clients, owners and other general contractors. Our Rose International
collaboration is one of many years and we look forward to many
more.

Turner Construction

WRMSDC has been a tremendous partner through their
innovative programming live or virtual. Cecil and the team
are an amazing group to work with and are thankful for
all their hard work.

Miquel “Mick” Penn
Swinerton Construction

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WRMSDC thanks our Supplier Diversity
experts for their contribution to the
WRMSDC community!

Joan Kerr Sarah Lyu Bob Thompson

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Members & Supporters

Location of Headquarters

Cupertino, Dublin, Foster City, Los Altos, Mountain View, Oakland, Palo Alto, Petaluma, Pleasanton,
Sacramento, San Diego, San Francisco, San Jose, San Mateo, San Rafael, San Ramon, Santa Clara,
South San Francisco and Walnut Creek, CA; Lincolnshire, IL; St. Louis, MO; Las Vegas, NV; Austin, TX;
and Auburn, WA.

Industries

Biotechnology Insurance Social & Economic
Cloud Storage Internet Services Software
Communication IT Services Supermarket
Consulting - Energy Management Services Janitorial Services Technology
Cyber Security Management Consulting Telecommunication
Employment Services Pharmaceuticals Transportation
Financial Professional Hockey Utility
Healthcare Promotional Goods
Hospitality Semiconductors
HR Consulting Ship Facility

Why Corporations Support Us

Utilization of certified MBEs impact their bottom line and yields greater revenues, cost savings, operating efficiencies, and
profit.

Membership grants corporations access to the most accurate, efficient and comprehensive database of certified MBEs in
Hawai’i, Nevada and Northern California.

Membership exposes corporations to industry-specific events and meetings that help establish the benchmark for Supplier
Diversity practices.

Membership provides corporations with the opportunity to assume a leadership role within the diverse local communities that
form their consumer base.

Fellow Corporate Members recognize their role as a progressive corporate leader committed to diversity and action.

Membership assists them in meeting the demands of their customers and/or government compliance requirements.

Finally, it allows them to partner with the Council to meet their Supplier Diversity goals and gives them access to the Council’s
resources.

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Premier Members

Platinum Members

38

New Supporters

39

Local Members

Local Supporters

40

Educational Supporters

In-Kind Supporters

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National Supporters (In WRMSDC’s Regional Footprint)

Alphabet (Google) Las Vegas Sands
Apple MGM Resorts International
Applied Material Nexant
Caesars Entertainment Oracle
Chevron Pacific Gas and Electric
Cisco Systems R&R Partners
Clorox Robert Half
Coupa Ross
Delta Dental Salesforce
Facebook Scientific Games
Genentech Swinerton
Global Experience Specialist TriNet
GoFundMe Twitter
HP Uber Technologies
Infinera Upwork
Intel Wells Fargo
Kaiser Permanente

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EMPOWERING A
QUALIFIED DIVERSE
SUPPLIER NETWORK

As a certified MBE soft service facilities provider, diversity and
inclusion are foundational elements at SBM. We’re proud of our

Financialshistory supporting our clients’ diversity initiatives, and we’re

ready to pay it forward through our Diverse Supplier Program.

SBM adWe’re teaming up with local diverse vendors to offer new service opportunities with
entire pageour clients while giving back to the communities we serve.

Learn what SBM can do for you at:
sbmmanagement.com/supplier-diversity

sbmmanagement.com

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Programs

WRMSDC takes pride in developing our MBEs into stronger candidates for opportunities
with our Corporate Members and Supporters. We partnered with:

Blue Wave Industries for our Corporate Ready Program (CRP) to provide
an intelligent, intuitive, and scalable platform that consolidates both
national and international standards and qualification requirements of
major corporations and government organizations in one place.

The Construction Resource Center (CRC) to provide an online and onsite
educational platform to assist contractors, tradespersons, and future
construction professionals with solutions to challenges and existing processes that typically result in a loss of
revenue, business, and/or career.

Intrinsyx Technologies and Silverback Cybersecurity & Consulting to help
MBEs align their cyber security goals with their business goals.

St. Mary’s College for the Business Growth Acceleration Program (BGAP) which targets
participants who have the goal of growing their individual businesses. Participants
actively build their businesses while being coached by real-world entrepreneurial
practitioners. Through BGAP, each participant’s business is prepared for growth and
sustainability.

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MGM Resorts International for a Mentoring Program. Created by MGM’s Supplier Diversity division, the
program’s goal is to provide suppliers with guidance and resources from subject matter experts, enhance their
business operations and position them to compete in the corporate supply chain.

Eugene Smith Garo Atamian Leanne Duong-Ma
Fresh Start Restoration Haigs Printing Direct Source Procurement

National Harbor

Lelia Friedlander Rebeca Mergian Sann NI
TuffSkin Park Cleaners Sonny Sushi

Springfield 45

Business The BGAP: Business Growth Acceleration Program
Growth at St. Mary’s College is designed to address
Acceleration supplier diversity challenges experienced by
Program existing companies while helping corporations
identify Minority Business Enterprises (MBEs) that
are positioned to meet their needs. This tailored
experience includes:

• Six months of expert training
• Scheduled, in-depth one-on-one mentoring

from business practitioners through the
duration of the program
• Final presentation opportunity to WRMSDC
Corporate Members

If you’re interested in sponsorship opportunities email [email protected].

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2020 Annual Report design made possible through the generous support from the Federal Reserve Bank of San Francisco

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Event Impact Report

# of Events 19
# of Attendees 2,025
# of Trainings
# of Connection Events (Matchmaking, pitches, roundtables) 4
# of Corporate Participants 8
# of Corporate Supporters 211
# of People who watched online MBE pitches 127
384

Event Attendee Feedback

“Light years above other virtual events in the supplier diversity space!”

“Amazing job, well done. Please share your best practices with others; all
advocacy organizations are struggling, and you guys are doing amazing
work for businesses and the community of our council.”

“Very real, ready-to-use information. Excellent!” “This org is the best org for networking.”

“Great planning, creative ideas, and flawless execution.”

“Intimate and Impactful!” “While I miss the in-person events, this is a great way to
connect one-on-one! I’m grateful to have participated!

“Continuing to have these events gives some of us smaller and new
businesses an opportunity to be in the presence of these key individuals
when maybe it would be very difficult to reach some of these individuals.”

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