Social Media… - ncsl.org

Social Media…
Time Savers or Suckers?

Saver? or Sucker?

• Direct link to target audience • Personal use
• Fight for fans / likes
• Ads can be more effective / less • Quality of feedback
expensive than other marketing • Requires resources to respond

• Cheaper than a flight

Saver? or Sucker?

• Quick access to colleagues • Kevin Bacon phenomena
• Groups can be useful • If multiple groups, flood of email
• Better than business cards • Separate platform to communicate
• Integration w/other social media • Limited usage as real-time tool

Saver? or Sucker?

• Fast answers • Tons of content
• Serious and social
• Government-specific • Emails without context
• Separate communication platform
• Robust resources (blogs,
forums, groups, datasets, etc.)

• You can do it, we can help

Saver? or Sucker?

• Get by w/a lil’ help from friends • Time to build followers
• Twhirl, Tweetdeck, Seesmic, etc. • Fail whales
• The magic of hashtags • The tyranny of the @
• Monitoring tool • Is anybody really listening?

Saver? or Sucker?

• Word up! • Barrier to entry – intimidating
and learning curve
• Beats an email string
• Still need gardener(s)
• Beyond your time and energy
• Always in draft form (scope creep)
• Searchable, findable, linkable
content • Ghost towns over time?

Saver? or Sucker?

• Viral = victory • Viral = very hard
• Video = vibrant • Video = costly or cheesy
• Embed code is your BFF • Why did I come here again?

Andrew Krzmarzick

Saver? or Sucker?

www.govloop.com 202-352-1806
@krazykriz in/andrewkrzmarzick

[email protected]