Listing_Package_proof_July_21_Compressed

WWW.MCKAYCUSHMAN.COM

THE MCKAY
CUSHMAN
GROUP
GUARANTEE

If you are unhappy with our service at anytime, just send us
written notice and we will unconditionally release you from
your listing contract.

REDEFINING WWW.MCKAYCUSHMAN.COM 3
SERVICE!

It’s all in the details! Whether it’s our proven sales approach, e ective marketing campaigns, or utilizing our extensive network,
no detail is overlooked. When we say we are “redefining service,” we mean it. Our clients come first. We will educate you
on what needs to be done to have a successful sale of your home. There are many components to a successful real estate
transaction; we will be there every step of the process.

Providing our clients with the highest level of service and care is our primary goal.
We don’t just want your business once, we want it for life.

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REAL “We cannot express how grateful we are for your help and support for the past 2 months. Thank you for being there on such
REVIEWS
short notice and taking care of us as well as you did every step of the way. You are definitely the best team in the city and
“My wife and I had the pleasure of working with the McKay Cushman Group to sell our home in Altadore. This was the first time
working with a team of real estate professionals. During our first consultation with Ashley and Sarah, it was apparent they were you’ve got us for life as your devoted clients.” - M & L WELLS
extremely knowledgeable about the inner city and the current market situation. The ladies were well prepared and use a
professional team approach to real estate services, which carried through the initial consult, to listing and the ultimate sale of “I have dealt with The McKay Cushman group for a number of years and have always found them intelligent, hardworking and
our home. This team dynamic created the best opportunity for us to sell our home for our expected price. We would trustworthy. I think that their group is a template for how all real estate agents should operate.”
recommend this group to all of our friends and family as not only did they deliver on a quick house sale, but these ladies go the
extra step in creating genuine relationships with their clients. Keep it up ladies!” - G. COCHRANE

- B. ABBEY "I say it always, but not always to you..... thanks so much for helping this latest chapter of my life start o in the right place!"
- G. ANUTOOSHKIN
“If you need a Realtor who is honest, direct, informative and integral, the McKay Cushman Group is the team for you.
Customer service above and beyond!” FOR MORE REAL REVIEWS VISIT WWW.MCKAYCUSHMAN.COM

- L. TRIBBLE WWW.MCKAYCUSHMAN.COM 5

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MOST COMMON
METHODS
BUYERS USE
TO SOURCE THEIR
NEW HOME

56% Internet (home searches & research) 2% Know a builder
17% Realtor 1% Local newspapers & magazines
7% Call on yard sign 1% Knew the seller
6% Contact a lender 1% Home buying seminar
5% Friend | relative | neighbor 1% Other
3% Open house

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PRICING CORRECTLY STRATEGICALLY
TO MAXIMIZE PROFITS! PRICED!

ACTIVITY DETERMINING MARKET VALUE

Your homes value is determined by what the “market” is willing to pay for it at a given time. The “market”
refers to the average home buyer, who has researched property values over the Internet for months, has already
viewed a number of homes, and is not under any undue pressure to buy. You can determine a value range for your
home by looking at the recent sale prices and current asking prices of homes similar to yours in your area.

1 2 3 4 5 6 7 8 9 10 11 12 13 REALISTIC IS STRATEGIC!

IDEAL RANGE WEEKS ON MARKET

LESS THAN IDEAL

If you want top dollar for your home, experience shows that you should try to get and accept a basis for determining how competitively a property is priced. If you overprice your property you’ll lose serious
that your home will enjoy maximum market exposure and buyer interest. buyers even if they otherwise love it. Experience shows that buyers usually do not make what they consider to
Beyond five weeks your home will increasingly be viewed as a “stale” listing -- i.e. as a commodity with a history
less likelihood that you’ll get your asking price. overlap between buyer and seller price ranges is depicted below.
This is why it is crucial that your home be priced correctly upon initial listing.
BUYER’S IDEAL RANGE SELLER’S IDEAL RANGE

COMMON
PRICE RANGE

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MAXIMUM EXPOSURE: THE PROACTIVE
THE LISTING PLAN OF ACTION APROACH
STEPS TAKEN TO GET
Our objectives are the following: YOUR PROPERTY SOLD

01 02 1. Price your property appropriately to broaden the market vs. narrowing
the market.
MARKETING COMMUNICATION
To assist in getting as many qualified To communicate to you, weekly, the 2. Submit your property to our local Multiple Listing Service MLS.
buyers as possible into your home 3. Team Approach.
until it is sold. results of our activities. 4. Professional Photography.
5. Professional Interior Measurements and Dimensions.
03 6. Brand Recognition RE/MAX Signage.
7. Professionally Printed Feature Brochures.
MAXIMUM VALUE 8. Premier Exposure On:
To assist you in negotiating the
highest dollar value between you and - Realtor.ca
the buyer. - McKayCushman.com
- Social Media
10 WWW. MCKAYCUSHMAN. COM 9. Just Listed Mailout to your Neighbourhood.
10. Just Listed Open House.
11. 9
12. Prospecting the McKay Cushman Group Buyer Database.
13. Complimentary Pre-Listing Staging Consultation.
14. Weekly Report on Online Listing Activity.
15. Realtor and Buyer Showing Feedback.

THE POWER
OF SOCIAL MEDIA:

The New Generation of Buying & Selling Real Estate.

Utilizing The Social
Power of Rapid
Connection

Social Media has changed the way people buy and
sell everything, Real Estate is no exception. Our
tactful application of social media will enable us to
market your property on a much larger scale then
ever before.

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LAUNCHING
YOUR HOME SALE!

PRELISTING MARKET PREP STEPS TO A FIRM SALE

- Schedule an appointment - Professional Photography & -O er(s) Received
Measurements
- Meet with the McKay -O er(s) Negotiated
Cushman Group - Install For Sale Sign
-O er Accepted
- Review Home Evaluation and - Launch Social Media & Digital
Comparative Market Analysis Marketing Campaigns - Buyer Condition Period

- Establish List Price - Submit to the Multiple Listing - Firm Sale Obtained
Services (MLS) - Buyer Pre-Possession
- Design / Staging
Recommendations - Deliver Custom Property Walkthrough
- Discuss Best Strategy for Brochures - Possession Day
- Transfer of Funds Received by
Selling - Setup “Just Listed” Open Sellers Lawyer
House Campaign - Keys are now Released to the

Buyers THANK YOU

PHASE 1 PHASE 2 PHASE 3 FOR CONSIDERING US TO
REPRESENT YOU IN YOUR SALE.
Doing it right the first time will increase your bottom line.
WE LOOK FORWARD TO THE OPPORTUNITY OF WORKING WITH YOU!

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