Reffkin Sample Rebranded Pitch V3.5

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The Jay Glazer Team

Meet the Team

Jay Glazer Landis Hosterman

[email protected] | 646-246-5837 [email protected] | 917-816-7537

The agent support at a traditional brokerage Compass is undeniably setting a new
is small and confined to specific roles, and standard for the real estate community by
decision-making is often siloed at the top providing assets that historically haven’t

levels of the brokerage. Compass HQ is filled always gone hand in hand: innovation
with bright professionals who can extend backed by substance, culture coupled with
beyond their dedicated roles and move the professionalism, and success achieved with
ball forward. They create a tremendous ethics. Compass rigorously sought to hire the
top talent in brokers and support staff both,
infrastructure to enable brokers to focus on
what they do best—sell—while empowering which has resulted in a single company
them with tools and resources. Decisions are housing the very best that real estate has to
made in collaboration between agents and
offer.
management, enabling brokers with the - Landis Hosterman on why she joined
closest pulse on the market a greater
Compass
influence. This makes for an overwhelmingly
powerful, well-fueled machine.

- Jay Glazer on why he joined Compass

COMPASS INTRODUCTION PAGE 4

Jay Glazer

[email protected] | 646-246-5837

Born and raised in Greenwich Village, Jay always had a passion for Shakespeare’s works, which led
him to England to study Shakespeare and theatre. Upon returning to New York, he chose to enter
real estate after rediscovering his lifelong love of architecture and the city. It didn’t take long for Jay
to excel: at Warburg Realty, he won the 2011 Rookie of the Year award and 2012 Fast Track award,
before being named as the #3 top producing agent company-wide in 2013.

After earning an undergraduate degree from Bard College and a Masters from the University of
Birmingham in England, he started his journey to becoming a successful real estate salesperson in
New York. In 2011, he was also featured in Crain’s New York “10 brokers under age 30,” which
highlights fast risers in a marketplace increasingly infused with technology.

Jay specializes in representing buyers and sellers of condos and co-ops throughout Manhattan. His
clients include leaders in the technology and financial sectors, along with some of the city’s most
successful young entrepreneurs. Most recently he represented a high-profile seller of a six-bedroom
home at 271 Central Park West which sold in record time at the full asking price ($16.995MM). He
has also represented buyers in a new development penthouse at 345 West 14th Street (sold for
$6.775M), another penthouse in the West Village at 166 Bank Street (sold for $3.995M).

Jay is fueled by his entrepreneurial nature and ability to seamlessly combine an organized,
energetic, and ambitious work ethic with a creative Downtown background. His expertise in deal-
making and out-of-the-box thinking also ensure the best results for his clients. As a full-service real
estate specialist, he understands the science behind the ever-shifting market, as well as the
emotional aspect of buying and selling property.

COMPASS INTRODUCTION PAGE 5

Landis Hosterman

[email protected] | 917-816-7537

Born into a military family, Landis grew up with diplomatic ambitions, which led her to study Farsi
and Military Science. Landis spent her academic career honing her speaking and presentation skills,
earning leadership positions in journalism, debate, public speaking, student leadership, and legal
argument activities, where she won numerous national awards. After school, Landis opted for a
career in the private sector, and joined Compass in 2014. With a varied and accomplished
background in academia and the hospitality industry, Landis’s strengths include an ease, comfort,
and ability to confidently maneuver in any professional environment.

Applying the same determination and dedication she applied to her studies, Landis has worked to
master the New York real estate market and utilize her analytical skills and passion for client
interaction. Since entering the industry, Landis has overseen over $35 million in sales and counts
among her many achievements recognition as the Broker of the Week in New York City, all while
directly assisting Jay Glazer, one of Crain’s top “10 brokers under age 30.”

COMPASS INTRODUCTION PAGE 6

Agent Performance Rankings

1.7x Total Listing Volume of Top 10 Agents

2015 Upper East Side Co-op Sales Priced up to $2.5mm

Ranking Agent Name Total Listing Price Average Listing Price Total Listings
1 Jay Glazer & Landis Hosterman $16,470,000 $2,058,750 8
2 $16,387,000 $2,048,375 8
3 Agent B $15,280,000 $2,546,667 6
Agent C $14,373,000 $2,053,286 7
4 $13,987,000 $2,331,167 6
5 Agent D $13,935,000 $1,990,714 7
6 Agent E $13,560,100 $1,695,013 8
7 Agent F $13,400,000 $3,350,000 4
8 Agent G $13,400,000 $3,350,000 4
9 Agent H $13,012,000 $2,602,400 5
10 Agent I
Agent J

Glazer Team Notable Upper East Side Sales

Address Unit Property Type Bds Bths Asking Price
200 East 66th Street D2005 Condo 33 $5,480,000
Co-op 33 $4,300,000
1148 5th Avenue 7A Condo 23 $2,850,000
170 East 87th Street 10H 43 $1,610,000
200 East End Avenue TH Townhouse 22 $1,203,000
240 East 76th Street 4C Cond-op 22 $1,125,000
3A Co-op 22 $1,095,000
3 East 85th Street C202 Co-op 22 $1,085,000
370 East 76th Street 15E Co-op

1175 York Avenue

COMPASS JAY GLAZER TEAM PERFORMANCE PAGE 7

Glazer Team Testimonials

“Jay takes care of it. I am not the easiest guy to please and my experience with Jay
makes me want to buy a home three times over.”

David Chang
Momofuku

“Jay Glazer is a New York City real estate professional unlike any other. Working with
Jay means that you will always receive a fair and honest assessment of any property.

He does his homework, works closely with outstanding legal and support staff, and
enables his clients to embrace deals with a great sense of confidence. As long as I

live in New York City, I will turn to Jay for property advice.”

Bryan Goldberg
CEO, BDG Media, Founder Bleacher Report

“Jay demonstrated unfailing energy, a thorough knowledge of the market, a sound
grasp for negotiating, and a sensitive ability to coach and educate rather than to
force the process.”

Robert E. Harvey
The Ashforth Company

“Jay Glazer is the best broker you could imagine. He handled every step of the
process with ease, a sense of humor, and excellence. He’s the real deal – not

someone doing this as a day job.”

Josh Atwill Pais
Actor and Coach

“If you are considering using the services of Jay Glazer, I believe it would be one of
the best real estate decisions you can make. I have worked on many deals with Jay,

over many years. He has proven and re-proven to me his top notch skills as a
broker.”

Gregory B. Maybaum, Esq.

Jay became a top 3 producing agent at a leading NYC brokerage. His creativity and
collaborative approach exemplify the key characteristics we seek in our growing
team. We are so happy to have him at Compass.

Robert Reffkin
Founder & CEO Compass

COMPASS GLAZER TEAM TESTIMONIALS PAGE 8

The Compass Agent Advantage

We’ve Harnessed ❖ Team of 47 top engineers from firms like Google, Twitter,
Technology & Built the First Facebook, and Amazon. This team’s sole function is building
Modern Brokerage in Real time-saving and decision making tools with real-time,
dynamic data to market your listing.
Estate
❖ Compass proprietary tools provide comprehensive
We’re Comprised of information that helps your agent maximize the value of your
Exceptional Agent Talent home (e.g., valuation algorithms aggregate, sort, and
analyze over 10 years of historical data in seconds).
We Have Powerful Financial
Backing By Global Investors ❖ Year-to- date, Compass Exclusives spend on average 9%
We Have the Most Effective fewer days on market, maximizing value. Statistically, the
and Extensive International highest price is achieved when a deal is made within the first
few weeks of listing.
Relations & Syndication
Unmatched Internal ❖ The majority of Compass agents rank within the top 5% in
the nation. Our agents are constantly surrounded by
Support Team Means More collaborative, smart, and accomplished peers.
Agent Time Spent
Selling Your Listing ❖ $135 million of capital backed by some of the largest global
names such as Goldman Sachs, IVP, LeFrak, and the CEO of
The World is Watching Us American Express.
and How We’re Enhancing
❖ We’re only a few degrees of separation from an extensive
the community of luxury buyers on a global scale.
Real Estate Model
❖ Compass agents have access to over 60 international real
COMPASS estate syndication portals, and connection with 145,000
global agents in over 33 top international markets. This
includes our proprietary Compass Connect and Juwai.com,
China’s largest international property site for Chinese buyers.

❖ Our internal team (marketing, PR, agent operations, product,
and more) helps your agent execute the entire process, from
listing to closing, for your property quickly and efficiently,
capitalizing on the important momentum of the first few
weeks.

❖ Over 900 press articles mentioning Compass or its agents
since August 2014. 60% of our agents have received press
coverage since joining Compass, giving more powerful
exposure for your listing.

❖ Over 30,000 Instagram, Facebook, and Twitter followers and
potential buyers viewing our posts, videos, and slideshows.
We are constantly pioneering new ways to innovate and
market your property.

THE COMPASS ADVANTAGE PAGE 9

The Compass
Approach

We answer your most pressing questions

What is the value of Given Compass’s
my home? valuation, what price

How will my agent should I set for my
market my home to home?

potential buyers? How long will it take
my agent to sell my

home?

COMPASS THE COMPASS APPROACH PAGE 11

We've built the industry's
best pricing tools

As a member of a technology and data-driven company, your Compass agent offers a
more robust valuation as compared to the valuations performed by the standard
brokerage. Your Compass agent is empowered by these tools to deliver the best price for
your property:

A rigorous A pinpointed building A comprehensive
comparables report analysis property analysis

Compass filters for similar Compass assesses home Compass observes the
properties using more than values for a specific change in value for your
home over time using more
315 search parameters building by floor, line, and
including building bedroom count. than 10 years of past
transaction data.
ownership type, outdoor
features, and custom

neighborhood boundaries.

COMPASS THE COMPASS APPROACH PAGE 12

We recommend the best listing
price for your home

LOW HIGH

$1,800,000 $2,800,000

Pricing and Justification

❖ Pricing at the conservative end of this range is more likely to generate an
immediate marketplace with multiple interested buyers.

❖ Pricing at the aggressive end of this range will optimize listing price without the
risk of significant price drops, but it may result in longer time on the market
relative to lower price points within this range.

COMPASS PRICING JUSTIFICATION PAGE 13

Difference between list and sale price (%)We calculate and advise on the ideal
listing strategy for your home

Overpricing – The effect of pricing on time spent on the market
Comparable parameters: Upper East Side, Co-op, 2-3 Bd
Price Range: $1,000,000 +

Time on market by difference between list price and sale price
(Comparable properties sold in 2014-2015)

• Underpriced and Bid Up
• Overpriced and Negotiated Down

Trend Line

Time on Market (Days)
Insight: Overpricing your property is likely to result in a longer time on market, fewer
motivated buyers and price reductions. According to comparables data, overpricing
by 5% can result in 90 days on the market, compared to the average 27 days spent on the

market if priced correctly.

PAGE 14

We calculate and advise on the ideal
listing strategy for your home

Property Exposure – Web traffic by time on market
Comparable parameters: Upper East Side, Co-op, 2-3 Bd

Price Range: $1,000,000.00 +
Web Traffic by Time on Market

Percentage of Total Web Traffic

1 Month 2 Months 3 Months 4 Months 5 Months 6 Months

Time on Market (Months)

Insight: As a property spends additional time on the market, its web traffic is likely to
decrease substantially, particularly after the first month. On average, properties that have

been on the market for one month or less receive 43% of all web traffic.

PAGE 15

We calculate and advise on the ideal
listing strategy for your home

Seasonality – Median time on market by month listed
Comparable parameters: Upper East Side, Co-op, 2-3 Bd

Price Range: $1,000,000.00 +

Median time on market by month listed • Time on Market (All Listings)
Comparable properties (2014-2015 sales) • Median Time on Market

Time on market (months)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Month Listed
Insight: The optimal month to list a property can be influenced by the number of other

similar properties listed in that period. Comparables data shows that the month
of August had the shortest median time on market at 0.8 months last year.

PAGE 16

We have leveraged data to uncover
key insights into the market for
properties like yours

Market Research Parameters: Upper East Side Co-ops

Overview of Available Inventory Trends

Highlights

Target Time Period: Properties Brought to Market Upper East Side
Between January 1, 2015 - July 31, 2015)

Statistic (Jan - Jul 2015) Figure Statistic (Jan - Jul 2014) Figure
Available Inventory 1,631 Number of Properties Listed 1,628
Median List Price Median List Price
Average List Price $1,195,500 Average List Price $1,100,000
Median Time on Market (Days) $2,520,644 Median Time on Market (Days) $2,264,831
Average Time on Market (Days) Average Time on Market (Days)
64 days 85
79 Days 201

Dynamics of Inventory

❖ 1,631 new listings brought onto the market signals a less than 0.1% increase in inventory year-over-year
❖ Data is beginning to reveal a top-heavy Manhattan Market: fewer <$3M listings are coming to market
❖ As of August 1, 2015, only 19% of Upper East Side co-op listings were below $500K
❖ This marks a 3% reduction in inventory for this price range year-over-year

COMPASS MARKET RESEARCH PAGE 18

Upper East Side Co-op Inventory Trends

Increasing Popularity of Co-ops

❖ Year over year, inventory for this subset of the Manhattan market has slightly increased (0.2%)
❖ Median pricing for available inventory has risen 9% year-over-year to $1,195,000
❖ Additionally, average pricing for available inventory has risen 11% year-over-year to $2,520,644
❖ Data shows that co-ops are increasingly popular as a more economical alternative to condos, due to large

increases in condo prices over the last few years

AVAILABLE INVENTORY FIGURE YOY
By Price Category 1,631 CHANGE (%)

<$500K +0.2%
$500K - $1M
$1M - $3M 305 -2.9% AVAILABLE INVENTORY FIGURE YOY
$3M - $5M 462 -4.3% By Bedroom Type 1,631 CHANGE (%)
$5M - $10M 509 -5.7%
$10M+ 174 +27.0% Studio 247 +0.2%
115 +0.0% 1 Bedroom 493
2 Bedroom 450 +13.8%
66 69.2% 3 Bedroom 295 -3.5%
4+ Bedroom 146
-10.2%
+9.3

+13.2

COMPASS MARKET RESEARCH PAGE 19

Upper East Side Co-op Pricing Trends

Statistic (Jan - Jul 2015) Figure YOY Change
MEDIAN PRICE $1,195,000 +9%
By Listing Status
Asking $1,495,000 -6.6%
In-Contract $965,000 +7.3%

Data insights reveal that while 57% of current Manhattan co-op inventory
for this time period was less than $1million (approximately 3,152 listings),
only 47% of the Upper East Side’s 1,631 co-op listings were less than
$1million, signalling a move to higher-priced inventory.

Statistic (Jan - Jul 2015) Figure YOY Change
MEDIAN PRICE $1,195,000 +9%
By Unit Mix
Studio $410,000 +5.5%
1 Bedroom $675,000 +6.3%
2 Bedroom $1,497,000 +0.8%
3 Bedroom $3,250,000 +8.5%
4+ Bedroom $7,608,606 +8.9%

COMPASS MARKET RESEARCH PAGE 20

Upper East Side Co-op Pricing Trends

Median Price by Unit Mix
Upper East Side Co-Ops (January 1, 2015 - July 31, 2015)

8.0

Median Price (Millions) 7.0
6.0
5.0 1 Bed 2 Bed 3 Bed 4+ Bed
4.0
3.0
2.0
1.0
0.0

Studio

Unit Mix

COMPASS MARKET RESEARCH PAGE 21

Number of Bedrooms Current Inventory: Time on Market Trends

Price Point Data Set: Upper East Side Co-ops
Time on Market by Number of Bedrooms

Time on Market by Percentile
Legend = Days on Market

Time on Market by Price Point

Time on Market by Percentile
Legend = Days on Market

PAGE 22

We market your home in more ways

Industry Standard Compass Advantage

✓ Syndication to 70+ online listing ✓ Superior mobile exposure on our #1
platforms, including 9 live feeds to ranked mobile platform.
sites like StreetEasy, New York Times,
and RealPlus. ✓ Expert design materials created by a
19-person marketing team, including 7
✓ Advertisements in high-end print and experienced art directors.
digital publications, such as The New
York Times, and The Wall Street ✓ Customized digital marketing plans by
Journal. specialists crafting effective targeting
and retargeting exposure strategies
✓ Global exposure channels, including and paid advertising campaigns.
syndication to Zillow equivalents in
South America, Europe, and Asia. ✓ Access to our dedicated listings
website, compass.com, a searchable,
✓ Support from expert software online platform that beats competitive
engineering, design, and marketing brokerage traffic per exclusive listing
teams. by ~6 times across all neighborhoods.

✓ Advanced analytic intelligence on
property views and comparative
marketing effectiveness.

✓ Advanced outreach tool allowing your
agent to identify the top performing
co-brokers for their exclusives, based
on property search criteria and real-
time performance metrics.

✓ Proprietary database of elite global
brokers providing exposure to more
than 14,000 luxury brokers worldwide.

COMPASS THE COMPASS APPROACH PAGE 23

We put our premier mobile
platform to work — for you

Compass puts the buyer's entire home search in the palm of their hand, giving your
home unparalleled, 24/7 exposure in the method most home searches are now
launched.

Your Need #1
MoreCmoAmoppbaairlstesmptehronavtnidSeaesnadyrawcthah-eedsrrievheaenplspeen on
The Compass mobile app ranks #1 in
solutions to determine where you downloads and customer ratings
among NYC brokerages.
50%shoouf ladpparrtimceenytosueraprcrohepserhtaypipneonrtdherorutgoh mobile

technomloagxyi.mWize citaspeitxaplizoesuonrethtois ptroetnednttoiaelnsure that

potentiaslebllueyresrsancadnmaicnciemssizyeoiutrslitsimtineg oon the fastest-
gromwainrkgeptl.atform.

COMPASS THE COMPASS APPROACH PAGE 24

We hire the top people to tell
the story of your home

Compass has assembled the best marketing minds to help craft the narrative of your
property: art directors, editors, producers, and strategists with backgrounds ranging from
luxury publishing and first-to-market technologies to cutting-edge advertising and
innovative filmmaking. We put these diverse talents creatively and strategically to work
for you.

Matt Spangler Amy Perry Jeff Lai

Branding and Creative Editorial Content Led Art Direction by Former
Direction Led by by Former Conde Nast J. Walter Thompson
Creative Director
Former Tribeca Film Editor
Festivals Lead

Kyle Ranson- Indira Vaidy Mark Sabec
Walsh
Marketing Product Senior Product
Creative Production Strategy Led by Marketing Manager
Led by Former Pixar Formerly of Google
Production Manager Former Droga5 Digital
Strategy Director

COMPASS THE COMPASS APPROACH PAGE 25

We elevate the real
estate aesthetic

○ More than 40 branded
templates for showsheets
and postcards

○ Editorially styled print
advertisements

○ A lush online listings page
that highlights open houses

○ Listings that look just as
compelling on mobile

An example of a single-page showsheet. The interior of a bi-fold showsheet.

COMPASS THE COMPASS APPROACH PAGE 26

One of many customizeable showsheet templates.

COMPASS THE COMPASS APPROACH PAGE 27

Showsheets can feature detailed blueprints.

COMPASS THE COMPASS APPROACH PAGE 28

A national advertisement featuring one of our most luxurious listings.

COMPASS THE COMPASS APPROACH PAGE 29

A national advertisement featuring one of our most luxurious listings.

COMPASS THE COMPASS APPROACH PAGE 30

A national advertisement featuring one of our most luxurious listings.

COMPASS THE COMPASS APPROACH PAGE 31

One of our comprehensive listings pages as viewed on desktop and mobile.

COMPASS THE COMPASS APPROACH PAGE 32

Even on a mobile platform, your listing will shine with a
portfolio of scrollable images, detailed amenities, even open

house invitations. Plus potential buyers can communicate
with your agent directly from our app.

COMPASS THE COMPASS APPROACH PAGE 33

A sample of one of our lush, online listing pages on compass.com

A carousel of large interior images calling out
upcoming open houses

Important property details, amenities, and a
building description, illustrated by modern
icons and formal descriptions

Portraits and contact information for all
agents representing this listing

The home in context with its location and access
to public transportation with a link to an
overview of the surrounding neighborhood

COMPASS THE COMPASS APPROACH PAGE 34

We put your property in front of more
digital audiences, here and abroad

When you partner with a Compass agent, we list your home on 9 distinct platforms
within 24 hours of forging the relationship. We also invest in a comprehensive syndication
network—more than 70 local and global real estate portals, the most of any New York
City brokerage.

Number of Syndication Platforms
(Representation of Top 26 Global Platforms)
26

23

20 20
18 18
16

Compass Brokerage A Brokerage B Brokerage C Brokerage D Brokerage E Brokerage F

COMPASS THE COMPASS APPROACH PAGE 35

We utilize superior web traffic
to target the right buyers

For the average exclusive listing, Compass web traffic beats the largest New
York City brokerage’s web traffic by 6.2 times across all Manhattan
neighborhoods, driving qualified buyers to your listing online.

Morning Side Heights 1DG.ias1rtmxricetnt Harlem
1.9x G2Vr.iel7leaxngweich 3.7x

Upper West Side Upper East Side
9.8x
8.7x
Midtown West
1.1x Midtown East
7.7x
Chelsea
1.6x Murray Hill
20.2x
West Village
4.0x Gramercy Park
SoHo 4.4x
4.5x
East Village
Tribeca 12.0x
23.7x
Lower East Side
Battery Park City 6.9x
3.9x
Little Italy & Chinatown
1.0x

Financial District
15.2x

<10x 10-15x 15-20x >20x

Source: Google Analytics PAGE 36

COMPASS THE COMPASS APPROACH

We innovate with data to
pinpoint potential buyers

Marketing Digital Campaigns
Agents
We feature Compass agents on the first page of Google
through paid advertisements.

Social Media

We showcase Compass agents as real estate advisors and
neighborhood experts on the Compass channels.

Marketing Digital Campaigns
Properties
Targeting We promote Compass exclusives on the first page of Google
through paid advertisements.
Buyers
Social Media

We highlight Compass exclusives on the company’s social
media platforms, including Facebook and Instagram.

Online Lead Generation

We purchase contact information for relevant, qualified
leads based on selected criteria (geographic, income) to
generate interest for sales exclusives.

Social Media Retargeting

We advertise Compass on platforms including Facebook and
Twitter to generate interest for sales exclusives.

COMPASS THE COMPASS APPROACH PAGE 37

We partner with the right brokers

90% Number of New York City buyers represented by an agent.
Therefore, it's imperative your Compass agent strategically
connects to the city's entire brokerage community.

Deep Personal Networks Data-Driven Outreach

Your agent has built a robust professional network Compass’ proprietary performance tool gives your
through years of real estate experience and thought agent a list of the most relevant, highest-performing
leadership. These connections to top co-brokers and agents—brokers with quantifiable success connecting
their clients drive high attendance at Compass their clients to properties similar to yours.
exclusive viewings and open houses.

The Process

Your agent gathers a customized outreach list based on your property’s exact features—for example, a 3-bedroom,
renovated condo in Tribeca with rooftop access, 24-hour doorman, and in-unit laundry. Your agent then reaches out
to the brokers who specialize in this profile via personalized notes and calls, email campaigns and bespoke events.

Agent Name Total Listing Price Average Listing Price Total Listings
Agent 1 $25,573,000 $3,653,286 7
Agent 2 $25,573,000 $3,653,286 7
Agent 3 $25,573,000 $3,653,286 7
Agent 3 $25,573,000 $3,653,286 7

The Impact

For a $21-million, Upper East Side co-exclusive townhouse listing, Compass agents’ network drew 11.5x traffic and
the final buyer, when compared to the attendance secured by the co-exclusive brokerage.

Attendance sourced by Brokerage X: 2 Attendance sourced by Compass: 23
(All Brokerage X brokers) (All inbound buyers)

COMPASS THE COMPASS APPROACH PAGE 38

We frame your property in the best
light for a discerning audience

COMPASS THE COMPASS APPROACH PAGE 39

We showcase your home
to the world

Your agent can reach the world’s most active real estate buyers in four distinct ways:

By featuring your home in our
Compass Connect luxury

newsletter, which goes out to
14,000 elite brokers worldwide

through our proprietary
database.*

By advertising your property in
more than 60 international real

estate portals that span 40
countries, including translation
of our listings on Juwai.com -
the #1 property search engine

in China.

By being an exclusive member
of LuxuryRealEstate.com,
which provides access to a

referral network of more than
130,000 agents in 33 countries.

By featuring your home on
MansionGlobal.com - The Wall

Street Journal’s new luxury
property website.

COMPASS THE COMPASS APPROACH PAGE 40

COMPASS THE COMPASS APPROACH PAGE 41

We provide full transparency into the sales
process, from start to finish

Once your home is on the market, the best thing your agent can do for you is to
listen to the comments from agents and buyers who view your property. This
feedback can provide valuable information when assessing how to best get your
property sold. Each week, we collect data from agents and open house visitors, as
well as traffic figures from the virtual tour, and we compile it into a report. We
then email this report to you, focus on any recurring themes, and modify our
strategy if appropriate.

Pre-Listing Launch Ongoing Evaluation

Sign all necessary Listing goes live in MLS All leads are tracked and Activities from Week 2
paperwork. (multiple listing service) follow up communication are repeated.
Review marketing and online marketing is recorded. Consultation with agent
timeline and strategy, commences. Brokers Open Houses includes an assessment
including campaign Brochures are placed in hosted. of the market response in
(community and agent home with additional Agent feedback is tracked first 30 days.
outreach. listing information. and follow up The goal is to have an
Receive a copy of the Select print ads and email communication is offer or outline a strategy
offering plan, building campaigns commence. recorded. to attain an offer in the
financials, purchase Brokers Open House is Communications report next 30 days.
application and alteration hosted. will be emailed to you to Update listing with
agreement and answers Email blast is sent out. view initial traffic and revised strategy if
to commonly asked feedback. necessary.
questions.

Address all Weekly consultation with Continue to gather
recommendations to your agent. feedback from agents
prepare your house to and potential buyers.
shine; stage home as Obtain an offer.
needed.

Commission professional
photo shoot/video.

Design brochures.

COMPASS THE COMPASS APPROACH PAGE 42

We provide full transparency into the sales
process, from start to finish

Our commitment to a seamless sale continues until your home is closed. We
provide guidance and advice based on real-time market data to best inform the
post-offer and -contract period. Our team is detail-oriented, focusing on a
professional purchase application submission, and approval. Hitting timelines
during this period is critical, and our expertise ensures benchmarks are met until
keys are handed to the new owners.

Receiving an Offer Under Contract Closing

Review the offer(s). Appraisal and home Make sure that your
Agent will contact other inspection (if applicable) place is broom swept
interested parties looking takes place. before the final
for multiple offers and All contingency periods walkthrough.
continue to show to are closely monitored. Closing takes place and
prospective buyers. Organize and correlate keys are handed over to
Review offer terms and co-op purchase new buyer.
best options for any application including
necessary counteroffer. supplemental
Contract is negotiated documentation.
and ratified.

Transaction summary
circulated to all parties.

You receive a copy of the
ratified contract along
with a full timeline of next
steps.

COMPASS THE COMPASS APPROACH PAGE 43

About Compass

Your home.
Your agent.
Our story.

Our Mission

Launched in 2013, Compass is a technology-driven real estate platform based in New
York City, with several offices throughout the United States, that combines exceptional
agents, the top minds across engineering, business, and marketing, and best-in-class
technology to make the process of buying, selling, or renting a home intelligent and
seamless.

Our Founders

The company's founders bring diverse yet complementary skills: Ori Allon, a talented
technologist who started and sold companies to Google and Twitter, and Robert Reffkin,
a former senior member of Goldman Sachs and White House Fellow.

Our Approach

With a modern approach to every aspect of the real estate business, Compass elevates
the traditional brokerage with proprietary, integrated technology and data-driven
processes, all with the goal to create a faster, more efficient, more personalized real
estate experience.

COMPASS ABOUT COMPASS PAGE 45

A leadership team of
experienced innovators

A diverse group of proven pioneers across technology, real estate,
marketing, and finance is enhancing the brokerage model.

Ori Allon Robert Reffkin
Founder and Executive Chairman Founder and CEO

Former Director of Engineering at Former Chief of Staff to the President and
Twitter COO of Goldman Sachs
Founder and CEO of Julpan, a social Former White House Fellow and special
search engine sold to Twitter assistant to the Secretary of the Treasury
Developer of Orion search engine, Prior positions at Lazard and McKinsey &
bought by Google Company
Received an MBA from Columbia
Leonard Steinberg Business School
President
David Snider
Sold more than $28 in transactions ChiefOperating Officer
Leads one the country's top 10
brokerage teams Prior positions at Bain Capital Real Estate
Editor of Luxury Letter, downtown and Corporate Private Equity and Bain &
Manhattan's only monthly market Company
report, cited by The New York Times, Author of Money Makers (Palgrave
The Wall Street Journal, and CNN Macmillan Trade)
Received an MBA from Harvard Business
Liming Zhao School
ChiefTechnology Officer
Christina Allen
Developed software for the specialized Head ofProduct
super-computer Anton and built tools
for high performance computing Former Director of Product Management
Received a PhD in computer science at Linkedln
from the University of Pennsylvania Was instrumental in building data-rich
tools like those for the Linkedln University
program, helping to guide student users
through each professional milestone

Natalie Vitebsky Matt Spangler
Head ofDesign & Marketing
Executive Director ofFinance
Former Executive Vice President at
Former CFO of Douglas Elliman, Tribeca Enterprises
overseeing accounting, budgeting,
acquisitions, and financial reporting Founder and CEO of Winston Wolf, a
brand, digital creative, and content
Prior to Douglas Elliman, was Director strategy agency
of Financial Planning and Analysis of
Avis Budget Group

COMPASS ABOUT COMPASS PAGE 46

An elite class of top performing agents

Our agents are hand-selected Our agents are empowered by a
from the top tier of each state-of-the-art suite of tools to
improve their efficiency in every
regional market's brokerage
community. aspect of their business.

Our agents are supported with a Our agent class numbers over
robust infrastructure of business 300, with over $1billion in sales

consultants, marketing exclusives.
strategists, and creative experts.

Other Brokerages Compass

Agent Time Searching
Allocation Properties

Searching Sharing
Properties Properties
with Clients
Sharing
Properties Building
with Clients Comparables

Building
Comparables

COMPASS ABOUT COMPASS * The Compass goal
PAGE 47

A robust infrastructure of talent

Partnering with our exceptional agents, Compass's internal
team is building the 21st-century brokerage.

IData With degrees from MIT, Harvard, and Wharton School of
Business, our in-house analysts work alongside our engineers
Analytics and listing team to improve, expand, and protect the quality of
our property information-one of the most comprehensive and
accurate databases in the industry.

Engineering + Former leads at Google and Twitter direct Compass' team of
Product 22 full-time engineers and developers, who hail from marquee
companies such as Aol, Vimeo, Goldman Sachs, and Razorfish.
Development

Business I Former management consultant from McKinsey oversees a
Development team of professionals from top consulting and finance firms
such as Bain, Goldman Sachs, BlackRock, and Monitor.

ISocial Former Twitter staffer now oversees the company's multiple
platforms, engaging daily with more than 15,000 followers.
Media

New A dedicated team with planning, marketing, and research
Development functions, including development-specific design leader
previously at SHoP Architects.

COMPASS ABOUT COMPASS PAGE 48

A powerful media presence

Complementing the immense global exposure we provide
properties, Compass has received extensive and continuous

press coverage across print and digital media.

700 180M 60%

News mentions since Potential audience of Number of our agents who
August 2014 Compass press hits in have received press mentions
publications based on unique
visitors and circulation since joining Compass

“What Uber is to the traditional taxi system, Compass is to the
real-estate network.”

— CNBC, Feb 2015

*News mentions are inclusive of agent and corporate mentions.
**Potential Audience statistics come from September 2015.

COMPASS ABOUT COMPASS PAGE 49

An innovative business model
supported by influential investors

Venture Capital Rea/Estate Strategic
Investors

CONDE NAST

,:::THRIVE CAPITAL NAFTALI GROUP Ken Chenault
CEO ofAmerican Express
- FOUNDERS FUND
Marc Benioff
INSTITUTIONAL fflCORlGlN CEO ofSalesforce
VENTURE
PARTNERS � ..... High-Net-Worth
Private Investors
($40 Billion in Net Worth)

As the country's first real estate brokerage to combine a traditional agent
model with strong, cross-business expertise and proprietary technology,
Compass has grown to become one of the preeminent firms in NYC, and
investors are taking note.

Backed by an influential investor group of leading financial institutions,
successful venture capital ists, and real estate devel opers, Compass has
already raised $135 million in funding and has been valued at $800 million.

COMPASS ABOUT COMPASS PAGE 50