Brand Manual - Effective Collective

Effective Collective

Brand Manual

© Serchis Creative 2019

Catalogue no. SC-251
Release date: December 22, 2019
Client: Sebastian Talaș
Effective Collective

Effective Collective • Brand Manual 2

Brand Identity Guidelines

Thank you for choosing Serchis Creative! It was a
pleasure to help develop Effective Collective‘s
brand identity and we are excited to study

the impact of our work on your brand.

This document represents Effective Collective‘s
brand manual, serving as a visual guide to ensure

aestheticism and consistency in all future

messaging materials and brand collateral.

• brief brand description • color palette
• official logo • color flexibility
• logo elements • brand typography
• size and clearspace • logo applications

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About Effective Collective

Effective Collective is a family of athletes, trainers
and artists, focused on bringing freestyle skiing up
to an artistic level and help its adepts push through
their limits and become their best selves.

A nature-dedicated collective, with a strong passion
for gravitational sports and timeless love for skiing,
Effective Collective‘s mission and motivation is to
promote ski sports as art, lifestyle and freedom.

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Logo

This is the official Effective Collective logo, which
includes a custom logotype along an illustrated
mark - a graphical representation of the ski freestyle
niche. You can use it in most general cases, such as
signage, stationery, packaging, merchandise etc.

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Logo mark & logotype

These are the alternate logo versions for Effective
Collective: the logo mark and the logotype. You can
use them as stand-alones in diverse applications,
such as favicon, app icon, merchandise, documents,
social media etc.

Effective Collective • Brand Manual 15mm 60mm 6
25 60mm
Size & clearspace mm 15mm
25
The clearspace around the Effective Collective logo 15mm mm
is extremely important, because it keeps the brand
identity clean and professional. 15mm
The minimum white space required is equivalent
to 1/4 of the logo size. Keep in mind that this is the
minimum value - the more space the better, always.
Minimum application size:
25mm x 60mm, or
25mm on the shortest side

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Color Palette Main Colors Alternative Monochrome

These are the main, alternative and monochrome Mirage Blue Denim Blue Solid Black
color schemes used in representing the Effective
Collective brand identity across all platforms. HEX #1A242B HEX #166BB5 HEX #000000

Make sure to always use these exact color codes, RGB 26 36 43 RGB 22 107 181 RGB 000
both for digital and print branded materials.
CMYK 82 68 58 67 CMYK 88 57 0 0 CMYK 75 68 67 90

Supernova Yellow Burning Orange Solid White

HEX #FFC500 HEX #FE6D35 HEX #FFFFFF

RGB 255 197 0 RGB 254 109 53 RGB 255 255 255

CMYK 0 23 100 0 CMYK 0 71 85 0 CMYK 0 0 0 0

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Color Flexibility

These are the recommended chromatic combinations
to use with the Effective Collective logo:

Main colors Alternative colors
• Mirage Blue background • Denim Blue background
• White/Yellow logo • Orange/White logo

Monochrome #1 Monochrome #2
• White background • Black background
• Black logo • White logo

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Typography Neue Helvetica® Pro Neue Helvetica® Pro

The main font for Effective Collective is Neue Helvetica® 85 Heavy 55 Roman
Pro, a well-known classic typeface that passed the test
of time. Helvetica®was first announced in 1957, and re- ABCDEFGHIJKLMNOPQR ABCDEFGHIJKLMNOPQR
released in 1983 as the Neue Helvetica® family. STUVWXYZ0123456789 STUVWXYZ0123456789

Make sure to always use the 85 Heavy weight for abcdefghijklmnopqrstu abcdefghijklmnopqrstu
headlines and 55 Roman for paragraph text. Neue vwxyz0123456789 vwxyz0123456789
Helvetica® Pro can also be easily paired with other
script or serif fonts.

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Social Media Instagram Twitter Facebook LinkedIn

These are the recommended images to use as
avatars for all major social media channels -
Instagram, Twitter, Facebook and LinkedIn.

Consistency across all social media networks is
compulsory and invaluable in presenting Effective
Collective‘s professional brand identity to their
digital and physical audience.

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Thank You!

Thank you again for choosing Serchis Creative! This
is the final page of Effective Collective’s brand
manual. We are excited to help you further develop

your brand identity, and we wish you good luck!

A logo is merely a visual identifier for a brand - this
is why, for complete and consistent branding, we
strongly recommend you to move forward with
the following messaging materials:

• website • apparel
• print collateral • signage
• digital ads • editorial