Brand Manual - RP Detailing

DearPaul,

ThankyouforchoosingSerchisCreative.ItwasapleasuretodevelopRPDetailing'svisualidentity.

Thedocumentherebyrepresentsthebrand'svisualguide,servingasabestpracticesreference
forusingtheRPDetailinglogoindigitalandprintenvironments.Hereyoucanfind:

-theconceptbehindyourlogo
-thetypeused
-thecolorsofthebrand
-howtonotusethelogo
-afewrecommendations

Iam veryexcitedtoseeyourbrandgrowandreachitsaudience!

Regards,

AndreiSerchis
Director
SerchisCreative

ThankYou 3



RPDetailingisanewBrasov-basedautomotivecarecenter,o ering
supremequalityservicesandrenderingshowroom-worthyresults.

Itusesmoderntechniquesandpremium equipmenttoachievetopquality
cleanlinessandpolish,whilestrivingtoo erthebesttreatmenttotheir
clientsandtheirautomobiles.

RPstandsfortheowner'sinitials,RusuPaul,whiletheslim carsilhouette
emphasizesRPDetailing’stop-notchservicesintheiroperatingindustry.

Concept 5



ReservationW ide/BlackOblique

ReservationWideisintendedforheadlinesbecauseofitsrelativelysnug
letterspacingandextendedforms.

Thetype’sdesignfirsttookshapeasacustom fontnamedMajestosfor
thecablechannelTheFoodNetwork.

GalderglynnTitling/Ultralight

GalderglynnTitlingisabagofassorted19thCenturymetaltype,featuring
exclusiveuppercaselettering.GalderglynnEsquireisitslowercasebrother.

Typography 7



HeavyMetalBlack GunsmokeGray

HEX #1C1E1B HEX #888888
RGB 28 30 27 RGB 136 136 136
CMYK 726468 76 CMYK 49 41415

MineShaftBlack DoveGray

HEX #393939 HEX #646464
RGB 575757 RGB 100 100 100
CMYK 69 626153 CMYK 60 525121

Chromatics 9



TheexamplesherebyrepresentwronguseoftheRPDetailinglogo.
Makesureyouavoidmakingsuchmodifications.

WrongUse 11



DearPaul,

ThankyouagainforchoosingSerchisCreative.ItwasapleasuretodevelopRPDetailing's
visualidentity.

ThinkingofusingtheRPDetailinglogoincreatinganyofthese? in/andreiserchis
SerchisCreative
-businesscards serchiscreative
-socialmediaads serchiscreative
-banners serchiscreative
-posters serchiscreative
-stickers AndreiSerchis
[email protected]
Letmeknow!I’dbeexcitedtohelpfurtherdevelopthebrand. www.serchis.com

Regards, ThankYou 13

AndreiSerchis
Director
SerchisCreative