Brand Manual - Body Maintain

Body Maintain

Brand Manual

© Serchis Creative 2019

Catalogue no. SC-247
Release date: October 30, 2019
Client: Body Maintain
Anca Taran

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Brand Identity Guidelines

Thank you for choosing Serchis Creative! It was a
pleasure to help develop Body Maintain‘s brand
identity and we are excited to study the impact

of our work on your brand.

This document represents Body Maintain‘s brand
manual, serving as a visual guide to ensure

aestheticism and consistency in all future

messaging materials and brand collateral.

• brief brand description • color palette
• official logo • color flexibility
• alternate logo versions • brand typography
• aesthetic white space • logo applications

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About Body Maintain

Body Maintain is a medical recovery and weight loss
studio based in Cluj-Napoca (RO), focused on 1-on-1
personalized training through kinetotherapy, medical
fitness, massages and other pertinent techniques.

The studio ensures a varied range of treatment and
emphasizes client privacy as a core differentiator, as
well as their 100% customized training and recovery
programs, tailored for every one of their clients.

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Logo

This is the official Body Maintain logo, presented as a
custom logotype with a bent body icon. You can use
it in most general cases, such as documents, signage,
stationery, packaging, merchandise etc.

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Logo & Tagline

This is the alternate logo version for Body Maintain,
including the tagline. You can use it in diverse brand
applications, such as stationery, digital ads, social
media, merchandise and other supporting materials.

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White Space

The white space around the Body Maintain logo
is extremely important, because it ensures that
the brand identity is clean and professional.

The minimum white space required is equivalent
to 1/4 of the logo size. Keep in mind that this is the
minimum value - the more space the better, always.

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Color Palette Primary Colors Gradient Breakdown

These are the primary and complementary colors Illusion Pink Pastel Gradient
used in presenting the Body Maintain brand
identity across all platforms. HEX #F6A5BA Style Linear

Make sure to always use these exact color codes, RGB 246 165 186 Type Tricolor
both for digital and print messaging materials.
CMYK 0 44 9 0 Angle 30°

Salt Box Grey Gradient Colors

HEX #726D73 0-10% #D0BFD4

RGB 114 109 115 40% #EEF3C7

CMYK 56 52 44 14 90-100% #F6A5BA

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Color Flexibility

These are the recommended chromatic combinations
to use with the Body Maintain logo:
Color combination #1
• Grey background
• Gradient/Pink logo
Color combination #2
• White background
• Grey/Pink logo

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Typography Circular Std Book Dallas light
ABCDEFGHIJKLMNOPQR ABCDEFGHIJKLMNOPQR
The main typeface for BodyMaintain is Circular Std, a STUVWXYZ0123456789 STUVWXYZ0123456789
geometric sans serif font developed by Laurenz Brunner,
a remarkable Swiss graphic designer out ofAmsterdam. abcdefghijklmnopqrstu ABCDEFGHIJKLMNOPQR
Make sure to always use Book weight for text in general. vwxyz0123456789 STUVWXYZ0123456789

The complementary typeface for BodyMaintain is
Dallas, a modern sans serif font developed by Jen
Wagner, a font designer based in Nashville, TN.
Make sure to always use Light weight for headlines.

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Social Media Instagram Twitter Facebook LinkedIn

These are the recommended images to use as
avatars for all major social media channels -
Instagram, Twitter, Facebook and LinkedIn.

Consistency across all social media networks is
compulsory and invaluable in presenting a
professional brand identity to a digital audience.

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Thank You!

Thank you again for choosing Serchis Creative! This
is the final page of Body Maintain’s brand manual.
We are excited to help you further develop your

brand identity, and we wish you good luck!

A logo is merely a visual identifier for a brand - this
is why, for complete and consistent branding, we
strongly recommend you to move forward with
the following messaging materials:

• website • print collateral
• stationery • signage
• digital ads • apparel