Brand Manual - BeatsByGinkTony

BeatsByGinkTony

Brand Manual

© Serchis Creative 2019

Catalogue no. SC-222
Release date: May 9, 2019
Client: Yannick Blaurock

BeatsByGinkTony • Brand Manual 2

Digital Logo Guidelines Thank you for choosing Serchis Creative! It was a plea-
sure to develop BeatsByGinkTony’s visual identity and
Catalogue no. SC-222 we are eager to study the impact of our work on your
brand.
Release date: May 9, 2019
This document represents BeatsByGinkTony’s brand
Client: Yannick Blaurock manual, serving as a visual guide to ensure aestheti-
Project: BeatsByGinkTony cism and consistency in all future messaging materials.
Here you will find:

- brief company description
- logomark, logotype, layout lock-ups
- recommended white space
- color palette and flexibility
- brand typography
- logo applications



BeatsByGinkTony • Brand Manual 4

About BeatsByGinkTony

BeatsByGinkTony (BBGT), by his real name Yannick
Blaurock, is a German beat-maker and music producer
coming out of Nurnberg. He worked his way through
the years to create his own and unique sound, whereas
his work is diversified within genres like pop, R&B, hip-
hop and dance.

Driving hip hop beats or soulful pop hits are as much a
part of BBGT’s catalog as are trap and R&B instrumen-
tals. His work is showcased on beatsbyginktony.com
and most of his beats are available for purchase, both
on his website and on beatstars.com.



BeatsByGinkTony • Brand Manual 6

Logomark

This is the official logomark for
BeatsByGinkTony. You can use it as
a stand-alone in most cases, such
as favicon, social media avatar, app
icon, small-size applications etc.

BeatsByGinkTony • Brand Manual 7

Logotype

This is the official BBGT logotype,
presented as a customized version
of the Phoenix Semi-Bold typeface.
You can use it to support the logo-
mark in many cases, such as docu-
ments, signage, stationery etc.

BeatsByGinkTony • Brand Manual 8

Lock-ups

This is the primary visual form in
which the BeatsByGinkTony logo is
presented to the public. It is invalu-
able to allow users to associate the
logotype with the logomark, espe-
cially in the brand’s early stages.
The image above presents the
Horizontal Lock-up, whereas the
image above shows the Stacked
Lock-up. Both layouts can be used
across digital and print materials,
depending on visual requirements.

BeatsByGinkTony • Brand Manual 9

White Space

The white space around the logo
is extremely important, because it
keeps the brand image clean and
professional.

The minimum white space required
is equivalent to a quarter (1/4) of
the mark size. Keep in mind that
this is the minimum value - the
more space the better, always.

BeatsByGinkTony • Brand Manual 10

Color Palette Primary Colors Complementary Colors

These are the primary and comple- School Bus Yellow Hopbush Pink
mentary colors used in represent-
ing the BeatsByGinkTony brand HEX #FEDD00 HEX #C56796
across all platforms. PMS Yellow C PMS -
RGB 254 221 0 RGB 197 103 150
Make sure to always use these ex- CMYK 0 1 100 0 CMYK 0 48 24 23
act color codes, both for digital and
print messaging materials. Zeus Black Cerulean Blue

HEX #31261D HEX #0BBBE2
PMS Black 4 C PMS -
RGB 49 38 29 RGB 11 187 226
CMYK 41 57 72 90 CMYK 95 17 0 11

Flame Pea Orange

HEX #DC6B2F
PMS 7578 C
RGB 220 107 47
CMYK 0 67 100 0

BeatsByGinkTony • Brand Manual 11

Color Flexibility

These are the recommended chro-
matic combinations for presenting
the BBGT logo:

BG: School Bus Yellow
BG: Hopbush Pink
BG: Cerulean Blue
BG: Flame Pea Orange

BeatsByGinkTony • Brand Manual 12

Typography PHOENIX SEMI-BOLD
ABCDEFGHIJKLMNOPQR
The complementary typeface for STUVWXYZ1234567890
BeatsByGinkTony is Phoenix, de-
veloped by Jen Wagner, a designer Hector Barbossa
out of Nashville, TN. Make sure to Abcdefghijklmnopqrstuvwxyz
use Semi-Bold weight for headers 1234567890
and Regular for text in general.

The secondary font for BBGT
is Hector Barbossa, a beautiful
hand-painted typeface resembling
custom lettering, developed by
BhadalStudio. It is used to stylize
track names on their digital covers.

BeatsByGinkTony • Brand Manual 13

Social Media Instagram Twitter

These are the recommended imag-
es to use as avatars for each major
social media channel: Instagram,
Twitter, Facebook and LinkedIn.

Consistency across all social me-
dia networks is compulsory and
invaluable in presenting a profes-
sional brand to a digital audience.

Facebook LinkedIn

BeatsByGinkTony • Brand Manual 14

Thank You! Thank you again for choosing Serchis Creative! This
is the final page of BeatsByGinkTony’s brand manual.
Serchis Creative We are eager to study the impact of our work on your
Design & Advertising brand, and we wish you good luck!
2 Jepilor St, 500256
Brasov, Romania A logo is merely a visual identifier for a brand. For com-
plete and consistent branding, we recommend you to
(707) 238-2817 move forward with the following messaging materials:
[email protected]
@serchiscreative - website
www.serchis.com - business cards
- digital banners
- apparel
- cover art
- Instagram audience growth