Brand Manual - EuPot!

DearAndrei,

ThankyouforchoosingSerchisCreative.ItwasapleasuretodevelopEuPot!'svisualidentity.

Thedocumentherebyrepresentsthebrand'svisualguide,servingasabestpracticesreference
forusingtheEuPot!logoindigitalandprintenvironments.Hereyoucanfind:

-theconceptbehindyourlogo
-thetypeused
-thecolorsofthebrand
-howtonotusethelogo
-afewrecommendations

Iam veryexcitedtoseeyourbrandgrowandreachitsaudience!

Regards,

AndreiSerchis
Director
SerchisCreative

ThankYou 3



EuPot!(ICan!)isafreshalt-fitnessprojectfoundedinDevabyAndreiFlorin,
anexperiencedinstructorspecializedinbody-building,body-weightandEMS.

EuPot!combinesfitnesswithhealthyhabits,providinganessentialwireframe
foranall-roundhealthylifestyle.Afewyearsago,Andreihadaterriblemotorcycle
crashthatresultedinpolytrauma,includingpelvicfracture.Hecouldonlyrecover
throughfitness,althoughhisoddstopracticesportsagainwereclosetozero.

Theliftedhandswithclosedfistsalongwiththeexclamationmark Concept 5
illustratevictory,asEuPot!'smottois"IfIcan,socanyou!".



LibelSuit

LibelSuitisanarrow,hardworkingdisplaysansseriftypefacewith
twelvestyles,publishedbyTypodermicFontsInc.in1999.
ThefontwasdesignedbyRayLarabie,aprofessionaltypedesigner
from Ottawa,Canada,whospecializesinsans-serifnoveltytypefaces
thatareintendedforuseindesktoppublishingandgraphicdesign.

Typography 7



MonarchRed JewelGreen

HEX #91080F HEX #0C6841
RGB 1458 15 RGB 12104 65
CMYK 0 545143 CMYK 360 1559

Chromatics 9



TheexamplesherebyrepresentwronguseoftheEuPot!logo.
Makesureyouavoidmakingsuchmodifications.

WrongUse 11



DearAndrei,

ThankyouagainforchoosingSerchisCreative.ItwasapleasuretodevelopEuPot!'s
visualidentity.

ThinkingofusingtheEuPot!logoincreatinganyofthese? in/andreiserchis
SerchisCreative
-businesscards serchiscreative
-socialmediaads serchiscreative
-banners serchiscreative
-posters serchiscreative
-stickers AndreiSerchis
[email protected]
Letmeknow!I’dbeexcitedtohelpfurtherdevelopthebrand. www.serchis.com

Regards, ThankYou 13

AndreiSerchis
Director
SerchisCreative