1
Table of Contents
SECTION 1 - WELCOME TO THE GELMOMENT FAMILY................................................................................................... 6
GETTING STARTED WITH YOUR GELMOMENT BUSINESS ........................................................................................... 6
MEET THE FOUNDER ................................................................................................................................................... 6
MEET THE GELMOMENT LEADERSHIP ORGANIZATION .............................................................................................. 6
WHO CAN I CONTACT?................................................................................................................................................ 7
MARKETING MATERIALS: ............................................................................................................................................ 8
SECTION 2 - WHAT DO I DO NEXT? ............................................................................................................................... 10
ORDER PROCESSING AND SHIPPING ......................................................................................................................... 10
ABOUT GELMOMENT ................................................................................................................................................ 10
I AM A NEW DISTRIBUTOR – HOW DO I GET STARTED? ........................................................................................... 11
CREATING A FACEBOOK GROUP ............................................................................................................................... 11
OUR PRODUCT .......................................................................................................................................................... 12
HOW TO APPLY.......................................................................................................................................................... 12
EXTRA APPLICATION TIPS, TO KEEP YOUR MANICURE LOOKING BEAUTIFUL: ......................................................... 13
HOW TO REMOVE ..................................................................................................................................................... 13
HOW TO VIDEOS ....................................................................................................................................................... 13
BUSINESS BUILDING OPPORTUNITY FOR NEW DISTRIBUTORS................................................................................. 14
WHAT WILL THE GELMOMENT ZOOM KIT DO FOR YOU?......................................................................................... 15
SECTION 3 - YOUR GELMOMENT BUSINESS & YOU ...................................................................................................... 17
BEING SUCCESSFUL WITH YOUR GELMOMENT BUSINESS........................................................................................ 17
PROFILE OF A SUCCESSFUL GELMOMENT ENTREPRENEUR...................................................................................... 17
“WHAT DO YOU DO?” ............................................................................................................................................... 22
GETTING ORGANIZED................................................................................................................................................ 22
BEST PRACTICES FOR GELMOMENT DISTRIBUTORS ................................................................................................. 23
CHARACTERISTICS OF A LEADER: .............................................................................................................................. 24
SECTION 4 - EVERYTHING ON PROSPECTING ................................................................................................................ 26
WHAT IS PROSPECTING? ........................................................................................................................................... 26
WHO ARE YOUR PROSPECTS? ................................................................................................................................... 26
CONVERSATION STARTER TIPS.................................................................................................................................. 28
KEEP TRACK OF ALL YOUR PROSPECTS ..................................................................................................................... 28
100 PEOPLE TO HELP YOU KICK OFF YOUR BUSINESS............................................................................................... 29
BEGIN PROSPECTING................................................................................................................................................. 31
2
21 DAYS OF PROSPECTING .................................................................................................................................... 32
PROSPECTING THROUGH ADVERTISING ................................................................................................................... 33
PROSPECT FOLLOW UP LOG...................................................................................................................................... 34
SECTION 5 - RECRUITING AND BUILDING A TEAM........................................................................................................ 36
THE BENEFITS OF A STRONG TEAM........................................................................................................................... 36
WEEKLY PLANNER AND GOALS ................................................................................................................................. 37
BUILDING A TEAM ..................................................................................................................................................... 38
SECTION 6 - THE GELMOMENT BUSINESS OPPORTUNITY ............................................................................................ 40
WHAT DOES THE GELMOMENT BUSINESS OPPORTUNITY HAVE TO OFFER?........................................................... 40
HOW TO PRESENT THE GELMOMENT BUSINESS OPPORTUNITY.......................................................................... 40
SIGNS THAT SOMEONE IS INTERESTED ..................................................................................................................... 41
THE SUCCESS OF ANY BUSINESS IS IN THE FOLLOW-UP ........................................................................................... 44
SECTION 7 - STARTING YOUR NEW RECRUITS............................................................................................................... 46
GETTING YOUR NEW RECRUITS STARTED WITH THEIR GELMOMENT BUSINESS ..................................................... 46
DISTRIBUTOR SUPPORT............................................................................................................................................. 46
SECTION 8 - GELMOMENT PARTIES .............................................................................................................................. 48
YOUR GUIDE TO A SUCCESSFUL GELMOMENT PARTY EVERY TIME! ........................................................................ 48
WHO TO INVITE? ....................................................................................................................................................... 49
PRE-PARTY TIPS ......................................................................................................................................................... 49
PRE-PARTY CHECKLIST........................................................................................................................................... 50
PARTY SETUP ............................................................................................................................................................. 50
ADDRESSING CONCERNS, HESITATIONS & OBJECTIONS ABOUT BOOKING A PARTY ............................................... 51
GAMES TO PLAY DURING THE PARTY........................................................................................................................ 52
KEEP THE PARTY GOING – AFTER PARTY CUSTOMER CARE CALLS ........................................................................... 54
SECTION 9 - HOSTESS COACHING ................................................................................................................................. 56
BOOK THE DATE AND PREP YOUR HOSTESS ............................................................................................................. 56
HOW TO COACH YOUR HOSTESS .............................................................................................................................. 56
COACHING CALLS .................................................................................................................................................. 56
HOSTESS COACHING CHECKLIST ............................................................................................................................... 58
GELMOMENT HOSTESS REWARDS PROGRAM.......................................................................................................... 60
HOSTESS REWARDS QUALIFYING CRITERIA .............................................................................................................. 60
AFTER THE PARTY...................................................................................................................................................... 60
GELMOMENT PARTY REGISTRATION FORM ............................................................................................................. 62
FREQUENTLY ASKED QUESTIONS .............................................................................................................................. 63
3
SECTION 10 - TRADE SHOWS AND VENDOR EVENTS .................................................................................................... 67
WHY DO TRADE SHOWS OR VENDOR EVENTS?........................................................................................................ 67
FINDING EVENTS ....................................................................................................................................................... 67
ORGANIZING AN EVENT ............................................................................................................................................ 67
BUILDING YOUR CONTACT LIST................................................................................................................................. 68
SECTION 11 - FUNDRAISING WITH YOUR GELMOMENT BUSINESS .............................................................................. 70
WHAT IS A FUNDRAISER?.......................................................................................................................................... 70
PLANNING YOUR FUNDRAISER ................................................................................................................................. 70
SECTION 12 - GELMOMENT COMPENSATION PLAN ..................................................................................................... 74
COMPENSATION PLAN FAQS..................................................................................................................................... 80
SECTION 13 - REFERENCE GUIDE AND FREQUENTLY ASKED QUESTIONS..................................................................... 83
YOUR ARE NEVER ALONE .......................................................................................................................................... 83
FREQUENTLY ASKED QUESTIONS .............................................................................................................................. 83
SECTION 14 - GELMOMENT POLICIES OVERVIEW......................................................................................................... 94
SECTION 15 - GELMOMENT WORK SHEETS ................................................................................................................ 105
4
5
SECTION 1 - WELCOME TO THE GELMOMENT FAMILY
GETTING STARTED WITH YOUR GELMOMENT BUSINESS
Welcome to GelMoment; the One-Step Gel Nail Polish Direct Sales brand for women on the go who want beautiful
nails!
We want to congratulate you on joining our family and for taking the initiative to launch your own GelMoment
Business. The GelMoment Distributor model is home-based, which gives you the ability to create a business that
works with your lifestyle.
GelMoment products are meant to be sold from person-to-person and are not to be sold in a retail environment
except for independently owned hair salons and spas that are not part of a franchise.
Our Compensation Plan gives you the opportunity to generate income, based on your lifestyle. You can choose to
be a high-net-earner, or just look at GelMoment as an opportunity to supplement an existing income.
Read through this Training Manual and familiarize yourself with all you need to know about GelMoment.
MEET THE FOUNDER
Dov Grossnass
Ever the entrepreneur, Dov was always working on new ideas and concepts. In 2000, he founded one of the first
online coupon companies ever. After selling this company a couple of years later, he founded and ran a non-profit
school for underprivileged children for ten years.
During this time, he began getting involved with cosmetics, including developing and patenting an award winning
new concept for mascara. Color polish and skin care became his focus and together with his team at the lab, he
spent a number of years working on the GelMoment One-Step Gel Nail Polish concept.
After all this time and effort, it is very exciting to watch GelMoment grow to its present state. Without a doubt, this
has become a labor of love. Originally from London, UK and currently living in Montreal, Dov is married and is the
proud father of six children.
MEET THE GELMOMENT LEADERSHIP ORGANIZATION
David Martin C.O.O.
Amalia Musacchio Operations
Gita Zimlichman Controller
Dejan Noveski IT Team Lead
Jade Brisson Graphic Designer
Jason McKergow Customer Service
Frumette Gee Customer Service
Janice Ayotte Warehouse & Shipping
Ryan Gentry Warehouse & Shipping
6
WHO CAN I CONTACT?
Please contact our Distributor Support Department if you require assistance with any of the following:
Order processing inquiries
Order tracking information
Product issues
Payment inquiries
Commission and general eWallet support
Changes to profile information
Policies and Procedures
Account login assistance
Product information (specifications)
For support regarding your GelMoment Business, please refer to this Training Manual or contact your sponsor. They
are your first line of support and will be happy to give you the guidance that you need to get started.
To contact our Distributor Support Department please e-mail all inquiries to [email protected]
We always do our best to respond to all e-mails within 2 business days. Please note that each Distributor must write
in in regards to their own account. No information can be given out, other than to the account holder.
GelMoment Head Office
2195 Ekers Ave, Suite 101
Montreal, Quebec
H3S 1C6
Canada
Our head office is for administrative purposes and therefore we are not open to the public.
All orders will be shipped. Order pick-up option is not available.
Other useful email addresses:
eWallet Support: https://gelmoment.globalewallet.com/MemberLogin or Call 1-866-844-5682
Suggestions: [email protected]
Ad Approvals: [email protected]
Compliance: [email protected]
7
MARKETING MATERIALS:
Visit the Business Supply section of your back office for useful Marketing Materials to help promote your business.
Business Cards, Banners and many other personalized promotional items and sales tools are also available through
our Vista Print Partner, here are the portals:
Canada:
http://gelmomentca.biz.vistaprint.com
USA:
http://gelmomentus.biz.vistaprint.com
Australia:
http://gelmomentau.biz.vistaprint.com
UK:
http://gelmomentuk.biz.vistaprint.com
8
9
SECTION 2 - WHAT DO I DO NEXT?
ORDER PROCESSING AND SHIPPING
Orders are typically processed and shipped within 1 to3 business days. Orders already submitted cannot be
cancelled even if they are not processed yet, due to the new instant commission payment plan. Once an order is
shipped it may take up to 2 weeks for delivery, depending on where you live.
Please allow up to 10 Business days for the processing of Enrollment Packages.
Shipping Costs for all countries:
Canada (excluding Territories): $10 CAD flat rate shipping
Canadian Territories: $10 Flat rate shipping for orders over $200
$25 Flat rate shipping for orders under $200
United States: $10 US flat rate shipping
Puerto Rico: $20 US flat rate shipping
Australia: $15 AUD flat rate shipping
United Kingdom: £6.50 Flat rate shipping for orders under £50
£7.50 Flat rate shipping for orders over £50
ABOUT GELMOMENT
GelMoment will change people’s lives by offering the best Business Opportunity with the highest integrity in Direct
Selling. Core to our success driven purpose is treating others as one would want to be treated, and providing our
Distributors with the means through which they can sell our products, while making money consistent with their
personal goals.
People: We aim to inspire our Distributors to attain increased financial achievements, success, and personal
freedom. We believe that each of our Distributors will create positive energy, enabling them to extend these same
values and benefits to those around them.
Product: We are dedicated to providing the highest level of quality and service possible, leaving minimal impact on
the environment. We strive to create a better product and a better world with a positive culture that lends itself to
our Distributors’ success. GelMoment is proud to be amongst the first nail polish companies to use renewable oil
energy in its products.
Community: We devote ourselves to building GelMoment into a community of entrepreneurs. We share strategies,
resource materials, and support. We encourage our Distributors to achieve their financial goals, and together,
attain a better quality of life for ourselves and our families; essentially the GelMoment family.
Dedicated Distributors together with our excellent products and a close-knit community, is just what it takes to nail
success.
Lighting up the world one Nail at a time!
10
I AM A NEW DISTRIBUTOR – HOW DO I GET STARTED?
Now that you made the decision to become a GelMoment Independent Distributor, here are the next steps:
Read through the Distributor Guide included with your Enrollment Package.
Familiarize yourself with your GelMoment back-office (MyGelOffice) and with our Compensation Plan.
Update your personal bio in the “My Profile” section of your back-office and include a professional looking photo of
yourself.
Reach out to your Sponsor. They are a great resource in providing you with guidance and assistance in managing
your business and getting started. Find their information on your profile page. They can help you with suggestions
on which products to purchase with your first order.
Ask your Sponsor to add you to the official GelMoment Corporate Facebook groups. This will keep you in touch with
other Distributors who will offer support, ideas and tips on the business.
Activate your eWallet account; you will need this to receive your commission payments.
Read through this Training Manual and refer to it often.
Read GelMoment’s Independent Distributor Policies & Procedures online.
Place your first product order to reach your first goal of Fashionista level. This will bring you to the 25% commission
threshold and you will never go down, if your account remains active. Reach Fashionista within 90 days of joining
and earn a Personal Performance Cash Bonus!
Create your own Facebook group and invite your friends and family to the group.
Create your own Business Fan Page on Facebook or Instagram.
Begin posting content on your own Business Fan Page, and like and share content from the official GelMoment
Facebook Business page.
Be the Hostess of your first GelMoment Party to introduce the products and Business Opportunity to your friends
and family. Use this party to book others and fill up your Party calendar.
Order Business Supplies and Marketing Materials from your GelMoment back-office or through Vista Print.
CREATING A FACEBOOK GROUP
1. Access your personal Facebook page.
2. Go to GROUPS, found on the left-hand side of the page.
3. Create a new GROUP and Name the group GelMoment by “your name” (Only variation of the GelMoment
Trademark name allowed to be used on Social Media).
4. Add someone on your friend list to the group (you need to add someone to be able to save the group).
5. Make the group “CLOSED” or "PUBLIC" depending on your preference and add it to your FAVORITES (The 3 dots
next to “Notifications” is where you click to find favorites, then your group will appear on the left-hand side of your
home page and can be easily found by you).
6. Add a cover photo to your page from the GelMoment Photo Library.
7. Upload a COVER PHOTO to your group page. Drag it to the right position. SAVE CHANGES.
8. Add something in the WELCOME message that explains what your page is about for your Guests.
9. Paste the URL of your website into the welcome message, so people can be redirected to your page to shop or join.
11
16
SECTION 3 - YOUR GELMOMENT BUSINESS & YOU
BEING SUCCESSFUL WITH YOUR GELMOMENT BUSINESS
As an Independent Distributor, you have the liberty of controlling and determining your own success. We will
provide you with the necessary tools to get you started and offer you continuous training, but the rest is up to you.
Your GelMoment business offers you an amazing potential for personal development, financial security and the
freedom to manage your own work schedule, while throwing Parties and having fun! Success is no accident, but
the result of consistent activity and dedication over time. “Doing things right” will ensure success.
PROFILE OF A SUCCESSFUL GELMOMENT ENTREPRENEUR
Is EXCITED and PASSIONATE about the GelMoment experience and Business Opportunity
Show passion for your business and why you love GelMoment
Be an Ambassador for GelMoment, after all you are a Distributor and you want your customers to know
how proud you are!
Never show negativity towards GelMoment to your customers or in public as you are just hurting your own
business. All issues can be resolved, just contact our support team at: [email protected].
Enthusiastically shares the GelMoment Business Opportunity with others
Let your enthusiasm be contagious; let them feel your excitement when you talk about your business and
the products you are selling.
Share your “Why”. People need to relate to you to feel your enthusiasm.
Know what you are talking about. Be prepared for questions and if you don’t know the answers, promise to
get back to them, but keep that promise!
Share it like you mean it! Do it in the same way you would brag about your kids
Take the Business seriously. It’s lots of fun, but it’s still a business!
It’s great making friends and spending time browsing Facebook, Instagram and other social media platforms
to get updates, but are you being productive? Can you say that you have accomplished something that
contributes to the growth of your business for having spent that hour or more online each day?
That adage that time is money is relevant here because you are starting up and need to get organized
properly and spread the word to anyone who will listen. You are now selling a fabulous product and you
have an amazing Business Opportunity to offer.
You are in FULL control at this point. You really “do” decide how to spend your time, so make it count!
17
Be an effective “Boss” for yourself. Ask yourself, “Would I hire me?”
This is one of the toughest things to do: evaluate ourselves objectively.
Try to make an appointment with yourself and do an evaluation once a month, like an after-action plan.
Have you been productive?
Can you change something that would make you more effective and more productive?
Are you putting in the effort that your business needs and deserves?
Sometimes it’s tough being honest with ourselves, but it’s necessary and could be the difference between
success and failure. Nobody else will do this for you; it’s you all the way!
Schedules their work hours and works as if they were going to a real job
Whether it’s one hour a day or 5 hours a day, the choice is yours; you just have to show up for work!
You are responsible for your productivity. It is best to plan your days in advance to ensure effectiveness.
Take some time on Sunday evening or whenever is convenient for you and make yourself a wish list. Write
down the task you want to accomplish the coming week that will help you grow your business. If you are a
beginner to the business, get those things done as quickly as possible.
Perhaps you need to order Business Cards, open a Facebook page, make a list of absolutely everyone you
know, so that you can start calling upon people to tell them about your new business.
The important thing is scheduling your time, no matter how little you have for now. Show up consistently
and be productive. Accomplish something, no matter how small, every single day that you have scheduled
yourself to work. Baby steps are better than no steps!
Books at least 6 GelMoment Parties each month
Starting a business may seem overwhelming at first, but you can strive to be more successful.
Your 100 List of people you know, is a great place to start and will be very useful for booking Parties.
Make it your policy that you will reward a Hostess, when her Guests book a future Party.
Book early and fill up your calendar, as soon as you begin your Business.
Offer future Hostesses some free gifts. Whatever you decide to give away is a tax deduction and investment
into your business.
18
Coaches Hostesses to secure at least 15 Guests per Party
Show your Hostesses the products beforehand, so that she will be excited about them and want to invite as
many friends as possible, to increase her chances of getting her products for free. Also, offer her a free
manicure as part of her Hostess gift, if that is something that you do. If not, lend her the products, so that
she can do her own nails for the Party.
Explain to your Hostess how the Hostess Rewards Program is based on sales and she will want to invite
more people to attend. You are encouraged to add extra gifts, if your Hostess does a great job!
Give her a surprise gift, when possible, but present it to her in front of her Guests.
Prepare a nice, little goody bag for each Guest which contains a mini-file, a toe separator, instructions on
how to apply the Gel Polish, your Business Card and a raffle form to fill out for a FREE Gel Polish (or prize of
your choice) to be won at the end of the Party.
Consider adding a theme to the Party, to make it more fun. Something like a 60’s night where everyone can
dress up accordingly could just be what you need to bring the fun to the Party.
Hold a Fundraiser for your Hostess’ favorite cause.
The idea is to make the Party more interesting so more people will want to attend.
Books at least one GelMoment Party at every home Party
Keeping Party Guests engaged is a good way to keep the Party going. Your Guests will want to have a Party
for a chance to earn free products. If they had a fun and memorable experience at your Party, they are
more likely to book with you and you need this to help fill up your Party calendar.
Try a game to help you get future bookings. Here is a sample game:
a) Get a deck of playing cards and keep them with you during the Party. The goal is to give out the whole
deck of cards to Guests who answer questions.
b) Ask each person to introduce themselves. They must say how they met or know the Hostess, which
gives you the opportunity to distribute at least one card to each Guest.
c) Ask everyone if they have ever heard of GelMoment. Give two cards to those who answer that they
have, and one to those who haven’t.
d) Ask if anyone wants to hold a GelMoment Party within thirty days, and give them five cards if they pick
a date on the spot.
e) Continue asking questions until the entire deck is distributed.
f) Call out a random card and whoever has it, wins a prize.
These types of activities go a long way in making your Party a success and you will surely get bookings for
future Parties.
19
Recruits 1-2 new GelMoment Distributors each month by sharing the GelMoment Business Opportunity
Residual income is going to be the bulk of your income if you build a successful team.
You still need to be active and make your own personal sales, but your team is going to make your earnings
grow to a whole new level.
Recruit people who you believe have what it takes and the motivation to make their business successful.
You need to mentor and train your recruits, because their success ensures your success.
Be confident and inspiring when you share and promote the GelMoment Business Opportunity. Here is
where your “WHY” becomes one of your biggest selling tools.
Offers coaching and training to her new recruits
Do what you can to make your new recruits feel welcome when they join. Congratulate them for joining
your Facebook group, if you have one. (You should have one if you have at least 1 team member, so she
can start adding her team members as well.)
Keep in touch at least once a week to see how they are doing with their Business and to see if they need
any assistance for the first month. After that, bi-weekly or monthly follow-ups are great.
Make sure that they have the same tools that you have at your disposal, such as the GelMoment Training
Manual and the membership to all the Corporate Facebook groups.
Encourage them to have social media accounts; it is a great way to reach a lot of people at no cost.
Try a one-on-one coaching call once a week to answer their questions. Clarifying things early will avoid the
spread of incorrect information that could lead to lost sales or negatively influencing a potential recruit
from joining.
Remember that this person chose you as a Sponsor, so give them your attention to help them get started.
Sets goals to earn company set incentives and promotions
No matter how difficult, try your absolute best to enter company or team sales spiffs or promotions. It
promotes healthy competition and it also gives you some good bargains in the process.
If you cannot participate in one of your company incentives, promote it to your team members.
Monitor your back-office to see your monthly progress, so you never miss out on being promoted to the
next rank. Sometimes, just a few sales are missing, so plan your Parties early in the month as much as
possible and have a plan B for those months that need an extra push to make it to your goals.
Give praise and encouragement to your team members when they accomplish their goals and when they
advance to the next rank or hit a new milestone.
20
Attends group meetings with their up-line
Not every upline has team meetings unfortunately, but if they do, make it one of your top priorities to
attend.
If group meetings in person are not possible due to Distributors residing in different locations, ask them to
host a conference call or team events on social media, so it can be accessible to everyone.
You should do the same for your own team. It’s effective for team building and helping your teams grow
their businesses. Remember, their success is also your success!
Adheres to GelMoment’s Independent Distributor’s Policies
Like every other Direct Sales company, GelMoment has Policies and Procedures that are necessary and
must be followed.
It’s not always clear to a Distributor why a specific policy is implemented by the company but policies are
necessary to protect the integrity of each Distributor as well as GelMoment and most often are required by
law.
Read them from time to time for any updates or changes and encourage your team members to do the
same.
Adhering to the policies is good business practice, while ensuring fairness for everyone.
Attends GelMoment’s Annual Convention
One of the best investments you can make for your business is to attend your company’s annual
convention or on-the-road training opportunities.
You will gain valuable information through workshops and the motivational speakers will help enhance your
business perception, all while receiving beautiful gifts in the process.
Be one of the first to see what’s coming and what plans GelMoment has for your future!
Encourage your team members to attend. This is a great opportunity for teams to get together if they live
in different cities. Arrange activities with your team members when possible, that you can do before or
after the convention or gathering.
21
“WHAT DO YOU DO?”
If your answer to this question is, “I sell GelMoment products,” you are only sharing a small portion of what you
have to offer and missing opportunities. Your answer should be: “I offer three services! I have amazing GelMoment
products for you to purchase, free products for Hostesses and a life-changing Business Opportunity for
entrepreneurs that are interested in a ground floor opportunity with a low start-up cost.”
Your role as a GelMoment Distributor is to offer your services and let the person decide if it is something that
interests them. Your role is NOT to decide who will be interested in the services you have to offer.
Home Parties are the best place to meet new Prospects that will be interested in your services. With our Party
model, it’s easy. We suggest you charge a fee for your Guests to use your products to do their nails. If they
purchase, you deduct that fee from their purchase. Either way, you’ll make money! $10 usually works well.
GETTING ORGANIZED
Everyone is busy. Whether it’s your job, your children or if you are caring for an elderly parent, every minute
counts when you are running a business. Managing time and organizing tasks can be challenging, so here are some
tips on how to make the most of your time.
Block time for your business. Decide on the hours you want to work your GelMoment business and “report to
work” just as you would for any job.
Manage your time. Take advantage of small pockets of time during the day when you are suddenly free to make
phone calls, follow-ups or to book your Parties. Make phone calls while you are waiting for an appointment in the
waiting room at the doctor’s office etc. A few minutes here and there can really make a difference in accomplishing
your goals over time.
Commit to making FIVE Business contacts EVERY day! Five contacts a day = 25 contacts every week = 100 contacts
every month = a growing business, guaranteed!
Create a work space. Having a designated work space, whether simple or sophisticated, saves lots of time.
Organize your paperwork. Creating an efficient and organized workspace saves you time and makes it easy to track
customer orders, profiles and keep track of promotions, sales, earnings and expenses.
Business Materials. Always have business cards readily available to hand out to your customers and prospects.
Record a professional message on your answering machine. Prospects and customers will appreciate your
professionalism when getting in touch with you or sending a referral your way.
Be consistent. Be consistent in offering the GelMoment Business Opportunity to everyone you meet and
showcasing the products as well. Your customer base will increase along with your team and your sales volume.
Be patient. Build relationships and over time those relationships will turn into loyal customers, Party Hostesses and
new team members.
Believe! Believe in your products, the company, your business and most importantly, yourself!
22
BEST PRACTICES FOR GELMOMENT DISTRIBUTORS
“Best Practices” is a term used in every profession to describe the various techniques that work best in each
situation. In Direct Sales, these “Best Practices” listed below will allow you to offer professional customer service to
your target audience.
Best Practices When Recruiting
Offer the GelMoment Business Opportunity without prejudging.
Understand your Prospect’s needs by asking qualifying open-ended questions.
If someone asks you about the GelMoment Business Opportunity, ask them who introduced it to them and respect
the Sponsor/Recruit relationship.
Meeting a Prospect or offering information to a Prospect does not give you ownership of that person. Every
Prospect has the right to choose the Sponsor of their choice.
Keep your word and follow-up with a Prospect when you said you would. If you cannot make the pre-determined
appointment, advise them and reschedule immediately.
Best Practices When Selling GelMoment Products
Know your products and their benefits.
Inform your customers of the benefits that GelMoment products have to offer.
Provide your customers with instructions on how to apply and remove the Gel polish.
Keep some inventory on hand to ensure prompt delivery for customers who want products immediately.
Enter your order quickly and don’t keep your customers waiting.
Deliver products when you promised you will.
Offer the Business Opportunity to those who purchase large quantities. They can benefit from purchasing products
at wholesale prices and perhaps starting up a Business too.
Provide excellent customer service by keeping them informed when new products become available.
Wear the products that you sell! No one wants to buy something you don’t use yourself.
Best Practices for Working with Your New Recruits
Be available for your recruits.
Offer training, coaching and mentoring to help them succeed.
If they are local, go with them to their first Party and show them how to host a successful Party.
Model the behavior you want to see in your recruits.
Encourage your new recruits to book at least six Parties in their first month.
Show them a system that can be easily duplicated.
Empower your recruits to feel capable of offering GelMoment products and the Business Opportunity to others
without you.
Speak with your new recruits regularly and offer conference calling or other means of virtual connections.
Offer to help them with their first recruit if they are still new to the business.
Best Practices for Participation
Stay positive and represent the company using the highest standards of customer service.
Offer help to other Distributors, even if they are in different teams.
23
Share Marketing Materials or training documents with others.
Share your success story and empower others to succeed as well.
Stay free from negative people and those not serious about their business.
Attend GelMoment’s Annual Convention.
Best Practices for Leaders
Lead by example and be the Distributor that you would like to sponsor.
Strive to achieve the highest paying rank. Anything less is lost revenue and a poor example for your team.
Keep things simple. Your recruits should be able to duplicate what you are doing and copy your actions.
Be accountable for your actions. If you do not mentor, don’t blame your recruits for being demotivated.
Identify your performers and work with them to form a solid foundation for your team; they deserve your time.
Set priorities and do the most important things first.
Evaluate priorities regularly and make conscious decisions about what to say “Yes” to.
Leaders are people who have acquired self-confidence through their own – skills, beliefs, talents and shortcomings.
Self-confidence develops as one builds on strengths and overcomes weaknesses. Those who become leaders have
taken advantage of the broadest possible range of opportunities and allowed themselves to stretch beyond their
comfort zones. They try, sometimes fail, learn from their mistakes and keep trying. Ultimately leadership
development is a process of self-discovery and practice. Engineers have their computers, accountants have their
calculators and Leaders have themselves; they are their own instrument.
CHARACTERISTICS OF A LEADER:
A Leader’s WHY propels her to action.
Leaders are relationship builders.
Leaders work together with their recruits to help them succeed.
Leaders are well informed about company incentives and use them to inspire action.
Leaders prospect all the time to fuel business growth.
Leaders are flexible and adapt to business dynamic changes.
Leaders lead by example with a positive attitude.
Leaders does not tolerated negativity in team pages.
Leaders are enthusiastic and share that enthusiasm with everyone!
Successful leaders realize that Distributors join for different reasons. Some are looking for full time employment,
and others are just looking for something to do in their spare time, with little commitment. Because not everyone
sticks to the business forever, successful leaders consistently prospect new Distributors for long-term success.
BEHAVIORAL PROFILE OF A LEADER
Goal Oriented, Competitive, Determined, Self-Reliant, Decisive, Confident, Enthusiastic, Outgoing, Makes friends
easily, Supportive, Dependable, Works well under pressure, A listener, Organized, Conscientious, A planner, Time-
disciplined, Diplomatic, Finds creative solutions.
24
25
SECTION 4 - EVERYTHING ON PROSPECTING
WHAT IS PROSPECTING?
Prospecting is seeking out those who are interested in what you have to offer.
You have something valuable to offer. Your job is to seek out those that will say “YES” to one or more of the three
services you have to offer.
1. Fabulous and unique GelMoment products to purchase.
2. Free products for your Hostesses.
3. A life-changing Business Opportunity for your future team members.
Listening and conversational skills are one of your most important prospecting tools. Active listening and asking
open-ended questions will enable you to match your Prospect’s needs to the benefits that being a GelMoment
Distributor brings.
WHO ARE YOUR PROSPECTS?
Everyone! Take a fresh look at everyone in your “Who do you know” list. Don’t prejudge and decide for someone
else what you think is right for them. Offer the benefits of the GelMoment Business Opportunity to everyone and
let them make the final decision; you may be surprised at who shows interest and who does not.
People you haven’t even met yet are everywhere and could be your potential next recruit. Become a pro at starting
conversations. Don’t necessarily go out with the intention to recruit. Just smile at people you meet. Once you
begin to build rapport with someone, they will be interested in what you do and will ask you for more information.
Take this opportunity to tell them about GelMoment and the benefits it has brought to you, instead of trying to sell
them something.
Your Hostesses are people you should target for joining. After all, they liked you and the products enough to invite
you into their homes. You should also target Guests who had a lot of fun at your Parties; they already enjoy this
type of environment.
Your Prospects are basically everyone you meet that would be interested in purchasing what you have to offer,
hosting a Party, exploring the Business Opportunity, or referring you to someone they know that would be
interested in your services. Here are some ideas and tips to help you get started.
People You Know
The first step in finding your Prospects is by filling out the “100 People to Kick off Your Business” form. If you are
feeling nervous about calling anyone you put down on this list, remember the excitement you felt the first time you
tried our GelMoment Gel polish. Don’t wait until you feel like an expert, and more importantly, don’t prejudge how
you think your Prospects will react, let them surprise you. Stretch your comfort zone and let your enthusiasm and
excitement for your new business lead the way.
Book at least one Party from each “social circle” you identified in your 100 list. By booking into different social
circles, you will expand your business to people you haven’t even met yet.
26
If you are worried about people saying “No”, get used to it, it will happen a lot. If you are not hearing “No”
ENOUGH, it means you haven’t asked ENOUGH people. Remember that “No” does not mean “Never”. If they tell
you that now is not the right time for them, simply add their names to your follow-up list and follow up later.
Typically, most people are skeptical and require some proof of success before committing to something new. These
people will be watching you and when they see that you are successful with your GelMoment Business, they will be
interested in your services. Prioritizing your list and managing your time well, will play a huge part in your success.
This Training Manual will show you different ways to do so, but applying the methods becomes your responsibility.
Remember, you are responsible for your own success or lack of it.
People You Will Meet
The best Prospects for your business are the people you haven’t met yet. Smile at everyone you meet, open a
conversation by paying a compliment about their nails. This is a great way to make new contacts, without pressure
of having to book a Party every time. Begin by creating rapport with people and building relationships. If you make
a connection, don’t forget to exchange contact information, you will need it for the follow-up.
People at Your Home Parties
Parties most often are the best place to meet new people to add to your follow up list. Your Hostess will invite
Guests from their “social circle” and those who were interested enough to say “Yes.” They said yes because they
are interested in learning more about your products and/or just like to get together with friends. Don’t prejudge
anyone you meet at a Party; offer everyone the opportunity to say “YES” to one of the three services you have to
offer. This approach widens your chance of booking future Parties and recruiting Prospects.
Referrals
Everyone knows someone who will be interested in what you have to offer, you just have to ask them! Asking for
referrals is a great habit to create; it will give you access to other people’s “social circles”.
Write down 10 places you go where you could start conversations.
1. _____________________________________________________
2. _____________________________________________________
3. _____________________________________________________
4. _____________________________________________________
5. _____________________________________________________
6. _____________________________________________________
7. _____________________________________________________
8. _____________________________________________________
9. _____________________________________________________
10. ____________________________________________________
27
CONVERSATION STARTER TIPS
Compliment others, it goes a long way! Say something like “You have such beautiful nails, what products do you
use?” “GelMoment has fabulous and inexpensive nail products, have you ever heard of GelMoment? “This will give
you a chance to open a conversation with your Prospect. Make sure to take down their contact information for
your follow-up!
Keep a monthly log of all the follow-ups you do. Keep track of the results from your follow-up calls and what you
need to do next. When a Prospect says, “Call me later,” ask them when it would be convenient for you to call, so
that they will expect to hear from you, and you will look professional for having listened and respected their
request. By adding people to your Prospect list by the date they request a follow-up call, when the next month
comes along, you will already have a list of contacts waiting to hear from you. Create trust and loyalty by following
up when you said you would.
Watch for “Green Flags”!
A green flag is a “Yes, I am interested” signal. It is a verbal or non-verbal cue that a person is interested in receiving
more information on what you have to offer. Pay attention to the negative “Red Flags” as well and challenge
yourself to overturn those to a positive. “I could NEVER do what you do” could just be a misconception where
someone is under the impression that a huge investment is involved after viewing your setup. Pay attention to the
quiet observers or those just interested in looking through your catalog and not trying the products. They may just
need more information before getting involved.
KEEP TRACK OF ALL YOUR PROSPECTS
Having an organized method of keeping track of Prospects is an important part of your future success. Whether
you choose a sophisticated, high-tech system on your computer or a low-tech (notebook, binder or an index
system), the point is that it is imperative to keep one. Decide on which method best suits you and be sure to
include the following:
Full name, phone number, email address.
Ask them when is the best time for you to call.
When and where you met.
Brief notes about the contact; color preference, things they told you about work, family etc.
Follow- up date.
Keeping Track for Future Growth
Today’s Prospects are tomorrow’s business, so therefore it is imperative to keep track and follow-up all the time,
without exception. The contacts you make and relationships you build now will become the customers, Party
Hostesses and business partners in your future.
If you do an event and do not follow-up with all the contacts you collected, then you wasted your time. For best
results, follow-ups must be done within 3 days following a Party or event, unless the person gave you a specific
time to contact them.
28
100 PEOPLE TO HELP YOU KICK OFF YOUR BUSINESS
It may seem overwhelming at first, but with the right tools, it’s simple. Fill out this list and see where it takes you.
You will find people here that you haven’t even thought of asking to help you get started. There may be people
whom you may not have seen in a while and this would be the perfect opportunity to connect and catch up with
them. Now you have filled out the list and are probably thinking “Now what?” Now you get started! Get on the
phone or on your computer and reach out to them. Not sure what to say? Invite them to your FB group if they
aren’t already part of it. This is a great way to introduce them to your new business. They will see the interaction in
your group, want to get involved and try the products! Encourage your customers to post pictures and write about
how they love the product. Important: Invite EVERYONE, do not pre-judge, you might be surprised!
Relatives People you do business with (bank, salon, etc.)
Friends People you have invited to a home party
Co-Workers Spouses’ Co-workers or their spouses
Neighbors Previous-Co-workers
29
People from church / religious groups Contacts through your kids (PTA, sports etc.)
Friends from school/college/university Doctors/Dentists/Professionals
Friends and neighbors of your grown children Your Hair, Nail, Massage Lady, etc.
Social group contacts (health club, sports etc.) College students
People on your holiday card list Others (Be creative)
People who want to earn additional income People who like to entertain
30
BEGIN PROSPECTING
Now you know who to Prospect, where to find them and what to do, so get started right away. Everyone has the
most valuable tool required to start the process, it’s a phone! Your phone is a time-saving tool that enables instant
contact with people, whether they live next door or miles away. Here are some proactive tips on how to use your
phone to help you build your business.
Prospect Customers, Party Hostesses and Future Business Partners.
Schedule Parties.
Schedule Follow-Up appointments and meetings.
Sell products and collect orders.
Make your follow-up customer care calls.
Coach your new team members.
And much more….
The first calls may seem difficult, but you will soon get comfortable with what to say and how to say it. By doing the
“21 Days of Prospecting” challenge, you will gain a great deal of experience quickly. Here are a few tips for getting
to that comfort zone while making your calls:
Smile while speaking on the phone, your smile will come through in your voice.
Have your notes handy and use them. Your attention to the person’s details and preferences will go a long way.
Have your schedule ready for booking your next call if a second follow-up is necessary.
Be respectful. Introduce yourself and ask “Do you have a moment to speak?” or “Is now a good time?”
Remind them that they agreed to the follow-up, “I had a note to call you today…”
Create a sense of urgency, whether your calendar is full or empty. “I still have a few dates open for Parties and I
thought of you!” Offer the closest dates you have available first to avoid having an empty week. “I have _____ and
_____ available. Will either of those dates work for you?”
Call when you promised you would and keep track in your Prospect Follow-Up Log.
31
21 DAYS OF PROSPECTING
Follow this 21-day Prospecting Plan for Success and prospecting will easily become second nature for you.
Make at least five contacts a day for 21 days. You will talk to more than 100 people in just 21 days! You can
count anyone, anywhere, whom you talk to about your business. Don’t count messages you leave on voicemail,
you are not responsible for the result – just the contact.
Keep track of your contacts, method of contact and result.
After 21 days, you will be an excellent prospector, start earning income and meet others who are interested in
joining your team and your business. You will advance quickly through the ranks and earn rewards and recognition
for all your hard work.
DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 DAY 6 DAY 7
1. 1. 1. 1. 1. 1. 1.
2. 2. 2. 2. 2. 2. 2.
3. 3. 3. 3. 3. 3. 3.
4. 4. 4. 4. 4. 4. 4.
5. 5. 5. 5. 5. 5. 5.
DAY 8 DAY 9 DAY 10 DAY 11 DAY 12 DAY 13 DAY 14
1. 1. 1. 1. 1. 1. 1.
2. 2. 2. 2. 2. 2. 2.
3. 3. 3. 3. 3. 3. 3.
4. 4. 4. 4. 4. 4. 4.
5. 5. 5. 5. 5. 5. 5.
DAY 15 DAY 16 DAY 17 DAY 18 DAY 19 DAY 20 DAY 21
1. 1. 1. 1. 1. 1. 1.
2. 2. 2. 2. 2. 2. 2.
3. 3. 3. 3. 3. 3. 3.
4. 4. 4. 4. 4. 4. 4.
5. 5. 5. 5. 5. 5. 5.
32
PROSPECTING THROUGH ADVERTISING
Thomas Smith, a successful London businessman, wrote a guide called Successful Advertising in 1885. His
recommendations regarding advertising frequency are still being cited today.
The first-time people look at any given ad, they don't even see it.
The second time, they don't notice it.
The third time, they are aware that it is there.
The fourth time, they have a fleeting sense that they've seen it somewhere before.
The fifth time, they actually read the ad.
The sixth time they thumb their nose at it.
The seventh time, they start to get a little irritated with it.
The eighth time, they start to think, "Here's that confounded ad again."
The ninth time, they start to wonder if they're missing out on something.
The tenth time, they ask their friends and neighbors if they've tried it.
The eleventh time, they wonder how the company is paying for all these ads.
The twelfth time, they start to think that it must be a good product.
The thirteenth time, they start to feel the product has value.
The fourteenth time, they start to remember wanting a product exactly like this for a long time.
The fifteenth time, they start to yearn for it because they can't afford to buy it.
The sixteenth time, they accept the fact that they will buy it sometime in the future.
The seventeenth time, they make a note to buy the product.
The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
The nineteenth time, they count their money very carefully.
The twentieth-time prospects see the ad, they buy what is offering.
Don’t give up if you feel like your posts are going unnoticed!
33
PROSPECT FOLLOW UP LOG
Contact Information Where We Met Showed Interest In Follow-Up Next
Checklist Follow-Up
Name: Date: Purchasing Products ⃝ ⃝ ___________
Phone: Place: Hosting a Party ⃝ ⃝ ___________
Email: Business Opportunity ⃝ ⃝ ___________
Notes: ⃝ ___________
⃝ ___________
⃝ ___________
⃝ ___________
⃝ ___________
⃝ ___________
Name: Date: Purchasing Products ⃝ ⃝ ___________
Phone: Place: Hosting a Party ⃝ ⃝ ___________
Email: Business Opportunity ⃝ ⃝ ___________
Notes: ⃝ ___________
⃝ ___________
⃝ ___________
⃝ ___________
⃝ ___________
⃝ ___________
Name: Date: Purchasing Products ⃝ ⃝ ___________
Phone: Place: Hosting a Party ⃝ ⃝ ___________
Email: Business Opportunity ⃝ ⃝ ___________
Notes: ⃝ ___________
⃝ ___________
⃝ ___________
⃝ ___________
⃝ ___________
⃝ ___________
Name: Date: Purchasing Products ⃝ ⃝ ___________
Phone: Place: Hosting a Party ⃝ ⃝ ___________
Email: Business Opportunity ⃝ ⃝ ___________
Notes: ⃝ ___________
⃝ ___________
⃝ ___________
⃝ ___________
⃝ ___________
⃝ ___________
34
35
SECTION 5 - RECRUITING AND BUILDING A TEAM
THE BENEFITS OF A STRONG TEAM
If you truly love what you are doing, then why not share the love with everyone you meet! Recruiting is the way to
build a team and increase your earnings through residual income and other generous bonuses that GelMoment’s
Compensation Plan has to offer.
In Direct Sales, residual income is the bulk of your earnings. The key to earning residual income and financial
success is by building a strong team. It’s ultimately the foundation of a successful business.
When you begin your business in Direct Sales, you should focus on booking Parties. These Parties will bring you
sales and expand your customer list which in turn will grow your business and get people talking to each other
people about the product. Product exposure is imperative at the launch of a new company. The success of the
company’s future and yours depends on it. As you speak to people about your business and they start joining your
team, you will need to train them to do the same thing that you are doing. If the chain is broken down the line and
people don’t have anyone to turn to for training, coaching, motivation and support, they will get discouraged and
drop out.
Not everyone has experience in Network Marketing and Direct Sales, so here are a few tips that will help you get
started. Don’t get discouraged if you don’t see results in the first week or even the first month, sometimes it could
take some time to take off. The only thing that is for sure is that you must work hard if you want to see big results
but once you get a momentum going, the sky is the limit!
36
WEEKLY PLANNER AND GOALS Calendar for the week of: ___________________
Goals for this week:
Number of people I will contact: ________________________
Number of Parties I will book: ___________________________
Number of people that will join my team: _____________________
Products Sales: ______________________________________
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Results
Number of people I contacted: ______________________________
Number of Parties I booked: ________________________________
Number of people who joined my team: ______________________
Total Sales: _____________________________________________
What went well? ___________________________________________
What needs improvement? __________________________________
Things I would like to focus on for next week: _____________________
Schedule a time with your upline to discuss your results and ask for coaching and tips. Your upline is there for you,
but you have to ask for help. It’s not their job to micromanage your business, it’s yours.
37
BUILDING A TEAM
#1 Knowing and Understanding your Target Market
Although the products are amazing and you love them, starting up a business is not for every single person you
know or meet. It’s okay to offer it to everyone, but don’t get disappointed with all the “No’s” you will get, that’s
part of the game. To start off, you should target people that are looking for extra income, people wanting to work
from home and people that would be interested in your company. Find THOSE people and start marketing Direct
Sales information to them first. They are probably the most likely to be interested in what you have to offer. Once
you have a decent amount of people that have joined your team, it’s easier to sell the idea to the rest because now
you will have numbers to show them. This does not mean that you cannot offer the opportunity to your customers,
it just means that when you are looking for recruits, look in the right places to get your business going strong as
quickly as possible.
#2 Time Management
Don’t spend all your time with a single potential recruit. It is important to build relationships with people and to be
available for questions and coaching; you should not spend all your time focusing on getting one person to join your
team. If they need that much convincing, they will not stick with the business and you probably missed out on a
bunch of other people that were interested.
#3 Keeping it Simple
If you make it too complicated, people will walk away feeling like they cannot do what you are doing and decide not
to join, so keep it simple. Give them the information that they need to get started but do not overwhelm them.
Create a webpage or group on social media where up-to-date information is easily accessible. They can come to you
for additional inquiries.
#4 Have the Right Goals in Mind
Building a successful team will benefit you, but simply finding people to plug in holes so you can move up to the
next level will most certainly end up in failure and disappointment for you, as well as for them. That mindset
means that you are only focused on recruiting and not on training. You don’t want your opportunity presentation
to sound just like another sales pitch. Instead of focusing on what your potential recruits will do for you, focus on
how the business can change THEIR lives and you might get a more positive response. Recruiting for the simple
reason of filling spots will results in just as many empty spots down the line when they quit or become inactive. Go
after the people that want it as much as you want it.
#5 Building Relationships
Don’t forget that your potential recruits are people and not numbers or dollar signs. Get to know who they are and
what their goals are. Find out if they have children, if they work, if they enjoy what they are doing or if they are
looking for something new to do. Find out if the idea of working from home and making their own hours interests
them. If you need help in determining how to get them to their goals, ask your upline for help. You don’t have to
necessarily offer the opportunity the first time you meet someone. Once a relationship is established, people will
want to know what you are doing and how they can be a part of it.
38
39
SECTION 6 - THE GELMOMENT BUSINESS OPPORTUNITY
WHAT DOES THE GELMOMENT BUSINESS OPPORTUNITY HAVE TO OFFER?
The GelMoment Business opportunity allows you to run your own business and pursue your own income. You can
set your own hours, work completely at home or on the road; the choice is yours. You manage your own schedule
and you are your own boss. The earning potential is determined by you and the amount of time that you dedicate
to your business. GelMoment does not automatically auto-ship products to you at any time, so you will never be
stuck with tones of inventory. GelMoment does not force you to purchase products every month; you are only
required to spend $2001 of Retail products every rolling 3 months to maintain your account! If you are actively
working at your business, this minimum is easily achieved. When you enroll as a GelMoment Distributor, you will
receive a package containing an assortment of products and Marketing Materials that will help you begin your
business! This is all of course in addition to the amazing products that you will represent as a GelMoment
Distributor.
WHY SHARE THE GELMOMENT BUSINESS OPPORTUNITY
There are many reasons to share the GelMoment Business Opportunity with others. The best reason is that
everyone deserves the opportunity to be part of something unique, amazing and empowering. Make it your job to
tell everyone about it. When you recruit someone, you are sharing a Business Opportunity with them and making
new friendships, building relationships and introducing them to the financial rewards that come with being a
GelMoment Distributor.
Lots of people would love to have a home-based business like yours. They are just waiting for someone like you to
tell them about it! Everyone deserves the opportunity to make their own decisions on whether the business is right
for them, so offer it to everyone and let them decide.
HOW TO PRESENT THE GELMOMENT BUSINESS OPPORTUNITY
There is no specific way to approach someone when presenting the GelMoment Business Opportunity. You must
find a method that works best for you and figure out what you are comfortable saying when you speak to someone.
Here are some approaches that you can try:
The Direct Approach: Key Phrase “Thinking of you”
“Hi! I recently started a new business. I absolutely love it and I thought of you. I think that it would be amazing if
we worked together since we get along so well. When can we get together so I can tell you all about it?”
The Opinion Approach: Key Phrase “I value your opinion”
I really value your opinion and I would love it if I can run something by you. I recently started my own business and
I would like to tell you about it and find out what you think. Can we get together so I can tell you about it?
The Third-Party Approach: Key Phrase “Who do you know?”
“I have recently started a new business and I was wondering if you could help me. Who do you know that has
mentioned being interested in starting their own home-based business or likes having Parties?”
1 $200 of Retail Personal Sales Volume for Distributors in Canada and the USA. The amount required is $220 for Australia, and
£180 for the UK.
40
Approaching your “Warmest Market.” Key Phrase: “Can I practice on you?”
“I need your help. I am building my new business and I know that you care about my success. I really need to
perfect my presentation and would love it if I could practice it on you. When can we meet up?”
Whatever approach you choose, remember to be excited about what you are doing. Nothing beats genuine
enthusiasm for drawing Prospects to you.
TELL EVERYONE ABOUT YOUR “WHY”
Why you decided to join.
Why your life is better since you became a GelMoment Distributor.
Why you recommend GelMoment products and the Business Opportunity to others.
Your accomplishments since you joined.
SIGNS THAT SOMEONE IS INTERESTED
People are interested in your business. Learn to recognize the signs and respond to them. Here are some questions
that people who are interested may ask you:
“How many Parties do you have every week?”
“How did you get involved in this business?”
“Did you invest a lot of money to buy all your products?”
“I could never sell anything”
“Do you actually make a lot of money doing this?”
“How easy is it to book Parties?”
“How many Distributors are in your area?”
“How long have you been doing this?”
“Is this your fulltime job?”
The goal is to pick up on these hints and react, provide information and make an appointment to follow-up as soon
as possible. Here are some things you could say:
“I heard you mention ______. I really think that you might enjoy doing this, it’s fantastic and I would love to tell
you more about it. If I give you some information, would you be interested in looking at it?”
BE PREPARED TO RESPOND
“Yes, I will look at it.”
“Great! I am sure you will have questions, so let’s schedule a time to meet. What works best for you?”
“It looks like fun (Yes), but I am too busy (No).”
“Lots of successful GelMoment Distributors felt exactly the same way as you until they considered it. There is no
obligation, just have a look to see if this is something that can fit into your life. You deserve to make an informed
decision, so would it be ok if I gave you a call to see if you have any questions?”
“No, thank you.”
“That’s too bad! I would really enjoy working with you! No, like Never? Or should we talk another time?” Accept a
firm ‘No’ graciously. “I appreciate your honesty and I hope that I can serve you as a loyal Customer or Party Hostess
in the future.”
41
If someone agrees to receive more information, make sure that you do your follow-up when you said you would.
When offering the GelMoment Business Opportunity, ask open-ended questions. This will help you uncover the
Prospect’s needs and concerns. A question like “would you like to join my team?” evokes a one word answer. An
open-ended question encourages them to talk about how GelMoment could fill a need they have. Ask something
like: “What is it about being a GelMoment Distributor that interests you?”
Presenting the GelMoment Business Opportunity should be done as an interview process. By asking the right
questions, you may help your Prospect recognize their own needs and wants. Expressing understanding towards
those needs and wants will make it much easier for your Prospects to make a quicker decision.
By asking the right questions, you can offer the part of the Business Opportunity that will meet their needs. Say
something like: “May I ask you a few questions? I would like to know more about you so I can see if this Business
Opportunity would be right for you.”
Here are some questions you can ask to find out more about their situation:
FAMILY:
Do you have children? How many children do you have? How old are they? What part of town do you live in? How
do you like your area? Are there any plans to move in the near future?
OCCUPATION:
Do you own your own business? Do you work from home? What do you like about your job? Do you have a flexible
work schedule? Do you get along with your boss? How long have you worked there? Have you ever been a rep for
any Direct Sales companies before?
RECREATION:
How do you spend your free time? Do you get together with friends often? Do you like traveling? Do you like doing
your nails?
MOTIVATION
Are there any plans for travel in your future? Any weddings or big events coming up? Have you been putting off
anything because you are trying to save up the money?
LISTENING AND UNDERSTANDING
Be sure to listen to their needs. If someone says “I have to think about it.” Try saying, “I am curious. What is
holding your back?” Often the concern is minor and you can address it. With time and practice, you will get used
to handling all situations and closing the deal, but this takes time. Work closely with your sponsor and team
members. Exchange ideas on how each of you tackle situations and adopt the method that works best for you.
“NO” IS OFTEN JUST A NEED TO “KNOW” MORE
Concerns, hesitations and objections are normal. Remember when you first heard about the opportunity and how
you reacted. People don’t express concerns unless they are actually giving the idea some consideration.
42
RESPONDING TO CONCERNS, HESITATIONS & OBJECTIONS
CONCERN QUESTION Listen Attentively Answer Decision
(to uncover the real (to acknowledge the (with clarity) (agree on a path of action)
concern) concern)
“I don’t have “Are you worried “People worry about “GelMoment has you “I can help you make a
money to about the startup making back their covered with an plan to recoup your
spend right cost?” investment quickly affordable initial investment. Does
now” enough to justify Enrollment Package, that ease your mind?”
finding the money to which contains
start.” products that you can
sell for a profit!”
“I want to think “Do you think your “I understand you “You won’t know “I will be there to guide
about it and spouse will have being cautious. Once unless you try. The you through your first
speak to my questions I can help you begin to earn Enrollment Package steps and you can
husband first” answer?” commissions, you will is a great value, so reach me if you ever
be happy you jumped it’s really worth a need help afterwards.”
onboard!” try.” “Shall we sign you up?”
“I don’t think I “It sounds like you “That’s a very “It’s a simple process “If I work with you on
will be able to think you won’t be common feeling for to approach people booking your first
book lots of successful with this most people who and ask for a Party Party, is it something
Parties.” business, is that join.” booking. I will give that you think you
right?” you lots of tips on would enjoy doing?”
how to go about it.”
“Do you want to give it
a try?”
“I have no sales “Do you think the “That’s the beauty of “You share products “Does that sound like
experience.” Guests at the Party GelMoment Parties! that every woman something you could
you attended were wants and you do?”
excited to purchase Hostesses invite their reward your Hostess
GelMoment friends for a fun night with gifts.” “Would you like to give
products?” out.” it a try?”
“I am too busy” “If you could find “I know exactly how “My sponsor helped “Does knowing that
the time, is this you feel. My days me look at my you can start your own
something that you were packed when I calendar and I business with just a
would enjoy started this business discovered that I few hours a week make
doing?” and I had the same could fit in 1-2 Parties you feel more
concern.” a week. That was comfortable with the
enough time to start time commitment?”
a business.”
“Would you like to give
it a try?”
43
THE SUCCESS OF ANY BUSINESS IS IN THE FOLLOW-UP
We all pull back for fear of being too “pushy” at times, so most of us give up before our Prospect is ready to say,
“YES!” The National Sales and Executive Association quote amazing statistics on Prospects who eventually say “Yes”
to a product or a service.
These statistics can be applied to your Prospects:
2% close on the first exposure
3% close on the second exposure
5% close on the third exposure
10% close on the fourth exposure
80% close on the fifth through twelfth exposure!
It’s important to remember that your Prospect may have had several “exposures” before they met you. Perhaps
now is the time that they are ready to say, “Yes!”
44
45
SECTION 7 - STARTING YOUR NEW RECRUITS
GETTING YOUR NEW RECRUITS STARTED WITH THEIR GELMOMENT BUSINESS
Signing up your first Distributor is exciting and the beginning to extra earnings for you! You will now have the
possibility of earning residual income and extra Bonuses. For that to happen, your new team member must have
sales. Help your new recruits get started by coaching them with the following:
Encourage them to order their products so that they can get started right away.
Walk them through the steps of ordering and how to navigate through the back office efficiently.
Explain to them, the benefits of ordering Marketing materials right away.
Tell them about the Zoom Kit and how it can take them to the Fashionista level instantly.
Add them to the official Corporate Facebook Page, so they can keep current with updates from Head Office.
Encourage them to read through this Training Manual and answer their questions.
Go through the GelMoment Compensation Plan, so that they will be feel comfortable explaining it to others.
Help them make their 100 list.
Encourage them to host their own GelMoment Launch Party, to introduce the products to their friends and family.
Help them organize and shadow their first Party if you live close by.
Ask them to set goals and work together to find ways to achieve them.
Be a role model. You are the first example of what a GelMoment Distributor looks like and acts like.
Stay in touch and let them know that you will be there every step of the way to help them succeed.
Let them know that you believe in them and recognize every accomplishment.
Encourage them to become self-sufficient and to seek information on their own.
Help them sign up their first recruit.
Applaud and encourage every milestone they achieve.
DISTRIBUTOR SUPPORT
Your upline is your primary source of contact for any guidance and assistance with your GelMoment Business and
you are the same for your downline. It is your responsibility to reach out to your sponsor if you need help; after all,
they are also running a business and don’t necessarily have the time to run after you.
Our Distributor Support Department can help you with the following:
Order processing inquiries.
Order tracking information.
Exchanges and refunds.
Payment inquiries.
Commission and general eWallet support.
Changes to profile information.
Policies and Procedures.
Account login assistance.
Product information (specifications).
For Compensation Plan inquires, be sure to watch the official company videos and link them to your new recruits.
46
47
SECTION 8 - GELMOMENT PARTIES
YOUR GUIDE TO A SUCCESSFUL GELMOMENT PARTY EVERY TIME!
As a GelMoment Distributor, you are offering a one-of-a-kind product that every woman wants and an amazing
Business Opportunity for any entrepreneur. Be confident about your product, your company and your Business
Opportunity. As a GelMoment Distributor, your confidence will surely get you off to a successful start.
Opportunities to share your GelMoment business are endless. Did you know that most of your prospects are
people that you have never even met yet? You will meet lots of people at your GelMoment Parties that will
become your next Hostess and loyal customers. When you’re out and about and you spot someone with nice nails,
tell her! A compliment goes a long way! Try something like this: “I love your nail design! Where did you get it
done? My company has a fabulous nail product that is unique on the market. Have you heard of GelMoment?
This will give you a chance to start up a conversation. Make sure you take down her contact information, so you
can follow-up with her.
Share your products and your Business Opportunity with everyone who attends your Parties. The fact that the
Guests attended the Party shows that they are interested in learning more about the product and/or they enjoy
getting together with girlfriends and having fun. Tell them how they can earn their own free products and give
them your available dates to host a Party. Share the Business Opportunity with them as well. Say something like
this: “I love being a GelMoment Distributor and I think you would be great at it too! Have you ever thought that you
could get paid to Party with your girlfriends and spoil your Hostesses with free nail products?”
Shadow a successful GelMoment Distributor
Tag along with another GelMoment Distributor who is doing well and pick up the tricks of the trade. This is a great
opportunity to see how she does it and what she is doing. Take notes and share these valuable tips with your team
members.
Host Your Own Grand Opening GelMoment Launch Party
Introduce your new business to your family and friends. Ask a friend to help by serving refreshments and taking
care of the children, so you can concentrate on introducing yourself as a GelMoment Distributor and spending time
with your Guests. Share your products and your business with everyone who attends your Parties. Tell them how
they can earn their own free products and give them your available dates to host a Party. Share the opportunity
with them as well. Say something like this: “I love being a GelMoment Distributor and I think you would great at it
too! Have you ever thought of doing something like this? Would you like to work from home and spend more time
with your children?” Remember the obvious, wear your GelMoment products always!
Booking Parties
GelMoment Parties are the perfect way to increase your sales and build your team. You should have already begun
calling people on your “Social Circle” list and scheduled a few GelMoment Parties. Here are some pointers on what
to say. “I have just started my GelMoment Business and it would really mean a lot to me if you could help me by
getting a few friends together to see my products. As you continue booking Parties and filling up your calendar,
don’t forget to ask for referrals, as most people will respond to a sincere request. Say something like, “I am building
my new GelMoment business and would really appreciate your help. I know you have so many friends. Do you
know anyone who loves having gorgeous nails and might be interested in earning some free nail products?” This
works best for those who do not want to host a Party themselves; most friends will not say “No” to two requests in
48
a row! Remind your potential Hostess that there is no obligation for her to purchase products, so she doesn’t feel
pressured. Offer to bring the refreshments and let her know what she can earn by being a Hostess.
WHO TO INVITE?
INVITE, INVITE, INVITE!
The more people you invite to your Party, the more fun your Guests will have. A big Guest List means more free
products for the Hostess! Consider all your different social circles when creating your Guest List. Here are a few
ideas to help you get started; Invite your Guests via Facebook, Twitter, email, text and telephone. Create a buzz to
increase your Party attendance. Encourage your Guests to bring a friend and watch your Guest List double!
PRE-PARTY TIPS
Get the maximum sales from your Party before it even starts. Give your Guests who cannot attend a chance to
place their orders ahead of time or shop on your website. Have your products, paperwork and display items
organized and ready for your set-up. Being prepared gives you confidence and will increase your comfort level,
leaving behind any stress and last minute scrambling. Have plenty of Product Catalogs and Business Cards all
stamped or pre-labeled with your contact information. Determine where you will be setting up, ahead of time.
Make your set-up look easy for those who may be interested in hosting a Party. Make them feel like this is
something they could do too.
49
PRE-PARTY CHECKLIST
Have your GelMoment Party Calendar handy with your open dates visible for your Guests.
A complete inventory of GelMoment products to display.
Sample products for your Guests to use and try.
Catalogs and order forms – One for every Guest and extras.
Application/Instruction cards and samples to put in with your cash and carry orders.
Hostess Gifts and prizes to give away in your draw.
A box to collect customer info and “YES” cards for your Guests to fill out.
Business Opportunity pamphlets and information.
A calculator and pens for guests to fill out their order forms.
Table, table cloth and a tent with UV protected top and sides, if your event is outdoors.
PARTY SETUP
Follow-up and remind Guests 48 hours prior to the Party date. Keep things simple or glam things up; it’s completely
up to you. Just a few treats can do the trick or throw a themed Party, the possibilities are endless.
Checklist of Activities to do at every Party to encourage bookings:
⃝ Have themed Parties
⃝ Encourage Guests to try the products
⃝ Use visuals to illustrate the rewards your Hostess will receive. Show off the gifts your Hostess will receive by
displaying them nicely where everyone can see them. Create a table sign showing the gifts your past Hostesses
received.
⃝ Hand out catalogs with a “YES” coupon attached to each one and encourage your Guests to fill them out. Offer
to draw a prize for those who participate in filling them out.
⃝ Play games to keep the Party fun.
As you collect payment for your orders, take this opportunity to review the “YES” coupon and talk about their
responses. You can say something like:
“I see that you said “Yes” to “Interested in hosting a Party.” Great decision Janice! Please pick a date that works
best for you and I will add it to my calendar right away. This date will be exclusively reserved for you!
Thank you for your order Jane. I’d love to do a Party for you and your friends too. I can do daytime parties for
Moms who are home with their kids, girls’ night Parties or a relaxed Sunday afternoon Parties with coffee. Which
would work best for you? Simply offer your availability, rather than asking a “Yes” or “No” question.
You really seemed to like our GelMoment products. Why not get a few friends together for a GelMoment Party and
get some of those colors you were planning to get for Free? Have a look at my openings while I total up your order.
Let me know which date works best for you and I will reserve it for you.
When someone says “No” ask “No like Never?” or “No like not Now?” Often your Guests will tell you it’s not a good
time for them. Ask for permission to follow-up later and make notes on your “Prospect Follow-Up Log”
50
The words you are searching are inside this book. To get more targeted content, please make full-text search by clicking here.
GelMoment Training Manual Jan 2017
Discover the best professional documents and content resources in AnyFlip Document Base.
Search