agt world sayi03-ING

AGTWORLD “We have put down our roots in this
soil, our shadow embraces the world”
This is a corporate publication of AGT. It is free. Ahmet Söylemez

“Creating a Design
and Making a
Distinction” is more
fun with AGT!

January 2015 - Issue 3 Despite all the awards
taken, we are still looking
forward to achieving more.
We won a total of 3 awards in
the organizations by the Turkish
Exporter’s Assembly (TIM) and the
Turkish Union of Chambers and
Commodities Exchanges…p 02

AGT products are available
in over 60 countries
throughout the world…
We have a special business focus
in each country…p 05

Doğan Cüceoğlu with young
people…
AGT meets with university
students…p 08

100% AGT, 100% Quality

Homes are something else with AGT’s
Melamine-Faced MDF!

Kitchens, bedrooms, living rooms or bathrooms… The furniture you design with the outstanding quality
and exceptional color/pattern options of AGT Melamine-Faced MDF will add a completely different
atmosphere to homes. It is easy to achieve the designs you wish for with AGT Melamine-Faced MDF,
all you have to do is use your imagination. Get acquainted with the trend-setting collection of AGT and
breathe new life into your furniture.

Melamine-Faced MDF High swelling resistance
Strong body
Over 50 color options Excellent bolt retention and tensile strength
8 surface alternatives
Trend-setting modern decor
Outstanding harmony between rich patterns and surface
structure

L027 L006 L010

Alara Vizon Lilyum

Suggestions for ground color and pattern Suggestions for counter color Suggestions for material between counters

agt.com.tr

444 8 248

AGTWORLD January 2015

AGT Board of Directors Member
Mustafa Hulusi Söylemez
Dear Friends,

During these days of the first months in 2015, I want to According to data of the Ministry of Forestry and Water
talk about some concepts we have been hearing a lot Management, the 2.4 billion dollars in export that was
about recently. realized last year in the forestry products sector aims to
reach 8 billion dollars this year. In order to reach this
In the old days it was the principle just to fulfill needs in speed we must develop an innovative approach.
the furniture sector, but recently the concept of ‘design’
has entered into our lives. And today, the concept of Making designs with products on which we can vary the
‘innovation’ contributed to the strength of design that has color, texture and size has become much easier. With the
an indisputable importance. wealth of materials it is much easier now to design plain
and modern products if that is the wish, or products that
Recently, during the innovation summit organized by the appeal to a wider scale of preferences.
TIM, I had the opportunity to listen to many local and
international businessmen and innovators. Marble designs on wood plates and wood designs and
patterns on tiles are things we are accustomed to now.
I define innovation as developing the business in If we compare the melamine faced MDF colors of twenty
a different way other than its natural development. years ago to what is available today, we can notice the
innovation in a sector that is actually progressing quite
I believe that it is not enough in our own sector to just gradually. Fire and water resistant MDFs also shed light
practice innovation in production processes, but we on the future from the point we have reached.
should also practice innovation in sales systems.
I wish you peaceful days in which you experience plenty
In brief we are talking about a system that our country is of sustainable innovative methods in your professional
in presently and what we call a middle class trap, life and traditional methods in your social life and
in which low added value products are produced and conversations that are enjoyed face to face
high technology products and products with brand value
are not developed. Mustafa Hulusi Söylemez
AGT Board of Directors Member

AGTWORLD

A Two Month Periodical

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04 AGTWORLD January 2015

Awards

We were the stars in In the speech made by TEC Acting
export… Chairman Mustafa Çıkrıkçıoğlu at the
AGT won first 1st place in ceremony, he pointed out that the export
the sector as the company, in Antalya had increased 3 fold in the
which achieved the most past 10 years. BAİB Chairman Mustafa
export in the Western Satıcı added that the increase in export
Mediterranean in 2013. in the Western Mediterranean region
over the past 10 years is more than the
The “2013 Stars of Export Award increase in Turkey overall. Estimating that
Ceremony” organized by the Turkish export in 2014 will be 1.7 billion,
Exporters Assembly (TIM) took place on he added that the goal for 2015 had
Friday December 19 at the Akra Barut been set at 2 billion dollars while the goal
Hotel. for 2023 is 10 billion dollars.

AGT won the first place award for the
most export in the sector for the year
2013.

Our Board of Directors Member Mr.
Mustafa Hulusi Söylemez accepted the
award on behalf of AGT.

AGT took 2nd place in the ATSO 2014 Awards.

The Traditional Award Ceremony for 2014, in which
the Antalya Chamber of Commerce and Industry
(ATSO) rewards companies which have paid the most
taxes for the year and conducted activities to draw in
foreign currency and provide employment, took place
in the ATSO Atatürk Conference Hall on the night of
December 23.

The Turkish Union of Chambers and Commodities
Exchanges (TOBB) Chairman Rifat Hisarcıklıoğlu,
who spoke at the ceremony, said if the first city that
comes to mind when people say Turkey is Istanbul,
Antalya is the second and added that as a brand city
Antalya is a source of pride for Turkey in the world.
ATSO Chairman Çetin Osman Budak pointed out that
2014, with only a week left, had been a tough year
both in politics and world economy.
He congratulated the companies that had achieved
an award despite these challenges.

AGT earned two separate awards in the categories
of Export Foreign Currency Income and being among
the top 500 Industrial Companies. We sincerely
congratulate all of our employees who contributed to
this success and all the friends of AGT.

AGTWORLD January 2015 05

Activities

The results of AGT’s Traditional Football
Tournament have been announced

The AGT football tournament, which is organized for the purpose of
helping employees get better acquainted, has been completed. At
least three different teams, formed for the purpose of increasing internal
communication among the groups and supporting teamwork towards a
common goal, played with all they had for seven weeks.

The great interest of AGT employees made it possible for the participation of 16
teams. Throughout the organization, in which special uniforms were provided,
all needs were fulfilled with catering services. The teams that made it to the first
three were presented awards by Mr. Mehmet Söylemez and Mr. Cihan Alp. We
congratulate the successful teams of the tournament.

Aduket İdman Yurdu/ 1st Place in the Tournament MDF United/ 2nd Place in the Tournament

We hosted
ANSIAD
members...

We hosted the members of ANSİAD’s (Antalya
Industrialists and Businessmen Association)
industrial sector. During the organization
that took place on November 26, 2014 we
hosted businessmen of the sector. They were
provided with information about our new
AGT and Integrated MDF factories which are
among the outstanding facilities in Europe.

06 AGTWORLD January 2015 Mehmet Semih Söylemez

Perspective

The Best of the Best…

There is a saying among Anatolians; “calling goats
Abdurrahman Çelebi where there are no sheep”
(meaning ‘assigning more importance than they deserve
to inexperienced, unskilled people in the absence of
qualified people’). How valuable this is as a sort of
“scale” in our lives…

We fall into this illusion frequently in our professional

lives. In local settings where there

Let’s enjoy our success isn’t sufficient competition, we
witness most people and companies

and imagine being the saying “I don’t have these qualities
but as you see I am successful”.

best of the best as we In our present day when the world In short there are no longer any leagues less
continue on our path. is shrinking and competition is even than the “first league” in the world…
influencing the sale of a lemon in
the market, you have to make being This is why companies can say “we have been
better a constant process, otherwise successful” when they meet their goals, but they
you don’t exist… know that this success belongs to a “previous time”
and holds no meaning towards the future.
Otherwise, the misconception that success can be
used toward the future ends up being as destructive
as trees encountering worms that invade them from the
inside.

Every New Year is a time for settling accounts of the
past and setting forth the predictions and insights for the
future.

Being able to view successes and failures at this time from
the same distance enables the settling of accounts to be
based on accurate data. Despite there are many parameters
for success, two factors act as determinant;

AGT Board of Directors Member 1. To establish the philosophy of life, structure, development
Mehmet Semih Söylemez and the future not on the concept of “the least worst
among the worse ones” but the concept of “the enemy
of good is better”.

2. To internalize the fact that success is not a station to be stopped
at on the way, but life is a “constant journey on the road”.

In the past a previously achieved success could be transferred to the
future. In today’s world successes are “momentary”.

Mehmet Semih Söylemez’s current
weekly articles can be accessed on

duygusalsermaye.com

AGTWORLD January 2015 07

We have a special business
focus for each market

We discussed everything from external market
dynamics to new goals and the Intermob Fair in
our interview with AGT’s American Export Sales
Manager Chris Gordon.

AGT Export Sales Manager With his Turkish tea glass and Turkish flag We know that AGT exports to five
Chris Gordon on his desk, Chris Gordon has been one of continents. How do you maintain
us for 20 years. consistency in this geography
We proved again at where political incidents can
this fair that we create What is your reason for choosing develop so quickly?
Turkey? Maintaining consistency is not really
a very important I had a lot of Turkish friends in the U.S. something that is within our control.
distinction. so I had the opportunity to get acquainted But in order to manage export we do
with the Turkish culture and cuisine. not only watch the developments in the
Their friendliness, strong families and regions of our territory, but we constantly
their bonds really impressed me then. read studies about the world and follow
My socializing with them enabled me to economic and political developments
meet my wife. Her being Turkish as well very closely to increase our prediction
as the dynamic structure and potential for skills. When there are problems in some
growth in Turkey were influential in my countries or regions, we effectively direct
decision. our resources to other countries and
markets. In the meantime we constantly
We know that AGT exports to monitor the world and developments
over 60 countries. Can you talk with current information. We have fairly
about what kind of system you flexible resource management and we
use to manage them? are dynamic. For example the internal
As the export team we determined certain conflicts in Iraq, the discord between
main markets based on geographical and Ukraine and Russia and the civil war
cultural classifications. We plan all of our in Libya were among the most critical
investments and focus in line with these developments in 2014 for us. In order for
main markets. the effects of such events that are beyond
our control to have the least impact on
We have various teams in parallel with us we try to diversify our markets and
these markets. Thus we move into each eliminate our risks. This is a priority for
market with a special business focus and us in terms of strategy.
we implement strategies we have formed
in line with the needs of the relevant What are the new international
market. target markets for AGT?
The continent of Africa is very important
You had presented new colors for us. There are new markets here with
to the international dealers at very high potential. 6 of the top 10
the Intermob Fair, what kind of fastest growing countries in the world
reactions did you get? are located on the continent of Africa.
Our new colors, which we presented at Also the population growth, the consumer
the fair, were generally well liked by our demand, the increase in infrastructure
dealers. We introduced our melamine work and the potential growth in the
faced MDF and PVC panel colors. economy has made this large market
Especially the new specially structured in Africa very appealing to us. We are
melamine faced MDF colors attracted also very hopeful about the Western
a lot of attention. At the same time the European countries and the U.S. In these
newly selected PVC panel colors drew two large markets, we have not yet done
great attention. Also our stand concept much export to. We have determined the
was very different from our competitors industrial furniture producers as another
and was quite advanced conceptually. new market for growth. We believe that
We proved again at this fair that we all of this work will add value to AGT in
create a very important distinction. the short to midterm.
I want to take this opportunity to thank
and congratulate all our colleagues who
contributed to the stand preparation.

08 AGTWORLD January 2015

This is what happens
when we combine the rich
product range of AGT and
architect Selim Yuhay…

The textures, colors and
patterns in furniture designs

using AGT products are
well-liked by homeowners.

The Evim Şahane (My Home is Wonderful) Program The colors and textures of AGT doors add liveliness
broadcasted on Kanal D and sponsored by AGT, to your living spaces. Your living areas are much
is without a doubt one of the most accurate more colorful and pleasant with AGT products…
examples of creating designs with a distinction.
When the variety of AGT’s product range is
combined with the touch of Architect Selim Yuhay,
incredibly pleasant designs are created.

Although the ability to use any kind of object
together, whether shiny or matt, might confuse
us sometimes, the resulting harmony bewitches
the audience. Different combinations and the
use of contrasting colors gains dynamism to a
space. Spaces can take on a completely different
atmosphere with plays on color and light and
accessories.

When choosing textures the options that create
graphic effects such as the selection of geometric
designs and plays on lines make spaces look much
more enhanced.

In a kitchen design, the use of a single solid color
on cupboards can make that kitchen seem very
monotonous over time to the user. But the selection
of covers with a little color and texture can add
instant life to your kitchen. The wide range of AGT
products provides many options for furniture covers.
Based on the philosophy that what makes a product
different is the detail, designs using AGT products
present us with gracefulness, appeal and new
trends.

With a wide range of products and colors, the
AGT doors also open into distinctive and modern
rooms. Wide range of products from fire and smoke
resistant doors to special designed doors produced
for different needs mean great importance to the
end users.

AGTWORLD January 2015 09

AGT goes to Ermenek
with the ‘Evim Şahane’
program…

About 3 months have gone by since the mining accident in Ermenek, an incident that all of
Turkey mourned. We went to Ermenek with the ‘Evim Şahane’ team to visit Ayşe and Recep, who
lost a son in the mining accident, and help renew their home to provide a little bit of relief to
their tragedy. Their faces, darkened by months of crying after their son, who was a victim of the
accident, lightened up a little at the prospect.

In the project, for which the interior doors and kitchen cabinet doors were selected from AGT
products, and the special touch of architect Selim Yuhay enabled them to maintain the original
atmosphere of the home. We were pleased to be able to provide support with our products to
this project for which AGT products were chosen.

Selim Yuhay, the
architect of the ‘Evim

Şahane’ program
and his team set
out to visit Ayşe

and Recep Gökçe in
Ermenek, where the
two lost their son in
the mining accident

disaster.

10 AGTWORLD January 2015

Doğan Cüceloğlu AGT meets
with university students

While making our choices are The college years are when important decisions are made; a person influences
we present “in our own lives as how they will view their profession and manage their professional life with the
decisions they make at this time.
ourselves”?
In order to be of service in the creation of a community that is aware of this qu-
estion, Doğan Cüceloğlu, Polat Doğru and Mehmet Semih Söylemez go out to
universities throughout Turkey, under the sponsorship of AGT, to meet and talk with
university students.

It is very important to us that the people of
this country ‘Exist freely as themselves in their
own lives’.

Prof. Dr. Doğan Cüceloğlu During the “Doğan Cüceloğlu When University students see that
with Young People” discussions Mehmet Semih Söyemez, the CEO of
A mature, developed person sponsored by AGT, experiences AGT, a company that supports the self
always wants to be aware of in individual and social improvement of young people at every
each choice they make because communications were shared opportunity; is among them voluntarily
under the title of “Being Yourself and begin to perceive how much they
they know that every choice in the Future”. are valued, they listen to us with even
determines who they are and what more respect and admiration.
The “Doğan Cüceloğlu with Young I am very pleased to be meeting with
kind of future they are creating. People” seminars first organized young people accompanied by AGT
in 2013, continued with university and believe such important unions will
Mehmet Semih Söylemez students in 2014 with the support of continue in the future.”
AGT. The seminars which are followed
with great interest and attended in AGT CEO Mehmet Semih Söyemez,
great numbers by young people, took who pointed out how valuable it is
place in the Celal Bayar University to be meeting with university students
(Manisa) on December 6 and the Abant through the “Doğan Cüceloğlu with
İzzet Baysal University on December Young People” project said “It is such a
13. pleasure to get together under the same
roof in a university with young people
Communication Psychology Specialist and exchange ideas about life, success
Doğan Cüceloğlu, who pointed out that and the future. I believe that there
AGT sets an example with its faith in is a lot for the builders of our future,
and support of young people, said “The young people, to learn from Doğan
big picture that gives meaning to life is Cüceloğlu about establishing correct
generally a source that we are intuitively communication and understanding each
aware of but don’t spend much time other. As AGT we will continue to be by
thinking about. The youthful years are our young people’s side and provide
usually a time when serious contacts are our support in the future.”
made with life and important decisions
are made. Enhancing the qualifications
of university students has a direct impact
on the rest of their lives.

AGTWORLD January 2015 11

The AGT Quality Station

Our customers will now be able to
make faster and easier decisions.

AGT Visual Design Manager With the AGT Quality Stations project we will be implementing in
Architect Turkey and the global markets as AGT, we will help our dealers
serve their customers more efficiently. In the 25-30 m2 spaces
Mimar Berna Yıldız we will establish in our dealerships, we will set up stands that
display the whole AGT range of products. Carpenters, builders
The AGT Quality Stations and house wives can select the colors for their kitchen cabinets
will be supplied constantly with or the colors of their dream bedroom or doors for their project
directly from these stations. This will also help dealer employees
materials like signs, become more familiar with the AGT product range and colors to
swatch cards, catalogues, help customers make faster and easier decisions.
posters and revolving carts.

Increasing customer traffic
In this project, which is being closely monitored by the AGT
Marketing Department, all of the spaces that are designated
as AGT Quality Stations will be equipped with a variety of
materials. By reinforcing the AGT-Dealer-End User communication
we will be enabling our dealers to provide customers with services
more confidently.

At the AGT Quality Stations all of the new colors and products will be
displayed in addition to catalogue and color swatches on our catalogue
stands and trendy furniture designs and technical drawings prepared by
the AGT design team.

The project, which is being monitored by AGT Visual Design Manager Berna
Yıldız, will start out with a visit to dealer stores. After the necessary survey
work the stand panel needs will be determined, a project will be prepared
according to the store space and needs and the information will be presented
to the dealer. After their approval the station set up will be carried out by the
AGT assembly crew.

12 AGTWORLD January 2015

Office Life

A significant portion of our lives take place in
the office. How can we be happy and healthy in
our place of work? Here are some suggestions…

• The lighter your work place, the more energetic you • Try to have a breakfast with protein foods like low fat
will feel. Try to make sure your working environment is cheese or eggs, seasonal vegetables, rye or whole wheat
well lighted. bread.

• Plenty of oxygen will speed up your metabolism and • Take care to choose foods that are not processed and
help you think better. Make sure your office gets enough packaged. Stay away from junk food.
oxygen.

• Water is also necessary in addition to oxygen of
course. Don’t get caught up in the bustle and forget to
drink water. If it seems too much trouble to keep getting
up for a drink of water get yourself a glass pitcher.
To add some flavor to your water you can put fresh mint,
cinnamon and lemon slices in it.

• If you drink a lot of coffee and tea, stay away from
sugar. In fact don’t even add cream to your coffee.
Coffee creamers are made from glucose syrup. Also
consume cola and carbonated beverages carefully. Do
not forget that coffee and tea do not take the place of
liquid your body needs and may even dehydrate the
body.

• Never skip breakfast. A breakfast comprised of a
pastry and fruit juice is not nutritious.

Hello to a happy day! 444 8 248

A nice smile and a sincere greeting… Did Have you ever think that you could make
someone’s day with just these simple acts?
Have a great World Greetings Day.

agt.com.tr

AGTWORLD January 2015 13

Human Resources

Let everyone speak their mind!

AGT employees “share their suggestions and win rewards within the scope of constant improvement work. While both
individual and group suggestions can be submitted, the rewards also vary based on the contribution that the sugges-
tions achieve.

The continuous improvement efforts, to which many suggestions have been submitted to date, are a great benefit to
the company culture. In this context we would like to congratulate the winners who were presented with awards in the
ceremony we organized last month and wish for the continuation of their success.

May we celebrate many
birthdays together…

In the scope of the birthday
celebrations we hold every
month, we got together to
celebrate the December
birthdays.

Such celebrations are
organized on a regular basis
to congratulate employees
who have a birthday in that
month and also to speed up the
orientation process for our new
employees who have recently
joined us.

14 AGTWORLD January 2015

Human Resources

We talked to Electricity and Is work safety taken seriously enough in our country?
After the recent tragic incidents that have happened, work safety is being

Automation Maintenance Manager taken more seriously in our country. However there are still deficiencies

in many companies because of cost and negligence. Despite the laws

Fikret Erdoğan about Work Safety that have been issued on this subject being sufficient, there are serious

shortcomings in our country about compliance and the application of laws.

Employee training is also important. Even if everything else is done right

if the employees do not comply with the rules this causes the same results.

Recently there have been work accidents resulting from personal or
company errors happening throughout Turkey. How do you think the
safety of people and property can be achieved?
In my opinion life and property safety can only be achieved through complete compliance
with rules and laws and the full use of personal protective work safety equipment. These
require effort, time and money.

How effective do you think laws are on employers/employer representatives
or employees in terms of preventing work accidents?
In order for a law to be effective, it has to be complied with including all of its articles and
punitive conditions in full by everyone. Otherwise all of these will remain on paper and not
benefit anyone. The power of a law is measured by its power of sanction.

We are in a time where technology expands very quickly in the field of work.
How are we keeping AGT up with changing technology in order to maintain work
health and safety at the highest level?
I think the AGT is making use of all the benefits of technology to maintain work safety. In fact I can
confidently say that no expense is spared on this subject. The instructions of the board of directors
on this subject “human life is more important than anything” is carried out in the full meaning.

What kind of setting do our employees work in? As AGT what kind of applications are
we implementing that are any different than the laws to make the working environment
safer for employees?
AGT employees work in a much cleaner and more civilized environment than their peers. All manner of
personal protective equipment is provided. We are proud of this.

What are the applications that you are involved in and following that AGT enforces to be
one step ahead?
I mentioned above:
• A clean and civilized working environment
• The care for employees
• Complete compliance with work safety, laws and regulations
• The application to evaluate and reward the ideas of employees which benefit the company
• Social activities

We did not compromise on work safety in 2014

Durmuş Türkmen In 2014 we witnessed some work accidents In the new year our goal as the Work Health
Work Environment and Technical which caused death and injury despite the and Safety Department is to bring the different
Work Health and Safety Law no. 6331 that safety cultures throughout AGT together at one
Safety Chief was issued with great hope in 2012. As AGT common point, to minimize the number of work
we completed 2014 with a generally accidents and risks compared to last year, to
low instance of work accidents and provide information to ensure the safety of the
vocational illnesses compared to the company and its employees and to counsel
country in general. The critical point to and provide unconditional support to all
this success has been all AGT employees, departments in the solution of all problems.
especially our administrators, taking work
safety seriously and supporting it. I want to wish all AGT employees an accident-
free, happy and healthy new year filled with
In 2015, AGT’s goal is to achieve the best success and the ideal of a country without work
quality, fastest and most productive production. accidents and vocational illnesses.
But what is more important is to reach these
goals without any work accidents and
vocational illnesses.

AGTWORLD January 2015 15

Culture - Art

The Genius Behind Apple

: Jony Ive… “It is easy to be The author of the book
“How Do You Become Steve

different, to actually do Jobs?”, Leander Kahney,
something better is a focuses on the person that
Jobs is known to have a

lot harder.” “spiritual bond with”, Jony
Ive, and follows how a
Jony Ive design student suffering

The relationship between Jony from dyslexia turns into

Ive and Steve Jobs resulted an inventor.

in the creation of the iconic

technological products: iMac, This book, which is based on
iPod, iPad and iPhone. These interviews with colleagues of
products did not only made Jony Ive and derives strength

Apple a giant company in from the familiarity that author
the world but also turned the Leander Kahney has with the
sector around, created a loyal world of Apple, describes how
following and enabled the a modern person redefines the
emergence of a brand that will processes of work, fun and
not be forgotten easily. The establishing communication
world of Jony Ive, the designer in general; accompanied by
of these products and also sections of the creators life.
known as a very shy and quiet

person, was almost a secret.

The Brand Innovation
Manifesto

“The Brand Innovation Manifesto” created is a unique brand. John
breaks away from the basic Grant sets out from Istanbul and
arguments of the Western world goes all the way to Indonesia
that have developed from to examine the details of the
the marketing and branding successful brands created in
phenomenon and looks up to the east.
where the light rises.
This book, which
It examines new branding includes examples from
experiences from new perspectives Turkey like Ekşisözlük,
by exploring the new markets Yemeksepeti and
that have emerged in the eastern TIMS Production,
societies. In order to back up the is not just for
story he says “include it” and people interested
explains that there are seven points in brands and
to show us the way to creating an marketing but
alternative brand. These points for anyone who
literally become story elements to wants to listen
enhance an eastern story: craft, to a good story.
invention, adaptation, synthesis,
past, connection and community.
When all of these come
together in certain doses what is

We add beauty to wood, naturalness to life;
and aesthetics to spaces.

We don’t slow down on innovating to make sure that you lead with good ideas.
Get ready for the new surprises of AGT, making life more attractive with natural wood products.

MDF Furniture Covers Coming Soon

Melamine Faced Doors Laminated Parquet
MDF Wall Panels 3D Melamine Faced
MDF
Panels
Power Gloss
Profiles

agt.com.tr 444 8 248