Driving Retail Sales 2023 51 Get staff involved to share the Christmas cheer Get creative with disruptive displays! Floor displays will stand out to customers and increase impulse purchases. Think outside the box
52 Driving Retail Sales 2023 WIN THIS CHRISTMAS Share your creative 12 Deals festive displays for a chance to WIN £100 each week! The best stores throughout the 12 Deals promotions will win a prize for their staff. Prizes include: For extra chances to win £100 send in pictures of your in-store Christmas displays. To Enter: Take a picture & post it on social media tagging our brand or email [email protected] For more information see Marketing Updates or the retailer digest Ulster RugbyTickets S uite at Belfast Giants
Driving Retail Sales 2023 53 COMPLEMENTARY LINES INCREASE SALES OF WEEK 9 DEAL alongside... and... Deals Deals WEEK 8 DEAL WEEK 6 DEAL Merchandise any over-stock from 12 Deals alongside complementary products.
54 Driving Retail Sales 2023 BRING YOUR STORE TO LIFE Get the community involved Get into the festive spirit early. Create displays which will make customers smile – this will increase impulse purchases. Showcase colouring competition entries. As soon as Halloween is gone… it’ssss Christmas! In-store competitions Charity involvement – show customers what activity you are doing to help the local community – food banks, in-store raffles.
Driving Retail Sales 2023 55 Restaurant quality food, made in Co. Antrim ProducedbyHendersonKitchen COANTRIM ANY 2 FOR £12 Microwave Safe Foil
56 Driving Retail Sales 2023 This Christmas, we’re partnering with Tearfund to help equip the poorest communities around the world to lift themselves out of extreme poverty. Throughout November and December, we will match all donations given in-store or online up to £300k. Around the world, conflict is rife, climate change is forcing millions from their homes, and one in ten people are still living in extreme poverty. We are all hoping for an end to their suffering, but together we can do more. Shoppers’ donations this Christmas can help ensure that their dreams of change are made a reality through Tearfund’s lifechanging community training. Tearfund’s training programmes are tailored to the unique needs of the community. This means that people like Isaac (pictured below) can learn vital skills, like new farming techniques so they can successfully grow their own food to eat and sell. Equipped with the skills they need to lift themselves out of extreme poverty, communities are more able to face whatever challenges the future holds. You can help. If all stores across Northern Ireland raised £300, then with match funding, we could raise over £300,000 for Tearfund! You can be part of this amazing work. Make dreams a reality this Christmas
Driving Retail Sales 2023 57 POS The following POS will be arriving in your P10 POS kit: • 4 x half shelf cards • 4 x A4 posters • 2 x A5 struts • Canister wraps and stickers: x 2 SPAR/ViVO x 3 EUROSPAR/ViVOXTRA (Peel the paper backing from the wraps and affix to your collection canisters.) The campaign will also be featured on promotional leaflets, social media and OOH advertising. For more information, visit tearfund.org/dreams Lodging instructions We encourage you to make regular lodgements throughout the campaign. All final donations MUST BE LODGED BY 31 January 2024. Henderson Wholesale stores Bank transfer: Account name: Tearfund Account number: 53803058 Sort code: 20-00-00 Address: Barclays Bank, 1 Churchill Place, London, E14 5HP Transaction reference: HEN followed by retailer code Cheque: Tearfund 100 Church Road Teddington TW11 8QE Please include a note stating ‘Dreams appeal’ followed by your store name and address. Henderson Retail On EDGEPoS, navigate to the cash control tab. Select the additional monies tab > income tab. Record cash amount in amount box. Tender type = cash. Select Tearfund from the drop-down box. Enter six-digit lodgement reference from lodgement book. Send the lodgement back with Pivotal on your next collection day. Add details to the sales summary. Fundraising guidance You are fundraising in aid of Tearfund, but do not represent Tearfund. All materials are labelled with Tearfund’s details including charity numbers. The white seal stickers on top of the canisters must legally include the following data under the words ‘Charity details’: Tearfund, 241 Newtownards Road, Belfast BT4 1AF, Charity #265464 Each time a canister is emptied, please replace the lid and seal it with a new sticker, with the details clearly written as noted above. Should you have any queries, please contact Laura Thompson. Email: [email protected] Tel: 028 9034 3395 tearfund.org 100 Church Road, Teddington TW11 8QE +44 (0)28 9073 0060 [email protected] /TearfundNI Registered office as above. Registered in England: 994339. A company limited by guarantee. Registered Charity No. 265464 (England & Wales) Registered Charity No. SC037624 (Scotland) Photos: Peter Caton/Tearfund 01032-(0823)
58 Driving Retail Sales 2023 Henderson Group Services & Products The Academy are the learning and development team within the Henderson Group. They work with retailers to identify training needs; design and deliver programmes and evaluate outcomes to help drive business improvements through people. We are now leveraging technology to provide a more tailored suite of training which is delivered online, through custom built courses. There is a calendar of virtual classroom sessions designed to compliment the suite of e-learning modules. We also run an annual residential programme delivering leadership development of our members. Full Payroll and Auto Enrolment Service provided by Henderson Payroll Services. Running payroll can be difficult and time consuming – let Henderson Payroll Services do it for you – 90 retail partners already are! Contact: [email protected] Henderson Print supply a wide range of POS materials such as over bags, banners, pop up stands, signage, bus stops, shelf edge stripping, bollard covers, hanging signs, presentation cheques etc. with a fitting service, if required, in addition to the extensive litho and digital offering. Please contact Henderson Print and they will be glad to offer their advice and help with regards to your print needs. [email protected] T. 028 90 337826
Driving Retail Sales 2023 59 CHRISTMAS WARM UP YOUR ADD SOME FESTIVE FLAVOUR WITH OUR SWEETLY SPICED GINGERBREAD SYRUP
60 Driving Retail Sales 2023 Turkey, Stuffing & Cranberry Feast Turkey, Sausage & Stuffing Sandwich Applewood Cheese & Fruit Chutney Sandwich FESTIVE PRE-PACKED FOOD TO GO RANGE Turkey, Smoked Bacon & Stuffing Wrap Festive Ham, Cheese & Fruit Chutney Wrap 10p from each pack will be donated to: REAL GOOD FOOD TO GO TELEPHONE: 028 302 62333 EMAIL: [email protected] AVAILABLE IN-STORE FROM WEDNESDAY 8th NOVEMBER Check out our fantastic ‘Delish At Christmas’ range of festive sandwiches and wraps in brand new packaging design which sits perfectly alongside our year round Delish range. ‘Delish At Christmas’ will provide superb presence & visibility on shelf, a fabulous festive lunch solution. To become a stockist, order and for more information please contact:
Driving Retail Sales 2023 61 Contact your Henderson Foodservice BDE for more details on The Bakery Festive Lines Twinkly lights & warming spices, it must be Christmas! Atime forindulgence andtradition, The Bakery does bothwith ourseasonal loaves and treats. Our Cranberry & Pumpkin Seed Bloomer and Walnut, Honey & Date Loaf are bursting withflavourand so versatile. Provide shoppers with meal or snacksolutions by making a colourful, eye catching display in the Tonight’s Tea area of your store, orsite alongside chutneys and seasonal cheeses. Wecouldn’tforget our Christmas favourite, Cranberry &White Chocolate Cookies. Back this yearas a 4 pack, sitethem close to the till area to drive impulse purchase. award winners QUICK TASTY DESSERTS
62 Driving Retail Sales 2023 FOR MORE INFORMATION CONTACT [email protected] ESELS Our electronic shelf label (ESL) system is a tool used by retailers to display specific product pricing on shelves. Electronic display modules are fixed to the front edge of the retail shelving. Our automated ESL system reduces time and cost for pricing management, improves pricing accuracy and allows dynamic pricing. Dynamic or demand pricing is a concept by which retailers can modify pricing for a myriad of reasons, such as: to match demand, because of online competition, stock levels, shelf life of items or to create promotions. FEATURES Electronic shelf labels (ESLs) are gaining popularity as a means of displaying and managing product pricing and information. One of the many added benefits of ESLs is the ability for shop managers and staff to use the technology behind them to help manage and control stock levels. Accurate pricing Shelf edge influence Enhanced shopper experience Increase margin instantly Utilise assistant hours in different areas of the store Reduce incorrect pricing complaints Instant promotion and price changeovers Payback is quick Electronic Shelf Labels ensure that your stores offer a retail experience that is more engaging, rewarding, personalised, and profitable. With ESL you have the ability to change price and promotion information on any label, any shelf, and any store in a matter of seconds, ensuring that offers are current and relevant. WWW.HENDERSON.TECHNOLOGY
Driving Retail Sales 2023 63 FUEL ASSIST This service enables disabled drivers to ask for help before they go, so they have the confidence of knowing someone will be available to assist them after they arrive. SELF-CHECKOUT The Self-Checkout is simply bol ted onto one or more of your existing EDGEPoS tills and requires no additional counter space. The EDGEPoS Self-Checkout differs from other products on the market. It gives retailers more choice to utilise space and staff throughout the store, enhancing the customer shopping experience. The EDGEPoS Self-Checkout are much smaller and more streamlined than other conventional products on the market. They are designed to speed up the transaction process, allowing retailers to utilise space on the shop floor and ul timately provide customers with more options and a better customer experience. Beat the queues No additional space required Reduce overhead costs Satisfy customer demands Increase store productivity While Self-Checkouts have become commonplace in the grocery market, they are still considered a niche feature in convenience stores, purely because of their higher cost. This motivated Henderson Technology to return to the drawing board and try to come up with an effective solution. The in-house development team at Henderson Technology successfully designed a completely new approach to self-checkout technology, reducing the cost which has allowed convenience retailers to compete in this space. APP KIT Being experts in retail and wholesale, Henderson Technology understands the rapid pace that retail is evolving and therefore is continuously researching the market to safeguard the systems’ competitive EDGE. FUEL PAY Simple, secure and streamlined. Simply open the App, enter the pump number, then begin fuelling. No need to go in-store. No need to wait in line. SCAN PAY GO Scan, Pay, Go! allows customers to build shopping lists ahead of store visits to see what is in stock, be guided around the store and scan products as they shop. Reduce overheads, increase basket size, bespoke offers, collect data, loyal ty, future-proof your store. DELIVERECT Get your online orders integrated with EDGEPoS. A reliable two-way integration for retailers to manage their online orders from a single pointof-sale with ease.
64 Driving Retail Sales 2023 2023 Christmas Review (Make a note in case you forget!) What worked well? What will we do differently in 2024?
Driving Retail Sales 2023 65 Notes
66 Driving Retail Sales 2023 Notes
Driving Retail Sales 2023 67 Notes
68 Christmas Pre-sell 2023