The Fresh Feed 18.12.19

___ Week 51
Promotional Period 12
18/12/2019 – 25/12/2019

Fresh FeedThe ______________

The next edition of ‘The Fresh Feed’
will be on Thursday 2nd January 2020

This week’s “Chill Challenge” was accepted by the wonderful team at Quinns SPAR Westland
Road, Cookstown. Working with store owner Martina, store manager John and Fresh Food
expert Shauneen we recently embarked on a store reFRESH. This busy store on the
outskirts of Cookstown has been successfully serving the public for many years, providing
daily essentials as well as great ranges of fresh food. With this review of chilled space this
presented the perfect opportunity to align the stores current commodity performance with
the existing stores chilled space and an opportunity to enhance the range and introduce
new lines that would be expected in a store of this type.

We used the Fresh Design Manager and built a bespoke chilled plan using the planograms
produced by our internal space planning teams and integrated this with the stores thinking
to come up with a suitable solution. This change has brought greater efficiency to this
category making it much easier to maintain range, complete ordering, change promotional
activity, introduce where possible the use of sales ready packaging (SRP) and ultimately
the daily management of this category.

We loved working with the great team at SPAR Westland Road and wish continued success
in the years to come.

If you would like to review your chilled offering, please contact your BDM or email us at
[email protected]

• 42 New chilled lines introduced and highlighted with relevant POS.
• New “Fresh” fins / vinyl’s and Deals POS introduced.







There will be no Weekend Special presell this week
for Week 52

Produce Weekly Presell – There will be no
Produce Weekly presell over the Holiday period.

This will reopen on 2nd January 2020

Market Veg!

Our “Market Veg” range, as seen at the
Autumn show, is a completely naked loose
vegetable selection available to all our
retailers. The best way to merchandise all or
some of the range is by displaying it all
together side by side to give that real “fresh
from the field” look. This range will require
more attention than pre-packed alternatives
to ensure its fresh and the shelf life is
maintained for as long as possible.
Information on maintaining the product is
available here.

Quality Guide

The Greengrocers Quality Guide has
been updated for Autumn/Winter. This
guide contains information on all lines that
are available through the Henderson
Wholesale fresh food warehouse. It also
contains Shelf life guide for products with
Julien codes and a Julien code calendar to
make it easier for you to identify when
items are past their recommended shelf
life. Download it now by clicking the
picture to the right.

JULIEN CODE CALENDER

SHELF LIFE GUIDE

PRODUCT INFORMATION

Produce Updates!

Cauliflower

Cauliflower is still in short supply, however we will relist The
Greengrocer branded product from this weekend, at a reduced
margin.
Note stocks should be kept tight, prices on the market are still
high and demand is well down due to this. Only stock if you can
sell through.
Feature Broccoli and other vegetables if you opt not to carry Cauliflower.
There is no stock suitable for the Market Cauliflower listing.

Berries

Berry prices have eased slightly for the top tier quality as
production increases. Retails have reduced and these will be
held until the end of the month.

12 Deals of Christmas Clementine – Update

Due to heavy sea conditions two of our containers have
been delayed in Spain. These should have arrived this
morning, however they are still in the Bay of Biscay working
their way towards Dublin port.
We were due three containers, the one we have received,
which came overland, normally the slowest route, will be
dispatched to stores tonight, on a pro-rata basis against the
remainder of your orders.
The two outstanding containers are now due Friday and will
be dispatched ASAP to fulfil the outstanding orders.

Any further updates will be issued via HORIS.



BOX CLEMENTINE IN-STORE PROCEDURE

Ensure product is stored at the correct temperature
Ideally the delivery of clementine’s should be held at 8oC. Remove any plastic

wrapping before putting in storage.
Do not build large displays on the shop floor. Please build your base with empty

boxes, trays or pallets if need be.
Display little and often. The clementines should be continually rotated from the back

storage area to ensure the on floor store conditions do not affect the display fruit.
Do not display under heaters or air conditioning units. Do not keep close to the
front doors either as the fluctuation in temperature will affect the fruit.

Please ensure stock is rotated. All boxes will have a 3 digit code on the white label
for our internal trace system (ie 412). The smallest number (trace code) should be

kept at the top of the stock.

Johnny from SPAR Madigan’s Court showing us all how to
sample the wonderful 12 Deal of Christmas clementine’s

Keelings Fruit Platter

The Keeling Mixed Fruit Platter will be in the seasonal Christmas
Tree packaging.

Christmas Flowers

Last 2 deliveries for Flowers will be Thursday night and Friday night. Please ensure they
go on display ASAP.







Weather!

Northern Ireland weather forecast

Wednesday 18 Dec - Sunday 22 Dec

Headline:
Fog clearing. Strong winds and rain by afternoon, gales later.

Today:
Fog clears soon after dawn to give a dry start to the day. Southeast winds
strengthen, bringing rain from late morning, turning heavy at times. Gales across the
coasts and over high ground in the afternoon. Maximum temperature 10 °C.

Tonight:
Further heavy rain and gales in the evening. Turning mostly dry by midnight, but
some patchy rain in the west. Southerly gales only easing towards dawn. Minimum
temperature 5 °C.

Thursday:
A mostly dry morning with some sunshine. Showers spread north in the afternoon,
turning to more persistent rain across the east in the evening. Maximum
temperature 11 °C.

Outlook for Friday to Sunday:
A mostly dry end to the week, although a chance of heavy rain in the east for a time
on Friday. Winds lighter than recent days.

Weekly Presells

Click on the presell below to place your order!

WOW Deals!

Click on the presenters below to place your order!

Clearance Flash Sale –
½ Price Mince Pies

SPAR Deep Filled Mince Pies Available on Free Sale!
Great Bulk Display opportunity!

Limited stocks of Spar Mince Pies are available at half the current cost price to offer
great value on a traditional favourite. These stocks are available on a ‘First Come – First
Served Basis’ while stocks last from delivery into store from Friday 13th December.
** Please update RSP locally **

Please note SPAR Luxury Mince Pies are no longer available.





Fresh Updates

SPAR Houmous Back in STOCK!

SPAR 4 Pack Yogurts

The below codes are no longer available
Suitable replacements below

New Lines





Christmas Cake Availability Update

Please note that the majority of our Christmas cake lines through the ambient warehouse are
now sold out with a few exceptions as listed below.
In order to clear remaining stocks of SPAR Mince Pies we are offering an exceptional cost
price of 44p per pack to generate a 28.9% margin if retailed at Half Price 62p.

FRESH: Bulk Meat

For More Information Contact John Kearney: 07885459128
Order details for over the Festive period.
These products are available to order through Fresh Telesales before 12 noon for the
following days:

Friday 20th December for Monday 23rd December
Monday 23rd December for Friday 27th December
Please contact John or your BDM for full listing

Central Billing Bread Suppliers