KOLEJ KEMAHIRAN TINGGI MARA REMBAU VIDEO PRODUCTION: SERI BANIAN This report submitted in accordance with requirement of the Kolej Kemahiran Tinggi MARA Rembau for the Diploma in Digital Media Design SITI ALIAH BINTI MOHAMAD ZAHIR DEPARTMENT OF DIGITAL MEDIA DESIGN 2023
ii BORANG PENGESAHAN STATUS LAPORAN PROJEK AKHIR KOLEJ KEMAHIRAN TINGGI MARA REMBAU TAJUK : SERI BANIAN SESI PENGAJIAN : JANUARI-JUN 2023 Saya Siti Aliah Binti Mohamad Zahir Mengaku membenarkan Laporan Projek Akhir ini disimpan di Perpustakaan Kolej Kemahiran Tinggi MARA Rembau dengan syarat-syarat kegunaan seperti berikut: 1. Laporan Projek Akhir adalah hak milik Kolej Kemahiran Tinggi MARA Rembau dan penulis 2. Perpustakaan Kolej Kemahiran Tinggi MARA Rembau dibenarkan membuat salinan untuk tujuan pengajian sahaja dengan izin penulis 3. Perpustakaan dibenarkan membuat Salinan laporan Projek Akhir ini sebagai pertukaran antara institusi pengajian tinggi. 4. **Sila tandakan ( √ ) SULIT Mempunyai maklumat yang berdarjah keselamatan atau kepentingan Malaysia termaktub dalam Akta Rahsia Rasmi 1972 TERHAD Mengandungi maklumat terhad yang telah ditentukan oleh organisasi/badan dimana penyelidikan dijalankan TIDAK TERHAD ……………………………… TANDATANGAN PENULIS ………………………………. TANDATANGAN PENYELIA Cop Rasmi ALAMAT: TARIKH: TARIKH:
iii DECLARATION I hereby, declared this report entitled “VIDEO PRODUCTION: SERI BANIAN” is the results of my own research except as cited in references. Signature : ……………………………………………….. Author’s Name : ……………………………………………….. Date : ………………………………………………..
iv APPROVAL This report is submitted to the Department of Digital Media Design KKTM Rembau as a partial fulfilment of the requirements for the Diploma in Digital Media Design. The member of the supervisory committee is as follow: ………………………………….. (Signature of Supervisor) Official Stamp of Supervisor
v APPROVAL This report is submitted to the Department of Digital Media Design KKTM Rembau as a partial fulfilment of the requirements for the Diploma in Digital Media Design. The member of the supervisory committee is as follow: ………………………………….. (Signature of Head Department) Official Stamp of Head Department
vi DEDICATION This project is dedicated to my family for their encouragement, understanding and belief in my videography endeavours. Your unwavering support has given me the confidence to explore and innovate in this dynamic field.
vii ACKNOWLEDMENT Seri Banian has been made possible through the collaborative efforts and support of various individuals and organizations. With deep gratitude, I appreciate those who played an important role in bringing this documentary to life. First of all, I express my deepest appreciation to the participants of the documentary. Their openness, willingness to share their stories, and enthusiasm for cultural exchange provided the foundation for this project. Without their valuable contributions, the documentary would not have captured the essence of the various perspectives. I am grateful for the guidance and direction provided by the supervisor, Mr. Khirul Fadzly Bin Mustafa whose insight and constructive feedback have significantly shaped the direction of the project. Their expertise in documentary filmmaking has been an invaluable asset. I would also like to thank my lecturer, Mr. Huzaini Bin Saari for giving me this opportunity to make my proposal. Without his guidance, I would not have been able to proceed with this proposal successfully To my friends and family, thank you for your unwavering support and encouragement during the challenges and successes of producing the documentary. Their belief in the production of traditional Malay videos can be a constant motivation.
Abstract The archipelago is the largest archipelago in the world. However, not everyone is aware of this Malay culture. This is due to how quickly the times are changing. Social media, video platforms, and digital content increase the likelihood that teenagers will be exposed to global culture. This is known as social media and Global Culture, or Exposure to Global Culture. This may lead them to pay less attention to Malay customs and local values and more attention to global trends. Globalization and the speed of modernization have changed values and lifestyles. People may have a propensity to minimize or neglect traditional rituals in favor of more modern activities when they embrace a more global culture. Furthermore, it is clear that modern technology is being used in a number of industries, such as communication, manufacturing, and education. Traditional techniques may be replaced or eclipsed by modern approaches and technologies, which has ramifications for them. As per the declaration provided by Astro Awani In this country, up to 60.9 percent of Generation Z (Gen Z) prefers to communicate with their teachers virtually via social media platform. The aim of this Seri Banian documentary to dispel concerns that Malay traditions are being forgotten is likely to focus on the preservation, promotion, and revival of these cultural practices the research develops its objectives, and The community can experience a unique atmosphere, rather a 'transformation' to become a member of the population through various activities based on the Malay way of life. Based on the study of the article for the preservation of Ilokano culture. The researchers observed that numerous stalls and vendors offering tourists souvenirs andIlokano material culture are present in Calle Crisologo and in the vicinity of Paoay ChurchThis study was conducted in the two provinces of the Ilocos region – Ilocos Norte and Ilocos Sur to explore Ilokano cultural preservation. Specifically, it sought to answer how culture iscommunicated through games, food and traditional crafts, traditions, and tourism, and the perception of the Ilokano people for the preservation of their culture.
TABLE OF CONTENTS DECLARATION III APPROVAL IV DEDICATION V ACKNOWLEDMENT VI ABSTRACT VII LIST OF FIGURES XII LIST OF ABBREVIATIONS X LIST OF APPENDICES X CHAPTER 1 INTRODUCTION 1 1.1 RESEARCH BACKGROUND 1-2 1.2 PROBLEM STATEMENT 3 1.3 OBJECTIVE 4 1.4. RESEARCH QUESTION 4 1.5. HYPOTHESIS 5 1.6. SCOPE 5 1.7. LIMITATION 5 CHAPTER 2 LITERATURE REVIEW 6 2.1. INTRODUCTION 6 2.1.1 STATE OF THEART 7-9 2.2. RESEARCH GAP 10-11 CHAPTER 3 RESEARCH METHODOLOGY 12 3.1. RESEARCH DESIGN 12 3.2. AREA OF STUDY 12-13 3.4. SAMPLE OF POPULATION 14
3.5. SAMPLING TECHNIQUE 15 3.6. INSTRUMENT FOR DATA COLLECTION 15 3.7. DATA ANALYSIS 16-21 CHAPTER 4 RESULT AND DISCUSSION 22 4.1. PRE-PRODUCTION 22-28 4.2. PRODUCTION 29-35 4.3. POST PRODUCTION 36-39 4.4. RESULT AND FINDING 40-42 CHAPTER 5 CONCLUSION AND RECOMMENDATION 43 5.1 CONCLUSION 43-44 5.2 RECOMMENDATION 45 REFERENCES 46
LIST OF FIGURES Figure 1 Age Of Respondents 13 Figure 2 Survey About Banian Series 14 Figure 3 Part of Survey 16 Figure 4 Question 1 16 Figure 5 Question 2 17 Figure 6 Question 3 18 Figure 7 Question 4 18 Figure 8 Question 5 19 Figure 9 Question 6 19 Figure 10 Question 7 20 Figure 11 Question 8 20 Figure 12 Question 9 21 Figure 13 Sketches Item 22 Figure 14 Script 23 Figure 15 Mind mapping 24 Figure 16 Mood Board 24 Figure 17 Storyboard 25 Figure 18 Storyboard 25 Figure 19 Storyboard 26 Figure 20 Storyboard 26 Figure 21 Sketches Promotional Item 27 Figure 22 Sketches Poster 28 Figure 23 Digital Development Item 29 Figure 24 Variation Poster 30 Figure 25 Variation Shadow Font Poster 31 Figure 26 Poster Item Proceed 32 Figure 27 Promotional Item And Kit 33 Figure 28 Photo Shoot 34 Figure 29 Editing Video In Aadobe Premier 34 Figure 30 Editing Video In Cap Cut 35
Figure 31 Treaser 36 Figure 31 Trailer 37 Figure 32 Canvas Poser 38 Figure 33 Promotional Item, Kit And Tagging 39 Figure 34 Satisfaction Graf 40 Figure 35 Satisfaction Graf 41 Figure 36 Satisfaction Graf 42 Figure 37 Satisfaction Graf 42
1 CHAPTER ONE INTRODUCTION 1. 1. RESEARCH BACKGROUND The archipelago is the largest archipelago in the world. The countries found in this archipelago area are like Brunei, Filipina, Indonesia, Malaysia (Malaysia Timur), Papua New Guinea, Singapura, dan Timor Lester. The influence of the archipelago in the culture of the Malay community in the past is spread through geographical location. For example, the position of each region in the archipelago is close to each other, so the influence is easily spread. In addition, the existence of intermarriage between regional immigrants and local residents. Therefore, art, customs, and tribal culture exist as a result of the presence of these components. However, not everyone is aware of this Malay culture. This is due to how quickly the times are changing. Social media, video platforms, and digital content increase the likelihood that teenagers will be exposed to global culture. This is known as social media and Global Culture, or Exposure to Global Culture. This may lead them to pay less attention to Malay customs and local values and more attention to global trends. In general, children and teenagers' use of electronics rose by 17% between 2019 and 2021, according to Common-sense Media research.
2 Additionally, two global lifestyle influences include consumerism and global fashion trends. Globalisation combines lifestyles and fashion trends from throughout the globe. Adolescents may disregard or have less interest in traditional Malay jewellery or attire in favour of worldwide trends and brands. International businesses are frequently introduced to teenagers through social media, online influencers, and ads. These brands frequently have a universally appealing aesthetic, which draws young people to them instead of more conventional apparel. affiliation with prestige and modernity. International jewellery and apparel are frequently linked to a modern, highstatus image. Compared to traditional attire, teenagers might view it as a higher social status symbol. Electronic and Digital Activities Teenagers may become less interested in conventional activities or festivities and more focused on digital ones if they lead an intensely digital lifestyle, which includes using cellphones and playing video games. Generation Z is the gaming-loving generation. Gamers make about 81% of Generation Z. Approximately 71% of millennials, 60% of Gen X, and 42% of baby boomers make up this group. It is true that, regardless of age, all generations today play video games. This occurs as a result of inadequate parental monitoring and a lack of exposure appropriate for their age. Therefore, if the present generation is not exposed to Malay customs, they would eventually disappear.
3 1.2 PROBLEM STATEMENT 1.2.1. Malay traditions are being forgotten more frequently. Globalization and the speed of modernization have changed values and lifestyles. People may have a propensity to minimize or neglect traditional rituals in favor of more modern activities when they embrace a more global culture. Furthermore, it is clear that modern technology is being used in a number of industries, such as communication, manufacturing, and education. Traditional techniques may be replaced or eclipsed by modern approaches and technologies, which has ramifications for them. As per the declaration provided by Astro Awani In this country, up to 60.9 percent of Generation Z (Gen Z) prefers to communicate with their teachers virtually via social media platform Furthermore, the media has a significant impact on how people perceive culture. A declining appreciation of ancient practices may result from the mainstream media's tendency to promote a more modern or international lifestyle. Nowadays, about 90% of Malaysians use social media on a daily basis. Because of that, not all Influencers able to utilize this social media to promote or show about ancient Malay practices.ms.
4 1.3 OBJECTIVE. The aim of this Seri Banian documentary to dispel concerns that Malay traditions are being forgotten is likely to focus on the preservation, promotion, and revival of these cultural practices the research develops its objectives, and they are as follows: • To grow the business so that it serves as an inspiration to foreigners about Malay traditions and customs of the past. • The community can experience a unique atmosphere, rather a 'transformation' to become a member of the population through various activities based on the Malay way of life. • Everyone can try the cuisine and learn how it was traditionally made. Furthermore, the community can learn about how the community eats as well as the eating equipment. 1.4. RESEARCH QUESTION In order to achieve the research goals, the research will begin with finding the answers to the research questions. The research questions were formulated in to achieve the research objectives. • Research Question 1: How to introduce Malay customs that are increasingly being forgotten among teenagers? A way to ensure that teenagers do not forget Malay customs by making a documentary video. With this video they can see and have the nature of wanting to feel the atmosphere of Malay customs in the past. ⚫ Research Question 2: What will happen if Malay customs are replaced by other customs? The next generation will not be able to experience the atmosphere and the way they eat or defend themselves. Not only that, it will also affect the tourism economy because not all tourists can experience this Mala
5 1.5. HYPOTHESIS Hypothesis 1- Exposure to documentaries about Malay customs in Malaysia will increase the youth's knowledge and understanding of Malay cultural heritage Hypothesis 2- This project will inspire youth to actively participate and revive certain cultural practices that may be fading away. 1.6. SCOPE The aim of this study is to explore and create different methods to increase awareness of Malay culture among Malaysians and a larger international audience. The study participants were between 13 and 40 years old. Every state in Malaysia is the site of this investigation. To take into account recent changes in perspectives and cultural norms, the study period will cover the last six months. This study will use qualitative and quantitative methods, including surveys and interviews, to find out more about the community's perception of this Malay custom, including its use and the potential impact of psychological and external trends on the belief that it is irrelevant and outdated. 1.7. LIMITATION A few of the challenges are Limited Access to Location is one of the challenges that needs to be solved. Traditional Malay sites are often located in remote areas, making them difficult to access by public transport. Not only that, but it is difficult to wait there until night because of the narrow path and trees on both sides. In addition, the project was challenging due to the lack of equipment. Therefore, to ensure this project is completed, the chosen alternative is to borrow tools such as cameras. Another risk is operating the camera in erratic weather conditions that could result in damage. Furthermore, it was challenging to interact with the staff there. This is a result of the workers' contempt for the project. And last, money problems. This is a result of the fact that I am not compensated by the store to review the meal. I must so use my own funds.
6 CHAPTER TWO LITERATURE REVIEW 2.1. INTRODUCTION The archipelago is the largest archipelago in the world. The countries found in this archipelago area are like Brunei, Filipina, Indonesia, Malaysia (Malaysia Timur), Papua New Guinea, Singapura, dan Timor Lester. The influence of the archipelago in the culture of the Malay community in the past is spread through geographical location. For example, the position of each region in the archipelago is close to each other, so the influence is easily spread. In addition, the existence of intermarriage between regional immigrants and local residents. Therefore, art, customs, and tribal culture exist as a result of the presence of these components. However, not everyone is aware of this Malay culture. This is due to how quickly the times are changing. Hence, the village of Banian exists. This hamlet was constructed to preserve the art, traditions, and culture of former tribes that can be claimed to be going extinct over time, including the Javanese, Banjar, Bugis, Aceh, Minangkabau, and others. In a world that is changing quickly and where modernity frequently triumphs over tradition, we set out to investigate the moving story of how Malay practices are vanishing from memory. Generations are stuck between the embrace of progress and the risk of losing priceless legacy as the winds of change blow across the cultural landscape. In order to shed light on the norms and practices that have molded communities for generations, my documentary seeks to untangle the many threads that make up the beautiful tapestry of Malay culture.
7 2.1.1 STATE OF THE ART Aravind Kumar Rai November 22, 2019 A documentary film for the preservation of Ilocano culture The Ilocos Province of the Philippines is a unique place where its vast and rich history and its diverse population come together in a spectacular display of culture, both tangible and intangible. culture. This study aims to explore the preservation of Ilokano culture. Specifically, it seeks to see how Ilokano culture is manifested through traditional games, food (chichacorn, empanada and calamay) and traditional crafts (inabel and burnay), traditions in marriage, death and celebration, and tourism (Paoay Church and Calle Crisologo), and how the Ilokano people see the need to preserve their culture. Data Collection This study uses a qualitative research design, and has been conducted through narrative interviews and unobtrusive observation from key informants (KI). Data Analysis Purposive sampling was done to identify KIs to be interviewed. An interview with each of the KIs approximately lasted for two (2) hours, and were recorded in audio formats. The interviews were then transcribed and analyzed through coding. A category is devised to enable the researcher to define and explain the underlying meaning of these elements. Zhang Jiaqian 31 Mac 2023 On Subtitle Translation of Documentary Seasons of China from the Perspective of Skopos TheoryDocumentary Seasons of China.order to share extraordinary Chinese culture and expand our influence,the ability of external communication is one of the decisive factors and translation plays an essential role in the process. According to Luyken, "Viewing the world through the eyes of other nations and people scan contribute to the breaking down of the barriers which ignorance and prejudice impose.effects of an anti-bullying activity that utilizes conversational virtual agents (called conversation-bots or chatbots) on students’ attitudes toward bullying problems. An experimental pre- or posttest design with a three-group setting was used.Literal translation is a translation method that preserves both the content and the form of the original text. Literal translation will help the audience to understand and appreciate the charm of the original text when
8 there is no great difference between the original text and the target text. Free translation is a translation method that expresses the content of the original text without requiring formal correspondence. Cultural differences tend to increase the difficulty of translation, bringing great challenge.After summarizing the importance of film translation, he quoted empirical cases to generalize the five major characteristics exclusive to film language and share seven tips of experience. Asterios Bakolas 3 January 2021 Digital Storytelling in Cultural Heritage: Audience Engagement in the Interactive Documentary New Life Digitization has made a profound impact on the way we manage cultural heritage material, both online and on site. Concurrently, audio and video content transfer made possible the production of the most appealing stories to the audience As the technical resources that are available to the storytellers evolve, the forms of the narratives evolve too. Emerging media technologies, such as hypertexts and multimedia resources are incorporated in the narration adding new concepts and promoting engagement, thus creating new media cultures.This research lies within the field of quantitative research, since it applies a quantitative analysis using data derived through web analytics from the website’s GA dashboard.This paper casts light on the audience behavior in an i-doc and the role that this new genre can play on using digitized cultural heritage material. Delly M. Chatibura.01 November 2023 Beef as intangible cultural heritage in Botswana Cultural tourism is emerging as one of the fastest-growing segments, accounting for an estimated 40% of global tourism revenues Cultural tourism is centred on heritage and religious sites, crafts, festivals, and gastronomy, amongst other subsegments. The segment is now a leading priority in the national tourism policy frameworks of at least 90% of 156 member states.Research design Document analysis, a systematic procedure for reviewing and evaluating documents relevant to historical and crosscultural research, was used as the critical analytical method [15]. This method examines and interprets data to elicit meaning and develop empirical knowledge from print or electronic sources.Instead, they established
9 residential villages surrounded by arable fields and grazing ranges, and depending on the season, household members moved between these three residences [40], forming the traditional land tenure system [31]. In the grazing lands, community members could graze their cattle without restrictions Adria Sanchez-Calvillo24 February 2023 Use of Audiovisual Methods and Documentary Film for the Preservation and Reappraisal of the Vernacular ArchitecturalHeritage of the State of Michoacan, Mexico Vernacular architecture is one of the essential cultural expressions of our societies, characterized by some principles that can be difficult to define and have been socially constructed. The term, from its first notions, has been related to the authentic, the indigenous, the rural, etc., which does not differ from the current conception in the professional and academic context. Nevertheless, these constructions entail a much more complex universe, where the relations of the users with the space, the lifestyle activities and the transition through generations play a big role. The research process of this research project implemented an innovative multidisciplinary and interdisciplinary methodology with the main objective of identifying, cataloging, characterizing and ultimately preserving and reappraising the vernacular heritage of Michoacan. The interdisciplinary approach of the project allowed it to address multiple areas of the vernacular architecture, from the architectural and typological analysis, the morphologies, spatiality and materials to the environmental and vulnerability studies. On the other hand, the realization of an audiovisual project which documents and transmits the wealthy knowledge and culture of the communities functions as a more direct format to reappraise cultural heritage and communicate science.
10 2.2. RESEARCH GAP Based on the study of the article for the preservation of Ilokano culture. The researchers observed that numerous stalls and vendors offering tourists souvenirs andIlokano material culture are present in Calle Crisologo and in the vicinity of Paoay ChurchThis study was conducted in the two provinces of the Ilocos region – Ilocos Norte and Ilocos Sur to explore Ilokano cultural preservation. Specifically, it sought to answer how culture iscommunicated through games, food and traditional crafts, traditions, and tourism, and the perception of the Ilokano people for the preservation of their culture. Next About Subtitle Translation of Chinese Documentary Seasons from the Perspective of Scopos Theory Chinese Documentary Seasons. As a country with a history of 5,000 years, traditional Chinese culture is the most profound cultural soft power in the country. In recent years, with China's growing influence, Chinese culture has attracted more and more attention around the world. Chinese publicity documentaries are on a mission to tell China's story to the world, spread Chinese traditional culture and promote cultural exchange between countries. A paper on the translation analysis of Seasons of China documentary subtitles from the perspective of Skopos Theory. With 24 traditional solar terms at its core, this cultural documentary presents the vast and profound Chinese culture to domestic and foreign audiences in its unique way. SkoposTheory shows that the purpose of translation depends on the cultural background of target language users and their needs for translation, and determines specific translation strategies and methods. In addition,the success of this documentary genre cannot be measured with traditional standards. Typically, i-docs have a small audience but this does not mean they have less impact. Their success lies on the fact that they gather relevant audiences, with specific interest in the story rather than random, mass audiences. The sustainability of digital storytelling relies heavily on this parameter. Thus, it is very important when we develop digital storytelling to exactly know the audience we are addressing and where to find it. This gives the documentary filmmaker the opportunity to deal in depth with very
11 specialized topics and approach fragmented audiences that mass media fail to allure. Furthermore,Overall, while document analysis gave the researcher access to data that would otherwise take enormous time and financial resources to collect, its main disadvantage was working with limited data [73], as credible electronic data sources on specific topics (for example, on the history of some beef-related cuisine) were not available. Being an educational In the future, triangulation with primary data would be required to develop a deeper understanding of the topic. Besides,these logical solutions of the vernacular architecture must be taken into account in future strategies to preserve this heritage, as a good understanding and technical knowledge will be useful for restoration and conservation projects. On the other hand, the information gathered could be used for the cataloguing of these techniques and typologies, and has an inestimable value at the time to document and analyze this heritage at risk.In general, the situation of the vernacular architecture of Michoacan is very similar to that of other study cases all over the world, presenting constructive modifications and decay processes on account of the industrialization and globalization of the building industry.
12 CHAPTER THREE RESEARCH METHODOLOGY In this chapter, I discuss the research design, area of study, population, sample of the population, sampling technique, instrument for data collection, validation of the questionnaire, administration of the instrument and method of data analysis. 3.1. RESEARCH DESIGN I chose a survey research design because it best served to answer the questions and the purposes of the study. The survey research is one in which a group of people or items is studied by collecting and analyzing data from only a few people or items considered to be representative of the entire group. 3.2. AREA OF STUDY The purpose of this survey is to determine the percentage of teenagers and the community who do not know Malay customs and to determine who the target audience of the project is. To find out more about Malay customs, their knowledge, and whether teenagers still know them or not, a Google form has been created. In order to gather thoughts and preferences about historic Malay customs, I also conducted an online survey. This can help modern youth to identify the historical Malay customs. The main purpose is to measure the awareness and habits of teenagers towards Malay customs. Understanding the extent to which traditional Malay customs are still practiced by today's youth requires knowledge of this information.
13 3.3. POPULATION OF STUDY According to survey results, the target population is made up of people from different age groups. In particular, 83.6% of the respondents are between the ages of 18 and 25, while 10.9% are between the ages of 26 and 35. Figure 1 : Age Of Respondents This information is important because it shows how the youth's awareness of old Malay customs and how they react to modern society at a certain age range are both evident in this section. Figure 1: Age of respondent
14 3.4. SAMPLE OF POPULATION Recently, thoughts and insights on certain topics have been collected through Google form surveys. An Internet-based platform was used to administer the survey. The background of the respondents was diverse, including various age groups, genders, and education levels. With painstaking efforts, survey questions were created to get certain facts and views on the matter. The main conclusions of the survey are then emphasized in a comprehensive report that is made after the data has been collected, examined and presented. Decision-making and strategic planning can be aided by survey results, which offer insightful information about the target population's views and opinions about old Malay customs. Figure 2 : Survey About Banian Series There were 55 responders in the study's sample, which consisted of both students and members of the general public.
15 3.5. SAMPLING TECHNIQUE Google forms were used to conduct research studies, and they were disseminated through Instagram and WhatsApp among other social media platforms. This allows the google form to be wider for the public to give their opinions and ensure that the data collected reflects various points of view. Researchers can collect data more quickly and effectively from a larger and more diverse sample of respondents by using social media and online sources. To analyze survey data, random sampling has been used to conveniently select a subset of people from the wider population with the same probability of selection. This technique can help in ensuring that the data collected can be used as a reference to the public and that the sample is representative of the population. Data collected by the researcher can properly provide the perspective and experience of the population being studied. 3.6. INSTRUMENT FOR DATA COLLECTION A survey was conducted using about Malay customs that are being lost by the youth was collected through a questionnaire. The respondent's age, gender and educational attainment are among the generic questions in one part of the questionnaire. The questionnaire section included general questions about the respondents, such as their age, gender, and level of education. Then he focused on opening a restaurant that applied traditional Malay customs. This part of the questionnaire asks about the respondents' familiarity with past Malay practices, their feelings about the cultural atmosphere, and their opinions about customs. The purpose of the questions is to determine any knowledge gaps or misunderstandings by assessing their level of experience and knowledge. The questionnaire is composed of one section.the first seven questions ask about the respondent's personal information.the remaining ten questions concern their knowledge and experience of Malay customs. To make answering the questionnaire easier for respondents, questions are asked with a yes/no format .
16 3.7. DATA ANALYSIS The data that was collected from the field was examined. The instrument's response options are weighted as indicated below. Figure 3: Part of Survey Question 1 Have you ever heard the name of Seri Banian village restaurant? Figure 4: Question 1 From the chart above, we can see that the majority of the community, consisting of 94.5%, do not know about the existence of the restaurant. This shows that there are still many teenagers and people who have not experienced the way of life of the previous Malay society. A small part, representing 5.5%, showed that they had experienced the atmosphere of Malay customs before. This shows that the youth and the community outside lack awareness and no longer recognize this Malay custom.
17 Question 2 Do you know what kampung Seri Banian means? Figure 5: Question 2 In this question, we decided to ask if the respondents had heard the name of this classic restaurant. Based on the chart, the conclusion was that the majority of the community, specifically 96.5%, had not heard the classic name. On the other hand, a small part, consisting of 3.6%, had heard the name of this classic restaurant. Maybe a small part of this is still given knowledge about Malay customs
18 Question 3 Do you have knowledge about the traditional way of life of the Malay community? Figure 6: Question 3 From this chart we can see, 60% still have knowledge of Malay customs while 16.4% have no knowledge or experience of previous Malay customs. 24.6% still have knowledge and recognize various activities in the old Malay days. Question 4 Have you seen restaurants that offer activities such as archery and horse riding? Figure 7 : Question 4 For question 4, 67.3% have never seen a restaurant that provides archery and horse riding activities. This happens because, restaurants nowadays focus more on modern ways. While 32.7% have ever found and experienced a restaurant that has this kind of activity.
19 Question 5 Have you ever been exposed to traditional Malay residential architecture? Figure 8: Question 5 Almost 58.2% indicated that they had been exposed to traditional Malay residential architecture and 41.8% had never been exposed to this architecture. This is because the architecture in the past was quite unique and did not use bricks. Question 6 Have you visited a typical Malay village? Figure 9 : Question 6 From the data above we can see that 54.5% still feel typical of a village in Malaysia and 45.5% have never visited or felt the atmosphere of a village in Malaysia.
20 Question 7 Have you ever tried or heard of sate anta berahi? Figure 10 : Question 7 From the data above, 74.5% have never known satay anta berahi. Satay anta berahi is a food of the Malay islands in ancient times. Only 25.5% still know this food. Question 8 Do you know what this food is? Figure 11 : Question 8 From the data above, 80% have never recognized the traditional cake which is the legendary Ang Phidra cake. This cake was a food of the archipelago by the Malay community in the past. Only 20% still know this food.
21 Question 9 Do you want to learn more about the former Malay civilization? Figure 12 : Question 9 From this data, we can see that there are still many people who show interest in learning about the Malay customs of the past. Not only that, the way of clothing as well as the activities and food of the past will also be shown in this project. So this video project will be useful for all generations and the community so that more get to know our Malay customs. 3.8. SUMMARY The main purpose of this survey is to assess the level of awareness and knowledge in the community about past Malay customs and to measure their interest in revealing them for educational purposes and appreciating the legacy of past societies to us. It can provide valuable insight into this unique Malay custom. The conclusions drawn from such a survey can be various aspects, including aspects related to education, Malay customs and more appreciating the treasures and culture and customs of previous societies.
22 CHAPTER FOUR RESULT AND DISCUSSION In this chapter, I discuss the result and discussion about my topic documentary Seri Banian and show the process which is started from pre production, production and post production. 4.1. PRE-PRODUCTION Based on the checklist given, students need to complete each item. Required for each major they choose. I have chosen to major in broad casting. Documentary for this final project. Each item includes a storyline, script, and mind. Mapping, mood board, storyboard, and two promotional items. For this initial .Every procedure starts with a sketch. Figure 13 : Sketches Item Regarding the storyline or background of the project, I have moved forward with the supervisor. In addition, my supervisor approved the background of the project.
23 Figure 14 : Script Regarding the script, I wrote it based on the information I learned from the research and the demands of the general public regarding the store
24 Then, Mind mapping. This mind mapping is made according to my theme which is traditional and is filled with important information such as biodata of the store, the way I will use to edit and others. Figure 15 : Mind mapping From this mind mapping, we can briefly see the benefits of making this documentary and see if the target will be achieved. Figure 16 : Mood Board On Figure 1 sketches documentary for mood board like what prop I used in my video before I start the shooting in production time.
25 . Next Item is sketches storyboard every scene must come out on sketches before I go to shooting my documentary / This storyboard just references when shooting my documentary. Figure 17 : Storyboard Figure 18 : Storyboard
26 Figure 19 : Storyboard Figure 20 : Storyboard
27 The last item I had to create from sketches were two promotional items and a kit for the documentary. This item is to promote my video after I've shot all the scenes. Sketch two promotional items and a kit for the video. Figure 21 : Sketches Promotional Item
28 Lastly is the drawing poster drawing. poster sketches to be used as advertisements and can be advertised to the public. From sketches and made digital. Figure 22 : Sketches Poster
29 4.2. PRODUCTION For the production process, this phase involves capturing video footage, interviews and B-roll (additional visuals that complement the main content). Not only that, all sketches must be digitized and newer items have arrived. Regarding digital development items such as posters, promotional items, Capture, Offline Editing, Audio/Vo and Effects all these need to be completed before final post-production. The ideation for the poster has also been found and it is necessary to make a choice. In addition, the promotional kit and promotional items are just waiting to arrive. Tagging and digital stickers will be used as items in the promotional items. In addition, in this phase as well, the emphasis on the tease and trailer also needs to be emphasized to ensure that the time taken to complete the 2 videos is not long. All items must refer to the raw video and what items are in the short documentary to promote the short documentary. All of these items were presented to the panel before the final phase. Figure 23 : Digital Development Item
30 First in production is the poster. For the poster, it needs to be digitized, then get a proceed from the supervisor. The poster will be proceeded if the layout, typography, color and positioning used match the theme that has been set according to the title of the video. FIGURE 24 : Variation Poster
31 FIGURE 25: Variation shadow font Poster
32 FIGURE 26 : Poster Item Proceed Then promotional items, there are two items namely promotional kit and promotional item. These items are to promote the short documentary that will be shown. In addition, you can also introduce these items with the theme of the short documentary that will be released.
33 FIGURE 27 : Promotional Item and Kit The fourth thing is filming at the filming location which has been proceeded by the supervisor. The length of time it took to run this short documentary was one day, but it took several times to reshoot due to insufficient footage. The shooting was conducted during public holidays.
34 FIGURE 28 : Photo Shoot The offline editing step comes next. Following the conclusion of filming, RAW footage is used in the editing process to finish the short documentary's plot. It takes a while to edit since there are multiple video transactions and weapon effect visuals, which require time to produce more accurate and realistic results. FIGURE 29 : Editing Video in Aadobe Premier
35 FIGURE 30 : Editing Video in Cap Cut
36 4.3. POST PRODUCTION For the post-production process, the post-production stage when the filming is wrapped and the editing of visual and audio materials begins. Not only that, the drawings produced are made into digital and promotional items and promotional kits must be present in this final process. In addition, there is the process of editing teasers. Teaser trailers are usually made much earlier than the release of a film or game; their job is to embed their image into people's minds and stay there even without providing much context or story. FIGURE 31 : Treaser Trailers are intended to attract the attention of potential viewers. By presenting interesting footage from the short documentary, this is able to arouse the audience's interest and curiosity about the story, giving a brief overview of the basic concept of the short documentary and introducing an interesting storyline. This can help viewers understand the short documentary they are about to watch.
37 FIGURE 31 : Trailer After that, for the last step, which is the entire film from the brief documentary. Adobe Premier is the equipment and programme I use to arrange the video, audio, and colour grading. Next, I employ cap cut to provide effects and transitions across the entire video. In the end, I employed Davinci Solve for the text effects and the Hakan font to create a timeless feel for this brief documentary.