V8c

OUR 70TH YEAR

2015

MARKETING TEAM PLAN

Today’s Most Technically Advanced Packaging Resource

(800) 722-5841 | AtlanticPKG.com | [email protected]

v

OURPEOPLE

A Atlantic has evolved from a small-town

publishing company started in 1945 to a packaging
organization today capable of serving the largest
manufacturers across North America.

We’ve achieved this growth by following an entre-
preneurial spirit inspired by our founder while always
being attentive to the specific, day-to-day needs of
our customers. Our talent and expertise spans the
wide spectrum of packaging, converting, printing,
equipment and technical service.

Our people are the key.

Think Big.
Act Small.



PACKAGINGCONSULTANTS

We can design, build, and maintain a sophisticated pack-
aging line that best meets your needs.

Atlantic’s engineering team is an indispensable resource
for knowledge and insight of all components of your pack-
aging line. Our goal is to create a system that matches
your production and meets your demands for speed, ac-
curacy and performance.

Expertise coupled with advanced software and equipment
allows us to deliver a comprehensive packaging resource
that doesn’t end with the equipment installation. We aim
to form long-term partnerships to help meet demands as
you continue to grow and develop.



AUTOMATIONENGINEERS

Efficiency, speed, performance, and consistency
are all results of packaging line automation.

We develop and manage automation projects as
fundamental as installing a new machine that will
automate an operation and training your opera-
tors on its use. We also manage highly sophis-
ticated integration projects that require design-
ing, building, and programming entire packaging
lines.

Whatever the scope of your project, our auto-
mation consultants are adept at finding the solu-
tion that will help you meet production demands
while also managing costs.

MATERIALSPECIALISTS

We source stretch films, shrink films, protective materials,
tapes, strapping, and other materials that will perform at
optimum levels for each unique application.

Our specialists have been working with their respective
packaging materials for decades and have the advantage
of observing their use in a wide variety of environments.
They help match the right materials for each customer’s
equipment and application, advising on optimization tac-
tics that will improve performance.

Identifying the films and materials that improve appear-
ance, reduce damage, and ultimately lower costs brings
great value. We rely on these experts to ensure that every
customer is getting the most knowledgeable and well-in-
formed service possible.





HISTORY

The Atlantic Story
With a young journalist’s passion and his drive for
business success, Atlantic Packaging began in 1946
when W. Horace Carter founded a small town week-
ly newspaper, The Tabor City Tribune.

Carter accepted a job as the industrial recruiter for
Tabor City, North Carolina, with the added commit-
ment to start a newspaper. He attacked both chal-
lenges with zeal, but quickly faced an unexpected
foe in the hooded faces of the Ku Klux Klan.

Carter, a champion for justice, fought to purge his
new community of the prejudice and violence the
KKK promoted.

A two-year campaign of editorials brought financial
boycotts of his small paper, death threats and van-
dalism toward Carter and his family, but he emerged
victorious. His efforts exposed the Klan and sent
scores to prison.

For his bravery and community service, the Tribune
and Horace Carter were awarded the Pulitzer Prize
in 1952, the first awarded to a weekly newspaper in
the Pulitzer’s history. That really began the Atlantic
story.

1946 Atlantic Publishing began as a small town weekly newspaper,
the Tabor City Tribune, committed to social justice and
economic development.

1952 The Tabor City Tribune was awarded the Pulitzer Prize
after a two-year campaign of editorials by W. Horace
Carter fought to purge the community of the prejudice and
violence the KKK promoted. His efforts exposed the Klan
and resulted in the imprisonment of several hundred Klan
members. This was the first Pulitzer awarded to a weekly
newspaper in the history of the prize.

1960 Atlantic’s newspaper publishing was expanded into printing,
paper converting, and office products distribution. These
efforts served to meet the demands of the flourishing
industrial trades as well as the nearby coastal resorts of the
Grand Strand.

1970 Industrial supplies were added to our product offering
in order to serve the textile industry migration into the
southeast. Carter’s son, Rusty, joined the business full time in
1971 and began a greater emphasis on industrial markets.

1980 Atlantic opened its first regional branch in Wilmington,
expanding and concentrating more on packaging equipment
and material specialization.



1990 With expanded paper sheeting and rewinding capabilities
established in Wilmington, Atlantic moved more into the
printing, folding carton, tag, and label industry. Packaging
automation and integration divisions were launched and
the company added branch locations with emphasis on
greater technical service support. Paperboard converting
capabilities were expanded into the Triad area and industrial
distribution services covered the Carolinas.

2000 Rusty Carter’s son, Wes, joined Atlantic full time in 2002
adding a third generation to the family owned business.
Strategic acquisitions throughout this decade expanded
the national and international branch network to meet
logistics and to service the supply chain demand of our core
customers.

2010 Specialized printing capabilities moved into a 65,000 sq.
ft. Tabor City addition providing greater digital emphasis
and significant expansion of folding carton capability to
the Atlantic Printing and Graphics Division. Commercial
SBS paperboard converting capacity was expanded into
new branch locations in the northeast and midwest, further
extending our footprint for converting, distribution, and
packaging services.

TODAY Having acquired all of the International Paper Bleachboard
converting operation in 2014, our commercial converting
now has a national footprint and the largest capacity
for SBS converting worldwide. The same work ethic
and passion with which Horace Carter fought the KKK
has driven Atlantic’s spirit for service, performance, and
integrity. Still working daily in Tabor City, Horace Carter
passed away on September 16, 2009 at the age of 88.

HISTORY

CUSTOMERSUCCESS

We are dedicated to customer success and have programs
in place for maintenance and follow-through that will aid in
your growth over the long-term.

Technical Service

Our techs have been called the best of the best. They are
technicians, consultants, and problem solvers. With de-
cades of experience in their respective fields, our team is
dedicated to ensuring that customers are set up to achieve
their targeted goals.

Integration

Beyond routine maintenance and fixes, we also have
machine integrators that can design, build, and program an
automated packaging line from start to finish.

CrownCare

We offer customers our CrownCare preventative
maintenance program to ensure that your equipment needs
are our priority. This is the best way to extend the useful
lifetime of your packaging equipment and to minimize
recurring costs.

Inventory Control

So many customers rely on Atlantic for inventory control
which is why we have warehouses located strategically
throughout the country and dedicated logistics to get you
the supplies you need, when you need them.

TECHNICALSERVICE

The level of technical service we offer at Atlantic is unsurpassed among our
competitors. Our strategy of investing in expertise and assembling a group of
technicians who are experts in their fields of stretch wrapping, shrink packaging,
integration, and general packaging equipment helps our customers achieve their
goals of improving productivity and uptime while reducing waste and preventing
product damage.

Our technical service team works closely with our sales team to deliver the results
that are promised. We go the extra mile when it comes to servicing equipment,
matching films, testing and monitoring performance, and providing the training
and education necessary to ensure long-term success.

Experience & Dedication

Our team of 30 technicians have decades of experience in their respective fields.
We are continually adding to this team so we can provide the best service possible.

Optimization & Training

Ultimately, our goals are for your packaging line to run smoothly without downtime
and for you to have educated, knowledgeable machine operators and maintenance
crew.

Process Improvement

Process improvement helps us reach the goals of improved productivity, reduced
waste, and cost savings. The most important step we take in achieving this is in
earning the trust and confidence of our customers by showing them why we’re
making our recommendations and by delivering measurable results.



STRETCHPACKAGING

Atlantic’s Stretch Program is innovative and comprehensive. Our goal is to match
our customers with the best equipment, film, and wrap pattern that will result in
zero load failure and minimal film usage for every unique application.

Audit Process

Every stretch wrap project begins with an audit of the current process, film,
equipment, and application. We want to understand your goals when it comes to
stretch wrapping and find opportunities for improved performance.

Film Lab

Our state-of-the-art Film Lab allows our technicians to understand which film
formulations deliver the best containment force, puncture and abrasion resistance
as well as the best overall value for specific applications.

Stretch Wrappers

Stretch equipment comes in a wide variety of models with choices in specs and
options, including semi-automatics, platform automatics, conveyorized turntables,
rotary towers, and ring wrappers. Our sales and equipment experts can match you
with the stretch wrapper that best suits your application.

Stretch Film

Stretch Film is a critical component of effective packaging, protecting product
integrity as pallets travel from the manufacturer to the customer. At Atlantic,
we have the talent and the resources to match the right film and to set proper
benchmarks for each customers’ unique applications.

Hand & Boxed Film Machine Films

Benchmark Gold Premium Hand Film High Yield / Performance Sustainable Films
Benchmark Standard Handfilm Thin Gauge 20” & 30” Specialty High-
High Yield Sustainable Handfilm Performance Films
EZ Pre-Oriented Handfilm Heavy Duty Commodity Films
Special Formulation Blown Handfilms Short Roll Lengths & Utility Films,
avaialable in 20” & 30”
Specialty Orbital Riger Films
Benchmark Heavy Duty Machine Film
Boxed (for less than pallet users)

We believe that providing comprehensive education and training for our

customers on stretch wrap properties will result in reduced damage and cost
savings.

This is why we invite customers interested in our stretch program to join us
for Stretch University, a session that involves detailed information and hands-
on testing to demonstrate how all the elements of stretch wrap application
contribute to the best possible pallet wrapping method for a particular use.

Hands-On
Training



We invented the MUST monitoring system to audit and optimize stretch wrap

usage in order to eliminate damage during shipping and to reduce the overall cost
of wrapping a pallet.

Stretch Wrap Optimization

MUST Monitoring gives pallet wrap operators the necessary tool to ensure that no
load ever leaves your facility with improper stretch film application.

Cost Reduction

The monitoring response system alerts pallet wrap operators to changes in film
usage, promoting consistency across all loads and leading to significant cost
reduction in your stretch wrap operation.

Reduction in Break, Damage, and Loss

Installing MUST on your stretch wrapper results in tremendous costs savings from
reduced product damage that would otherwise occur due to poorly wrapped
loads.

MUST ends the unknown when it comes to stretch wrap applications. It
reveals the true unit cost of every pallet wrapped.

INNOVATION&INVENTION

Damage
Reduction

SHRINKPACKAGING

The experts that head up our Shrink Packaging program understand that the
most expensive minute for a customer is when a packaging machine is down. Our
goal is to have customers up and running 24/7. Our resources are also structured
to deliver improved productivity, reduced downtime, reduced costs, and improved
product appearance for our shrink packaging customers.

Audit Process

Our audit process for new shrink film customers is one of the most important
services we provide. During the audit, we evaluate the product, the current
application, and the entire shrink film process to understand the ultimate goals
and to find opportunities where our expertise can save money and improve
performance.

Shrink Team - Our shrink packaging team, including film specialists,

equipment sales people, and technicians, have decades of experience in both
recommending the right equipment with the right film for the application and in
making sure both work in harmony with each other. Our goal is to create a near
zero down-time environment in shrink packaging.

Shrink Equipment - We offer a comprehensive selection of shrink

packaging equipment including manual, fully automated, and shrink bundling
systems that can keep up with the speed of modern, advanced production and
packaging lines. Every piece of shrink equipment we sell is supported by a sales
and technical team who understand the importance of rapid response, overnight
production line make-ready, and the requirement for limited downtime.

Shrink Film

Shrink film is a heat shrinkable clear film that covers a wide range of multi-packing
and protective commercial applications. We offer films adept at bundling two like
products at 10 packages per minute or at protecting baked goods in trays being
wrapped at 150 packages per minute (and everything in between). Film thicknesses
range form 250 gauge (2.5 mils) to 30 gauge and in very specific applications can
be printed to become a billboard for marketing purposes, for tamper evidence, or
to prevent copycat duplication of a product in the marketplace.

Materials

Polyolefin

Strong, attractive, high clarity film with different options to suit a range of needs.
We have Clysar films in stock for immediate delivery. These feature excellent
machineability to increase efficiency.

PVC

Very clear, attractive wraps. We offer low shrink force films, differential shrink force
films, candle films, and other special application films. Films also available pre-
perforated.

Polyethylene

Strong, tear resistant films with custom films for different needs. Low cost
wrapping, available plain or printed.



FLEXIBLEPACKAGING

Atlantic offers a distinct advantage to our flexible packaging customers in the

variety of products and services we can offer as well as our 40 years of experience
working in the food packaging industry. We understand the time-sensitive
requirements of this industry and are equipped to meet these challenges daily.

Audit Process - The initial audit we perform for any new customer is

the foundation of the Atlantic flexible packaging process. Our specialized film
technicians observe current conditions with the equipment, materials, and overall
process. Our goal in performing the audit is to cut costs, reduce downtime, and
improve the packaging operations for our customers.

Flexible Packaging Team - With over 40 years of experience,

our experts in Flexible Packaging systems, materials, and support make up a
powerful team dedicated to customer success. Every member of our team holds
accountability for responding to our customers with the urgency they require. This
dedication is the reason our customers trust us for their packaging needs year
after year.

Equipment

Vertical Form, Fill and Seal - Atlantic represents a full line of

vertical form, fill and seal equipment from Hayssen and MTEK. These machines are
a great solution for bagging a range of items from frozen chicken to candy.

Vertical Bagging Systems - For bagging cups, plates and other

stacked product, vertical bagging is the answer. Atlantic represents RENNCO, the
recognized leader in the industry. These systems easily integrate scales, counters
and feeders.

Automated Bag on a Roll Systems - Automated Packaging

Systems are the inventors of the Autobag technology and a key partner with
Atlantic Packaging. These systems are perfect for bagging small machine parts.
Autobag equipment utilizes bag on a roll technology for maximum reliability when
bagging products.





Materials

Poly bags and Sheeting - Atlantic’s offering includes all types of

polyethylene bags and sheets individually cut or perforated on rolls. We’ll help size
and specify liners for your bins and boxes. We also supply bin covers, layer sheets
and wicketed bags.

Coextruded Barrier Films - Atlantic offers a broad range of

polyethylene based co-ex, nylon and evoh barrier films. Custom manufacturing
allows these films to be tailored to meet any of your barrier requirements.

Printed Specialty Films - We supply a wide variety of custom

printed films. Printing capabilities include up to 8-color process on single and
laminated structured films. Applications include tray pack and lidding films as well
as parts and pouch bags.

Shrink Films - Shrink films are available in either polyethylene or

polyolefin for your wrapping and bundling requirements. They can be printed in
up to eight colors with line or process prints in roll stock or converted wicketed
bags.

Industrial Films and Bags - We offer box liners, large and small

poly bags, printed bags and pouches, can liners, and reclosables. Our films and
bags are offered in LDPE low density, LLDPE linear low density, HDPE high
density, mLLDPE metallocene linear low density, and Co-Extruded & MonoLayer.



CASEERECTORS

Case erectors, case sealers, and packing tape make up the fundamental
components of many packaging lines, especially for online retailers and order
fulfillment centers. Case erecting and sealing is often the first step in packaging
line automation.

Atlantic is a leading supplier of equipment from Belcor, Wexxar, Pearson, 3M and
Combi. We also carry our own line of premium Benchmark tapes ideal for any
packaging environment and application.

Case Erectors

Case erectors can provide incredible value for relatively low costs, bringing
outstanding efficiency, speed, and productivity to the packaging line. From
small, semi-automatic equipment that adapts easily to any case sealer, to fully
automatic, high speed erectors and sealers, the savings in space and labor are
unmatched.



Case Sealing

Automatic case sealing greatly improves efficiency on the packaging line and also saves
on material usage by applying the proper amount of tape to each and every package.

Tape

Atlantic’s own line of Benchmark Tapes are high quality, cost efficient products that
cover all adhesive applications in your packaging line or manufacturing floor. We offer
a wide range of inventoried tapes for various applications including carton sealing, color
coding, paint masking, and cold temperatures along with tapes that complement our
case sealing equipment.

General Purpose - Masking, Strapping, Colors, Films, Papers, Protective
Carton Sealing - Manual, Automatic, Colors, Prints, PVC, Polypropylene, Polyester
Cloth - Duct, Vinyl Coated, Poly Coated, Military Spec, Waterproof, Flame Retardant
Double Coated - Papers, Films, Transfers, Repulpables, Foams
Medical - Direct Skin Contact, Clean Room, Resealable, Sterilization Tape, Tamper
Evident Tape, Die Cut
Specialty - High Temp, High Tack, High Tensile, Heat Activated, Electricals, Foils, Teflons
/ Kaptons, Special Sizes
Water Activated - Reinforced, Paper, Colors, Prints, Strippable, Pilfer-Proof
Colored Tapes - Coding, Identification, Safety, Inventory
Repulpable - For splicing and tabbing in paper and paperboard applications

CASECLOSURE

PROTECTIVEPACKAGING

Atlantic has a comprehensive offering for protective packaging solutions, from
an analysis of the product being shipped, to a review of options for equipment,
materials, and custom designs as well as implementation of the packaging system
and follow up with technical service and preventative maintenance.

Void Fill Equipment

We offer the leading Ranpak brand for void fill equipment, including a variety of
machines that can handle wrapping, cushioning, and void fill with kraft paper.

Materials

Bubble Wrap

Multiple Sizes and Widths, Anti-Static, Standard and Custom Sizes, Rolls, Sheets,
Fabricated Bags

Air Pillows

Automated Output for Highly Breakable, Void Fill, Blocking or Bracing

FillPak

Cushioning, Wrapping, Void Fill, Blocking or Bracing

Paper Dunnage

Tissues, Kraft, Bogus, Indented, Laminated, Moisture Proof

Peanuts

Peanuts, Dunnage Bags, Bogus Papers, Air Pouches

Insta-Foam

Hand-Held Mini Systems, High Capacity Production, Foam in a Bag, Special
Applications

Custom Solutions

For our customers who ship products that have an unusual shape, acute
sensitivity, or dimensions that don’t fit in standard corrugated or foam packaging,
we can offer the services of our custom packaging designer, Norm Samuelson.
Norm designs packaging from scratch to meet the exact protective needs of these
products. From motors and windshield wipers, to automotive bumpers, Norm
designs, tests, and creates custom packaging solutions for almost any application.

FINEPAPERCONVERTING

LNaorrtgh eAmsteriPcaa’sperboard Converter

Atlantic Packaging is now the largest converter of bleached paperboard
and fine paper grades in North America. Our commercial converting
facilities comprise over 1,000,000 square feet with more than two-dozen
precision sheeters spread between multiple locations across the country.

All of our converted papers are first quality product, backed by our
manufacturers, their technical teams, and by Atlantic’s own in-house
technical staff. We are FSC, SFI, & PEFC chain of custody certified
and committed to bringing our fiber-based products to market in an
environmentally responsible manner.

Our core functions include precision sheeting, carton packing, rewinding,
guillotine trimming and laminating with particular attention to quick turns
converting special sizes, including anything from small digital sheets to 128”
long for large format.

We offer flexible production scheduling and can adapt to the changing
markets and priorities of a broad customer base. We have a long history
working with paper merchants, commercial print and packaging plants, and
handling contract converting for major domestic and international paper
mills.



CHARLOTTE, NC

Charlotte is home to our roll-to-roll laminating system that gives us the
capability to laminate paper-to-paper, paper-to-board, and board-to-board
grades. This system enables us to produce everything from playing card
stock to stop light grades and heavyweight double thick cover up to 48pt.

DALLAS, TX

The Dallas facility is a full service converting operation with all the varied
capabilities of Atlantic’s other facilities and perfectly situated to service the
growing Southwestern U.S. market.

GREENSBORO, NC

With almost 350,000 sq ft, our Greensboro location is Atlantic’s largest
converting facility. We maintain a comprehensive, on-site inventory of first
quality domestic paperboard from a number of major North American mills.
Our extensive inventory offers the full caliper range of SBS C1S and C2S in a
variety of roll widths, minimizing waste for the converting of custom sheet
sizes.

HAZLETON, PA

Originally opened as part of Federal Paperboard in 1989, our Hazleton
location is ideally situated to service all the heavy population centers of the
Northeast. With 5 precision sheeters as well as carton packing capabilities
and an onsite skid manufacturing operation, this is a very nimble facility
capable of converting SBS and SUS paperboard as well as fine paper
grades.

STURGIS, MI

Sturgis represents a very powerful operation formed by merging a former
International Paper converting facility with Atlantic’s acquisition of
Lakeland Paper Corporation. This facility has 7 sheeters, a rewinder, and
a fully automated carton packing system. Located less than 300 miles
from Chicago, Detroit, Cleveland, Indianapolis, and Cincinnati, we convert
everything from narrow width rolls to sheeted product in everything from
digital sizes all the way up to a 128” long cutoff.

COVEREDWE’VE GOT YOU



INDUSTRIALCONVERTING

Paper converting is one of the most versatile services we offer at Atlantic. This
versatility stems from the breadth of products we can create from rolls of raw paper
material and the range of industries we can serve.

Atlantic has the paper converting equipment and expertise to match our customers’
demands, from creating paper products, such as folding cartons and custom die cut
filter frames, to packaging products that require narrow width slitting and wide 5
color printing.

In addition, we can create a finished packaging product with 2 color up to 5 color
printing, folding, and gluing. With our print shop next door, we can add inserts and
labels as well as film or poly bags for shipment or retail.

We run industrial paper converting operations in key locations throughout the
U.S. with the ability to serve national accounts across North America. We source
the most competitive pricing to deliver paper rolls, cartons, sheets, and die cut
paperboard to our customers on time and as needed.

Die Cutting

We have die cutters ranging from 63” sheet fed up to 55” web fed die cutters
that produce complex die cuts on printed or unprinted material to create custom
packaging products.



Slitting & Rewinding Atlantic slitting and rewinding capabilities

produce a range of paper products in various widths and diameters, from 3/8”
narrow width slitting and up, including wide web printing capabilities. We deliver
one of the most diverse offerings in terms of slitting and rewinding in the industrial
paper converting marketplace.

Sheeting - Sheeting is a core component of our industrial converting

operations, providing custom slip sheets and layer sheets or sheets ready to be die
cut and printed. This capability provides nearly unlimited opportunities to serve our
customers with precision and quality.

Folding Cartons - Folding cartons are custom die cut, scored, perforated,

folded, glued and ready for our customers. We can help guide our customers to
choosing the best paper grade (coated or uncoated kraft, chipboard, or other
grades) for their final product. We also help design die cuts for custom cartons if
that will deliver the best fit for the product.

Wide Web Printing - Atlantic’s Charleston converting facility has

industrial flexographic printing capabilities that accommodate long runs of web fed,
inline paper rolls ranging from lightweight tissue up to heavy board grades. Our 5
color press prints roll-to-roll and can accommodate up to 60” diameters.

A unique capability of our wide web printing service is the ability to print on both
sides of the sheet in a single pass. Our flexo press is designed to print consumer
product wrappers and other industrial packaging products.