DALLAS MEDIA KIT 2019

Dallas Texas

MEDIA BOOKLET

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

Pioneers in Home Improvement Niche Marketing

When TheHomeMag® launched in 2002, a vehicle specifically for Home Improvement advertising
did not exist. It was commonly rolled into regionally mailed magazines with everything from pizza
to dry-cleaning to oil changes. Our purpose then remains the same today: concentrating all of our
marketing efforts on a very specific and well defined segment of business – and doing so to an
equally well defined segment of the population.

Being clear about who we market and who we target is but two pieces of our triangle. The message –
that how we promote and what we say – is critical to the success of our business, and to the success
of every one of our customers here in greater Dallas, along with all of our customers nationwide.
Our specialty, that thing that makes us so unique, is our ability to create a very specific and direct
message to our high income and high home value homeowner audience. When we control the
message and the audience, we have a greater chance of controlling the result. And nothing creates
results better than TheHomeMag.

Niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big
pond. This belief has driven us to become America’s #1 Home Improvement Magazine®.

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

TheHomeMag Dallas Reader

51.4 $281,000
Average Income
Average Age of Homeowner
$522,300
29.9 Average Home Value

Average Age of Home

$1.669 MILLION
Average Net Worth

THEHOMEMAG® REACHES 200,000 OF THE MOST HIGHLY
CONCENTRATED AUDIENCE OF AFFLUENT HOMEOWNERS IN

THE GREATER DALLAS MARKET.

72% of our readers frequently purchase products or services from ads seen in TheHomeMag.
66% of our readers plan to remodel or redecorate part of their home during the next twelve months.

81% of our readers plan to purchase home improvements during the next twelve months.

SOURCES: CVC 2013 AND MEDIA AUDIT 2013 America’s #1 Home Improvement Magazine®

TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

Our National Footprint
TheHomeMag® is mailed to 60 unique markets covering 27
states across the United States. As a blend of franchises 1 Southwest FL 13 Tucson, AZ 25 Chicago, IL 37 St. Louis, MO 49 New Orleans, LA
and corporately owned publications, we publish nearly 105 2 Sarasota, FL 14 Atlanta, GA 26 San Diego, CA 38 Nebraska 50 South Bay LA, CA
million magazines annually, each of which is direct-mailed to 3 San Fernando Valley, CA 15 DALLAS, TX 27 Washington DC 39 Riverside, CA 51 Coachella Valley, CA
the ideal home improvement audience in each specific area. 4 Ventura, CA 16 Denver, CO 28 Oklahoma City, OK 40 Lakeland, FL 52 Long Island, NY
5 Tampa, FL 17 East Bay, CA 29 Austin, TX 41 Annapolis, MD 53 Detroit, MI
Serving the greater Dallas market since 2007, we continue 6 Palm Beach, FL 18 Nashville, TN 30 Raleigh, NC 42 Boston, MA 54 Northern Colorado
to mail to 200,000 of the most affluent single family homes 7 Jacksonville, FL 19 Orange County, CA 31 Silicon Valley, CA 43 Columbus, OH 55 Tidewater, VA
each month. 8 Orlando, FL 20 Houston, TX 32 Colorado Springs, CO 44 Sacramento, CA 56 Cleveland, OH
9 Ft. Lauderdale, FL 21 Fort Worth, TX 33 Richmond, VA 45 Philadelphia, PA 57 Memphis, TN
10 Las Vegas, NV 22 Charlotte, NC 34 Salt Lake City, UT 46 Portland, OR 58 Daytona, FL
11 Kansas City 23 San Antonio, TX 35 Central NJ 47 Minneapolis, MN
12 Miami, FL 24 Phoenix, AZ 36 Indianapolis, IN 48 West LA, CA

*Data current as of January 2018.
America’s #1 Home Improvement Magazine®

TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

TheHomeMag® Dallas Distribution 200,000
Homes
COLLIN COUNTY
Total Market Distribution
100,000 Homes
Collin County (100,000 Homes)

Allen - 75002, 75013
Celina - 75009

Dallas - 75252, 75287
Plano - 75023, 75024, 75025, 75074, 75075,

75093, 75094
Frisco - 75033, 75034, 75035
McKinney - 75069, 75070, 75071

Prosper - 75078
Wylie - 75098

DALLAS/ROCKWALL COUNTIES Dallas/Rockwall (100,000 Homes)

100,000 Homes Addison - 75001 Carrollton - 75006
Coppell - 75019 Rockwall - 75032, 75087

Garland - 75043, 75044
Sachse - 75048 Grand Prairie - 75052

Irving - 75061, 75062, 75063
Richardson - 75080, 75081, 75082

Rowlett - 75088, 75089
Sunnyvale - 75182 Royse City - 75189
Dallas - 75201, 75205, 75206, 75208,
75209, 75214, 75218, 75219, 75220, 7
5223, 75225, 75229, 75230, 75231, 75234,
75238, 75240, 75243, 75244, 75248, 75254

*Please note zip code distribution may vary slightly due to
seasonal shifts per quarterly list revisions.

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

Dallas 2019 Schedule

Issue: The published issue month on the magazine | Ad Deadline: Final day for agreement & artwork submission | In-Home: The first of a 3 day requested USPS delivery window.

®
®
Ad Schedule 2019

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

More than Just a Magazine Opportunities are limited, so act fast. Talk with
your Account Executive and ask how you can take
All companies, no matter the industry, may now take advantage of TheHomeMag’s
market leading distribution to send mailings for a fraction of the normal cost. With advantage of the power of TheHomeMag® today.
our ZIPCard™ program, your custom designed, direct mail cards ride along with
TheHomeMag® into the mailboxes of affluent homeowners. TheHomeMag®

Postcard Insert

The Magazine* Pop-Out Bookmark
Single Sheet Insert
Our full-color magazine has proven to be an incredible marketing tool for
home improvement businesses from a variety of industries. The magazine
offers quarter, half and full page ads along with front and back covers
that put your business in the spotlight. Premium placements and double
spreads are also available and our pricing structure rewards consistency
and commitment.

ZipCard™ Insert (Standard & Oversized)

A 2-sided, full-color, full-bleed, 4” x 6” or 5” x 8” glossy insert, placed inside
the magazine to fall right into the hands of buyers as they page through our
magazine.

DALCard

The Detached Address Label Card arrives in mailboxes like a postcard,
but without the expense. This 2-sided, full color, 5” x 9” glossy piece lands
directly in the mailbox with the magazine, allowing you to stand out.

Bookmark Insert

The Bookmark Insert is 1” taller than the magazine and creates a unique
marketing opportunity. As a 2-sided, full-color, full-bleed, 1 1.5” x 5.25”
glossy insert, placed inside, it extends beyond the magazine for exceptional
visibility and reader impact.

Pop-Out Single Sheet

The Pop-Out Single Sheet is a heavy, 80lb single sheet placed inside the
magazine. As a 2-sided, full-color, full-bleed, 8.5” x 10.875” insert, it extends
.375” from the top and .5” from the right of the magazine.

DALCard

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

TheHomeMag® Dallas Advertising Rates 200,000 Homes
Dallas’ Total Market Distribution

TOTAL DISTRIBUTION (200,000 HOMES)

SIZE: 4X 8X 12X

QUARTER $1495 $1395 $1295

HALF $2795 $2590 $2365

FULL $507C5 ALL F$4O76R0 PRIC$4IN32G0
DOUBLE SPREAD Call for p2ric1e4s -998-9752

BACK COVER Full Market, Full Page Rate + $850
FRONT COVER + AD Full Market, Full Page Rate + $1200

ZONE DISTRIBUTION (100,000 HOMES)

SIZE: 4X 8X 12X

QUARTER $965 $925 $865
$18C25A2L1L4F-$9O179R258P-9R7I5C2$IN152G5
HALF $3225 $3125 $2825

FULL Call for prices
DOUBLE SPREAD

ADD 10% FOR PREMIUM POSITION PLACEMENT

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

Dallas Advertising Specs General Product Specifications

Front Cover Back Cover - Standard Full Page Final Trim: 8” x 10.5” (magazine)
Bleed: 0.25” (print), Safety: 0.25” (print)
Color Mode: CMYK (print) / RGB (web)
Resolution: 300 dpi (print) / 72 dpi (web)

Spread - Double Truck

Trim Size: 8” x 10.5” Trim Size: 8” x 9” AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM Trim Size: 16” x 10.5”
Bleed Size: 8.5” x 1 1” Bleed Size: 8.5” x 9.25” Bleed Size: 16.5” x 1 1”
Safety: 0.25” Safety: 0.25” Trim Size: 8” x 10.5” Without Bleed: 15.5” x 9.75”
Bleed Size: 8.5” x 1 1” Safety: 0.25”
3/4 Page Half Page - Horizontal Without Bleed: 7.5” x 9.75”
Safety: 0.25” Quarter Page

Half Page - Vertical

AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM

Ad Size: 5.75” x 9.75” Ad Size: 7.5” x 4.75” Ad Size: 3.625” x 9.75” Ad Size: 3.625” x 4.75”

Bleed, Trim & Safety: Color: Copyright © 2018 - TheHomeMag® - All Rights Reserved

Full page and two page spreads can be designed for full bleed. Any Advertisers understand and accept that in our normal 4-color, web offset Submitted Materials:
full bleed ad, including the front and back covers, requires a 1/4” bleed. printing process, color variations can occur and differences in the quality
Quarter and half page ads do not have a full bleed option. Ads designed of paper may cause slight variations in color, clarity and overall appearance Advertiser warrants and represents that all material submitted to THM is
to bleed must adhere to the recommended safety margin and keep all text between digital proofs and the printed magazine. original art or art which Advertiser has legal permission to use and that no
1/4” from the final trim size. Front covers are designed by a THM Certified art submitted is in violation of any law and does not infringe on copyright,
Designer with client provided photos or stock images. Safety, or margin, Software: trademarks, trade names, or patents of any type.
is the distance from the “safe area” to the trimmed edge of the ad. You
should keep anything you want to protect from accidental trimming within Our design teams exclusively use the Adobe Creative Suite of applications Artwork Submission:
this safe area. Color, imagery and of course bleed are expected to extend comprised of Adobe Photoshop, Adobe Illustrator & Adobe InDesign.
well beyond the safety area. Important things to consider keeping within Our offices are equipped to handle a wide range of file types but specific Design files can be submitted electronically via email, DropBox, Google
the margin would be text, phone numbers or logos. The safety is merely versions of software vary by office. Yes, FREE Design Services are included Drive, Box or just about any other digital means. Submissions can also be
a margin to protect from anything important being accidentally trimmed with the purchase of any product. Ads developed by TheHomeMag can made using CDs, DVDs, USB/Flash Drives or any other acceptable form of
during the printing process. only be used in our publications and products. We do not provide high- media capable of transmitting high resolution design files. All submissions
resolution files for use in other media. will be reviewed prior to placement and TheHomeMag reserves the right to
make adjustments to any designs violating the terms and conditions of the
advertising agreement.

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

Accessory Advertising Rates

SIZE: 15K 20K 25K 30K 40K 50K 60K 75K 100K 120K 150K 200K

STANDARD INSERT (4 x 6) 16.0¢ 13.0¢ 12.0¢ 11.0¢ 10.5¢ 9.5¢ 8.0¢ 7.5¢ 6.0¢ 5.5¢ 5.3¢ 5.2¢
OVERSIZED INSERT (5 x 8) 18.0¢ 15.0¢ 13.5¢ 12.5¢ 12.0¢ 11.0¢ 10.5¢ 10.0¢ 8.5¢ 8.0¢ 7.7¢ 7.5¢
POP-OUT SHEET (10.875 x 8.5) 15.0¢ 1 2.5¢ 7.5¢ 7.2¢ 7.0¢
BOOKMARK INSERT (11.5 x 5.25) 22.0¢ 19.0¢ 12.0¢CA1L1.0L¢ FO1R0.5P¢ RI1C0.0IN¢ G 92.01¢ 4-989.58¢ -9785.02¢ 10.0¢ 9.5¢ 9.0¢
DALCARD (5 x 9) 25.0¢ 22.0¢ 13.0¢ 1 2.5¢ 1 2.0¢
16.5¢ 16.0¢ 14.5¢ 13.5¢ 13.0¢ 12.5¢ 10.5¢
19.5¢ 19.0¢ 17.5¢ 16.5¢ 16.0¢ 15.5¢ 13.5¢

Minimum PRINT + MAIL run of 15,000 pieces. Minimum mail/inserted in an Issue is 15,000 pieces. Pricing hold until next quantity break.

Accessory Advertising Specs

DALCard Detached Address Label Bookmark Pop-Out Sheet

Trim Size: 5” x 9”
Bleed Size: 5.5” x 9.5”
Without Bleed: 5” x 9”
Safety: 0.25”

Standard Insert Oversized Insert

Front & Back Front & Back

Trim Size: 4” x 6” Trim Size: 5” x 8” Front & Back Front & Back
Bleed Size: 4.5” x 6.5” Bleed Size: 5.5” x 8.5”
Without Bleed: 4” x 6” Without Bleed: 5” x 8” Trim Size: 11.5” x 5.25” Trim Size: 10.875” x 8.375”
Safety: 0.25” Safety: 0.25” Bleed Size: 12” x 5.75” Bleed Size: 11.375” x 8.875”
Without Bleed: 11.5” x 5.25” Safety: 0.125”
Safety: 0.25” Pops Out: .375” from top &
.375” right (front) & left (back)

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

For Our Readers:

WE INSPIRE our readers with home improvement ideas and
offer an assortment of companies to help them with their home
improvement decisions.

WE CREATE DEMAND for luxury home products and design
services in the greater Dallas area.

WE SHOWCASE TALENT from local businesses who are
properly licensed professionals and experts in delivering
best-in-class services to homeowners.

WE PROVIDE A MARKETPLACE where homeowners can easily
find a wide variety of sources for all styles and design needs.

For Our Advertisers:

WE REACH local affluent homeowners with an average income of
$110,000 and an average home value of $340,000 in the greater
Dallas area.

WE CAPTIVATE OWNERS of luxury homes who have a primary
interest in enhancing their properties through fine design.

WE PROVIDE powerful and quantifiable advertising resources to
cost effectively reach your ideal customer.

WE CONNECT reputable businesses with select homeowners
and we are the best and most trusted name in home improvement
marketing.

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

Introducing Your Designer

Your Unique Experience Anna Brewer

Our design professional will create an ad that makes your business Phone: 214-908-8710
attractive to homeowners. We include appealing images, hooks, and Email: [email protected]
calls to action that stimulate contact and we will educate you on the
process. Advertising with TheHomeMag® regularly makes your phone
ring, speaks to readers about your credibility, and builds your brand
identity with every ad. We update ads as needed, working with you to
find the right mix – the ones that bring in the leads. Our Brand-to-Action
Design Process was specifically developed to get readers to stop in 3
seconds, pick up the phone and contact your business.

Introducing Your Designer

Hello, my name is Anna Brewer and I am excited to have you advertising
with us here at TheHomeMag. My job as your graphic designer is to
make your advertising experience effortless and a success. I have been
working with TheHomeMag since 2012 and have 30+ yrs experience
helping home improvement companies like yours make smart marketing
decisions. So what happens next?

1 You will receive an email from me once your contract has been signed, which will ask you to respond with a time and date that works best for you
2 so that we may schedule a design consult. In the meantime, gather any high-resolution photographs and logos as well as any pertinent information
that you would like to incorporate in the ad.

In our experience, successful ads have a clear focus, highlight your company’s unique skills, and present an enticing offer. Following our consult I will
assemble your ad showcasing your business in the best way that will resonate with our homeowners.

3 I will then send you a proof of your ad to review. Please inspect the ad and then respond in an appropriate amount of time with any changes or
corrections. I will work to return your email in a timely manner so that the process can be as quick and simple as possible and we can get your ad
approved before the artwork deadline.

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

Ready For Those Calls? ®

We know you’re busy, so we want to help you make your advertising worthwhile. Be sure your team is prepared
to handle new leads, customer questions and increased call volumes when the next issue lands in mailboxes.
The following are suggestions offered by our successful clients from TheHomeMag’s across the country.

1 5

Answer phone calls with Track your calls using
your company name. Call Management reports.

2 6

Setup a voice-mail message that Be aware and prepared for
states your company name. magazine in-home dates.

3 7

Don’t leave calls on hold for Alert staff about your ad and any
long periods of time. specials that may be included.

4 8

Strike while the iron’s hot! Use enthusiasm & professionalism
Answer and return calls promptly. on calls! Smile on the phone!

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

More than Just an Ad

Instant Included Savings 60 Magazines
MONTHLY IN
Over $400 every month! 27 States
COLLECTIVELY SERVING OVER
FREE FREE FREE 6,000 Clients
Ad Design + Call Tracking + Web Directory NATIONWIDE EVERY MONTH

$350 Value $50 Value $39 Value

per month per month per month

Print, Mobile & Web

We start with print because it works. Generating more than
a million leads for advertising clients all across the country,
we know that print advertising is still the backbone of local,
community based marketing. We then compliment your print
ad with FREE web and mobile offerings to enhance a truly
comprehensive marketing solution for your home improvement

business.

Tracking That Works

Always know who is calling with our FREE integrated call
tracking and management system. You’ll never lose touch with
a lead again and you may monitor your results from anywhere.
Call tracking proves your ad is working and guarantees an
accurate calculation of your return on investment.

• 24/7 Reporting • Re-listen to Every Call
• Real-Time Notifications • Monitor Staff Performance
• Online Recorded Call History • Respond to Missed Calls

America’s #1 Home Improvement Magazine®
TheHomeMag® Dallas | office 972-250-2400 | sales 214-998-9752 | fax 972-250-2404 | dallas.thehomemag.com

INSPIRING
HOMEOWNERS

TheHomeMag Way - Through Our
People, Product & Performance.

TheHomeMag® Dallas • Collin • Rockwall
office 972-250-2400
sales 214-998-9752
fax 972-250-2404
dallas.thehomemag.com