HomeTrends Magazine Media Kit 2019

Why

HOMETRENDS?

HomeTrends is your Home Improvement • Maximizing your dollars by limiting the
Business Marketing Plan. We specialize
in lead generation specifically for the home number of businesses in each category to
improvement industry. Our sole focus is to three.
generate leads for our clients and because of
this single-minded focus, we are able to deliver • O ering pricing plans unique to HomeTrends
leads to our clients better than anyone else.
We believe in the entrepreneur and supporting in the print media industry.
local businesses to create a successful and
strong economy. • Leveling the field of competition by ensuring

We believe in challenging the status quo — all partners represented in the magazine have
in the way we represent our clients, in the way established a reputation for ethical behavior.
we create and build our magazines, and in the
companies we choose to represent.   • Creating partnerships that reward loyalty and
We do this by rejecting traditional practices
when marketing our partners and focus on consistency on both sides of the table.
new and inventive ways of putting quality
contractors in contact with qualified customers. • By acting as an advertising consultant that
We accomplish this by:
not only o ers expertise on print media, but
• Tailoring our program to your unique needs also on other forms of advertising.

and goals.

• Creating a publication that is beautifully

designed and equal to the sophistication
of the high-end partners we represent, all
the way down to the premium special order
paper we use for the publication.

• Limiting the size of each issue. Once it’s sold

out, it’s sold out.

FOR ADVERTISING INFORMATION CALL 469.445.1544

• 100% focused on the home improvement • Highest level of frequency: delivered 12 times

industry annually

• Guide to the best local home improvement • Results driven: call to action advertising
• Measurable ROI with call tracking analytics
companies in North Texas • 100% pre-screened and approved advertisers

• Targeted distribution to high income, single

family homes

107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.445.1544

TARGET DEMOGRAPHICS

COLLIN COUNTY

MAILING TO 150,000 HOMES

121

75078 75071

380 380

75033 75035 75070 75069
75034
Lewisville Lake 121 75 ZIP TOWN
Dallas North Tollway 75002 Allen
75013 75007 Carrollton
75010 Carrollton
75025 75002 75013 Allen
35E 75056 75024 75024 Plano
75033 Frisco
75023 75034 Frisco
75035 Frisco
75093 75074 75056 The Colony
75069 Mckinney
121 75010 75075 75094 75070 Mckinney
75007 75080 75071 Mckinney
75082 75074 Plano
161 75075 Plano
161 75078 Prosper
35E 75080 Richardson
75082 Richardson
75093 Plano
75094 Murphy

SELECT TARGETED DISTRIBUTION OF THE
TOP OWNER-OCCUPIED HOMES OVER $275K

DFW EAST: COLLIN COUNTY

Income Average Average Homeowner Age

$168,175 48

Home Value Average Average Age of Homes

$398,177 15.9

107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.445.1544

TARGET DEMOGRAPHICS

DENTON/TARRANT COUNTY

MAILING TO 150,000 HOMES

35E 76210 ZIP TOWN
75019 Coppell
75205 Lewisville Lake 75022 Flowermound
75028 Flowermound
35W 75077 75057 Lewisville
75063 Las Colinas
35W 75067 Lewisville
75077 Highland Village
76226 76021 Bedford
76034 Colleyville
76247 76051 Grapevine
76052 Haslet
114 76054 Hurst
76092 Southlake
76177 76148 Watauga
76177 Haltom City
35W 76182 N Richland Hills

76244 75028 35E 121

76262 75022 75067
76248
Grapevine Lake 161

76052 121

114 75019

76092 76051

114 75063

76182 76034 ZIP TOWN
76205 Denton
76148 76054 76039 76210 Corinth
76021 76226 Flowermound
161 76244 Keller
76247 Justin
820 183 183 76248 Keller
76262 Trophy Club
820 76309 Euless

SELECT TARGETED DISTRIBUTION OF THE
TOP OWNER-OCCUPIED HOMES OVER $275K

DENTON/TARRANT COUNTY

Income Average Average Homeowner Age
$117,481 49

Home Value Average Average Age of Homes
$407,222 17.4

107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.445.1544

2019 PRODUCTION SCHEDULE

Mailing 12 times annually

CALL NOW TO
RESERVE YOUR SPACE

469.445.1544

ISSUE PRODUCTION DEADLINE IN-HOME DATES
JANUARY JANUARY 11 JANUARY 28
FEBRUARY FEBRUARY 8 FEBRUARY 25
MARCH 8 MARCH 25
MARCH MARCH 29 APRIL 15 & 29
APRIL APRIL 26 MAY 13 & 27
MAY MAY 24 JUNE 10 & 24
JUNE JUNE 28 JULY 15 & 29
JULY JULY 26
AUGUST AUGUST 30 AUGUST 12 & 26
SEPTEMBER SEPTEMBER 16 & 30
OCTOBER SEPTEMBER 27
NOVEMBER OCTOBER 25 OCTOBER 14 & 28
DECEMBER NOVEMBER 29 NOVEMBER 11 & 25
DECEMBER 16 & 30

107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.445.1544

DIGITAL OFFERINGS

HOMETRENDS

YOUR ONLINE MARKETING
PROFESSIONALS

SEARCH ENGINE OPTIMIZATION

People have to be able to find you to do business
with you. Our SEO services get your company first
page listings in the search engines and the visibility
you need to to find and attract new customers.  

WEBSITE DESIGN CUSTOMER RELATIONSHIP
MANAGEMENT
The goal of the sites we create is to convert users
into customers. We have heavily researched which Our CRM system will take care of all of your customer
elements need to be on the site and the positioning to storage needs. Anywhere you have internet access,
give our clients the advantage over their competition.  you will have access to your customers’ information,
the ability to run productivity reports, send emails,
SOCIAL MEDIA etc.

Branding, relationships, loyalty, and leads, all can be ANALYTICS
achieved through social media. Find out how your
business can can thrive in a social setting and build We can track website and ad campaign data in
the trust of individuals online. real time to show you the exact results of your
digital strategies. Analytics is an excellent way to
REVIEW INSURANCE demonstrate the concrete value of social media, paid
search, and SEO.

Have a bad review that is nagging your company? If FOLLOW-UP MARKETING
not, the reality is,  it’s only a matter of time until you
do. Customers are trusting consumer reviews more Follow-up is an area most businesses struggle with,
than ever, so it makes sense to have a strategy that and it is so crucial throughout the sales process. Our
will promote your business in a positive light. systems will increase your closing percentages, while
getting better traction on your marketing dollars. 
PROPOSAL MAKER

Create attractive proposals that you can
send to your potential clients in a matter of
minutes. Our easy to learn proposal maker
software is a powerful tool that makes
designing proposals simple.

Call today and book an appointment
with our online professionals!

469.445.1544

107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.445.1544

SOLO & INSERTED POSTCARDS

Designed, Printed, and
Mailed with the Magazine

LDP CARD 9”X 5”

Compared to a solo mailed postcard, the
lowcost and geographic targeting of the LDP
card make it the number one add-on product
we o er.

SPOTLIGHT 8.25”X 4.75”

Stand-alone oversized insert randomly
placed inside the magazine.

SKYSCRAPER 11.875”X 5” SIDELINE 9.875”X 6.75”

This stand-alone oversized Stand-alone
insert is randomly placed oversized insert
inside the magazine and randomly placed
extends above the top inside the
edge of the magazine by magazine and
1 inch. extends past the
right edge 1.5
inches

WHAT’S SO SPECIAL ABOUT INSERTED POSTCARDS?

Postcards that are mailed  with  our magazines • Superb lead generator; shared mail pricing
give your business a “stand alone” presence in • Target specific zip codes
the mailbox at a cost far less than mailing solo • Target homeowners that need your
post cards… but with the same exposure and
returns!  Sorry, only one per magazine issue. products and services

(ALL POSTCARDS HAVE A 15K MINIMUM) • Full color, glossy 2-sided finish & full bleed

107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.445.1544

CALLTRACKING
METRICS & MEASUREMENT

Tracking your marketing performance  has Call tracking helps your business get more phone
never been easier than this. Our proprietary calls by identifying the most effective marketing
measurement system provides 24/7 notifications, and sales efforts. It also helps drive more sales.
real time reporting, notifications & call history. Call tracking is essential for any business that
• Time is money. There is NO longer relies on phone calls and wants to increase call
volume and revenue.
need to listen to each call. Our system
deciphers through the calls and tells you HOW DOES CALL TRACKING WORK?
which ones made an appointment, was SOLD, Call tracking software incorporates unique
or need to be followed up with. tracking phone numbers. These tracking
numbers are assigned to individual customer
• Great training tool for your sales staff. engagement points. Then when a potential
customer calls from one of the engagement
Records every conversation. points, the inbound call is automatically
associated with that specific marketing source.
WHAT IS CALL TRACKING? Anytime a person dials a tracking number, the
Call tracking is a business practice that call runs through the software system. The
leverages technology to measure consumers’ software is also able to record the conversation.
behavior before and during phone calls. This Thus sources that drive the most phone calls
provides data that can drive smart decisions for and best leads are deemed to be the most
marketing and sales. effective. Tracking numbers are used for our
HomeTrends call tracking software precisely digital and traditional products and can even
measures consumers’ behavior. This is accom- link to individual website visitors.
plished by identifying which marketing and
sales efforts generate the best quality and
highest volume of phone calls. Call tracking
also uncovers which advertising efforts do not
produce results.

CALLERS ARE 10X MORE LIKELY TO TURN
INTO CUSTOMERS THAN FORM FILLS

• Call Quantities – Know how many calls your • Dynamic Number Insertion – Identify calls

PPC (or any channel) produced from online campaigns

• Call Details – Peak call times, duration, • Whisper Tone – “Another great call from your

answered status, repeat callers, etc. marketing campaign”

107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.445.1544

BONUS FEATURES

UTILIZE A TEAM THAT
PROVIDES ALL THE “EXTRAS”

NETWORKING EVENTS

This is a great opportunity to meet and network with
professionals in the home improvement industry,
create new contacts and find potential partners and
clients. Homebuilders, real estate agents, renovators,
general contractors and other professionals are
welcome, as well as homeowners who are looking to
connect to industry experts.

FREE CALL TRACKING HOME SHOWS & LOCAL EVENTS

HomeTrends® provides all its advertisers with Free We attend home shows and local events several
Call Tracking phone numbers. We do this to help you times a year, and pass out thousands of copies of our
more e ectively evaluate your marketing campaigns magazines to consumers looking for your business.
with us. Listen to every call and never miss a lead
again! PRE-SCREENED ADVERTISERS

SOCIAL MEDIA & BLOGS To give our readers peace of mind, all of our
advertisers go through a 5 point screening process
Increase your sales with interactive social media that checks for licenses, complaints, and confirms
engagement designed to bring your customers that they are properly insured and bonded.
directly to you when they are actively online and
shopping.

BUSINESS PLANNING BOOTCAMP

Join other home improvement companies and learn
real life skills that will change your life and your
business. Get practical advice from speakers with
over 30 years experience in the home improvement
business.

Categories fill fast, these opportunities
are limited. Speak with your HomeTrends
marketing consultant today at:

469.445.1544

107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.445.1544

AD SIZES & SPECIFICATIONS

Magazine Pages

Please submit press-quality PDF files with no
registration or crop marks. All colors must be

CMYK (no RGB or spot colors).

If you have any questions, please contact us
at 972.252.8700 or [email protected].

FULL PAGE 8.375”X 10.875” HALF PAGE 7.875”X 4.875” QUARTER PAGE 3.8125”X 4.875”

7.875” x 10.375” = text safe area 7.375” x 4.375” = text safe area 3.3125” x 4.375” = text safe area
8.625” x 11.125” with .125” bleed No bleed No bleed

SPREAD 16.75”X 10.875” BACK COVER 8.375”X 8.375”

16.25” x 10.375” = text safe area 7.875” x 7.875” = text safe area
17” x 11.125” with .125” bleed 8.625” x 8.5” with .125” bleed
No bleed on top - Ad starts 2.5” from top of page

107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.455.1544

LDP CARD 9”X 5” AD SIZES & SPECIFICATIONS

8.5” x 4.5” = text safe area Inserted Postcards
9.25” x 5.25” with .125” bleed
Please submit press-quality PDF files with no
registration or crop marks. All colors must be

CMYK (no RGB or spot colors).

If you have any questions, please contact us
at 972.252.8700 or [email protected].

SKYSCRAPER 11.875”X 5”

4.5” x 11.375” = text safe area
5.25” x 12.125” with .125” bleed

This area left blank for mailing. SIDELINE 9.875”X 6.75”
Will be white.
9.375” x 6.25” = text safe area
Magenta areas must be free of text, 10.125” x 7” with .125” bleed
but can have background color.

SPOTLIGHT 8.25”X 4.75”

7.75” x 4.25” = text safe area
8.55” x 5” with .125” bleed

107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.455.1544