Brand guidelines print final .

BRANDGUIDELINES

Brand
guidelines



BRANDGUIDELINES WELCOME INTRODUCTION

These branding guidelines are designed to
ensure a consistent look and a consistent
tone in all communications.The PROKYDEX
brand communicates
excellence and usually serves as the first
impression of PROKYDEX with any
audience in person or online.The following
pages will help you understand our brand,
what it stands for and how to express in the
best possible way.

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BRANDGUIDELINES CONTENTS

CONTENTS Introduction Tone of voice
About Our tone of voise
2 Mission & Vision
Our values Products
Business card
Our Logo Broshure
Logo usage Packaging
Logo Proportions
Logo variation Visual assests
Clear space Kydex Pattern
Minimum size illustration
Full Color Logo Kydex sheath an holster

Color Social Identity
Primary colors Social media dimensions
Secondary colors Social media marketing

Typography
Primary Design Typeface
Secondary design typeface

Photographic
Photography style

INTRODUCTIONBRANDGUIDELINES

ABOUT US

PROKYDEX provides cutomized services
of making kydex sheets and holsters and
we also provide laser engraving services
or kydex for our customers.
We have our standard equipment for
making kydex.Our Brands develop our
products from the problems as we are
kydex users we also found problems of
other kydex brands.So our brand are
developed to be better by using tactical
milspec ideologies to constantly
improves our products and bring the
best products to the market.

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BRANDGUIDELINES INTRODUCTION

MISSION & VISION

Mission Vision

Our mission is to create the highest Our Vision
quality of kydex sheeth and holsters, To inspire from my personnal expriences
affordable customize kydex and to making standard milspec products
engraving services for tactical users and equipment.
such as Law enforcement or Military and
civilians or every day carry users and
Shooters.

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BRANDGUIDELINES OUR VALUES INTRODUCTION

Our values directly reflect Craftsmanship
the messages we want to PROKYDEX produces every product by hand which our
communicate in our written craftsmanship and care in every step of production
and visual contents: Precision and creativity are essential in craftsmanship.
That's the value of our brand.
5 Powerful
Power is the hallmark of pro kydex. Our products represent
courage, strength and durability. Feeling powerful through
the product.

Customize
Choose what suits you with peace of mind. Unique,
modern and not out of trend. Our products are practical
and of high quality.

Integrity
Integrity is what our brand cares about. Customers can
trust our brand. PROKYDEX treats our customers like
friends. We always love and are loyal to our friends.

BRANDGUIDELINES OUR LOGO

OUR LOGO Logo usage
Logoproportion
Logo variation
Clear space
Minimum size
Full Color Logo
Logo on Backgrounds

6 SPACERO

BRANDGUIDELINES OUR LOGO

LOGO USAGE

Our logo is the face of
(PROKYDEX) - the primary
visual expression that we
use to identify
ourselves.meaning that we
need to be careful to use it
correctly and to do so
consistently.
The (PROKYDEX) logo is the
combination of the symbol
of point of ammo and the
name of our brand. These
two elements the ‘s’ which
we call our symbol, and the
word ‘PROKYDEX’ which
we call our logotype.

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BRANDGUIDELINES OUR LOGO

LOGO 2x 2.5X
PROPORTION

The stroke widths, the letter
spacing, and the size
relationships
of the various components
of the logo have been
carefully developed

This is a carefully crafted
and guide to the logo’s
proportions.

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BRANDGUIDELINES OUR LOGO

LOGO
PROPORTION

Primary Logo

(PROKYDEX) logo used on
an products will often
depend on the background
and production method.
When using the logo on a
white background. We
provide black and white
logo and full camo color
logo

Primary Icon

Primary (PROKYDEX ) icon
can be used alone, when
appropriate, to symbolize
the brand.
However, it should not be
used exclusively in
an attempt

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BRANDGUIDELINES OUR LOGO

CLEAR X X
SPACE X X

The gray area around the
logo defines the minimum
space that must be left
between the logo and any
other graphic elements
such as text, illustrations
and borders. This is to
ensure that the logo retains
a strong presence
wherever it appears.
The “x” measurements in
this diagram are used to
indicate equal spaces. the
hight/width of the logo

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BRANDGUIDELINES OUR LOGO

MINIMUM SIZE Print Digital
20mm / 0.8in 70px
Establishing a minimum size
ensures that the impact and Print Digital
legibility of the Logo is not 12mm / 0.24in 21px
compromised in the
application. Due to the higher
resolution available in print vs
that of screen based media
(300dpi vs 72dpi respectively),
we are able to reproduce the
Logo at a fractionally smaller
size in print without any
graphic deterioration

Digital
To ensure legibility and
impact, the (PROKYDEX) Logo
should never be reproduced
smaller than 70px in any
digital communication.

Print
To ensure legibility and
impact, the (PROKYDEX) Logo
should never be reproduced
smaller than 20mm in any
print communication..

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BRANDGUIDELINES OUR LOGO

FULL
COLOR LOGO

In the ( PROKYDEX) identity, the
use of color is a very
important aspect. The full color
logo should be used whenever
possible.
The consistent use of these
colors will brand (PROKYDEX)
communications for
immediate recognition. It is
important to using color as military
style(milspec) for attractive tatical
style.

Hex #B1A482 Hex #5b6140 Hex #51453a Hex #2d271e

rgba(178,164,130,255) rgba(91,97,64,255) rgba(81,69,58,255) rgba(45,39,30,255)

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BRANDGUIDELINES LOGO ON OUR LOGO
BACKGROUNDS
To ensure the PROKYDEX logo can be used on
A most backgrounds, we have developed three color
B options — color, reversed, and black — for all our
C logos. While the color versions are preferred and
should be used whenever possible, when the
13 logo’s legibility is impaired, the black or reversed
options are acceptable to use instead. The most
important thing to remember is to choose the
most appropriate option for its intended use.
A. Color
Color logos work best on simple or light backgrounds.
However, all color logos with white-filled enclosures
(A) can be placed over any background.
B. Reversed (white)
The reversed logos work best on dark backgrounds
and photographs, but they also work well on midtoned
backgrounds. However, unlike the color logos,
all reversed logo variations with enclosures do NOT
have an opaque fill (C).
C. Black
PROKYDEX black logos work best on light
backgrounds and photographs, but they also work
well on mid-toned backgrounds.

BRANDGUIDELINES COLOR

COLOR Primary colors Product
Primary colors Illustration
Secondary colors Product
Secondary colors Illustration

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BRANDGUIDELINES PRIAMARY COLOR
COLORS
(PRODUCT) Hex #606552
CMYK 5, 0, 19, 60
Colors are as important to our RGB 96, 101, 82
brand
as the product themselves.
Color helps set the tone for our
visual in milspec style for our
products.

Hex #606552 Hex ffffff

15 CMYK 5, 0, 19, 60 CMYK 0 0 0 0 SPACERO

RGB 96, 101, 82 RGB 255 255 255

BRANDGUIDELINES PRIAMARY
COLORS
(ILLUSTRATION) Hex #726466 Hex #606552 SPACERO
CMYK 0, 12, 11, 55 CMYK 5, 0, 19, 60
Colors are as important to our brand RGB 114, 100, 102 RGB 96, 101, 82
as we have our tactical character
brands. Hex #615149 Hex #394e4e
we want to make tone for our CMYK 0, 19, 32, 33
milspec style, this kind of color helps RGB 170, 137, 115 CMYK 27, 0, 0, 69
set the tone for our visual style. RGB 57, 78, 78 SPACERO

16 Hex #aa8973 Hex #293d3e
CMYK 0, 19, 32, 33 CMYK 34, 2, 0, 76 SPACERO
RGB 170, 137, 115 RGB 41, 61, 62

BRANDGUIDELINES COLOR

SECONDARY
COLORS
(PRODUCT)

We’ve also developed a
secondary color palette for
our products which a
combination of colors for
creating camo color for
military specs

Hex #2c281e Hex #5b603f Hex #b2a482 Hex #51453a

17 CMYK 0, 9, 32, 83 CMYK 5, 0, 34, 62 SPACERO CMYK 0, 8, 27, 30 CMYK 0, 15, 28, 68 SPACERO

RGB 44, 40, 30 RGB 91, 96, 63 RGB 178, 164, 130 RGB 81, 69, 58

BRANDGUIDELINES COLOR

SECONDARY Hex #bedbd4 Hex #81aaa1 Hex #798984 Hex #55796e
COLORS CMYK 13, 0, 3, 14 CMYK 24, 0, 5, 33 SPACERO CMYK 12, 0, 4, 46 CMYK 30, 0, 9, 53 SPACERO
(ILLUSTRATION) RGB 190, 219, 212 RGB 129, 170, 161 RGB 121, 137, 132 RGB 85, 121, 110

We’ve also developed a Hex #fad3a9 Hex #f6a55b Hex #de883a Hex #c36c29
secondary color palette for CMYK 0, 16, 32, 2 CMYK 0, 33, 63, 4 SPACERO CMYK 0, 39, 74, 13 CMYK 0, 45, 79, 24 SPACERO
our illustration for a back- RGB 250, 211, 169 RGB 246, 165, 91 RGB 222, 136, 58 RGB 195, 108, 41
grounds for visuals which a
palette of colors for each Hex #8a1730 Hex #831935 Hex #912a1d Hex #992920
condition of apocalypse by CMYK 0, 83, 65, 46 CMYK 0, 81, 60, 49 SPACERO CMYK 0, 71, 80, 43 CMYK 0, 73, 79, 40SPACERO
using color to link with RGB 138, 23, 48 RGB 131, 25, 53 RGB 145, 42, 29 RGB 153, 41, 32
weather and condition for
creating visuals.

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BRANDGUIDELINES TYPOGRAPHY

TYPOGRAPHY Primary Design Typeface
Secondary design typeface

19 SPACERO

BRANDGUIDELINES TYPOGRAPHY
Kalinka regular

PRIMARY
TYPEFACE

The type we use helps to
convey the personality of our
brand. Consistent use of
typography will help build an
immediately recognizable
identity for PROKYDEX

Kalinka
typeface and should be used in
all instances where typography
is required.
The styles of the font should
be tactical and milspecs to
creat visual memoriable

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BRANDGUIDELINES SECONDARY TYPOGRAPHY
TYPEFACE
Helvetica ( light )
Our secondary type is Helvetica abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-
and it is ideal for large amounts VWXYZ 1234567890&@#$%*:;.,!?
of text, detailed information. Helvetica ( Regular )
We use Helvetica for our main abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-
messages such as VWXYZ 1234567890&@#$%*:;.,!?
Broshure and letter Helvetica ( Bold )
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-
VWXYZ 1234567890&@#$%*:;.,!?

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PHOTOGRAPHIC

BRANDGUIDELINES PHOTOGRAPHIC Photography style

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BRANDGUIDELINES PHOTOGRAPHY PHOTOGRAPHIC
STYLE
Tactical and apocalypse making photography is a powerful
We using our way to convey PROKYDEX product in vision.
photography plays a key part in Our products are reflected in the images we use. This
reinforcing our core values. should communicate the milspec and tatical apocalypse
Our photography create vision styles.
about our brand so the right
styles of of images should be
considered as important
because images can be react to
customers moods and feeling

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BRANDGUIDELINES
PHOTOGRAPHIC

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BRANDGUIDELINES TONE OF VOICE

TONE OF VOICE Our Tone of voice

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BRANDGUIDELINES TONE OF VOICE

OUR TONE OF VOICE

The Guide tone of voice through verbal and
written communication represents the way we
are recognized and distinguished in the market.

What we Are what we’re not

Strong Weakness
Fast Slow
aggressive Fragile
Develop Feminine

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BRANDGUIDELINES PRODUCT

PRODUCT Letterhead
Business card
Envelope

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BRANDGUIDELINES PRODUCT

BUSINESS CARD

Eurosize

Front
Centred logo with camo
prokydex logo and blood
spills background

Back
Centred logo with blue
background

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BRANDGUIDELINES PRODUCT

BROCHURE

A4 size trifold

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BRANDGUIDELINES STATIONERY

PACKAGING

-Logo with black tin box
-Logo with customize
character on tin box

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BRANDGUIDELINES VISUAL ASSESTS

VISUAL ASSESTS Kydex Pattern
Kydex sheath
illustration

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BRANDGUIDELINES VISUAL ASSESTS

KYDEX PATTERN

As we are also have skills on
illustrations. We provide
making customize sheets but
using illustration we have
variable themes and concept
for military and civilian which
are tactical users we also
making our unique pattern
for all holsters. Ours illustra-
tions will be tactical artistics
colorful and milspec we
always ensuring that our
designs match our audiences.
.

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BRANDGUIDELINES VISUAL ASSESTS

KYDEX SHEATH/
HOLSTERS

As we are also have skills on
Handcrafting. We provide
making customize sheath by
hand crafting we have kydex
material milspec grade.Every
kydex sheath and holsters are
all handmade every pieces.
.

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BRANDGUIDELINES VISUAL ASSESTS

ILLUSTRATION

We also have skills on
illustrations. We think using
illustration for explaining
complex ideas, themes and
advertising or processes is
making cleary vivision for
customers to understand
what we are. For the most
part, we will illustrates our
unique apocalypse to tell
audiences that we are
milspec brands which
customers can
identify and understand our
brands clear in vision

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BRANDGUIDELINES SOCIAL IDENTITY

SOCIAL IDENTITY Social media dimensions
Social media marketing

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BRANDGUIDELINES SOCIAL IDENTITY

Facebook

SOCIAL MEDIA Ad size Cover photo
DIMENSIONS 1200 x 628 820 x 462

Recommended image sizes
for facebook, insytagram,
Linkedin and twitter to ensure
optimal results.

Instagram Twitter

Post size Stories/ IGTV Post size
1080 x 1080 1080 x 1920 1024 x 510

Ad size
800 x 428

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BRANDGUIDELINES SOCIAL IDENTITY

SOCIAL MEDIA

Soical media platform
Facebook,instragram,website
etc

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BRANDGUIDELINES SOCIAL IDENTITY

SOCIAL MEDIA
MARKETING

In use examples of our
marketing creatives that we
use across all our social
touchpoints.

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BRANDGUIDELINES SOCIAL IDENTITY

SOCIAL MEDIA
MARKETING

In use examples of our
marketing creatives that we
also provide Pop up store for
promoting and selling our
products

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BRANDGUIDELINES

TTHHAANNKK YYOOUU