Project Based Instruction 2-Professional Logo Design

Introduction To Digital Technology

Company Logo Creation

Now that you have named your corporation, it is time to give it an identity through the use of a company logo.
You will either use Adobe Illustrator CC or Adobe Photoshop CC to create the logo. The logo must be original and
can’t be made through the use of a logo making program. All aspects of the logo must be created within the
Adobe suite. At this point, it is not required that your logo have the company name underneath or beside it
because we are trying to determine if your logo can be a stand- alone symbol that can make consumers think
about the products you sell. Company logos that have this type of power are Nike, Under Armor, BMW, Honda,
McDonalds, etc.. Each time a person sees your logo, you want them to think about purchasing your products or
services. It needs to be attractive, but not too busy. Balance the design and color. That’s your goal. Make your
logo, make your company!!

Introduction To Digital Technology
Company Logo Rubric

20 Points 15 Points 10 Points 5 Points Score

DESIGN: Intentional use of art elements and Good use of a couple elements Some use of No intentional use of
design principles. Student can and principles. Good articulation elements and design concepts.
Use of intentional thoroughly articulate how they are of how they are used. principles. Could Concept is not clearly
design concepts used to create desired effect and be more communicated
visual communication of concept Most techniques were used intentional.
intentionally to create desired Some techniques Limited use of
TECHNIQUE Techniques were used skillfully, and effects. were used techniques. Design is
intentionally to create desired skillfully and simplistic and
Use and control of effects in final logo. Student used some creativity or intentionally , but underdeveloped as a
learned illustrator originality. design was result
limited from lack
techniques of knowledge of
some techniques
Creativity / Student used a high level of Student used
Originality creativity / originality. little to zero
creativity or
originality.

Tools Pen tool___ Pathfinder___ Clipping
mask___ Shape tool___
(Check Each Gradients___ Type tool___ Opacity
Indicator Used) of colors___ Brush/pencil tools___

EVIDENCE Elements: Line___ Shape___ Principles:
Texture___ Value___ Color___ Balance(symmetrical___
Check the boxes Space/Form (illusion of 3D)___ asymmetrical___)
of design Positive/__negative space__ Contrast/Emphasis___
concepts Organice___Geometric___ Movement/Rhythm___
Pattern___ Layout (rule of
3rds)___

Total Points

Student Work