Market Appraisal Report & Marketing Strategy 9 Boulton Street, Putney Prepared For Cath & Dave McElroy Prepared By Robert Bagala McGrath Estate Agents 0418 220 882 02 98163500
9 Boulton Street, Putney CONTENTS 1. Our Sales Team 2. CURRENT MARKET VALUE & Why 3. MARKETING Methods & Program 4. PREPARATION & Current PRESENTATION 5. Profile of CURRENT & TARGET MARKET 6. International & Asian MARKET 7. Why MCGRATH ESTATE AGENTS 8. Performance & Recent RESULTS 9. Relevant & Misc NOTES 10. Selling FEES Available on request Available on request Available on request Available on request Available on request
9 Boulton Street, Putney Our Sales Team McGrath Estate Agents are known to be one of the most successful groups of real estate agents in the Northern Districts. With a combined working knowledge of over 150 years this dynamic team has worked together for the past 8 years winning numerous awards throughout the network for outstanding sales results and high auction clearance rates.
9 Boulton Street, Putney Robert Bagala Principal www.mcgrath.com.au Phone: 9816 3500 Fax: 9816 3499 Mobile: 0418 220 882 [email protected] Dedicated to delivering the highest level of personalised service and committed to the continued pursuit of excellence in real estate, Robert’s award-winning career spans 25 years and is widely regarded as a premier agent throughout the industry. Supported by a dynamic team of professionals complimenting his hyper focused vision to service a vibrant local community of friends and families, Robert displays an unwavering passion to retain clients for life, defined by a genuine nature, tireless work ethic and pledge for absolute integrity. Roberts stellar reputation as an authentic property expert and local ambassador align seamlessly to create outstanding results for people and property.
9 Boulton Street, Putney Felix Kerameas Sales Associate www.mcgrath.com.au Phone: 9816 3500 Fax: 9816 3499 Mobile: 0497 006 755 [email protected] Passionate about property and proudly committed to work alongside a dynamic group of award-winning sales colleagues, Felix Kerameas plays an integral role in the high performing team of selling principal Robert Bagala. Drawn to the company values of a strong and collaborative team culture, his drive aligns perfectly with McGrath’s long-standing reputation for excellence in local property sales. Dedicated and focused to realise the continued success of Robert’s team, Felix demonstrates the shared vision and unwavering commitment to premium results, complimented by genuine & supportive nature.
9 Boulton Street, Putney Cooper Warnock Sales Associate www.mcgrath.com.au Phone: 9816 3500 Fax: 9816 3499 Mobile: 0450 730 882 [email protected] A longstanding community member with impressive local insight, industry knowledge and valuable sales experience, Cooper combines enthusiasm, a personable nature and commitment to the pursuit of premium results. Priding himself on unwavering worth ethic & determination to support the growth & success of awarding winning principal & selling agent Robert Bagala, he is an impressive young real estate professional with infectious energy and genuine passion for property. Aligned with Robert’s team culture of core values and dedication to promising & delivering 1st class representation at all times, Cooper is supported by a nationally recognised sales team at McGrath Ryde.
9 Boulton Street, Putney Carol Law Operations Manager/EA www.mcgrath.com.au Phone: 9816 3500 Fax: 9816 3499 [email protected] Blending elite organisational skills and complimenting the fast pace of Robert Bagala’s hyper focused & high performing sales team, Carol delivers the critical role of all things administration with marketing & sales management. Friendly & driven by a tireless work ethic, her passion is demonstrated in an unwavering commitment to provide that premium level of service & client liaison to each of our valued clientele. Absolutely dedicated to the continued success & growth of Robert’s team, Carol consistently strives to perform at the heights of efficiency and professionalism, complimenting the dynamic team’s impressive record of sales results across our vibrant local community.
9 Boulton Street, Putney 2. CURRENT MARKET VALUE & WHY We believe that a current reasonable selling price for the property, based on our knowledge of the present local market, the strategic position of the property together with the unprecedented growth of the area would be; In the vicinity of $3,600,000 - $3,800,000 We would, however like to explore the market to see if there is the possibility of exceeding this figure. This figure is not a formal valuation, but as established, responsible and competent agents it is our best considered opinion based on the following criteria. 1. Recent comparable sales (see attached) 2. Current comparable offerings 3. Our “hands on” knowledge of the present market and (buyer database). We at McGrath Estate Agents, believe the correct strategy and procedures need to be in place to achieve an outstanding result when selling property. • FASTER SALE • LESS INCONVENIENCE • ATTRACTS THE RIGHT BUYERS. • HIGHER OFFERS Price is a key determinant of whether a property will sell or not. An overpriced listing is the number one barrier to that goal. Overpricing will only help sell other properties by comparison. Our aim is to provide you with factual information as to what recent comparable properties have sold for in your area. We will then work with you to establish a realistic price for your property. Overpricing a property will only disappoint and leave you with an agent having to deliver excuses as to why the property is not sold. Whilst real estate agents do not establish value, the buyer market with the added skill of agent representation will always maximise the figure.
9 Boulton Street, Putney 3. MARKETING Methods & Program Available on request… 4. PREPARATION & Current PRESENTATION Available on request… 5. profile of TARGET & CURRENT MARKET Available on request… 6. International & Asian Markets Available on request… 7. Why MCGRATH ESTATE AGENTS Available on request…
9 Boulton Street, Putney 8. Performance & Recent RESULTS PROPERTY ADDRESS SALE PRICE 4/64 Cressy Road $1,312,500 2 Colebee Street $2,415,000 2B Russell Street $2,170,000 104 Buffalo Road $2,425,000 12/22 Price Street $580,000 4 Wade Street $3,420,000 19 Farm Street $2,650,000 2 Colston Street $2,322,000 9/14 Meriton Street $763,000 37 Constitution Road $1,725,000 388 Great North Road $4,200,000 36 Acacia Avenue $3,150,000 20 Weaver Street $3,730,000 43 Hughes Avenue $2,088,000 2 Prince Edward $1,700,000 9/24 Cressy Road $1,480,000 3/64A Brush Farm $1,275,000 70 Mons Avenue $2,225,000 4/17 Dick Street $660,000 606B/5 Pope Street $605,000 10 See Street $2,710,000 1A Atkins Road $1,750,000 10 Trumper Street $1,635,000 A703/2 Saunders Close $840,000 4/24 Cressy Road $1,250,000 6 Allars Street $1,505,000 3 Mitchell Street $2,780,000 15A Bright Street $2,430,000 5/8-10 Lane Cove Road $555,888 8/6 Maxim Street $610,000 8 Fisher Avenue $2,810,000 2/10 Harvard Street $445,000 3/35 Pearson Street $440,000
9 Boulton Street, Putney 1 Stanbury Street $3,650,000 4/4 Orr Street $865,000 1 Inkerman Road $2,380,000 7/17 Wharf Road $830,500 1/4-6 Harvard Road $760,000 193 Buffalo Road $1,490,000 4/69 Charles Street $1,290,000 2/259 Blaxland Road $415,000 2/23 Meriton Street $485,000 51/512 Victoria Road $1,100,000 7/14 Union Street $575,000 21 Morrison Road $3,350,000 8 See Street $2,360,000 1/70 Phillip Road $1,361,000 19/38 Meaow Crescent $650,000 12/209 Waterloo Road $681,000 4/22 Arnold Street $1,600,000 7033/2 Porter Street $580,000 3 Miriam Road $2,100,000 35 Warner Street $4,735,000 38 Hillcrest Avenue $3,570,000 2/9 Edward Street $448,000 7/45 Meadow Crescent $410,000 48A Clayton Street $2,350,000 22/512 Victoria Road $1,180,000 51 Acacia Avenue $2,410,000 18/10 Edward Street $498,000 44 Darvall Road $2,930,000 207/8 Wharf Road $455,000 4 Phillip Road $3,225,000 2/64 Denistone Road $1,300,000 123 Charles Street $3,500,000 83 Llewellyn Street $6,200,000 3/10 Ross Street $900,000 3/9 Edward Street $450,000 12/101 Constitution Road $570,000
9 Boulton Street, Putney 12 Cressy Road $1,565,000 26 Dick Street $3,010,000 20 Griffiths Avenue $1,800,000 41/512 Victoria Road $1,030,000 502E/7 Lardelli Drive $1,430,000 10 Wade Street $4,002,000 29B Michael Street $2,130,000 65 Western Crescent $2,600,000 43/512 Victoria Road $950,000 4/30 Bay Road $1,603,000 6/8 Punt Road $520,000 16 Lyndhurst Street $2,125,000 62 Douglas Street $4,766,000 99 Kirby Street $1,665,000 17 Boulton Street $2,657,000 287 Morrison Road $2,600,000 1/64 Denistone Road $2,181,000 47 Bennett Street $1,700,000 8 Winston Street $1,745,000 17/21 Pearson Street $2,630,000 69 Lancaster Avenue $685,000 15 Blamey Street $2,200,000 156 Victoria Road $1,815,000 9/6 Mortimer Lewis Drive $2,080,000 175/298 Sussex Street $1,600,000 194 Princes Street $555,000 305/734 Victoria Road $3,525,000 6 Numa Road $1,150,000 36 Westminster Road $1,900,000 22 Bennelong Way $2,300,000 1A Orient Street $2,751,000 24/512 Victoria Road $2,700,000 72 Prince Edward Street $1,035,000 30 Richard Johnson Crescent $2,410,000 11/4 Pearson Street $1,770,000 69 Waterview Street $608,500
9 Boulton Street, Putney 2 Kirby Street $3,982,000 9 Lancaster Avenue $1,642,000 50 Greene Avenue $1,900,000 3 Saunders Road $2,350,000 7/15A Cambridge Street $1,650,000 20/300A Burns Bay Road $3,500,000 83A Champion Road $665,000 7 Hopetoun Avenue $3,408,000 5 Henry Street $730,000 34 Westminster Road $3,000,000 9 Fallon Street $2,225,000 12/13 Devlin Street $897,600 3/4 Orr Street $385,000 1117 Victoria Road $1,090,000 13/300A Burns Bay Road $770,000 4/6 Goulding Road $380,000 20/52 Meadow Crescent $428,000 52 Osborne Avenue $3,500,000 20/300A Burns Bay Road $730,000 9 Fallon Street $897,600 12/13 Devlin Street $385,000 3/4 Orr Street $820,000 1117 Victoria Road $1,090,000 29A Farrington Parade $1,750,000 59 Eastview Avenue $1,347,000 7/27 Cambridge Street $500,000 6/20 Belmore Street $605,000 2A Conrad Street $1,520,000 17 Brian Street $1,411,000 45 Ulm Street $1,227,500 47 Ulm Street $1,320,000 47A Ulm Street $1,245,000 3/64A Brush Farm $1,275,000 70 Mons Avenue $2,225,000 4/17 Dick Street $660,000
9 Boulton Street, Putney 9. Relevant & Misc NOTES • Our company is closely affiliated with all trades that may assist in the preparation of a property prior to marketing & the very first buyer inspections, and therefore welcome any assistance you can offer in this regard. • This being said & upon review of the homes current condition, and any request you may have to do so, we can recommend a professional cleaning service, painter, handyman, or property stylist to offer a visit & quote. We would assist in fast & efficient quotations, & the supervision of completed work within a very short period to assist on all front. • We would be pleased to offer you a FREE “Styling & Furnishing” consultation, 10. Selling FEES Once upon a time, the rate of commission payable when selling a property was set by legislation. Nowadays, however, an agent's commission is set on a property-by-property basis through a process of negotiation between the owner and the agent. There are several ways this can be structured, including: a. A single percentage rate. b. A combination of percentage rates, where a higher percentage is offered for a result above a set figure. AGREED MARKETING FEE FOR SERVICE: Combining both my recommendations & your preferences, the proposed tailored advertising campaign will be T.B.C. AGREED FEE FOR SERVICE: I would be pleased to offer you a referral rate of T.B.C. Once again, it was a pleasure to meet you and we look forward to representing you in the sale of your property. If you have any further questions, please do not hesitate to contact us at any stage. Yours Sincerely, Robert Bagala
9 Boulton Street, Putney
9 Boulton Street, Putney
9 Boulton Street, Putney
9 Boulton Street, Putney