NIT1801_NitrCatalog_5.30.19_small

MAKE
ONE
MOVE

WE BELIEVE
A BRAND WITH A CHALLENGE

SHOULD BE ABLE TO
MAKE

CPG........................................................................04
UPBrand................................................................08
Vidzu.....................................................................12
Evntiv....................................................................16
RevUnit..................................................................20
Redpeg..................................................................24
Geniecast..............................................................28

ONE MOVE

2

CPG UPBrand

Live Experiences Branding
Internal Engagement Digital

Immersive Digital Strategy
Advertising

THE NITROUS EFFECT is a collective of seven RevUnit RedPeg
independent agencies: a progressive and unique
agency collaboration that solves complex Digital Product Strategy Experiential Design
problems better and faster than the traditional Mobile & Web & Execution
multi-agency model. Development
UX Design Social Amplification
Our unique approach brings together the Event Staffing
best minds from multiple disciplines to invent
powerful, integrated solutions for some of the vidzu Evntiv
world’s leading brands. We fuel change and help
executive teams align their organizations to Creative Special Events
maximize results. And, we reduce unnecessary Animation Celebrity Talent
costs, time and complications of managing Production & Entertainment
multiple agency relationships. Corporate Roadshows
Geniecast
& Tours
Live 2-Way Video
Thought Leadership ARE YOU
Experts & Speakers READY

TO BEGIN?

3

Live Experiences • Internal Engagement • Immersive Digital

We love what we do. We’re devoted
to creating great work that’s driven
by our personal and professional
standards of excellence.

cpgagency.com Ever heard of “Belief through Experience?”
It’s a culture transformation that ignites behavior changes, sparks brand passion, galvanizes trust and produces
measurable growth for your internal stakeholders.
And it can all be traced back to the disruptive, impactful experiences that connect your people to your brand message.
CPG Agency is an experiential production agency that goes beyond lights and sound to inspire action and create
brand advocates who work on the front line to grow your business.

That’s “Belief through Experience.”

Founded as Honored by Listed in the Named a
Creative Event Marketer’s “Chief Marketer “Top 50 Event
Company” by
Producers Group “IT LIST” 200” as a Special Events
in 1985 as a top 100 top marketing
event agency Magazine
agency

4

CPG DOES:
• Experience & Event Production
• Experiential Design
• Communications Strategy
• Content Development
• Culture Engagement Strategy
• Event Theming & Branding Design
• Video Storytelling
• Digital & Social Media Strategy

5

Southwest Airlines, the airline that we LUV is a growing > r aised attendance by
partnership that touches nearly every area of our agency.
Creative, design, production, video, engagement, digital 50% Year over year
and more all work together to design and produce a series > engaged over 15K
of Rallies across the country, reaching more than 15,000
Southwest Associates from all levels. In addition to having associates across the
fun and celebrating as only Southwest can, each rally is an country
opportunity for Associates to hear directly from CEO Gary
Kelly and other leadership about key company priorities and > Produced over 2k
objectives. Since attendance is optional, our team revamped
the event experience to make them more exciting, designed downloads of culture
a comprehensive engagement campaign leading up to the events app
Rallies and then continued building momentum after for
the next year. what’s more:

• Created a successful non-attendee experience

• Executed a yearlong pre-and post-communication strategy

• Secured multi-year partnership with SWA as a result

cpgagency.com

VR Experiences EVENT PRODUCTION ATTENDEE ENGAGEMENT SOCIAL MEDIA STRATEGY

cpg CLIENTS:

6

TRANSFORMING

THE EMPLOYEE LIFECYCLE

into an EMPLOYEE EXPERIENCE

When your people are treated like an investment rather than a commodity, great things happen. It’s why our favorite brands are built
from the inside out. And it all starts with a built-in framework you already know: The Employee Lifecycle.

Recruitment Measurement

Promote culture and values right off the bat and get creative Employee engagement is a complex measurement. When

with your execution. For instance, CPG helped Amazon produce measuring it, you need to include subjective and objective

“pop-up” events in their targeted hiring communities. These live variables through tools like surveys and data analytics. CPG

events shattered recruiting KPIs by creating a compelling way for developed an Engagement Quotient that we use for brands

prospective employees to understand the culture before like Butler Manufacturing and Southwest Airlines at the

applying. start and end of engagement campaigns to

Onboarding ECRUITMENT ONBOARDI benchmark and assess the value/ROI their
people experience.
First impressions heavily influence
engagement, so make the first day Engagement and
count. When Panera Bread wanted Motivation
DEVELOPMENT
NG

EN& MO
CPG to redesign the onboarding RECOGNITION People work more passionately when
R
experience, we swapped the the value they produce directly
training room for the café in NT impacts their environment. Use
favor of interacting directly with REIMAGINE this to your advantage by aligning
the customers. We even capped employees’ work to the brand
it off with a breaking bread THE EMPLOYEE vision. Designing an immersive

EXPERIENCE

ceremony as graduation. experience that reinforces your

Development GTIAVGAETMIOENNT MEASUREME culture is how we help brands
like Jimmy John’s and Sport Clips
For best results, craft experiences motivate employees at annual events.
in ways your employees like to learn.
When announcing a new direction, for Recognition
instance, forgo “trickle-down” messaging
People are most engaged when they feel

and bring your people together instead. valued and contributory. As such, recognition

That’s how we helped Caleres reimagine is a powerful tool to enhance your internal

engagement experiences to announce a big strategy shift. engagement. CPG reworked the recognition ceremony for

Face-to-face meetings demystify the C-suite and create a degree Ulta Beauty to keep it interesting, entertaining, on pace and fun –

of transparency employees appreciate. but, most importantly, to showcase the lifeblood behind their brand.

At its core, what brings about engagement—at any stage in the lifecycle—is creating experiences that improve or advance belief.
Invest in unique experiences that show employees their engagement matters beyond the numbers.

7

branding • Digital • strategy • advertising UPBRAND CULTURE measures itself against
A SET OF SIX CORE values: Gratitude,
UPBrand is a strategy-driven, EXCELLENCE, INVENTION, MATURITY,
full-service creative agency with a positive COLLABORATION AND COMMITMENT
collaborative culture that is driven to deliver results.

We help brands define and own their authentic position in the marketplace.
It’s about crafting the right story for the right audiences in the right channels.

upbrand.com THE RESULT: Beautiful, smart and effective creative. FOUNDED
2010
To say we’re simply a creative shop is only partially true. We fully embrace the
notion that our best inventions are borne out of the right information. BY JEFF INSCO,
PRESIDENT
ECD

Research is critical to uncovering meaningful insight Believe in the
that leads to sound strategy. power of true
collaboration,
Strategy inspires our inventiveness. with both our
But we aren’t just inventors, we’re makers.
clients and
each other

We build
brands – from
the positioning
and strategy

to the
identity
and logo

We bring our ideas and your brand story to life.

8

STRATEGISTS STORYTELLERS DESIGNERS MAKERS UPBRAND DOES:
• BRAND STRATEGY
• CONCEPT DEVELOPMENT
• CAMPAIGN Creation to production
• IDENTITY & package design
• CONTENT CREATION

FOR:
• ADVERTISING: Omni-Channel
• SOCIAL media marketing
• CORPORATE & consumer marketing

YOUR RUNNING PATH HAS A HISTORY.

9

THIS IS REAL LIFE. 835% 300%
SCHOOL OF ROCK CHALLENGED increase
UPBRAND TO REPOSITION THE in student increase in
GLOBAL MUSIC SCHOOL & BOOST leads franchise
FRANCHISE DEVELOPMENT.
UPBRAND DID JUST THAT. leads

upbrand.com

BACK TO SCHOOL CAMPAIGN WEBISODE SERIES SPRING ENROLLMENT FRANCHISE DEVELOPMENT

UPBRAND CLIENTS:

10

Unlock the Power of Social Media for B2B

Last fall, McKenzie Telthorst (VP, Brand Management) attended a digital conference.
In this article, she explains her experience, having a digital strategy, and our process
to bring it all together.

Since I manage several B2B accounts, I was pumped to hear about exciting new ways to
engage B2B customers in the social space while at a session called “Visual Storytelling
in B2B Social Media.” Know what the session was about? How an international freight
company stumbled upon a hidden archive of 4,000 photos they could use to launch
their Instagram channel. Color me disappointed, since most B2B brands—at least the
ones I work with—don’t live in an Indiana Jones movie.

However, I’m lucky to have clients who trust us to try some things—things that actually
helped their businesses grow. Along the way, we both gained some great insights on
using social media to generate awareness and leads in the B2B space.

Prepare Your Digital Hub “create Promote and Test Content
First things first—don’t start with social media. When you have strong content in place, it’s time
Like any other tactic, it should be a part of an a clear to broadcast it, which is where social media is
overall marketing strategy to achieve your goals. path for most effective. Whether your followers number
potential in the 100s or 100,000s, set aside a budget to
Then, create a clear path for potential buyers: buyers: reach new customers through paid social ads.
Reach, Engage, Convert. Social media can be Reach, Each platform has sophisticated targeting tools
particularly effective in the reach and engagement designed to help you hit your audience bullseye.
phases, but customers may need more information EConngavegre,t.”
to convert. Your website is an ideal place to provide Unfortunately, your followers may never see your
more info and drive action. Here, you control the posts unless you pay to boost them. Luckily for
content, experience, and analytics. many B2B brands, paid social ads can be very
affordable. Start small—like $5 a day—with two
But before you send anyone to it, make sure your different ads for a few weeks. Examine the
website is ready for prime time. Audit your digital results and reallocate your budget to support
presence with user experience and technical SEO the better performer. Then try another test. And
in mind, then design your site based on your goals. then another. And another.
And don’t forget to address the basics: Nobody
has patience for broken links, slow load times, or If budget allows, supplement your social media
outdated Dreamweaver designs. content promotion with other digital tactics
like paid search campaigns, display network
Create Compelling Content advertising and retargeting to keep your brand
Once you have a strong website as a content hub, continue to add top-of-mind.
to it. Develop content on a regular basis, giving search engines a
reason to index more pages. The approach is scalable depending To unlock real results for your business, the key
on the size of your industry, company, and budget. is to incorporate your social media plan into a
larger, more strategic whole. If you’re interested
If you’re having trouble coming up with content that works, use in taking your digital presence to the next level,
social media to find out what your customers are interested in. we’d love to talk to you.
Create Facebook or Twitter polls to ask them directly. Search
industry terms on underutilized platforms like Quora to get a
transparent lens into what people want to know.

11

vidzu.com creative • animation • production FOUNDED
2007
Vidzu Media is a creative production studio with big heart, big talent
and big ideas. Our creative spirit drives everything we do. From Full service
advertising to documentaries, brand films to branded content, social to video production
immersive, we collaborate with you to develop fresh solutions that cut
through today’s media-saturated world. & Animation

Our team of content and media specialists includes directors, writers,
producers, DP’s, editors and animators all working to tell the most
powerful story possible. We invite you to join us on a creative journey to
explores what’s possible.

WE collaborate with you to develop Experienced
a creative approach that fits your team of
objectives. As a design-based production
studio, we artfully craft concepts that creatives,
production
delight and inspire.
& post

Results-driven
content
strategy

Check out our work. It speaks for itself.

12

vidzu does:
• Brand Films and
Branded Content
• Commercial
Production
• Animation and FX
• Interactive and
Immersive Content
• Event and Social
Video

13

BUILD-A-BEAR BEAR HUGS 400,000+

Imagine the experience of a sick child in a hospital ward, social media views
afraid and uncertain. The Build-A-Bear Foundation put for entire campaign
themselves in these kids’ shoes, and decided to give back
on Build-A-Bear’s 20th Birthday. The Bear Hugs initiative within 2 weeks
donated 20,000 teddy bears to 20,000 children in 24
hospitals all over the country. Vidzu Media knew that a what’s more:
story with this much heart doesn’t come along often, so we
developed authentic branded content that gave life to >> 4 part series included 3 teasers and full brand film
Build-A-Bear’s mission to bring joy into the lives of 20,000 >> Thousands of likes and comments
sick children. >> Elevated brand perception & consumer engagement

vidzu.com

VIDZU CLIENTS From PDF

14 ®

Interactive Films

Choose Your Path for GREATER ENGAGEMENT

Remember those Choose Your Own Adventure books? If you were like me, there was
a period in elementary school where they were extremely fascinating. Both puzzle
and mystery; I couldn’t wait to find out whether my choices would lead me to the
treasure or demise. Applying this concept to filmmaking has always intrigued me,
and apparently I’m not the only one. As you may have heard HBO and Netflix have
started making interactive content for the public.

At Vidzu Media, we are always pushing ourselves creatively to tell stories that
resonate in new and fresh ways. Our process is built to collaborate and invent—
to give life to ideas and spark interest in the content we produce. But in today’s
content landscape, creativity is no longer limited by linear storytelling.

We are A beautiful hybrid of storytelling and interactivity that engages
seeing the audiences with a new kind of chose-your-own experience. It
rise of the is like the marriage of gaming and cinema, lab and lecture, a
branching unique mind-heart connection that paves the way for all kinds
narrative. of entertainment and educational opportunities.

The branching narrative takes other successful interactive campaigns one step
further. Advertisers and entertainment companies are utilizing branching narrative
to great effect. For example Wieden + Kennedy won a Cannes Gold Lion for an
interactive dual spot featuring Honda. HBO released Mosaic this year, a murder
mystery experience conceived and directed by Steven Soderbergh.

A recent New Yorker article asks if interactive films will be this century’s defining
art form. It is exciting to see so many respected artists and filmmakers jumping into
the space. The possibilities certainly get exciting when you begin to imagine the
applications.

The platforms for distribution continue to expand with YouTube refined
programming along with fresh platforms like Hello Eko.

With an innovative mindset, Vidzu Media is collaborating The paths of
with clients to create interactive content. Whether possibility truly
marketing, education, or awareness we see this space
as an exciting arena, ripe for growth. are endless.

15

special events • celeb talent & entertainment • corporate roadshows & tours

At the end of an amazing event, guests feel
transformed, uplifted and energized. This
is the result of a moment of impact.

evntiv.net Evntiv is a dynamic team of talented designers and producers Over 23 years of
dedicated to creating one-of-a-kind live event experiences. experience in the
Evntiv offers full-service event planning, meeting and tradeshow
management, entertainment booking and audio/visual production. event industry

The Evntiv team has produced award-winning galas, corporate events, Produced over
outdoor festivals, product launches, grand openings, concerts, award shows 900 events
and much more. worldwide

Evntiv proudly serves corporations, non-profit organizations, civic entertaining
entities, universities, and private individuals. Our mission is to collaborate over 2 million
with our clients to develop innovative event experiences that connect
with their audiences, communicate their message and celebrate people
their accomplishments.
Plan and execute
over 175 events
annually

Award-winning
event designers

on staff

Our philosophy: Life is too short for boring events!

16

evntiv does:
• strategy & theme development
• Event Design & Room Layout
• Rentals & Staffing
• Set Design & Staging
• audio/visual services
• Celebrity Research & Recommendations
• contract negotiation & fulfillment
• onsite entertainment management

17

WASHINGTON UNIVERSITY IN ST. LOUIS
OLIN SCHOOL OF BUSINESS CENTENNIAL CELEBRATION

It was a once-in-a-century celebration and a night to remember. The evening began with > Evntiv was
the Distinguished Alumni Awards, where Dean Mark Taylor welcomed more than 700 responsible
guests in a tent featuring a 50ft wide LED panel screen. The celebration continued on all for the event
three levels of Knight Hall, which had been transformed into an extraordinary event space design, audio/
using lighting, décor and a digital display highlighting 100 years of history. Live music visual, dÉcor,
and food stations, serving everything from sushi to bangers and mash, were enjoyed by video content
several generations of alumni, professors, staff and friends of Olin Business School. The and staffing
festivities concluded with an explosive fireworks show over Mudd Field. for this event.

evntiv.net

EVNTIV CLIENTS

18

St. louis CHILDREN’S HOSPITAL PLAY DATE

Fishing, archery, s’mores and a grizzly giving bear hugs. Sounds like “Camp PLAY DATE!” Evntiv worked closely with St. Louis
Children’s Hospital Foundation to create a whimsical event reminiscent of the sights and sounds of summer camp. This continues
to be the best “un-gala” in the city and raises funds to accelerate pediatric research through the Children’s Discovery Institute
(CDI). Support of the CDI, a partnership between St. Louis Children’s Hospital and Washington University, sets in motion unique
collaborations that leverage the medical center’s expertise in genomics, cellular imaging and innovative pediatric disease modeling.

“This continues to be the
best ‘un-gala’ in the city

and raises funds to
accelerate pediatric

research through
the children’s discovery

institute.”

19

digital product strategy • mobile & web development • ux design

revunit.com RevUnit is a digital product and strategy studio specializing in workforce technology and enterprise This
transformation. From Strategy to execution, we partner with some of the world’s largest companies unparalleled
to help the business, and its employees, #WorkBetter. flexibility
allows for
At RevUnit, we help businesses tackle their biggest workforce transformation problems with our the ongoing
tried-and-true agile process: we build small, learn fast, and iterate often. Our approach emphasizes application
dedicated team collaboration, flexibility, and robust continuous testing. of learning
throughout
We believe in workplace tools built for real people. Most of today’s enterprise software is outdated the
and overly complex, and we’re committed to fixing that. Our mission is to make work-life better for development
millions of people through beautiful, usable technology that employees actually enjoy using. cycle.

Founded 60 + Employees Award-winning No. 584 on 2017’s Named as onE of
in 2012 and rapidly culture and best Inc. 5000 list of 2017’s 360 “Best
growing! fastest-growing Entrepreneurial
places to work
award recipient companies in Companies in
America America”
two years
in a row

we help companies #WORKBETTER

20

revunit DOES:
• User experience and Interface design
• Web App development
• Mobile (hybrid and native) App development
• Business Strategy and Innovation Consultation
• Emerging Technologies
(Machine Learning and Artificial Intelligence)

21

Teesnap, an Allegiant Travel subsidiary 3025in 18 months
that specializes in golf course management, %
engaged RevUnit to guide the product’s increase in
development from an initial beta application courses using
to a fully-fledged, robust technological teesnap
ecosystem. RevUnit’s process improvement
touched on virtually every facet at Teesnap: what’s more:
design, marketing, finances, and the product
roadmap. “RevUnit is the kind of partner you >> 250 courses by the end of RevUnit tenure
dream about having. Their team brought all
the talent we were missing, and aligned our >> C reated an evolving best practices guide to help
business strategy with our product strategy,” Teesnap to continue to scale
says Bryan Lord, CEO of Teesnap.

revunit.com

pga trade show management system promotional materials

REVUNIT CLIENTS

22

For us at RevUnit, success doesn’t mean simply working more Genuine learning opportunities, involvement in the decision-
or working harder, but working better. That’s why we’re excited making process, and the opportunity to do work that really
to announce the launch of our new slogan, #WorkBetter. matters can boost engagement, leading to companies that are
measurably more productive, safer, and more profitable.
#WorkBetter is our rallying cry. It’s what gets us up in the
morning and keeps us going every day. We are driven to identify We help enterprises use technology like a startup might,
ways a business can work better—and then develop technology treating the employee experience as importantly as the
that produces measurable gains in efficiency, productivity, consumer experience.
effective communication, and employee engagement.
We #WorkBetter by working differently in three integral ways:
COMPANIES MUST #WORKBETTER TO STAY COMPETITIVE
1. We reimagine business strategy.
Agility is the new imperative of today’s enterprise environment.
The very definition of competitive advantage has changed. We use tested strategies to identify and solve real-world
Even successful companies can’t stay successful without problems. We begin by engaging stakeholders from all levels of
constant innovation. Entrepreneurs and startups are knocking each business we work with and perform rigorous research to
companies off the S&P 500 more quickly than ever before in land on actionable roadmaps for enterprise transformation.
today’s turbulent business environment—economists predict
75 percent of companies on the list will be replaced in the next 2. We leverage emerging technology
ten years. But even disruptive companies can fall prey to the
pitfalls of a rapidly changing market. The platforms and apps we design use machine learning and
artificial intelligence to evaluate data, identify patterns, and
We help business leaders outpace disruption by implementing make suggestions. Users of intelligent tools not only have data
the right technology that will unleash the right talent. at their fingertips—they can actually use that data as a smart
Switching from outdated software to carefully crafted digital decision-making tool.
platforms not only provides gains in productivity, but also
eliminates busywork and boosts engaged learning. 3. We prioritize human-centered design

Consumer-facing products are designed to be sleek and
beautiful, but all too often, enterprise tools are ugly and hard to
use. We put the user first in every product we build, ensuring a
seamless and enjoyable experience, resulting in tools employees
actually want to use.

A WORKFORCE THAT
WORKS BETTER
#WorkBetter is as much an
internal goal as an external one.
Developing technology has
been our passion from the very
beginning, our passion has been
developing technology, and we’ve
leveraged our expertise to design
(and continually refashion) a
company with smart teams and
forward-thinking goals.

We believe there’s a better way to design technology
for today’s workforces. #WorkBetter is our solution.

23

experiential design & execution • social amplification • event staffing

We are an Experience Agency.

We are a full-service, independently owned, brand experience agency based in the FOUNDED
thriving DC area. We’ve spent the past 22 years working across industry sectors IN 1995
around the world with brands like GEICO, TD Bank and Jagermeister, to name a few.
Our mission is to connect brands with people at the right time, in the right place, and
with the right message. When done well, these experiences are the most powerful way
brands can engage with people.

redpegmarketing.com At our core, we’re creative problem-solvers. We don’t believe in “one-size-fits-all” Specializing in
or that an experience should be limited to a single event, street team, or stunt. Experiential
We’re focused on creating and delivering the best solutions for our clients — custom Marketing
strategic, creative, staffing, and even billing solutions — that we craft on a case-by-
case basis. This approach not only leads to amazing results, but also extraordinary Passionate
experiences for our brands, and lasting memories for their consumers. culture

How we do it. focused on
groundbreaking
Gathering key departments under one roof work & results
enables RedPeg to harness the combined
experience of our seasoned multi-disciplinary for our
team, maximizing operational efficiencies and clients
program impact.
Annual
‘Chance for Life’

charity poker
tournament
has raised
$1.7 million

WE CREATE EXPERIENCES THAT INSPIRE MEMORIES

24

redpeg DOES:
• Mobile Tours
• Large-Scale Live Productions
• Sponsorship Activation
• Product Launches & Social Activation
• Guerrilla & influencer Marketing

DEPARTMENTS:
• Strategy & Creative
• Digital / Social
• Venues / Sponsorships
• Gaming / eSports

25

geico 1K+ 312k+
leads
The Job: event days generated
>> Create programs that educate consumers on GEICO’s
7.9B
key messages in a low-tech, high-impact manner that
generate leads and drive inquiries. impressions

What We Did:
>> Implemented 13 unique programs, including national

tours, NASCAR activation, Miss GEICO boat events,
motorcycle events, two bus tours, gaming integration
and six focus market campaigns

>> Created custom footprints with unique game

interactions to connect with consumers in relevant ways

>> Hired 18 full-time field staff and over 1,100 brand

ambassadors to deliver core message

>> Developed a robust dashboard showing visualizations

of millions of lines of data

redpegmarketing.com

Daytona motorcycle event nyc comicon nascar activation gaming integration

redpeg CLIENTS

26

THE In the future, Brad and Varun predict TV will leverage their
FUTURE mastery in snackable, timed, and accessible programming,
OF and apply that expertise to the gaming space. “You
GAMING shouldn’t need a Ph.D. to understand what is happening
on the screen,” says Varun. Therefore, to reach Millennials
Recently, our CEO, Brad Nierenberg, sat down with and gain mass appeal, gaming will start appearing on
Varun Koorichh, Sr. Brand Manager of Mountain Dew. The primetime TV with content that’s less competition-
two chatted at Marriott’s annual Innovation Days about based and more lifestyle-focused. Think reality TV, but
the evolution of gaming and where they see the space for gaming. It will be highly accessible and entertaining
heading. According to them, here’s what’s on the horizon: programming.

1. Tv in Search of Millennials 2. non-Endemics Invest Big

Cord-cutting and live streaming are in, live TV and cable In the not-so-distant future, Brad and Varun also anticipate
are out. In 2017, cable subscriptions among Millennials that non-endemic brands will begin to invest heavily
were down 12% YoY and 61% of Millennials shirked live TV. in the space — whether creating in-game integrations,
Brands and advertisers aside, TV networks are scrambling developing games of their own, or working with gamers
to reach this evasive audience. But while Millennials are on to create content and products specifically geared toward
Twitch and watching gaming almost exclusively through their needs. We’ve seen this already with Coca-Cola’s FIFA
online streaming platforms, transferring this format to live 18 integration and Arby’s subtle social nod to gamers.
TV also isn’t the answer for networks. Eventually, many non-endemic brands will authentically
involve themselves in the space, and the dividing line with
endemics will shrink.

3. Celebrities and Mobile Games Recruit

With $30.4BN spent annually on video games, hardware
and accessories, the gaming audience is massive with
no signs of slowing down. But how will future gamers be
recruited? Brad and Varun predict celebrity influence and
mobile gaming tournaments will play a significant role in
the future.

Currently, it’s common for celebrities to endorse products
and companies. But in the future, the gaming veterans
predict that celebrities will see the monetary benefits of
endorsing (or even creating within) the gaming space. In
2017, we saw Kevin Hart co-author the family-friendly Gold
Ambushgame and many, they anticipate, will quickly
follow suit.

Next, to tap into the competitive nature of console games,
Brad and Varun predict that mobile gaming will become
much more competitive. Not only will this get more people
involved and engaged with mobile gaming, it will serve as
a recruitment tool for eSports and console gaming.

27

live 2-way video • thought leadership • experts & speakers

geniecast.com Geniecast launched in May of 2016 with the goal of creating a platform that brings top speakers, Geniecast has
authors, experts, and thought leaders (otherwise known as Genies) to the world via LIVE, mastered the
two-way interactive video—making knowledge, learning, and content easy, accessible, and art of producing
affordable. Since then, the Geniecast team has added thousands of Genies to the platform from a LIVE Cast,
every category and walk of life: CEOs, entrepreneurs, professors, celebrities, subject matter accommodating
experts, and best-selling authors. two to 10,000
participants while
The company has produced Casts for thousands of participants and worked with businesses and providing full-
organizations of all sizes—including great companies like Sam’s Club, Cox Media, and Pearson, support event
as well as top associations like Young Presidents’ Organization (YPO), American Society of marketing services
Association Executives (ASAE), and Professional Convention Management Association (PCMA). to innovate
client events,
Geniecast’s offers range from best-in-class video platforms lead by an experience specialist to event marketing
event management and expanded TV production with graphics, video and much more. campaigns, and
registration.

engaging companies and audiences like never before

Founded in 2015, world’s largest offers over initiates
launched to the platform of 2,000 programs positive change
by making content
public in 2016 speakers, experts, produced & conversations
& thought leaders by over
28 accessible to
via LIVE, 2-way 1,500 Genies everyone
interactive
video

geniecast DOES:
• Gear Check & Best Practice Sessions
• Virtual Venue Walkthrough in Advance
• Registration & Cast Access Pages
• Invitation & Email Reminder Delivery
• Audience Engagement Management
• Cast Recording, Editing, and Delivery
• Attendance & Registration Reports
• Presentation Media Management
• Video Editing with Motion Graphics
• Virtual Hosting or Moderating

29

YPO Innovation Week with Richard Branson

For YPO Innovation Week 2016, the previously scheduled final Keynote Speaker—who was to appear in person at the
closing event at NASDAQ—fell through at the last minute. News of the cancellation and the need for a contingency
spread through the organization; Geniecast stepped up within 48 hours and secured Virgin Group founder Sir Richard
Branson for a two-way interactive virtual videocast to close the conference with a bang.

> delivered this evenT:
Keynote Speaker
• Growth in the number of YPO events and attendance
WIthin 48 hours • Served as proof of concept for engaging virtual presentations
• Set the stage for 2017’s dynamic event featuring America Online

founder Steve Case

geniecast.com

GENIECAST CLIENTS

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Technology Helps Personalize learning &
development

One of the most important investments a In today’s world of customized, live, on-demand
company can make is building a robust Learning & everything, however, a webinar with a couple multiple
Development program for its workforce—employees, choice questions afterwards won’t cut it. Companies
managers, and executives. must find a way to engage their employees. A curated
curriculum via live, two-way interactive video offers
A recent LinkedIn study concluded that a quarter of a cost-effective, robust, and calculated approach to
companies surveyed planned to increase their L&D spend in developing a smart, engaged workforce—from fanning
2017, most preferred some version of instructor-led training, the flames of innovation, motivation, and creativity to
and nearly half utilize online training and/or eLearning from solving organizational challenges that are deeply woven
an external provider. into the infrastructure and corporate culture.

Everyone looks to technology for solutions that will
make work and life easier. For companies that want to
make an innovative and engaging investment in their
employees, it only makes sense that they look to do
so in the most effective and efficient way possible.
Geniecast hits that mark. They have developed the
world’s largest platform of speakers, thought leaders,
and experts to become the global leader in delivering
premium, customized content to organizations and
audiences of all sizes via live, two-way interactive video.

But the kind of expertise these programs require doesn’t
come cheap. Motivational speakers, corporate trainers, and
other subject matter experts spend a lot of time just getting
from appearance to appearance—and their fees reflect it. As
companies continue adjusting to the modern version of the
workplace, which increasingly includes people working from
home or other offsite locations, virtual solutions will naturally
play a prominent role in the delivery of content.

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