Test

Issue 4 | 2021

RETAIL

EXCELLENCE
FOR NEXT LEVEL
SHOPPING

As an essential business, you’ve most likely seen an uptick in sales at your store over the past year. As the world
begins to open back up and COVID-19 restrictions are loosened, your in-store traffic will likely get a boost as well.
Be ready to deliver an exceptional shopping experience by implementing some of these winning strategies.

dDiOsUpPlTaHyEs Make your store displays Win with
work for you. Give them a
look that makes people stop
and take notice or use them

to tell a story about the history

of your store. At Clinton Hardware in Clinton, Maryland, Stocking the right
customers are greeted by out-of-the-box displays like

wine barrels for dump bins and original shelving from categories with the

1946 for bulk seeds. These small yet unexpected elements right combination of

elevate the shopping experience for Clinton customers. items can make all the

difference on your sales

floor. Our Category

In Manteo, North Carolina, Kellogg Supply Solutions program is

Company employees created painted specifically developed

pegboard panels that make their power by our merchandising
tools pop. They had the idea to match the team so you can stock
power tool pegboards to the corresponding the right products for
colors of their vendors’ products, yellow maximum profitability.
for DeWALT, red for Milwaukee, etc. The
displays are both eye-catching and helpful And our Endcap
Solutions program
for organizing the department. features seasonal top

sellers at an attractive

Whether you have a small mYOaUxR iSmPAiCzEe If you want to alGlOin discount. Get started
retail area or a huge sales be known for a with our Category
floor, it’s important to make niche offering or Solutions program
the space work for you. Find as the premier today.

your building’s strengths and maximize every source for a

square foot you have. product category, let the world know

At Tanis Hardware in Haledon, New Jersey they built a by giving it a prominent place in
mezzanine above the main sales floor to take advantage of your store. Dunn Hardware & Supply in Reese, Michigan remodeled
a 1,300-square-foot space and devoted it entirely to Milwaukee power
the building’s tools and accessories. The response to this new room, appropriately
height. named “Destination Milwaukee”, has been nothing short of spectacular

as they have seen new customers from all over the area coming in

specifically to check out their impressive selection.

And, with just

4,000 sq ft in

Brooklyn, New

York, Owner

Wally Abulawi

of Do it Best

Hardware of

Clinton Hill

utilizes 9-foot

gondolas to

offer more

options.

oTHuTEHtISsNTiKOdReE To bring customers inside your store, consider what you can do in
your parking lot. In Billings, Montana, at Billings Hardware you’re
greeted by an antique-style miniature car parked in front that
serves as a lawn ornament, flower display, and photo op.

By hosting pop-up
markets outside their store
in North Carolina, Indian
Trail Hardware has built
valuable connections
with local artisans and
spurred new community
engagement. The outdoor markets are a great catalyst for store
traffic and camaraderie among small business owners.

eTmHEbPrAaScTe Hillsboro
Hardware
People are fascinated with the past and have in Nashville,
a desire to understand history. If your store Tennessee
has an age-old story to tell don’t hide it! has a window
Located in Joseph, Oregon, Joseph Hardware display of
used a piece of the past to build their future. tools from
Owners James and Leah Johnson kept the original maple wood lanes of the times gone
bowling alley they converted, and turned them into shopping aisles. by. Originally
featuring
items inherited
from Owner
Jason Mathias’
grandparents and great-grandparents, the display
continues to grow as customers donate tools from their
own collections. With wooden augers, saws, carpenter
squares, levels, and other woodworking supplies, the
display has a little bit of everything.

CCAhPIrTAisLtIZmE OaNs It’s never too early to start planning for the Christmas shopping
season, and you can give customers an extra reason to come to
your store by creating magical holiday moments for customers.

For example, each year Petersburg Do it Best Hardware
puts out a colorful Christmas-themed mailbox for
local children to drop off Santa letters at their store in
Petersburg, Indiana! Taking the holiday spirit one step
further, they decided they would read every letter and
send personalized responses as Santa with an invitation
to come back to the store and pick up a coloring book.

Looking to take the guesswork out of holiday décor and
lighting options, Woydziak Hardware in Lyons, Kansas
created a Christmas cave. The enclosed area invites
customers inside to see the newest lighting merchandise
in action. To add to the experience, they strive to display
the most unique lighting options.

MEMBERS We’re posting content daily that highlights our company’s
achievements and members’ successes. Be sure to Find,
NEWSIN THE Friend & Follow us on Facebook, LinkedIn, and Twitter.

BROWNSBORO This retailer is providing the CARR HARDWARE (Pittsfield, MA)
HARDWARE & PAINT solutions customers need to
(Louisville, KY) This Do it Best member has become known
create inviting home office for its cause
and classroom spaces. marketing and
community
involvement.

DO IT BEST CORP. With a passion for helping their GRABILL HARDWARE (Grabill, IN)
community, Brownsboro Hardware &
LBM Journal highlights Paint donated $10,000 in new paint Owners Claude and Len Schrock provide
the strengths of our to Habitat for Humanity Restore. tips on organizing your home office and
virtual spring market. improving efficiency and comfort while
The Hardware working remotely during the pandemic.
HBSDealer Connection sits
provides an down with Dan OAK KNOLLS HARDWARE (Orcutt, CA)
overview of Starr for answers
a successful to 5 industry In this podcast, Owner of Oak Knolls
virtual spring related questions. Hardware Ben Honeycutt talks about his
market. previous career in the space industry
LYNDON BUILDING MATERIALS and how it translates to running a
INDIAN TRAIL HARDWARE (Lyndon, KS) hardware store.
(Indiana Trail, NC)
The store partnered with a local school
By hosting pop-up markets outside their teacher to give students the opportunity
store, Indian Trial has built valuable to learn about lumber and do their own
connections with local artisans and woodworking projects.
spurred new community engagement.

ORME HARDWARE (Ohio) RAINEY’S CORNER MARKET YOUR BUILDING CENTERS
(White City, OR) (Pennsylvania)
Each month, Orme picks a local business
to promote on their social media. With a hardware store, butcher shop, deli, Your Building Centers has acquired
and hair salon, this family operation is a one- Palmerton Lumber Company making this
stop-shop for members of its community. their third acquisition in four years.