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Published by Do it Best Corp., 2018-08-30 15:04:36

Issue 09

Issue 09

Issue 9

The Return on

Painting a Picture of


Paint is a powerful sales driver in the home improvement industry.
It makes up roughly 15% of all sales for an average member and
is the largest category for many. While many products can easily
be bought online today, the brick-and-mortar store still remains
the primary shopping destination for paint. Customers expect a
different experience when choosing paint for their homes. They
want a contemporary shopping environment where they are buying
color, not cans. The Color Bar paint department store-within-
a-store concept does just that, and the proof bears out in the
numbers and numerous success stories. Every Do it Best member
who has installed The Color Bar since its introduction just over a
year ago - and promoted it in any way - has shown at least double-
digit sales growth in all areas of paint and paint accessories.

Learn how three of your fellow members are successfully leveraging
The Color Bar to profitably drive more sales, and contact your paint
development manager or store designer today to learn how you
can experience the return on color in your store.

Get Started To learn how you can install The Color Bar and turn
Today your store into a paint destination, contact your paint
development manager or territory manager today.

Harrison Lumber

Excellence in Endcaps “The Color Bar tells shoppers
that we are in the paint
Harrison Lumber installed The Color Bar
in their 10,000-square-foot rural Michigan business. It gives them the
lumberyard shortly after its debut at our confidence that we can serve
2017 spring market. In addition to updating their needs and get them the
the look of their paint department, The results they are looking for.”
Color Bar also aided Harrison Lumber in
making enhancements to their stagnant Jeff Haskell, Harrison Lumber
endcap displays. Customers can’t help but
stop and look at the new products and project ideas on the fresh endcaps. And, to
match the sleek look and feel of The Color Bar, Harrison Lumber moved their home
décor department nearby, leading to increased sales in home décor items from paint
customers. Finally, they expanded their product offerings in niche paints and are
meeting a new demand for items that their community wants.

Orme Hardware

Paint Sales Soar
Orme Hardware, a 12,500-square-
foot hardware store in Cadiz, Ohio,
wanted people to think of them first
when buying paint, so they installed
The Color Bar in January 2018. The
transformation started by rearranging
the store aisles so that The Color Bar
is the first thing customers see when
they enter. Upon installation, Orme
saw sundry sales increase as much as
55%, and experienced an uptick in
sales of craft paint and supplies as “Employees now have a greater sense of
well. Finally, the store finished the confidence for selling paint, and find it
year having the largest single volume
liquid paint sales in the Orme chain, easier to suggest add-on sales. The Color
which has seven total locations, Bar allows them to talk face-to-face with
making it the first time in the history shoppers while mixing paint and build
of Orme Hardware that a store other relationships that create loyal customers.”
than their flagship location came in
Mike McPeak,Orme Hardware
first for sales in this category.


Pride Home Center
Fresh and Competitive
Located in Texas, Pride Home Center is a 70,000-square-
foot business serving Amarillo’s community of 300,000
people. In need of a way to freshen up the look of their
paint department, they installed The Color Bar after seeing
it first hand at our
“We have always done well in 2017 fall market.
paint, but The Color Bar gave The addition of The Color Bar has generated new interest and increased sales of Pratt
our customers a new sense of & Lambert paint and other high-end products. It has also provided employees with a
who we are and what we have.” great tool for serving customers with confidence. With the nearest big box store only
about eight miles away, The Color Bar has given Pride Home Center a competitive edge,
Scott Brown, Pride Home Center
increasing their homeowner customer base and impressing regulars.

Best Look Paint Applicators

Our new Best Look paint applicators are
the perfect complement to The Color Bar.
They deliver higher quality at every tier
and are comparable to the leading national
brands. As paints have changed to meet lower
VOC regulations, the Best Look paint applicators
perform well, provide better margins, and their
bold, contemporary packaging really catches
shoppers’ attention. These new applicators create
consistency in your store and further power up your
paint department. Visit the Paint Supplies page of to learn more.

Access Fall Market Information with the
Market Savings Builder

Your one stop for all fall market buying information is live on September 10! Here are the
top reasons why you should go paperless and use the Market Savings Builder for your
market purchases.
September 10, 12, 19, 26
1. Online Ease – No more lugging around reams of paper on the market floor. The Market
& October 3, 10
Savings Builder can be accessed on your laptop or tablet anywhere you have WiFi.
11 am and 4 pm EST
2. Compare Savings – Easily compare all your options for pricing, order mults, and
delivery methods from one screen so you can make the most informed decisions for For all webinars:
your business. Go to, click Join
Meeting, and enter the access
3. Order Visibility – Receive a confirmation email for all the specials once you’ve
code 7485607. Then, dial
placed your order and verify your order submissions via the order history page
866.740.1260 to connect to
in the member catalog.
the audio feed with the access
Begin planning and saving today! code 7485607.

2018 Do it Best Fall Market SM 2019 Do it Best Spring Market
SAVE THE DATE Indianapolis • October 12-15 Indianapolis • May 17-20

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