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Published by Do it Best Corp., 2018-10-30 10:47:03

Profit Lines - Retail Performance

Issue 11







































PROFITABLE GROWTH SOLUTIONS




WITH

INVEST NOW Programs that Power Performance




FOR FUTURE GROWTH


In today’s retail landscape, it’s more important RetailSTART! helps strong, supportive members grow through a comprehensive
than ever to build and maintain your store’s plan to add additional locations or complete major store expansions.
relevance – our proven Retail Performance Participating members will work with our Retail Performance Managers to
solutions can help. They offer programs like receive professional project management from analysis to completion. We offer
RetailPLUS! and RetailSTART! that deliver these premier services at no cost to participants to support our number one
®
®
the highest return on investment for your goal of helping our members grow and achieve their dreams.
business. There are growth opportunities in
every marketplace and now is the time to
leverage the resources of your co-op
to reach your full growth potential. We
are ready to partner with you to identify RetailPLUS! is designed to provide scalable, customizable options that best
and develop your strategic growth and fit your needs, capabilities and market opportunities. This program helps you
action plan so you can reach your goals. develop the best plan to capture additional market share. Our Retail Performance

Managers use a combination of analytical tools, significant industry experience,
Talk to your Territory Manager today
so you can start wisely investing in your and knowledge to address your business needs and market opportunities.
store’s future.





ITEM NO. CO-BRANDED MILLWORK SCHEDULE
DESCRIPTION
QUANTITY
















Prepared exclusively for

Main Street Hardware ITEM NO. COLOR BAR MILLWORK SCHEDULE
123 Main Street, Merchant City, MA
DESCRIPTION

QUANTITY
Store No. 0808 201 E Beech St. Harrison, MI 48625
Every significant project investment should include a marketing plan to tell your business story.
Do it Best partners with you on this investment.
STRATEGIC Talk to your Retail Performance Manager about how you can optimize your grand opening or
STORE EVENT re-opening to drive traffic into your store. By collaborating with your Consumer Marketing Specialist, PLEASE ENSURE THAT HEAVY PRODUCTS, SUCH AS
PAINT, FASTENERS, ETC. ARE MERCHANDISED ON
FIXTURES AND SHELVING MANUFACTURED TO
WITHSTAND SUCH WEIGHT LOADS.
you can plan an event that makes sense for your business.
PLANNER
EARN REDEEM

You earn up to 5% in matched incentives to use You can use your incentive dollars to help pay THE INTERIOR COMPONENTS ON THIS PLAN MUST BE IMPLEMENTED AS
in developing your marketing plan. for an integrated marketing plan. PARTICIPATION IN THE SIGNATURE DESIGN PROGRAM. PLOT DATE:
DESIGNED. THIS WOULD INCLUDE THE USE OF THE DEPARTMENTAL
Floor Plan
IDENTIFICATION, POWER AISLE SIGNAGE, DUMP BINS, FEATURED ENDS
WITH SIGNAGE, AND PRODUCT POSTERS. ANY CONCERNS REGARDING
THE INTERIOR COMPONENTS, MUST BE DISCUSSED WITH YOUR
REGIONAL DESIGNER. FAILURE TO COMMUNICATE REQUESTS FOR
CHANGES MAY RESULT IN ADDITIONAL EXPENSES OR JEOPARDIZE YOUR
A1
7/27/2018 8:05:07 AM

SUCCESS STORIES: BUILDING ON EXCELLENCE




Pro X Home Center Major Expansion and Relocation

Pro X Home Center in Bonners Ferry, Idaho, knew that they had
tremendous potential to be their community’s full-scale hardware,
LBM, and home décor design center. With the help of our Retail
Performance team, Pro X went from a 7,000-square-foot store to a
new 14,000-square-foot home center utilizing our Signature Store
Design. After the first year, they have seen a 16% increase in sales
and a 25% average increase in single transactions. Even local business and
community leaders are excited about the new store because of products and
services it brings to the town.

“We had a vision of someday building a new store, and with the Retail
Performance program that vision became a reality. It’s very rewarding
knowing that we have made an investment in our community that
people appreciate.”
Jeff Brubaker, Member-owner - Pro X Home Center



Anawalt Lumber Increasing Market Share

Anawalt Lumber wanted to refresh their Los Angeles store to better capture the market
opportunity but found the logistics and implementation a bit overwhelming. Our Retail Performance
team was able to partner with them to run market potential
reports and customer surveys to help identify the correct areas
of the store to invest in. To help Anawalt understand the full scale
and vision of their remodeled store, every aspect of the project
had a detailed timeline and budget. Pleased with the profitable
outcome of this Retail Performance project, Anawalt has committed
to partnering with Do it Best to update the rest of their stores.
“This project has done wonders for the morale of our team. They
were very involved in the process and it gave everyone fresh energy.
Now we have a store we are proud of from floor to ceiling.”
Rolando Robles, President & CEO - Anawalt Lumber




Euston Hardware
Moving into New Markets

Located in Kansas City, Missouri, Kevin Euston
and his team were interested in opening a
fourth store. After extensive research, our
Retail Performance team identified that the best place to open a new location happened to be the
same site where Euston formerly had a store many years ago, and at the time it was best to exit
the trade area. With a plan in place, our team sat down and went through each product category
with the store’s team to select the right mix of inventory for the new store. In their first year since
the project, Euston saw an average sale per customer that was 15% higher than the national
average for hardware stores. They also met their sales projections and have seen a 20% increase
of sales in their second year since the new store opening.

“The biggest concern you have when you open a new store is the unknown. Do all the
research you can and utilize the Do it Best team. If it all looks good, then go for it.”

Kevin Euston, Member-owner - Euston Hardware

HELPING YOU POSITION

YOUR STORE TO

COMPETE AND WIN!






Looking to aggressively revamp your product
mix as part of your store refresh or expansion?
Merchandising Essentials is a Do it Best exclusive

program that offers growth solutions for any
sized project. It’s designed to provide you with
customizable options to differentiate your store
with a product mix that will best serve your
consumer’s unique demands to help you compete
in your market. Merchandising Essentials also
gives you access to professional merchandising

services that can assist with your speed to market
needs regardless of how many store locations
you would like to update. Check out this video
to learn more.















MAX is your member-exclusive product and
profit optimization system that enhances the
product selection process for your store and

simplifies the planogram ordering process for
your Retail Performance project. MAX quickly
integrates your point-of-sale data to these
planograms, displaying valuable information on
each SKU for your store, making the analysis
segment of the project much easier for you as Get started today by contacting your Territory
a Do it Best member.
Manager or Merchandising Essentials support
team at 260.748.7122.





SAVE THE DATE 2019 Do it Best Spring Market Indianapolis • May 17-20
SM

From Dan Starr, President & CEO
At our recent annual Shareholders’ Meeting, one of the topics I discussed was our
strategic focus on company investments in three key areas to strengthen our position
as the first and best choice for independent home improvement. Those areas include
information technology, supply chain, and people. Each of these is important. But
ensuring we have the right people in the right roles is critical for our ability to
execute on our plans to drive meaningful growth for our member-owners.

With that in mind, I’m pleased to share that Steve Markley has stepped into the
new role of Executive Vice President of Operations for Do it Best. Steve’s been
an important leader in our company’s growth going back more than 30 years. He
was instrumental in developing our global sourcing capabilities and vendor export
programs. He led numerous departments when he advanced to the role of divisional Steve Markley
manager. And his leadership as Vice President of the Merchandising division for the
last 11 years has led to advancements in our supply chain excellence, including global sourcing, category
management, pricing and our strong Alliance with Canada’s Home Hardware.
In Steve’s new role, he brings his extensive leadership experience and continuous improvement mentality
to positively impact not just Merchandising, but also IT, LBM, Logistics, Marketing, and Sales. Most
importantly, this move returns us to a better balance of responsibilities within the executive leadership
team, ensuring more direct support and oversight of important company initiatives like real time inventory
and our supply chain enhancements. I’m very excited for Steve and even more excited by the opportunity
this move provides us to drive even better results for our members and make Do it
Best even easier to do business with.

With Steve’s advancement, I’m also happy to announce that Dent Johnson has
been named the new Vice President of Merchandising. While Dent may be a
newer face to the Do it Best family, he’s been a supply chain leader for more
than two decades. With senior roles at Michelin Tire Corporation, here in the US
and abroad, he most recently served as their site manager for their BFGoodrich
factory. There, he oversaw all facets of operations for the 1,700-employee tire
manufacturing facility. He joined Do it Best earlier this year as a Merchandising
divisional manager, working with numerous product category teams on strategic
program development, vendor negotiations, promotional opportunities and supply
chain enhancements. In his time here, he’s already demonstrated his outstanding
Dent Johnson servant leadership abilities. And he brings a strong critical lens - an outsider’s
perspective - that will help us meet the new challenges in our industry.
I hope you’ll join me in congratulating Steve and Dent in their new roles as we continue to solidify our
reputation as the first and best choice in the industry.
Sincerely,






Dan Starr
Do it Best Corp. President & CEO


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