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Published by Do it Best Corp., 2020-01-29 11:26:14


Issue 2 | 2020

for Success

Positioning your store as

the paint destination

Paint makes up nearly 15% of all sales for the typical Do it Best Best Look ®
member-owned store. But if you want to drive additional sales, you Manufactured by Sherwin-Williams,
must ensure your store is recognized as the paint destination in our Do it Best Quality Paints line

your town. As you prepare for the spring selling season, consider is offered exclusively to you. This
your current paint position in your community. Do you have the complete program ensures you
right mix of products, top brands, exclusives, and merchandising to receive the best technical expertise,
attract and retain shoppers? research and development, quality
control, and marketing support in
the paint industry.

Diverse Product Assortment

The more diversity of products you have on your shelves, the more
shoppers you’ll attract to your store. You should absolutely be
carrying a private label paint line like Best Look or Valspar Integrity,
in combination with a national brand
option at a premium or opening price
point, depending on your market.

Pratt & Lambert
and Valspar ®
“Consumers shop for color, not cans,”
We have an extensive says Jenna Myers, Do it Best paint
selection of premium and merchandise manager. “The single
professional paints through
Pratt & Lambert and Valspar biggest driver of paint sales is getting a
in-stock and ready for your paint chip into your consumer’s hands.
shelves. These programs Nine out of 10 consumers purchase the
are available to complement same brand of paint as the paint chip
your Best Look paint of their preferred color. And 95% will
selection so you can offer a buy a brand from the store where their
comprehensive paint solution chip was selected. The chip is often the
to meet all your pro and DIY deciding factor in making the purchase.”
customers’ needs.

New to the Do it Best
Benjamin Moore ® warehouse, PPG’s Glidden

It’s even easier to paint line provides even
become a Benjamin more options to meet your
Moore dealer with our customers’ needs. Now,
no-adder drop ship you can easily replenish
program. Enjoy all of one gallon at a time and
the benefits of a single combine all PPG products like Liquid Nails , PPG
bill-through program Paints , Deft , Flood , and Olympic to meet drop
while carrying top paint ship minimums, all while billing through Do it
lines like Aura , Regal Best and earning additional rebate.
Select, and more!

Exclusive Products and Top Brands

Best Look applicators
DEFY stains
Of course, no paint department
A strong paint program includes both interior is complete without a full selection
and exterior stains. Set yourself apart from the of applicators and supplies for getting
competition with DEFY exterior stains, a Do it the job done right. Provide your DIY,
Best exclusive, as well as a number of other contractor, and professional customers
warehouse-stocked with top quality Best Look applicators
options like our private as well as other top brands in
label Best Look , Cabot , sundries like 3M , DAP , Graco ,

and Flood . For interior Purdy , Werner , and Wooster .
stains, choose from
strong brands like
Minwax and Varathane.
Paint Sundries Solutions (PSS) offers you access
to dozens of new vendors and hundreds of
products that go beyond what we have in stock.
Create an Exceptional Leverage our strategic partnership with PSS for
Paint Shopping Experience unique products and brands that can be combined
into one drop ship order. PSS has low order
minimums and prepaid freight requirements.
Eye Catching Endcaps

Endcaps serve as a great way to appeal to customers and draw
them into your paint department for add-on sales opportunities.
Stand out with unique project or inspiration endcaps that feature
all the supplies and instructions in one place.

The Color Bar™

While consumers may start online for color inspiration, brick-and-mortar stores like
yours remain their primary shopping destination for paint. Consumers expect a different
experience when choosing colors to paint their homes than when they come in to make
any other hardware purchase. The Color Bar delivers a re-envisioned in-store experience
for your paint department. You can ensure the best shopping experience for your
customers by implementing The Color Bar.

Paint Promotions
Do it Best provides numerous tools for you to promote
paint in peak selling periods like early spring, Memorial
Day, Independence Day, and Labor Day. These tools
include Buy One Get One free, mail-in rebates,
instant savings, Price Busters, Sneak Peek, and
truck mail specials. You should include paint in your BUY ONE • GET ONE
regular circulars to continually communicate that FREE!
your store is the paint destination in town.
Includes all Pratt & Lambert ®
Accolade Interior and
Learn how you can promote your store as the Gallon-sized containers. Of equal or lesser value.
Exterior Paints
paint destination in your community by talking Cannot be combined with any other offer or rebate.
to your Consumer Marketing Specialist or
Paint Merchandise Manager Jenna Myers.

IN THE NEWS Bea’s Hardware Carr’s Hardware

The wide-open spaces of Nevada’s
opened its eighth location in
Big Smoky Valley gave this retailer This family-owned business just
an idea that put them on the map! Lenox, Mass.
Check out stories published
in industry trade publications
highlighting the growth, innovation,
success, and giving spirit of fellow
member-owned stores.

We’re posting content daily
that highlights our company’s
achievements and members’
successes. Be sure to Find, Friend
& Follow us on Facebook, LinkedIn,
and Twitter.

Evergreen Homestead Supply Friedman’s Home Improvement Hardware Plus
At Evergreen Homestead Supply in California-based Friedman’s Home The owner of Hardware Plus in
Idaho, you can find healthy local Improvement cultivated a new Indiana offers safe and effective
options at the farmers market in culture of growth with seasoned options for ice and snow removal.
the parking lot of their store. team members.

Hermann Lumber Hess Lumber PC Lumber & Hardware
The future of Hermann Lumber rests This Idaho-based retailer started a Yard Supervisor Mike French of PC
in the hands of three sisters who recycling program this has grown to Lumber & Hardware in Indiana shares
have grown up in the business. include 17 other area businesses. how his experience at Leadership
Development Institute is shaping the
way he leads a successful team.

SAVE 2020 Do it Best Fall Market Indianapolis • September 11-14 NEW
THE DATE 2021 Do it Best Spring Market Indianapolis • May 14-17 MONTH!

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