Issue 06

Win the Weeks That Matter Most with

Integrated Marketing

Create growth with an

integrated marketing plan

Great retail marketing has always been about communicating a clear message to the right
people at the right time. For the last two decades, Do it Best supported that approach with
affordable and customizable circulars, broadcast scripts, and numerous print pieces like
catalogs, coupon books, and calendars. The evolution of data and digital marketing tools,
however, has changed the landscape. Today, when data and analytics are now king, our
approach enables you to zero in on a specific audience and reach them at the right time, in
the right ways with content that matters to them. Our marketing strategy favors full integration
where every piece of your marketing plan is connected, targeted, and efficient. We are excited
to work with you and use all the tools we have on hand to optimize your marketing plan with a
data driven mindset.

One of the ways we help you reach your goals using data is with our Best RewardsSM customer
loyalty program. It gives you access to an arsenal of valuable information that tells you who your
best customers are and what they are buying, and helps predict what they might purchase next.
This program offers you turnkey options to connect with your customers to drive more traffic,
increase sales, and enhance your profitability.

Data also tells us that every week in the retail home improvement industry is not created equal.
Some weeks offer more opportunities than others, and it’s important to capitalize on them.
Our new Consumer Marketing mindset of Winning The Weeks That Matter in The Ways That
Matter will benefit you by using data to capture every possible sale during a peak week, and
also ensure your limited marketing dollars are not disproportionately spent in less productive
time periods.

To enhance our marketing efforts, we introduced the Digital Dashboard as a one-stop-shop
with resources such as digital ads, social media posts for Facebook, targeted emails, and the
ability to manage Google AdWords. With technology changing the landscape of everything we
do, we wanted to create an intuitive dashboard where you could step into a realm of marketing
previously unexplored to create impressions for your business in the digital world that work
together with your traditional print marketing efforts.

Also a key to your online success is the power of your website. In today’s digital world, if people
can’t find your business on the internet, then in their mind, you don’t exist. Your website is a
critical tool that helps people find you and tells them what kinds of products and services you
have to offer. It needs to tell the basics of who you are as a retailer: your location, your hours of
operation, and the key products and services you offer.

The final part of a comprehensive marketing strategy involves great storytelling. Your business
is greater than the sum of all the products and services you offer. Why is your store important
in your area? What makes you special? Our Consumer Marketing team will help you craft a
compelling story and then advise you on how best to tell it to the world. Customized circulars
can show consumers what sets you apart from the competition. With Signature™ Store Design
our team helps you enhance your visibility and customer experience so that when people walk
through your doors, they know exactly who you are and how you can serve them. The Digital
Dashboard and your website are the newest tools to help you set yourself apart from all other
retailers in your area.

Take the next step in integrated marketing
with our Consumer Marketing Specialists

We understand that the idea of sorting through all “The Consumer Marketing Specialists will help move
these marketing options can be a daunting task. the needle for our members. With their consultative
Do it Best will be introducing a new staff of guidance, we can help our members connect with their
Consumer Marketing Specialists who will be customers about the right products at the right times.”
responsible for helping members boost their
sales and tell their stories through more effective Loyalty & Online Marketing Manager Corbin Prows
Consumer Marketing efforts.

This team of experts will help you develop “The data driven approach to marketing
a focused approach based on your POS data and Best RewardsSM is a game changer for members. We are
information. When you talk with one of our Consumer Marketing answering the important question of why
Specialists, they aren’t going to start the conversation telling you about or why not members should implement a
everything we have to offer. Instead, they are going to ask questions marketing initiative based on data unique
about your business goals so they can help you develop a cost-effective of their stores and their customers.”
plan to achieve them. They know your marketing budget needs to work
as hard as you do. Using data and consultative insight, they will help you Consumer Marketing Manager Andrew Hufford
effectively tell your story and maximize your store’s sales.

We want to help you grow now! Call the Consumer Marketing team today at
260.748.5576 so we can begin building our data driven marketing plan.

SAVE THE DATE 2018 Do it Best Fall Market SM 2019 Do it Best Spring Market SM
Indianapolis • October 12-15 Indianapolis • May 17-20

Profit Lines is
going digital

With the distribution of this
latest print issue of Profit Lines,
we’re announcing an important
enhancement to the future of this
publication. Our goal is to bring
you timely information and sales
driven content that helps you
grow. Soon, we’ll begin delivering
that information where many of you
already are – online. Later this summer, you will begin receiving
a monthly email that directs you to a digital edition of Profit Lines
on mydoitbest.com. To ensure that you will receive this Profit
Lines email, go to My Admin and then Subscriptions on the
mydoitbest.com homepage and make sure you are subscribed
to the President’s Letter and/or the Merchandising Update.

INSIDE THIS ISSUE Follow us

Issue 6 2018

Designer: Terri Wunderlin | Editor: Lauren Brune | [email protected]

RETURN ADDRESS:

Do it Best
P.O. Box 868
Fort Wayne, IN
46801

Win the Weeks That Matter Most with

Integrated Marketing