April-PL-PROOF (3)

Issue 4 | 2021

RETAIL

EXCELLENCE

for next level

SHOPPING

As an essential business, you’ve most likely seen an uptick in sales at your store over the past year. As the world
begins to open back up and COVID-19 restrictions are loosened, your in-store traffic will likely get a boost as well.
Be ready to deliver an exceptional shopping experience by implementing some of these winning strategies.

Make your store displays

work for you. Give them Win with
a look that makes people

stop and take notice or use

them to tell a story about

the history of your store. At Clinton Hardware in Clinton, Stocking the right
Maryland, customers are greeted by out-of-the-box displays categories with the
like wine barrels for dump bins and original shelving from right combination of
1946 for bulk seeds. These small yet unexpected elements items can make all the
elevate the shopping experience for Clinton customers.

difference on your sales

floor. Our Category

In Manteo, North Carolina, Kellogg Supply Solutions program is
Company employees created painted specifically developed

pegboard panels that make their power by our merchandising

tools pop. They had the idea to match the team so you can stock

power tool pegboards to the corresponding the right products for

colors of their vendors’ products: yellow maximum profitability.
for DeWALT, red for Milwaukee, etc. The And our Endcap
displays are both eye-catching and helpful Solutions program
for organizing the department.
features seasonal top

sellers at an attractive

Whether you have a If you want discount. Get started
small retail area or a to be known with our Category
huge sales floor, it’s for a niche Solutions program
important to make offering or as today.

the space work for you. Find your building’s the premier

strengths and maximize every square foot you have. source for a product category,

At Tanis Hardware in Haledon, New Jersey, they built a let the world know by giving it a
mezzanine above the main sales floor to take advantage of prominent place in your store. Dunn Hardware & Supply in Reese,
Michigan, remodeled a 1,300-square-foot space and devoted it entirely
the building’s to Milwaukee power tools and accessories. The response to this new
height. room, appropriately named “Destination Milwaukee, ” has been nothing

short of spectacular as they have seen new customers from all over the

area coming in specifically to check out their impressive selection.

And, with just

4,000 sq. ft. in

Brooklyn, New

York, owner

Wally Abulawi

of Do it Best

Hardware of

Clinton Hill

utilizes 9-foot

gondolas to

offer more

options.

To bring customers inside your store, consider what you can do in
your parking lot. In Billings, Montana, at Billings Hardware you’re
greeted by an antique-style miniature car parked in front that
serves as a lawn ornament, flower display, and photo op.

By hosting pop-up
markets outside their store
in North Carolina, Indian
Trail Hardware has built
valuable connections
with local artisans and
spurred new community
engagement. The outdoor markets are a great catalyst for store
traffic and camaraderie among small business owners.

People are fascinated with the past and have Hillsboro
a desire to understand history. If your store Hardware
has an age-old story to tell, don’t hide it! in Nashville,
Located in Joseph, Oregon, Joseph Hardware Tennessee
used a piece of the past to build their future. has a window
Owners James and Leah Johnson kept the original maple wood lanes of the display of
bowling alley they converted, and turned them into shopping aisles. tools from
times gone
by. Originally
featuring
items inherited
from Owner
Jason Mathias’
grandparents and great-grandparents, the display
continues to grow as customers donate tools from their
own collections. With wooden augers, saws, carpenter
squares, levels, and other woodworking supplies, the
display has a little bit of everything.

It’s never too early to start planning for the Christmas shopping
season, and you can give customers an extra reason to come to
your store by creating magical holiday moments for customers.

For example, each year Petersburg Do it Best Hardware
puts out a colorful Christmas-themed mailbox for
local children to drop off Santa letters at their store in
Petersburg, Indiana! Taking the holiday spirit one step
further, they decided they would read every letter and
send personalized responses as Santa with an invitation
to come back to the store and pick up a coloring book.

Looking to take the guesswork out of holiday décor and
lighting options, Woydziak Hardware in Lyons, Kansas,
created a Christmas cave. The enclosed area invites
customers inside to see the newest lighting merchandise
in action. To add to the experience, they strive to display
the most unique lighting options.

MEMBERS We’re posting content daily that highlights our company’s
achievements and members’ successes. Be sure to Find,
NEWSIN THE Friend & Follow us on Facebook, LinkedIn, and Twitter.

BROWNSBORO This retailer is providing the CARR HARDWARE (Pittsfield, MA)
HARDWARE & PAINT solutions customers need to
(Louisville, KY) This Do it Best member has become known
create inviting home office for its cause
and classroom spaces. marketing and
community
involvement.

DO IT BEST CORP. With a passion for helping their GRABILL HARDWARE (Grabill, IN)
community, Brownsboro Hardware &
LBM Journal highlights Paint donated $10,000 in new paint Owners Claude and Len Schrock provide
the strengths of our to Habitat for Humanity Restore. tips on organizing your home office and
virtual spring market. improving efficiency and comfort while
The Hardware working remotely during the pandemic.
HBSDealer Connection sits
provides an down with Dan OAK KNOLLS HARDWARE (Orcutt, CA)
overview of Starr for answers
a successful to 5 industry In this podcast, owner of Oak Knolls
virtual spring related questions. Hardware Ben Honeycutt talks about his
market. previous career in the space industry
LYNDON BUILDING MATERIALS and how it translates to running a
INDIAN TRAIL HARDWARE (Lyndon, KS) hardware store.
(Indiana Trail, NC)
The store partnered with a local school
By hosting pop-up markets outside their teacher to give students the opportunity
store, Indian Trial has built valuable to learn about lumber and do their own
connections with local artisans and woodworking projects.
spurred new community engagement.

ORME HARDWARE (Ohio) RAINEY’S CORNER MARKET YOUR BUILDING CENTERS
(White City, OR) (Pennsylvania)
Each month, Orme picks a local business
to promote on their social media. With a hardware store, butcher shop, deli, Your Building Centers has acquired
and hair salon, this family operation is a one- Palmerton Lumber Company making this
stop-shop for members of its community. their third acquisition in four years.