Issue 2 | 2020
Positioning your store as
the paint destination
Best Look ®
Paint makes up nearly 15% of all
sales for the typical Do it Best Manufactured by Sherwin-Williams,
member-owned store. But if you our Do it Best Quality Paints line
is offered exclusively to you. This
want to drive additional sales, complete program ensures you
you must ensure your store is receive the best technical expertise,
recognized as the paint destination in your town. As you prepare for research and development, quality
the spring selling season, consider your current paint position in control, and marketing support in
your community. Do you have the right mix of products, top brands, the paint industry.
exclusives, and merchandising to attract and retain shoppers?
Diverse Product Assortment
The more diversity of products you have on your shelves, the more
shoppers you’ll attract to your store. You should absolutely be carrying a
private label paint line like Best Look or Valspar Integrity, in combination
with a national brand option at a
premium or opening price point,
depending on your market.
“Consumers shop for color,
not cans,” says Jenna Myers,
Pratt & Lambert Do it Best paint merchandise
and Valspar ® manager. “The single biggest driver
We have an extensive selection of paint sales is getting a paint chip
of premium and professional into your consumer’s hands. Nine
paints through Pratt & Lambert out of 10 consumers purchase the
and Valspar in-stock and ready same brand of paint as the paint
for your shelves. These programs chip of their preferred color. And
are available to complement your 95% will buy a brand from the store
Best Look paint selection so you where their chip was selected.
can offer a comprehensive paint The chip is often the deciding
solution to meet all your pro and
DIY customers’ needs. factor in making the purchase.”
Benjamin Moore ® New to the Do it Best
It’s even easier to warehouse, PPG’s Glidden
become a Benjamin paint line provides even
Moore dealer with our more options to meet your
no-adder drop ship customers’ needs. Now,
program. Enjoy all of you can easily replenish
the benefits of a single one gallon at a time and
bill-through program combine all PPG products like Liquid Nails , PPG
while carrying top paint Paints , Deft , Flood , and Olympic to meet drop
lines like Aura , Regal ship minimums, all while billing through Do it
Select, and more! Best and earning additional rebate.
Exclusive Products and Top Brands
Best Look applicators
Of course, no paint department
A strong paint program includes both interior is complete without a full selection
and exterior stains. Set yourself apart from the of applicators and supplies for getting
competition with DEFY exterior stains, a Do it the job done right. Provide your DIY,
Best exclusive, as well as a number of other contractor, and professional customers
warehouse-stocked with top quality Best Look applicators
options like our private as well as other top brands in
label Best Look , Cabot , sundries like 3M , DAP , Graco ,
and Flood . For interior Purdy , Werner , and Wooster .
stains, choose from
strong brands like
Minwax and Varathane.
Paint Sundries Solutions offers you access to
dozens of new vendors and hundreds of products
that go beyond what we have in stock. Leverage
Create an Exceptional our strategic partnership with PSS for unique
Paint Shopping Experience products and brands that can be combined into one
drop ship order. PSS has low order minimums and
prepaid freight requirements.
Eye Catching Endcaps
Endcaps serve as a great way to appeal to customers and draw
them into your paint department for add-on sales opportunities.
Stand out with unique project or inspiration endcaps that feature
all the supplies and instructions in one place.
The Color Bar™
While consumers may start online for color inspiration, brick-and-mortar stores like
yours remain their primary shopping destination for paint. Consumers expect a different
experience when choosing colors to paint their homes than when they come in to make
any other hardware purchase. The Color Bar delivers a re-envisioned in-store experience
for your paint department. You can ensure the best shopping experience for your
customers by implementing The Color Bar.
Do it Best provides numerous tools for you to promote
paint in peak selling periods like early spring, Memorial
Day, Independence Day, and Labor Day. These tools
include Buy One Get One free, mail-in rebates,
instant savings, Price Busters, Sneak Peek, and
truck mail specials. You should include paint in your BUY ONE • GET ONE
regular circulars to continually communicate that FREE!
your store is the paint destination in town.
Includes all Pratt & Lambert ®
Accolade Interior and
Learn how you can promote your store as the Gallon-sized containers. Of equal or lesser value.
paint destination in your community by talking Cannot be combined with any other offer or rebate.
to your Consumer Marketing Specialist or
Paint Merchandise Manager Jenna Myers.
IN THE NEWS Bea’s Hardware Carr’s Hardware
The wide open spaces of Nevada’s
opened its eighth location in
Big Smoky Valley gave this retailer This family-owned business just
an idea that put them on the map! Lenox, Mass.
Check out stories published
in industry trade publications
highlighting the growth, innovation,
success, and giving spirit of fellow
We’re posting content daily
that highlights our company’s
achievements and members’
successes. Be sure to Find, Friend
& Follow us on Facebook, LinkedIn,
Evergreen Homestead Supply Friedman’s Home Improvement Hardware Plus
At Evergreen Homestead Supply in California-based Friedman’s Home The owner of Hardware Plus in
Idaho, you can find healthy local Improvement cultivated a new Indiana offers safe and effective
options at the farmers market in culture of growth with seasoned options for ice and snow removal.
the parking lot of their store. team members.
Hermann Lumber Hess Lumber PC Lumber & Hardware
The future of Hermann Lumber rests This Idaho-based retailer started a Yard Supervisor Mike French of PC
in the hands of three sisters who recycling program that has grown to Lumber & Hardware in Indiana shares
have grown up in the business. include 17 other area businesses. how his experience at Leadership
Development Institute is shaping the
way he leads a successful team.
SAVE 2020 Do it Best Fall Market Indianapolis • September 11-14 NEW
THE DATE 2021 Do it Best Spring Market Indianapolis • May 14-17 MONTH!