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Published by Do it Best Corp., 2018-10-01 09:50:13

Oct PL

Issue 10


Upgrade With the US floor covering market estimated


at $40 billion and rising, flooring continues to be
one of the fastest growing categories for Do it Best members - with sale transactions
running from a couple hundred all the way to several thousand dollars.
Our Home Impressions flooring program provides the winning combination of
tremendous co-op buying power with the quality reputation of our major flooring
vendors. With marketing solutions, web-based training and optional on-site support
services, we have the program designed to optimize your sales and drive your


The most popular rooms to renovate in homes are kitchens and bathrooms,
driving nearly $18 billion in this growing category - with kitchen and bath sale
transactions reaching as much as several thousand dollars.
We offer the most robust home décor Our vendor partners are the leaders in this industry, with Bertch, Continental
program in the industry, partnering Cabinets, Design House, Imperial Marble,
with leading brands in cabinets, Masterbrand, and more providing a wide
flooring, vanities, mattresses, major selection of cabinets and bathroom vanities
appliances, and more - all presented from traditional to modern styles.
with a customizable approach to keep
you competitive in this ever-changing We offer mirrors, medicine cabinets,
industry. And the best part? You don’t backsplashes, and flooring to complete the
need to have a big store to make a big whole room, all backed by our warehouse and
impact in this category – 100 square drop ship programs to help you compete and
feet is all that’s needed to get started. win in your marketplace.
Home décor products play a vital role
in both new home construction MAJOR APPLIANCES
and remodeling - and demand
continues to grow. Remodeling is If you’ve considered introducing or expanding within the highly profitable
already a $285 billion industry and is category of major appliances, now is the time! Our top vendors
expanding by 4% annually. Home décor include AGA, Elmira Stove Works, GE, Marvel,
products also generate higher than Unique Off-Grid, and Whirlpool.
average sales and margin. This $40 billion industry moves 122,000 units of major
Let us show you how your store can appliances each day in the US. One in five consumers
benefit from home décor through our are in the market for major appliances every day.
comprehensive feasibility study. These We offer a selection of traditional appliances, as well as
studies, performed online or on-site, specialty items including retro styles, solar and propane
are a cost-effective way to develop an options, and smaller appliances, including KitchenAid.
excellent foundation for growing your

With just 100 square feet of floor space, you can be in the mattress
business! This high margin category with great sales potential
continues to grow from its $88 million in sales last year. You can
capitalize on gross margins of 45% or more.
Help your customers get their best sleep with top brands like
Boyd Specialty Sleep, Corsicana, and Tempur Sealy. Tempur
Sealy also provides online training and marketing materials.

Pullman Building Supply

Three years ago, Pat Garrett and his son Tyler opened a brand new
store to replace their existing Pullman Building Supply building.
This 120,000-square-foot home center in rural Washington has a
5,000-square-foot Home Décor department that includes flooring,
Success Home Décor School and regularly call on Do it Best for advice and
cabinets, and countertops. Many of their designers have attended our

guidance on how to enhance their department and drive sales.
in Home Décor “After a market analysis, we found that flooring was a niche
area that we could fill in our community. We have established a
strong reputation and pros and DIYers alike come to us for their
home décor needs. Sales in this category are up 56% since last
year making it a profitable aspect of our business.”
Tyler Garrett - Pullman Building Supply

Differentiate your business and expand your profit potential with home décor!
Get started today by contacting our Home Décor department at 260.748.5703.

Prepare Now to Win Small Business Saturday

Small Business Saturday kicks off your holiday selling season by putting the spotlight on locally owned
independent businesses just like yours. Show customers why they should be choosing your store over the big boxes
year-round. Dazzle them with service, share your knowledge, and highlight your connection to your community.
To get ready for November 24, you can take advantage of a variety of tools available on
You’ll find free signage and marketing materials to download, along with email templates and tools to help
enhance your social media promotions. If you accept the American Express card, you can also become a
Neighborhood Champion and rally other local businesses to plan events.
Stay connected with the nationwide movement by following @ShopSmall on Facebook, Twitter, and
Instagram, where you’ll also find valuable social media content to share.

2018 Do it Best Fall Market 2019 Do it Best Spring Market
SAVE THE DATE Indianapolis • October 12-15 Indianapolis • May 17-20

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