Issue 01

Give your paint
applicators the

Give your paint PRODUCT
applicators the FEATURES

The new Best Look applicators
deliver higher quality at every
tier and are comparable to the
leading national brands. See
mydoitbest.com for complete
product specifications.

With the recent launch of The Color Bar, we’re committed to helping Proprietary filaments
position you as your customers’ best source for paint. As paints have that stand up to today’s
changed to meet lower VOC regulations, you need applicators that
perform well and stand up to the leading national brands. You also paint formulations
need applicators with bold, contemporary packaging that catches All Wooster brushes
are made in the USA
shoppers’ attention – from DIYers to the seasoned pros.

To further power up your paint department, we’re excited to
introduce an exclusive new line of Best Look paint applicators. This
new line does much more than replace previous private branded
products. In addition to a new premium co-branded line, this product
update includes brushes, rollers, tray kits, roller frames, and other

paint accessories.

With quality in mind, industry leaders Wooster and Linzer were
chosen as the makers for our Best Look applicators. We now offer
four tiers of product: Best Look (good and better), Best Look
Premium (best), and Best Look by Wooster (best co-branded).
These four tiers offer expanded price points and better margins in
4’, 8’ and 12’ planograms. We will continue to offer a mix of branded
painting tools including extension poles, pails, and pad and corner

painters as part of an add-on 4’ planogram.

These new applicators will help create consistency in your store as
they complement other Do it Best exclusive brands like Best Garden
and Best Comfort. All Best Look paint applicators will be part of a
running change that will take place in mid-February. With up to 75%
in markdown incentive savings, now is the time to clear out your
old inventory and order your new planogram. You’ll save money
while getting your paint aisle ready for the spring painting season.

Visit the Paint Supplies page on mydoitbest.com to order your
complete planogram today!

Nails instead of crimps
for increased toughness

Unfinished wood
handles preferred
by the pros

Metal insert Theft deterrent packaging
for durability with UPC and SKU

printed on the handle

Matching fabric on
regular and mini rollers
NEW MICROFIBER 9" ROLLERS,
ALONG WITH WOVEN AND

KNIT OPTIONS

Save 2018 Do it Best Corp. Winter Conference 2018 Do it Best Spring MarketSM 2018 Do it Best Fall MarketSM
San Diego • January 18-19 Indianapolis • May 18-21 Indianapolis • October 12-15
the Date

INCENTIVES AND PLANOGRAMS

To help you profitably transition to There is also an option for a
the new Best Look applicators, we are 4' convenience tool planogram
offering a generous markdown incentive from Shur-line, expanding the
program that includes over 120 updated offering to up to 16'. The planogram
SKUs. You can choose from these three includes painter pads, edgers, paint
great planogram options: pails, extension poles, chip, sponge,
and throwaway brushes. Member cost
12' Blended is $547.05 and is eligible for incentives
Save 75% $248.00 final cost through Merchandising Essentials.
Original cost $1,067.72 - $819.72 credit
Spring painting season is fast
8' Linzer approaching so get ahead of the
Save 50% $290.01 final cost competition and be ready to sell high
Original cost $650.12 - $360.11 credit quality Best Look paint applicators
to your customers. For more
4' Wooster information, see the Paint Supplies
Save 50% $213.35 final cost page on mydoitbest.com.
Original cost $462.07 - $248.72 credit

INSIDE THIS ISSUE Follow us

Issue 1 2018

Designer: Terri Wunderlin | Editor: Lauren Brune | [email protected]

RETURN ADDRESS:

Do it Best
P.O. Box 868
Fort Wayne, IN
46801

Give your paint
applicators the