DoitBest_2019FallMarketMagazine_DigitalVersion

“ I’m excited and empowered by what “ EDUCATION
I learn at Education Day. I can’t wait
to implement it. For me, it’s the Expanding your LBM
best part of the market. MARKET SHARE

Karen Ellzy TOP MARKETING IDEAS
Broadhead Building Supply Do it Best® FROM COAST TO COAST

10:30 am – 12 pm
Marketing for LBM dealers can be doubly
challenging because you’re likely selling to both
DIYers and pros. You need an approach that
reaps maximum benefits from your investment
in time and money. In this presentation,
Webb Analytics President Craig Webb (former
longtime editor at ProSales magazine) shares
examples gleaned from dealers across the
country who are getting top returns from their
marketing and public relations efforts.

THE LEADERS OF LUMBER

2 – 3:30 pm
You’ll want to hear from our panel of top lumber
mill experts as they provide a review of the 2019
lumber market and forecast what 2020 holds for
our industry. With a lower annual allowable cut
in the province of British Columbia, the rise in
the cost of logs, along with other changes in the
market, you’ll also gain a better understanding
of what all of this means for the reliance
on other species.

BEST CHOICE MAGAZINE | 51

EDUCATION DAY

tools to grow
your bottom line

COMPASS ANALYTICS AND
DYNAMIC PROMOTIONS
WITH EPICOR

8:30 – 10 am
Well-designed promotions should make you more
money. In this session, you’ll gain valuable insights
to increase your overall profitability through
dynamic promotions. Learn how your Eagle system
makes these transactions simpler and more powerful
on your balance sheet and how Compass Analytics
provides you with up-to-the-minute visibility into the
dynamics of your business.

BOOSTING YOUR PROFITABILITY
AND VALUE IMAGE WITH MARGIN
MASTER

8:30 – 10 am
Shoppers are more educated than ever and they
know there are many places to purchase the
products you sell. With overhead costs continuing
to increase, it’s critically important that you build
the right profit model for your business. The best-
in-class Margin Master software tool helps you
compete and win as you effectively and efficiently
manage your margins. Learn how to maximize your
profitability, create the right price image for your
store, run what-if scenarios, and see at a glance
where your gross profit dollars are generated.

ADVANCED PRICING STRATEGIES
WITH MARGIN MASTER

2 – 3:30 pm
In this interactive workshop, hear how your fellow
members are adding tens of thousands of dollars to
their bottom line with Margin Master. See inside the
latest software updates and additions to this best-
in-class software tool, including faster execution,
a customizable user interface, and integrated
competitor retails.

52 | BEST CHOICE MAGAZINE

EDUCATION

10 TRAJECTORIES IMPROVE YOUR EFFICIENCY &
THAT WILL TRANSFORM RETAIL DE-STRESS YOUR LIFE WITH TECHNOLOGY

Saturday, October 19 | 500 Ballroom Sunday, October 20 | 500 Ballroom
12 – 1:15 pm 12 – 1:15 pm
Carol Spieckerman states confidently that retail Between ordering product, reviewing the financials,
isn’t dead, but it will operate very differently and scheduling staff, it can often feel like you never
in the years ahead. As an internationally- have any down time. In this session, presenter
recognized authority on retail and brand Beth Ziesensis will become your new nerdy best
positioning, she knows the old rules no friend. Through her latest book, The Big Book of
longer apply. But that's great news for small Apps, she’s helped people all over the country filter
businesses that embrace change and push through the thousands of apps, gadgets, widgets,
past traditional boundaries and assumptions. and doodads to find the perfect free and bargain
In this engaging session, she’ll reveal her technology tools for business and personal use. You’ll
top 10 global retail trajectories and provide soon discover how the right tech at every hour of the
you with key takeaways to drive your growth, day can make you more efficient and productive – in
expand your opportunity, and enhance your the store and at home. You’ll learn how a store owner
differentiation in 2020 and beyond. You’ll can solve a security crisis before 10 am, keep an eye
also gain critical insights on the evolving role on the family without nagging by text, use artificial
of brick-and-mortar, discover where your intelligence to eliminate annoying tasks, and earn
advantages really lie, and see how the power the time to truly relax after closing time. Throughout
of connection can change your game. Prepare it all, Beth helps you uncover tech tools to improve
to be challenged and inspired into action. your outlook, enhance your efficiency, and maintain a
better work/life integration.

BBESESTTCCHHOOICICEEMMAAGGAAZIZNINEE | 53

HANDS-ON WORKSHOPS

KBUInLDoYOwUR -How

HANDS-ON WORKSHOPS: ELECTRICAL & PLUMBING TRAINING
OCTOBER 17 & 18

Experience two full days of training with Jacy Elsesser that will prepare you for the most
common electrical and plumbing projects bringing customers into your store. Jacy receives high
marks for his ability to teach attendees about the tools and add-on items you can offer to help your
customers achieve safe and professional results with every project. This is a very popular workshop and
class size is limited. Register on the market website.

Electrical

THURSDAY, OCTOBER 17

8 am – 3:30 pm | Room 109

• GFCI wiring
• Wiring various types of switches
• Repairing lamps
• Installing and wiring ceiling fans
• Wiring doorbells and thermostats
• Working with flexible metal conduit
• Understanding new electrical code
• Electrical testers every homeowner

should have
• Selling surge protectors and extension cords
• Questions to ask every customer buying

an outlet

54 | BEST CHOICE MAGAZINE

EDUCATION

PLUMBING The cost for
the two-day program
FRIDAY, OCTOBER 18
is $350 per person
8 am – 3:30 pm | Room 109 or $275 to attend one
day, which includes a
• Total toilet repair continental breakfast
• Repairing faucets
• Soldering techniques and lunch.
• Installing water heaters
• Replacing garbage disposals BEST CHOICE MAGAZINE | 55
• Repairing bathroom and kitchen

drain pipes
• Working with dishwasher fittings and

ice maker push-fit kits
• Troubleshooting gas and electric

water heaters
• Replacing sump pumps and sewage pumps
• Working with copper, PEX, PVC,

galvanized, and black pipe

It’s important to come to Indy with a game plan so<< YOUR MARKET SCHEDULE
you’re maximizing every moment on the floor. The IN THE PALM OF YOUR HAND.
Market Savings Builder gives you easy online access
to every market special, allowing you to create your These days everything is accessible with a
purchasing strategy in advance. This frees you up mobile device – including your Do it Best
to talk with more vendors and fellow members and market experience.
explore everything new at the market. Download our new app so you can
customize your schedule, review all the
Start your Market Savings Builder ordering prep with event and education information, access
the useful tutorials and resources on mydoitbest.com. speaker handouts, and more!
All market buying information, including bulletins,
drop ship order forms, pallet specials, and the Sneak Instructions to access the app will be posted to
Peek Pre-Planner link, will be accessible through the mydoitbest.com on October 4.
Market Savings Builder.

A new product research page within the Market Savings
Builder helps you work smarter – not – harder by
highlighting pallet specials, new items, items you sell,
and some of the largest discounted items at the market.

WATCH FOR THE LAUNCH
OF THE MARKET SAVINGS
BUILDER ON SEPTEMBER 16
MYDOITBEST.COM

56 | BEST CHOICE MAGAZINE

SNEAK PEEK

DREAM BIG–THEN

DREAM bigger.

THE DO IT BEST LBM TOTAL SOLUTION “I am always looking for the next
HANDLES THE BIGGEST OF DREAMS. opportunity, because I know that no
matter how much I grow, Do it Best
How does long-time Do it Best member-owner Eli Bliffert handle even the will be there, ready to help.”
largest builders and commercial customers? He leverages the Do it Best
LBM Total Solution to provide an uninterrupted supply of lumber, panels Eli Bliffert
and building materials at the most attractive prices in the industry. He Bliffert Lumber & Hardware
also relies on one of the five full-service regional LBM offices to deliver
up-to-the-minute forecasting, smart purchasing strategies, and cost-
efficient buying opportunities. With help from Do it Best, Bliffert Lumber
& Hardware has turned two lumberyards in 2004 into seven thriving
locations, doubling their revenue with no signs of stopping.

» Check out your
total solution on the
market floor.

BEST CHOICE MAGAZINE | 57

Fall BEST PRACTICES
Market
To optimize Best Rewards, it is crucial that
Don’ t Miss your cashiers are encouraging every
customer to sign up for the program. Follow
LIST! these simple steps to ensure your program
is a success:
Building
1 Greet each customer with a
Loyalty friendly smile.

with Your Best Customers 2 Ask if they are a member of the Best
Rewards program.
There’s no question that customer loyalty plays a huge role in
driving retail sales today. For Do it Best members using our 3 If the answer is yes, the cashier can search
loyalty rewards program, 64% of all sales come from only 25% of the customer’s account in your POS
their customers. That makes it extremely important that you’re system, enter their phone number, or
targeting your very best shoppers to drive increased foot traffic scan their key tag.
and additional sales.
4 If they aren’t a Best Rewards customer, the
Havasu Do it Best® Hardware in Arizona understands the cashier should encourage the customer to
importance of connecting with their loyal customers and has sign up, reminding them that sign-up is
capitalized on this growth opportunity by implementing Best quick, easy, and free. Plus, each member
RewardsSM, our flexible and affordable loyalty rewards program. is offered exclusive benefits such as
Now in her third year with Best Rewards, Co-owner Erica advanced notice of sales, events, and
McCorkle has gone from zero to 4,700 residents signed up promotions, all while earning points
to earn rewards when they shop Havasu Do it Best Hardware. towards rewards.
Additionally, her average ticket has nearly doubled among her
Best Rewards customers. 5 Always say “thank you!” to each
customer served.

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If you want to see results like this, it starts at the fall market. There, you’ll have<<LBMGET TO KNOW
the opportunity to meet with your consumer marketing specialist to learn howRETURN YOUR CUSTOMERS
you can begin building a stronger connection with your best customers. We<< EVEN BETTER
make it easy with a personalized approach that works for your store in your
market. Regardless of your product mix, Best Rewards yields impressive results We’ve also recently introduced
for hardware stores, home centers, and lumberyards. customer segmentation into
our Best Rewards program.
Stop by the Consumer Marketing booth in the Programs & This lets you look at all the
Services area of the plaza to get started with Best Rewards and data you collect through Best
begin building your customer loyalty today. Rewards to make even smarter,
targeted, specific behavior-
Ryan Cooley based marketing decisions. It
Consumer Marketing Specialist builds and expands on your
[email protected] understanding of recency,
260.748.5985 frequency, and monetary
spend with a few more
BEST REWARDS customer characteristics that
are significant in building
DRERSIUVLETSS segmentation: average ticket,
Do it Best members who are actively using days between visits, number
Best Rewards are capturing substantial ROI. of departments shopped, and
distance to store. When you
1H,O9M05E% HARDWARE overlay these metrics, you come
up with 9 distinct segments.
CENRETTUERRN 1,335% The Best Rewards program
allows you to target these
765% specific audiences to ensure
RETURN that you’re maximizing sales
and increasing profits from
those 25% of consumers who
make up the majority of your
total sales.

BEST CHOICE MAGAZINE | 59

Do it Best Corp.
PO Box 868
Fort Wayne, IN 46801-0868

OCTOBER 18 – 21, 2019
INDIANA CONVENTION CENTER

INDIANAPOLIS

It all happens

Register to attend:

mydoitbest.com