e_portfolio

SAMPLES OF ASSESSMENT RUBRICS FOR 43 STUDENTS OF YEAR 1

47

However, I do reacted reasonably to the students based on a mixture of class
performance, percentage correct, and comparison with past classes' performances on
the same material. Thus, it is possible for everyone in the class to get a good grade, or
the opposite. For example, it is rare for a student who attends class regularly and does
all of the class work to receive a grade below a C. Otherwise, she or he did not perform
even after several consultation and have attitude issues. On the other hand, to receive
an A, one must score consistentlyhigh marks on exams and assignments.

Cooperative learning:
For many years I have assigned group projects in some of my classes. I always took
opportunity to collaborate with industrial partner thus it gives exposure to the student
about collaborative project that involve sponsorship, publicity, event management,
community service, and industrial experience. For instance, the pictures below are the
activities held at Royal Selangor International.

And in the past several years, I have incorporated more cooperative learning
techniques into the class sessions. These techniques usually involve working in pairs or
groups of five on a short assignment, with specific instructions on how to share ideas
and come up with a common solution. The outcome of group project has to be

48

presented by group with every member play role in delivering the idea. At the end of
the presentation we discuss the topic to obtain options and gain various solutions.

Assignments & Projects:
I try to construct the brief according to
technical requirement of engineering
drawing and ISO specification. I try to
make the requirement as clear as
possible, thus it will not confuse the
student what to achieve at the end of
project delivery. In the same time, I
emphasize the important of
understanding the knowledge the
student should gain throughout the
process. However, I keep on the idea of student capability in delivering the needed
information based on specific requirement that acquire them to produce it by strict of
discipline. Not to be judgemental, but I have to carefully train the student how to
manage their job etiquette, professionalism and credibility to sustain the knowledge in
a long run.

‘Although I grade their project on a strict curve, I must follow
the marking rubric according to UPM academic taxonomy and
course teaching plan to evaluate every student’s performance
and what is need to be improved. If the entire class does well,
then everyone gets a good grade, and conversely if everyone

does poorly’

49

‘..Good experience need creative,
passion and fun event by

educator students and friends in a
positive environment..’

50

4.2 SAMPLE OF TEST QUESTIONS/ ASSIGNMENTS/ QUIZ
SAMPLE OF TEST QUESTIONS/ ASSIGNMENTS/ QUIZ USING PADLET APPS

DURING FIELD WORK

51

SAMPLE OF INSTRUCTION AND PROJECT BRIEF USING PADLET APPS
DURING FIELD WORK

52

SAMPLE OF PROJECT BRIEF DEVELOPED IN IND3001 INDUSTRIAL DESIGN
COMMUNICATION CLASS WITH DR ROSALAM

Skedul PROJEK / TUGASAN

Task Final Project

Title PEMBANGUNAN PORTFOLIO PEREKA / Designer Portfolio Development

Total Studio 4 hours
(Contact) Hour

Duration (Week) 1 Week

Dateline 28 Mei 2018 – Isnin – 5.00 petang
28th of May 2018 - Monday - 5.00 pm

a. Memberi kefahaman terhadap proses penganalisaan analitikal dan
penghasilan portfolio iaitu resume dan panel produk secara reka bentuk
perindustrian.
To give an understanding towards the analytical analysis process &
portfolio making of resume & product panel for industrial design.

Objectives b. Memberi pelajar kemahiran dalam penghasilan resume dan panel
produk secara profesional.
To provide the students with the skills of constructing a professional
resume & product panel.

c. Memberi penekanan terhadap aplikasi perisian grafik dan teknik
penghasilan portfolio berdasarkan rekaan produk dan imej rekaan.
To emphasize the application of graphic software & technique in making a
portfolio of product design & design image.

Deskripsi/ i. Menghasilkan satu set resume dan panel produk berdasarkan konsep
Description rekaan produk dan imej rekaan menggunakan teknik yang sesuai dan
berfungsi.

ii. To produce a set of resume & product panel based on product design
concept and design image by applying a suitable and funtional technique.

iii. Projek ini adalah kategori individu. This is an individual project.
iv. Penggunaan perisian grafik. Graphic software usage.
v. Pelajar dikehendaki untuk menghasilkan:

Student required to produce:
a. 1 muka surat reka bentuk resume yang mempunyai informasi asas diri

dan gambar
1 page of resume design that consist of brief personal information &
picture of you.
b. 2 persembahan produk
i) 1 muka surat panel persembahan produk sedia ada/ komersil mengikut
pilihan anda. / 1 page presentation panel of your selected
existing/commercial product.
ii) 1 muka surat panel persembahan produk bagi salah satu projek studio

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Outputs anda. / 1 page presentation panel of one of your current studio project.

APLIKASI TEORI Nota: 2 panel ini mesti mempunyai unsur:
DAN TEKNIKAL - susun atur / layout arrangement
- orientasi pembacaan / reading orientation
- dominan produk / dominant of product
- kombinasi warna / colour combination
- penyatuan estetik / Unity of Aesthetic

c. Imej ekspresi diri berbentuk low-poly bersama ungkapan penarik dan
kata pemberitahuan diri. / Self expression in low-poly image with
catchphrase and copywriting.

Di akhir projek ini, pelajar mampu mengaplikasi:
At the end of the project, every student have to produce:

i. Penggunaan tool perisian grafik / usage of graphic software tool.
ii. Portfolio infografik yang berinfomatif & berkualiti. / Informative & quality

infograhic portfolio.
iii. Set portfolio dalam saiz kertas A3. / Portfolio set in A3 size paper.

Penekanan diberikan terhadap:

i. Pengetahuan dan kemahiran menghasikan Portfolio yang baik dan
berfungsi./ Knowledge & skill in producing a good technical drawing.

ii. Penggunaan perisian grafik dan teknik yang efektif./ Effective usage of
graphic software tools set & technique.

iii. Tahap kreativiti yang baik./Good level of creativeness.
iv. Menepati kriteria keterangan tugasan yang baik. / Ability to follow the

project brief.

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5.0 IMPROVEMENT IN TEACHING AND LEARNING
THROUGH REFLECTION AND RESEARCH

It is my priority in my teaching career to improve my method and technique. Hence,
the primary focus in this process is providing an environment which promotes better
learning. This means looking at all aspects of the course, not just trying to improve my
lecturing skills. I have found that it is especially important to remain flexible, friendly
and modify the teaching methods to fit the students learning ability in the class.

It is important to talk to the students and grade some assignments and projects early
in the course to get an idea of the various students' strengths and weaknesses. For
example, some students thrive on lectures with lots of theories; others need lots of
examples and visual materials. Some students learn well in groups, and others prefer
more individual attention. Therefore, I try to adjust my teaching methods accordingly
to hopefully benefit all of the students. I also encourage my students to read my
published article as additional knowledge sources. Then, I get the students to discuss
on the topics of my articles to inspire them how to gain appropriate information and
present it in a quality output.

In order to increase the effectiveness in my teaching, I attended several Course
Development Programs arranged by the university such as:-

1. 3 courses of EAGLE Intellectual Capability Training (2016 and 2017). The workshop
intended to help lecturer in teaching technique to help university students engaged
in the learning process and outcome.

2. ICGPA (Integrated Cumulative Grade Point Average) workshop, 2016. A workshop
intended to understand the appropriate rubric for student evaluation to improve
the learning process in students and to identify the student performance.

3. Putrablast Student Blended Learning. The workshop intended to increase effective
teaching techniques using electronic networking SCL in classes.

Here are some of the changes I have recently incorporated into my classes:-

• Better organization and more suitable syllabi based on the taxonomy and
trending issue

55

• Close discussion and get into group/individual communication for effective
knowledge understanding

• More encouragement to student to work in group on some homework
assignments

• High use of interactive and visual materials
• Various exposure by visiting the industrynetwork
• Providing more reference sources, including web-based references
• Obtaining more feedback from students: feedback forms and mid-semester

conferences
• Assigning interesting extra credit problems, mostly to stimulate the better

students and to help students improve their grade if they had a poor
performance on an earlier exam
In particular, I have been trying to consciously slow down and not try to cover so much
material in class. I want to do a better job covering the most important topics that I
can leave more material for the students to learn on their own, with my guidance and
direction. Also, I will apply widely the knowledge processing technique learned from
the attended professional course and workshop.
In the future, I will continue to try to obtain better methods in class for determining if
the students really understand the current topic. As the social media is the most
retrieval medium I would like to experiment with more disseminating class materials,
such as with interactive web-based materials using skype, facebook, Instagram,
multimedia files and if possible, 3D virtual reality application. Finally, I would like to
make them more of a learning tool rather than just a method of judgement.

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PARTICIPATED IN PRPI (UPM) COMPETITION AND EXIBITION

Few designs that
were under my
supervision are
published in STEDEX’
2010 and 2011 (refer
UPM LIBRARY)

57

SEED EXIBITION 2017 FOR MY FINAL YEAR STUDENT PROJECTS
(NURLISA & ABDURRAUF)

58

SEED EXIBITION 2018 FOR MY FINAL YEAR STUDENT PROJECTS
( NADHIRATUL SHAHIRA, NABILAH & NURUL HIDAYAH)

59

PUBLICATION IN ‘.. I do encourage my student to get expose by using public
technological system to experience with different type of
audience thus make the course of industrial design is fun,
interesting, and captivating. ..’

Below picture shows the publication for IND3201 Design and
Realization Laboratory class by 3rd year student during 2nd
semester 2009 for Remote Control Plane project.

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LIST OF MY PUBISHED ARTICLE THAT I WOULD RECKON MY STUDENT TO
REFER TOO (REFER APPENDIXES OF PUBLISHED ARTICLES)

Activities Descriptions

Conferences Siti Mastura, M. I., Rahmah, B., & Hazreena, H. (2013). Demystify User Conception for

Enhancing De sign-User Knowledge. International Conference ‘Knowing (by)
Designing’, LUCA, Sint-Lucas School of Architecture, Brussel, Belgium. (22 nd - 23rd May

2013).

Siti Mastura M. I., Rahmah, B., & Hazreena, H. (2013b). Aesthetic Experience by Product

Interaction: Effective usage of traditional hand combat product through technical
philosophical measurement. International Conference on “Innovation Challenges in
Multidisciplinary Research & Practice”, Kuala Lumpur, Malaysia. (13rd - 14th

December 2013).

Siti Mastura M.I., Rahmah B., & Nor Azlin H. (2014). Preserving Cultural Product
Knowledge: The Design Characteristics and Intangible Qualities of Malay Traditional
Hand-combat Artefact, International Conference of Cultural and Creative Industries.
Tainan, Taiwan. (1st – 5th December 2014).

Siti Mastura M. I, Sivaji, A., S oo S. T ., Hazreena H., Rahm ah B., (2015). The Experience
Leads! Assessing Eye Fixation Behaviour Through Design Evaluation Of Lawi Ayam
Artefact. International Conference of Ergonomics, Kuala Lumpur, Malaysia . 19th – 20th
August 2015).

Siti Mastura M. I, & Rahmah B., Wan Mohd Dasuki W. H. (2015). Kearifan Tradisional

Dalam Persenjataan Melayu : Reka Bentuk dan Utiliti Praktik Artifak. International
Conference of Local Knowledge, Bandung, Indonesia. (14th – 16th of October 2015).

Siti Mastura M. I, Sivaji, A., Soo S. T., Hazreena H., Rahmah B., Rahinah I. (2015). The Eye

speaks! Decoding user experience through e ye tracking of syntactical properties

analysis for cultural artefact. International Conference on Science, Engineering and
Builts Environment, Malang, Indonesia. (24th –27th of November 2015).

Seminars Siti Mastura M. I, & Wan Mohd Dasuki W. H. (2015). Kearifan Tradisional Dalam
Persenjataan Melayu: Reka Bentuk dan Utiliti Praktik Artifak. Seminar Kecemerlangan
Melayu: Epistemologi Melayu, Akademi Pengajian Melayu, Universiti Malaya

Publications

Journal Siti Mastura M. I, Sivaji, A., Soo S. T., Hazreena H., Rahmah B. (2015). Assessing Eye
Fixation Behaviour Through Design Evaluation of Lawi Ayam Artefact. Jurnal
Teknologi (Sciences & Engineering), 77(27), 25–33.

Siti Mastura M. I, Sivaji, A., Soo S. T., Hazreena H., Rahmah B., Rahinah I. (2015). The Eye
speaks! Decoding user experience through eye tracking of syntactical properties
analysis for cultural artefact. Advances in Environmental Biology, 9(23), 71-80.

Nor Azlin H. & Siti Mastura M. I. (2015). The New Categorizations of Style in Contemporary
Islamic Calligraphy Paintings in Malaysia, International Journal of Social Science and
Humanity, Vol. 5, No. 4. DOI: 10.7763/IJSSH.2015.V5.489

Siti Mastura M.I., Rahmah B., & Nor Azlin H. (2014). Preserving Cultural Product
Knowledge: The Design Characteristics and Intangible Qualities of Malay Traditional
Hand-combat Artefact, International Journal of Cultural and Creative Industries. 2(1),
18-33.

Siti Mastura M. I., Nor Azlin H. & Roziya I. (2011). Designer Awareness in Theory Based

61

Design: A Case study of A Pewter Design. Online Article in International Journal of
Humanities: CommonGround Publisher. Min Sung C. & Siti Mastura M. I (2016).
Persepsi Interkultural Terhadap Reka Bentuk Objek Budaya Dalam Antologi Cerpen
Korea Melalui Hasil Terjemahan Bahasa Melayu. GEMA Online Journal of Language
Studies. Universiti Kebangsaan Malaysia (in review)

Books/ Siti Mastura M. I (2016). Aesthetic Experience And Design-User System Assesment of A

monographs Malay Weapon Artefact: Lawi Ayam. Doctoral Thesis. Kuala Lumpur: University

Malaya. (Thesis)

Siti Mastura M. I (2011). Reka Bentuk Piuter Di Malaysia: Kajian Kes Royal
Selangor. M.M.S Dissertation. Kuala Lumpur: University Malaya. (Thesis)

Siti Mastura M. I (2000). “Kaji selidik tentang pencemaran udara oleh
kenderaan bermotor: KUALA LUMPUR” (A Research of Air Pollution by
Motorised Vehicle: KUALA LUMPUR). Kuala Lumpur: University Institute
Technology MARA. (Disertation)

Proceedings Siti Mastura M. I., Rahmah B. & Hazreena H. (2013). Aesthetic Experience by Product
Interaction: Effective usage of traditional hand combat product through technical
philosophical measurement. In Proceeding of the International Conference on
“Innovation Challenges in Multidisciplinary Research & Practice” (ICMRP 2013) , Kuala
Lumpur, Malaysia. Kuala Lumpur: Pak Publication Group. ISBN 978-969-9347-15-3.

Siti Mastura M. I., Rahmah B. & Hazreena H. (2013). Demystify User Conception for
Enhancing Design-User Knowledge. In Proceeding of the Conference ‘Knowing (by)
Designing’ (pp. 633-643). Presented at LUCA, Sint-Lucas School of Architecture
Brussels, Belgium. Belgium: KU Leuven. 633-643.ISBN 9789081323864.

Siti Mastura Md. Ishak (2009). Entiti Ukiran Kayu Melayu Dalam Reka Bentuk Pewter di
Malaysia. Persidangan Antarabangsa Kesenian 2009 - "Seni Dekorasi: Pelestarian dan
Pembangunan". Kuala Lumpur: Akademi Pengajian Melayu, Universiti Malaya. PPZ-
200911251030.

Chapter in Siti Mastura M. I., Hazreena H., & Wan Mohd Dasuki W. H. (2016) Kearifan Tradisional
book dalam Persenjataan Melayu: Reka Bentuk dan Utiliti Praktik Artifak. Universiti Sains
Malaysia: Pulau Pinang.

Siti Mastura M. I. (2015). Evolution and Integration of User Knowledge Contributes to
Behavioral Ergonomic Data of Malay Artefact. Akademi Pengajian Melayu: Kuala
Lumpur.

Md Ishak, Siti Mastura & Kassim, Azrol (2012). Vocio (Child Rocker). In STEdex ‘12:
Sustainable Tropical Environmental Design Exhibition. Selangor: Universiti Putra
Malaysia Press, (pp. 210-211). ISBN 2180-0685.

Yahaya, Mohd Faiz & Ishak, Siti Mastura (2011). Military Medical Pack (CAMO). In
Stedex ’11: Sustainable Tropical Environmental Design Exhibition. Selangor: Universiti
Putra Malaysia Press, (pp. 184-185). ISBN 2180-0685.

Siti Mastura M. I. & Wan Mohd Dasuki W. A. (2010). Semangkat dalam Menumbai : Citra
Reka Bentuk Teknologi Tradisi Melayu Petalangan. Khazanah Petalangan: Seni, Bahasa
& Budaya. Chapter in Book. Kuala Lumpur: Universiti Malaya. ISBN 978-967-5148-87-3.

Noressah R. & Siti Mastura M. I. (2010). Sistem Perubatan Warisan Masyarakat Melayu
Petalangan. Khazanah Petalangan: Seni, Bahasa & Budaya. Chapter in Book. Kuala
Lumpur: Universiti Malaya. ISBN 978-967-5148-87-3.

Siti Mastura M. I. (2009). Inspirasi Seni Bina Islam dalam Reka Bentuk Piuter. Budaya
Melayu Serumpun. Chapter in Book. Medan: Bartong Jaya Medan. ISBN: 979-3647-02-
11.

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Other Editor/Coordinator – Zakaria Abdullah (2016). Perang Gaduh: Tuah dan Jebat. Kuala
publications Lumpur: ITBNM.

Computer Graphic Designer & Secretariat – (2010-2012). Book Publication of Pameran Seni Khat:
software Munajat di Tinta Khat. Kuala Lumpur: Universiti Malaya.

Book Concept & Graphic Designer - (2009-2011). Book Publication of ‘Khazanah Petalangan:
Seni, Bahasa & Budaya’. Kuala Lumpur: Universiti Malaya.

Technical and CAD/CAID softwares :
 Autocad Release 2000i - 2015
 Delcam V5
 Powershape V 4
 Rhinoceros V5.0
Graphic softwares:
 Adobe Photoshope & Adobe Ilustrator 7- CS3
 Coreldraw & Corel Photo-Paint 6 - X3
 Microsoft Word, Excel & Powerpoint

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6.0 KNOWLEDGE AND EXPERIENCE SHARING IN
TEACHING AND LEARNING: CASE STUDY

In order to achieve certain level of performance from my students, I have sought some
rules and requisition for them to comply. For the case study, I will take IND3800 (Plan and
Completion Technology) as my model. In my class I always advice and notify them at the
beginning of the semester about the rules an d guidelines they should follow. One of the
rules is if a late comer arrives fifteen minutes after the class started, the person is not
allowed to join because it can disturb other students concentration. Since IND3800 is a
three hour credit subject and attendance is compulsory to all of the registered students in
this course. If the total attendance is less than 80%, the student will not be allow to
proceed in the following project (project 02) nor to be asses in the final assessment.

However an extra optional 5% bonus mark will be given to students who have full
attendance. In terms of project submission, every student must submit within the time
frame give (refer course schedule below). Any late submission, the marks will be deducted
50% of the evaluated marks. I also clarify to my students about plagiarism. Plagiarism is
totally not allowed and if caught, the person will be dismissed from the subject or
semester. I allowed my students to wear casual clothes as long as they wear it neat and
nicely. However, as my class which held in lab, I strictly advise them to wear according to
ISO requirement to ensure their safety. In class, I use the white board and LCD projector to
convey the design lectures. I will request the technician to prepare the LCD projector and
laptop beforehand. I always encourage students to comment their friends’ outcome
hence they can practice the knowledge obtained and to measure whether they
understood it. From there, I can recognize the pattern of student’s understanding and the
quality of my teaching and mentoring techniques. If I found out a deterioration of interest,
I will try to change my approach in the following session.

Explaining session will be held on early stage of project given to complete every
assignments. The interim of the assignments will be announced at the beginning of the
semester in order to prepare them. Feedbacks and suggestion for improvement were
given during every assignments evaluated. Meanwhile, by the end of the semester, I
usually recap the discussion and ask questions and final project in order to measure their
understanding on technical and design knowledge for them to complete high quality of
outcome. The students are required to submit the project on the decided date and
location stated in project brief given. If any student fails to do so, she/he will not be
assessed and eligible to be failed. For the final project, I do the marking with highly
accurate evaluation and precise judgement according to the marking rubric. Since I am in
the teaching engineering drawing, 3D model making and creative design design, I feel that
the students need to develop and challenge their critical thinking in order to build
knowledge strength and vitality. I believe by being an understanding and caring mentor
can help develop the students’ attitudes in learning.

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7.0 GUIDANCE AND SUPERVISION

7.1 STATEMENT OF INNOVATION AND CREATIVITY USED IN GUIDANCE
AND SUPERVISION

Also, I often check up with students by timely basis discussing their role in producing
good outcome in technical environment. I need to excite them in a way of sharing my
previous experience with the industry I involved with. I often remind them about the
knowledge they gathered at the early stage of the course as I understand the student
tend to forget what they have learned throughout the time.

Availability:
I encourage students to occupy the five office hours per week, and I make myself
available at other times as well. I tell my students they are welcome to come by my
office at other times, and unless I have an immediate deadline or meeting or class, I
will be able to help them. To keep update with the student, I notify them my detailed
schedule in advanced.

And, most of the time, I acted professionally to the outcome which does not achieve
the required par by encouraging them to spent more time in understanding the actual
objective of course therefore the high quality of final outcome will be able to produce
by them at the end of it.

Feedback:
I have tried to increase communication and feedback both to and from my students. I
collect the contact addresses of all students at the beginning of the class so that I can
quickly notify them of changes or hints on assignments, temporary changes in office
hours, etc. I also publish this class list on my office notice board so that the students
can contact each other for notes and group study. I tell them how I view their work so
far and try to give them suggestions for areas in which to improve, and I find out from
them about any problems they are having. In addition, I also approach them through
social media and electronic communication to gain their trust and giving the
psychological comfort.

At the first class meeting, I hand out a syllabus which gives the general information for
the course. It lists ways to contact me: office number, phone number, and email
address, for the class. It also informs the students about the prerequisites, text, topics
to be covered, the number of assignments and projects, information on homework
assignments (approximate number, types of problems, grading policy, possibilities for
revision of incorrect solutions, etc.), and grading policy. If the class requires use extra

65

special tools or computer, the syllabus includes a section describing how they will be
used in the class.
Second, it gives students a good idea of where they stand in the course, so that there
are no surprises at the end. And finally, it allows me to take other factors into account
when I make up final grades, resulting in increases for some students at the end of the
course. I spend quite a lot of time in the process of figuring and deliberating final
grades. As a result, I very rarely have any student who thinks that his or her final grade
is unfair or unexpected.

Left picture show my
supervision on 3rd year student
at an internship company. The
designers of the company
welcome me so well as I
always make a good repo with
the industrial partner. The
highlighted is my student.

66

Short visit to INTROP UPM to seek an exposure about technology involves in product
develoment benefiting the student with extra knowledge.

Briefing before technical and fabrication work.

‘..I usually recap the discussion and ask questions and
final project in order to measure their understanding on
technical and design knowledge for them to complete

high quality of outcome…’

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7.2 EVIDANCE ON HOW INNOVATION AND CREATIVITY ARE USED IN
GUIDANCE AND SUPERVISION

As an academia and certified trainer of eagle navigator for postgraduate and research
I have been invited to various universities in Malaysia and Indonesia to give talk and
training about EAGLE NAVIGATOR found by Grounded Learning Sdn Bhd such
Universiti Islam Negeri, Malang, Surabaya, Universiti Malaysia Terengganu and Taylor
University for postgraduate and research program.

INVITED TO GIVE TALK ABOUT EAGLE NAVIGATOR BY GROUNDED
LEARNING SDN BHD IN UNIVERSITI MALAYSIA TERENGGANU FOR

POSTGRADUATE PROGRAM

68

The pictures above are the evidence of inbound program with Design
Company from Square Design, Huangzhou, China that I organised with
the Head of Department. The one day session gives good exposure
about the development and latest update in our field from different
perspective and country. I receive positive feedback from both parties
that the students and the company itself.

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8.0 OTHERS

8.1 CURRICULUM VITEA
CURRICULUM VITAE

A. BUTIR-BUTIR PERIBADI (Personal Details)

Nama Penuh (Full Name) SITI MASTURA BT. MD ISHAK Gelaran (Title):

No. MyKad / No. Pasport Warganegara Bangsa (Race) Jantina (Gender)

(Mykad No. / Passport No.) (Citizenship)

770630016762 MALAYSIAN MALAY FEMALE

Jawatan (Designation) TUTOR Tarikh Lahir 30 JUNE 1977

(Date of Birth)

Alamat Semasa (Current Address) Jabatan/Fakulti E-mel dan URL (E-mail

(Department/Faculty) Address and URL)

301, C1, SEKSYEN 10, WANGSA DEPARTMENT OF INDUSTRIAL E-mail: [email protected]
MAJU, 53300 KUALA LUMPUR, DESIGN, FACULTY OF DESIGN & / [email protected] /
W.P. ARCHITECTURE, URL:
UPM SERDANG, SELANGOR. H/P: 019 3593997

Tel: 03 89468033 Bidang pengkhusususan
Tel:
(Area of Specialization)
Fax: SOCIOLOGY AND CULTURAL

B. KELAYAKAN AKADEMIK (Academic Qualification) STUDIES (AESTHETICS)

Nama Sijil / Kelayakan Nama Sekolah Institusi Tahun

(Certificate / Qualification (Name of School / Institution) (Year
obtained) obtained)

PHD UNIVERSITI MALAYA 2017

70

MASTER UNIVERSITI MALAYA 2011 MALAY ARTS

BACHELOR UNIVERSITI TEKNOLOGI 2000 INDUSTRIAL DESIGN
MARA

C. KEMAHIRAN BAHASA (Language Proficiency)

Bahasa / Language Lemah Sederhana Baik Amat Baik Cemerlang
Poor (1) Moderate (2) Good (3) Very good (4) Excellent (5)

English / /

Bahasa Melayu

Chinese

Lain-lain (other):

Bahasa Indonesia /

Jerman (Deutsche) /

D. PENGALAMAN SAINTIFIK DAN PENGKHUSUSAN

(Scientific experience and Specialization)

Organization Position Start Date End Date Expertise

LiEMO Research Group (Life and Active 2016 PRESENT Integrated Design
Emotion), Department of Industrial Member In Cultural &
Design, Faculty Design and Architecture, 1 May
Affiliated 2013 Heritage Product
University Putra Malaysia. Fellow
Johann Wolfgang Goethe-Universität 9th Feb 31 July Sociology And
Frankfurt am Main “Malaysian Art and CERTIFIED 2017 2013. Cultural Studies
Design”, Department of Southeast Asian E.A.G.L.E
Studies of the Goethe-University of Trainer 26 Oct (Aesthetics)
2016
Frankfurt, Germany. present E.A.G.L.E Trainer
GROUNDED LEARNING (M) SDN BHD

(1155587-D),
Innohub, Putra Science Park, UPM

Putra Design Nucleus, Business Unit Consultant present Product Design
Faculty Design and Architecture,
University Putra Malaysia. (currently involve in
3 projects)

E. BIDANG KEPAKARAN

Field of Specialization

Behavioral Culture Aesthetic / Artefact-User System

Research of Areas of Interest

Aesthetic Experience in Artefact-User System, Integrated Design in Cultural & Heritage Product, Islamic
Product Design, Eye-tracking research

F. PEKERJAAN (Employment)

Majikan / Employer Jawatan / Designation Jabatan / Tarikh Tarikh tamat
Department lantikan / /

71

Start Date Date Ended

TUTOR

UNIVERSITY Teaching : DEPARTMENT 2007 PRESENT
PUTRA  Plan And Technical Drawing OF INDUSTRIAL

MALAYSIA Technology and Autocad (CAD) DESIGN
 Design Studio Technology

 Fundamental Design
 Data Studio Ergonomic
 Design Lab and Manufacturing
 Industrial Design Communication

 Design Realisation and Lab
 3D Computer Aided Design (CAID)
Administrative Responsibilities:

 2016 – Coordinator for Practical
Training Unit for 2 years

 2016 – S/U for LiEMO Research Team
 *2012 -2016 – study leave for PhD
 2012 -2013 – Coordinator for National

Competition of “Super Light Weight
Bridge Structure: Natural Fibre

SENIOR DESIGNER

Responsible on:

 Designing products and gift ranges

for various local and international

ROYAL market demands (concept and idea). SPECIAL 2000 2007
SELANGOR ORDER DESIGN
 Design development and technical
processes for manufacturing.

INTERNATIONAL  Managing urgent jobs as per

required in short dateline.

 Discussion and communication with

marketing division and technical

person for production flow/problem

solving purposes.

 Decision making for design technical

finalization of special projects on

local identity base.

G. ANUGERAH DAN HADIAH (Honours and Awards)

Name of awards Title Award Authority Award Type Year

Graduate Student MINISTRY OF EDUCATION NATIONAL 2012
Fellowship

Excellence Award UNIVERSITI MALAYA UNIVERSITY 2011
(Distinction) for Malay
ACADEMIC MINISTRY OF EDUCATION NATIONAL 2009
AWARDS Studies Master
Programme

Graduate Student

Fellowship

Anugerah UNIVERSITI PUTRA MALAYSIA UNIVERSITY 2008
Perkhidmatan

Cemerlang

Best Graduate Award UNIVERSITI TEKNOLOGI MARA UNIVERSITY 2000

72

Tokoh Pelajar Harapan TEMENGGUNG IBRAHIM GIRL High School 1994
sCHOOL
RESEARCH VOCIO (Child Rocker) SILVER 2012
PRPI-UPM

RESEARCH CAMO (Military Medical PRPI-UPM BRONZE 2011
COMPETITION Pack) National Competition 2012
(1st, 2nd and
Super Light Weight 4th place)
Bridge Structure: National

Natural Fibre

H. SENARAI PENERBITAN (Sila masukan nama pengarang, tajuk, nama jurnal, jilid, muka
surat dan tahun diterbitkan) (List of publications – author (s), title, journal, volume, page and year published)

Journal Siti Mastura M. I, Sivaji, A., Soo S. T., Hazreena H., Rahmah B. (2015). Assessing Eye
Fixation Behaviour Through Design Evaluation of Lawi Ayam Artefact. Jurnal
Teknologi (Sciences & Engineering), 77(27), 25–33.

Siti Mastura M. I, Sivaji, A., Soo S. T., Hazreena H., Rahmah B., Rahinah I. (2015).
The Eye speaks! Decoding user experience through eye tracking of syntactical
properties analysis for cultural artefact. Advances in Environmental Biology,
9(23), 71-80.

Nor Azlin H. & Siti Mastura M. I. (2015). The New Categorizations of Style in
Contemporary Islamic Calligraphy Paintings in Malaysia, International Journal
of Social Science and Humanity, Vol. 5, No. 4. DOI: 10.7763/IJSSH.2015.V5.489

Siti Mastura M.I., Rahmah B., & Nor Azlin H. (2014). Preserving Cultural Product
Knowledge: The Design Characteristics and Intangible Qualities of Malay
Traditional Hand-combat Artefact, International Journal of Cultural and
Creative Industries. 2(1), 18-33.

Siti Mastura M. I., Nor Azlin H. & Roziya I. (2011). Designer Awareness in Theory

Based Design: A Case study of A Pewter Design. Online Article in International

Journal of Humanities: CommonGround Publisher.

Books/Monographs Min Sung C. & Siti Mastura M. I (2016). Persepsi Interkultural Terhadap Reka
Proceedings Bentuk Objek Budaya Dalam Antologi Cerpen Korea Melalui Hasil Terjemahan

Bahasa Melayu. GEMA Online Journal of Language Studies. Universiti

Kebangsaan Malaysia (in review)

Siti Mastura M. I (2017). Aesthetic Experience and Design-User System Assesment
of A Malay Weapon Artefact: Lawi Ayam. Doctoral Thesis. Kuala Lumpur:
University Malaya. (Thesis)

Siti Mastura M. I (2011). Reka Bentuk Piuter Di Malaysia: Kajian Kes Royal Selangor.
M.M.S Dissertation. Kuala Lumpur: University Malaya. (Thesis)

Siti Mastura M. I (2000). “Kajiselidik tentang pencemaran udara oleh kenderaan
bermotor: KUALA LUMPUR” (A Research of Air Pollution by Motorised
Vehicle: KUALA LUMPUR). Kuala Lumpur: University Institute Technology
MARA. (Disertation)

Wan Mohd Dasuki W. H & Siti Mastura M. I. (2015). KerarifanTradisional daam
persenjataan Melayu: Aspek dan Prospek kajian. Prosiding Symposium
Pengetahuan Pribumi, Universiti Malaya, 60 – 67.

Siti Mastura M. I., Rahmah B. & Hazreena H. (2013). Aesthetic Experience by
Product Interaction: Effective usage of traditional hand combat product
through technical philosophical measurement. In Proceeding of the
International Conference on “Innovation Challenges in Multidisciplinary
Research & Practice” (ICMRP 2013), Kuala Lumpur, Malaysia. Kuala Lumpur:
Pak Publication Group. ISBN 978-969-9347-15-3.

Siti Mastura M. I., Rahmah B. & Hazreena H. (2013). Demystify User Conception for
Enhancing Design-User Knowledge. In Proceeding of the Conference ‘Knowing

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Chapter in book (by) Designing’ (pp. 633-643). Presented at LUCA, Sint-Lucas School of
Architecture Brussels, Belgium. Belgium: KU Leuven. 633-643.ISBN
Poster 9789081323864.
Other publications Siti Mastura Md. Ishak (2009). Entiti Ukiran Kayu Melayu Dalam Reka Bentuk
Pewter di Malaysia. Persidangan Antarabangsa Kesenian 2009 - "Seni Dekorasi:
Pelestarian dan Pembangunan". Kuala Lumpur: Akademi Pengajian Melayu,
Universiti Malaya. PPZ- 200911251030.
Siti Mastura M. I., Hazreena H., & Wan Mohd Dasuki W. H. (2017) Kearifan
Tradisional dalam Persenjataan Melayu: Reka Bentuk dan Utiliti Praktik
Artifak. Universiti Sains Malaysia: Pulau Pinang.
Siti Mastura M. I. (2015). Evolution and Integration of User Knowledge Contributes
to Behavioral Ergonomic Data of Malay Artefact. Akademi Pengajian Melayu:
Kuala Lumpur.
Md Ishak, Siti Mastura & Kassim, Azrol (2012). Vocio (Child Rocker). In STEdex ‘12:
Sustainable Tropical Environmental Design Exhibition. Selangor: Universiti
Putra Malaysia Press, (pp. 210-211). ISBN 2180-0685.
Yahaya, Mohd Faiz & Ishak, Siti Mastura (2011). Military Medical Pack (CAMO). In
Stedex ’11: Sustainable Tropical Environmental Design Exhibition. Selangor:
Universiti Putra Malaysia Press, (pp. 184-185). ISBN 2180-0685.
Siti Mastura M. I. & Wan Mohd Dasuki W. A. (2010). Semangkat dalam Menumbai :
Citra Reka Bentuk Teknologi Tradisi Melayu Petalangan. Khazanah Petalangan:
Seni, Bahasa & Budaya. Chapter in Book. Kuala Lumpur: Universiti Malaya.
ISBN 978-967-5148-87-3.
Noressah R. & Siti Mastura M. I. (2010). Sistem Perubatan Warisan Masyarakat
Melayu Petalangan. Khazanah Petalangan: Seni, Bahasa & Budaya. Chapter in
Book. Kuala Lumpur: Universiti Malaya. ISBN 978-967-5148-87-3.
Siti Mastura M. I. (2009). Inspirasi Seni Bina Islam dalam Reka Bentuk Piuter.
Budaya Melayu Serumpun. Chapter in Book. Medan: Bartong Jaya Medan.

ISBN: 979-3647-02-11.

‘TukeLawi” :Pemetaan Pemartabat senjata lokal tradisional. Symposium
Pengetahuan Pribumi, Universiti Malaya

Editor/Coordinator – Zakaria Abdullah (2016). Perang Gaduh: Tuah dan Jebat. Kuala
Lumpur: ITBNM.

Graphic Designer & Secretariat – (2010-2012). Book Publication of Pameran Seni

Khat: Munajat di Tinta Khat. Kuala Lumpur: Universiti Malaya.

Book Concept & Graphic Designer - (2009-2011). Book Publication of ‘Khazanah

Computer software Petalangan: Seni, Bahasa & Budaya’. Kuala Lumpur: Universiti Malaya.

Technical and CAD/CAID softwares :
 Autocad Release 2000i - 2015
 Delcam V5
 Powershape V 4
 Rhinoceros V5.0

Graphic softwares:

 Adobe Photoshope & Adobe Ilustrator 7- CS3

 Coreldraw & Corel Photo-Paint 6 - X3

 Microsoft Word, Excel & Powerpoint

I. PROJEK PENYELIDIKAN TERDAHULU (Past Research Project)

Project Department Role

LiEMO Research Group (Life and Emotion) Department of Industrial Design, Active Member
Faculty Design and Architecture, Affiliated Fellow
Johann Wolfgang Goethe-Universität University Putra Malaysia.
Frankfurt am Main “Malaysian Art and Department of Southeast Asian
Design” Studies of the Goethe-University of
Frankfurt, Germany. 1 May 2013 - 31

74

Research And Innovation Malaysia (PRPI) July 2013. Researcher/
2012. Product: VOCIO Child Rocker (Article Industrial Design Department, Presenter
in Journal VLMP) Faculty Design & Architecture for
exhibition Of Invention, Universiti Researcher, Article
Research Postgraduate Students Putra Malaysia, Malaysia. Writer & Graphic
Delegation to Sumatera Province (Riau &
Medan) for 2 weeks research on Academy of Malay Studies, Designer
Petalangan Malay arts, cultures and University of Malaya. (2009-2011)
language. Postgraduates
Pilot study and physical postgraduate Royal Selangor International, Kuala researcher
research on pewter artefacts by Royal Lumpur, Malaysia. Master Thesis
Selangor for Master programmes (Malay (2009-2011) Doctoral
Studies). Postgraduates

PhD research with blacksmith/expert and Several states of Peninsular researcher
traditional weapon of Lawi Ayam. Malaysia PhD Thesis (2013-2015)

J. COMMUNITY / VOLUNTEER SERVICE

Role Year Status

Creative Advisor for Online Shop for Design Clothing, Damya World 2016 ACTIVE
Collection. 2013 ACTIVE
2015 ACTIVE
Creative Advisor for Retail Design Shop, Jersey World, Batu Pahat,
Johor. 2016 ACTIVE
2016 ACTIVE
Creative Advisor for Retail Clothing Shop, Daem Damea Concept,
Subang Bestari, Selangor

INDUSTRIAL NETWORKING

GROUNDED LEARNING (M) SDN BHD (1155587-D), Innohub, Putra
Science Park, UPM

JIN HUO Jewellery SDN BHD, Pulau Pinang

K. SUPERVISION

PhD MATRIC NO. Research Title status
BIBI MALIHEH SEYEDI HBB 160009 PHILOSOPHY OF ART ACTIVE
status
Master Research Title

Undergraduate 173319 Research Title status
NONOcat (Designing a cat Graduated
NURLISA BINTI TAJUL detterent for personal use
ROSLI with the application of local Graduated
biodegradable material) Graduated
173483 ORALO (Designing a Graduated
innovative dental cleaning Graduated
ABDURRAUF BIN MUSTAFA guard with new method of
usage)
NADHIRATUL SHAHIRA AUTONOMOUS SECURITY
HASSAN SYSTEM
QUPAMEDS – MEDICAL
NABILAH HISHAH DEVICE

NURHIDAYAH SUJUNO FLY SENSOR
NOR AMIRAH BINTI JAMIL
MUHAMMAD AZWAN BIN ongoing
MOHD YUSOF
MUHAMMAD HASRAF BIN

75

RAMLI University of Malaya. RETIRED
MOHD FAEEZ BIN ZAILANI ACTIVE
MOHAMMAD NAJMI BIN Industrial Design Department ACTIVE
NASRUDIN Faculty of Design and Architecture
YAP MEI SHY 43400 UPM Serdang,
NUR AMIRA BINTI MOHAMAD Selangor.
ASSRI Faculty of Built Environment
SITI SARAH BINTI GHAZALI Department of Architecture
University of Malaya
L. RUJUKAN (Reference) 50603 Kuala Lumpur, Malaysia

Professor Emeritus Datin Dr. Rahmah Academy of Malay Studies, ACTIVE
Bujang University of Malaya.
019 3322898

Prof Madya Dr Nazlina Shaari

Head of Department

019 8182465

Dr Hazreena Hussein
Senior Lecturer
012 7988645

Dr. Nor Azlin bt. Hamidon
Head of Department
018 9187397

76

8.2 RECOGNITION OR AWARDS RELATED TO TEACHING AND LEARNING

77

AWARDED AS CERTIFIED TRAINER FOR EAGLE NAVIGATOR BY
GROUNDED LEARNING SDN BHD

78

APPOINTED BY UPM TO BE UNIVERSITY EVALUATION PANEL FOR 2
YEARS

79

AWARDED A DEGREE MASTER OF MALAY STUDIES
FROM UNIVERSITY OF MALAYA IN 2011

80

AWARDED A DOCTOR OF PHILOSOPHY DEGREE
IN SOCIOLOGY AND CULTURAL STUDIES (AESTHETICS)

FROM UNIVERSITY OF MALAYA IN 2011

81

ATTENDED A SUPERVISING GRADUATE RESEARCH TRAINING AS A
REQUIREMENT TO SUPERVISE POSTGRADUATE STUDENT

82

8.3 OTHER APPROPRIATE SUPPORTING INFORMATION

Technical Workshop
2008 (IND 3800 year 1)
collaboration project
with Royal Selangor
International

`

83

Industrial Partner visit (2008)
(IND 3800 year 1) at MIMOS BERHAD,

Malaysia
International

84

Live project of Remote Control Plane
(IND 3103 year 2) at UPM, Malaysia

85

International
study trip to

Institute
Teknologi
Bandung,
Indonesia (2011)

(IND 3402 year 2)

86

International study trip to University
Trisakti, Indonesia (2011) (IND 3402 year)

87

Various of social activities with all the
student of Industrial Design Department

88

9.0 List of publications

Journal Siti Mastura M. I, Sivaji, A., Soo S. T., Hazreena H., Rahmah B. (2015).
Assessing Eye Fixation Behaviour Through Design Evaluation of Lawi
Books/Monographs Ayam Artefact. Jurnal Teknologi (Sciences & Engineering), 77(27), 25–
Proceedings 33.

Siti Mastura M. I, Sivaji, A., Soo S. T., Hazreena H., Rahmah B., Rahinah I.
(2015). The Eye speaks! Decoding user experience through eye
tracking of syntactical properties analysis for cultural artefact.
Advances in Environmental Biology, 9(23), 71-80.

Nor Azlin H. & Siti Mastura M. I. (2015). The New Categorizations of Style
in Contemporary Islamic Calligraphy Paintings in Malaysia,
International Journal of Social Science and Humanity, Vol. 5, No. 4.
DOI: 10.7763/IJSSH.2015.V5.489

Siti Mastura M.I., Rahmah B., & Nor Azlin H. (2014). Preserving Cultural
Product Knowledge: The Design Characteristics and Intangible
Qualities of Malay Traditional Hand-combat Artefact, International
Journal of Cultural and Creative Industries. 2(1), 18-33.

Siti Mastura M. I., Nor Azlin H. & Roziya I. (2011). Designer Awareness in
Theory Based Design: A Case study of A Pewter Design. Online
Article in International Journal of Humanities: CommonGround
Publisher.

Min Sung C. & Siti Mastura M. I (2016). Persepsi Interkultural Terhadap
Reka Bentuk Objek Budaya Dalam Antologi Cerpen Korea Melalui
Hasil Terjemahan Bahasa Melayu. GEMA Online Journal of Language
Studies. Universiti Kebangsaan Malaysia (in review)

Siti Mastura M. I (2016). Aesthetic Experience And Design-User System
Assesment of A Malay Weapon Artefact: Lawi Ayam. Doctoral Thesis.
Kuala Lumpur: University Malaya. (Thesis)

Siti Mastura M. I (2011). Reka Bentuk Piuter Di Malaysia: Kajian Kes Royal
Selangor. M.M.S Dissertation. Kuala Lumpur: University Malaya.
(Thesis)

Siti Mastura M. I (2000). “Kajiselidik tentang pencemaran udara oleh
kenderaan bermotor: KUALA LUMPUR” (A Research of Air Pollution
by Motorised Vehicle: KUALA LUMPUR). Kuala Lumpur: University
Institute Technology MARA. (Disertation)

Siti Mastura M. I., Rahmah B. & Hazreena H. (2013). Aesthetic Experience
by Product Interaction: Effective usage of traditional hand combat
product through technical philosophical measurement. In
Proceeding of the International Conference on “Innovation Challenges
in Multidisciplinary Research & Practice” (ICMRP 2013), Kuala Lumpur,
Malaysia. Kuala Lumpur: Pak Publication Group. ISBN 978-969-9347-
15-3.

Siti Mastura M. I., Rahmah B. & Hazreena H. (2013). Demystify User
Conception for Enhancing Design-User Knowledge. In Proceeding of
the Conference ‘Knowing (by) Designing’ (pp. 633-643). Presented at
LUCA, Sint-Lucas School of Architecture Brussels, Belgium. Belgium:
KU Leuven. 633-643.ISBN 9789081323864.

Siti Mastura Md. Ishak (2009). Entiti Ukiran Kayu Melayu Dalam Reka

89

Chapter in book Bentuk Pewter di Malaysia. Persidangan Antarabangsa Kesenian 2009
- "Seni Dekorasi: Pelestarian dan Pembangunan". Kuala Lumpur:
Akademi Pengajian Melayu, Universiti Malaya. PPZ- 200911251030.
Siti Mastura M. I., Hazreena H., & Wan Mohd Dasuki W. H. (2016)
Kearifan Tradisional dalam Persenjataan Melayu: Reka Bentuk dan
Utiliti Praktik Artifak. Universiti Sains Malaysia: Pulau Pinang.
Siti Mastura M. I. (2015). Evolution and Integration of User Knowledge
Contributes to Behavioral Ergonomic Data of Malay Artefact.
Akademi Pengajian Melayu: Kuala Lumpur.
Md Ishak, Siti Mastura & Kassim, Azrol (2012). Vocio (Child Rocker). In
STEdex ‘12: Sustainable Tropical Environmental Design Exhibition.
Selangor: Universiti Putra Malaysia Press, (pp. 210-211). ISBN 2180-
0685.
Yahaya, Mohd Faiz & Ishak, Siti Mastura (2011). Military Medical Pack
(CAMO). In Stedex ’11: Sustainable Tropical Environmental Design
Exhibition. Selangor: Universiti Putra Malaysia Press, (pp. 184-185).
ISBN 2180-0685.
Siti Mastura M. I. & Wan Mohd Dasuki W. A. (2010). Semangkat dalam
Menumbai : Citra Reka Bentuk Teknologi Tradisi Melayu Petalangan.
Khazanah Petalangan: Seni, Bahasa & Budaya. Chapter in Book. Kuala
Lumpur: Universiti Malaya. ISBN 978-967-5148-87-3.
Noressah R. & Siti Mastura M. I. (2010). Sistem Perubatan Warisan
Masyarakat Melayu Petalangan. Khazanah Petalangan: Seni, Bahasa &
Budaya. Chapter in Book. Kuala Lumpur: Universiti Malaya. ISBN 978-
967-5148-87-3.
Siti Mastura M. I. (2009). Inspirasi Seni Bina Islam dalam Reka Bentuk
Piuter. Budaya Melayu Serumpun. Chapter in Book. Medan: Bartong
Jaya Medan. ISBN: 979-3647-02-11.

Other publications Editor/Coordinator – Zakaria Abdullah (2016). Perang Gaduh: Tuah dan
Jebat. Kuala Lumpur: ITBNM.

Graphic Designer & Secretariat – (2010-2012). Book Publication of
Pameran Seni Khat: Munajat di Tinta Khat. Kuala Lumpur: Universiti
Malaya.

Computer Book Concept & Graphic Designer - (2009-2011). Book Publication of
software
‘Khazanah Petalangan: Seni, Bahasa & Budaya’. Kuala Lumpur:

Universiti Malaya.

Technical and CAD/CAID softwares :
 Autocad Release 2000i - 2015
 Delcam V5
 Powershape V 4
 Rhinoceros V5.0

Graphic softwares:
 Adobe Photoshope & Adobe Ilustrator 7- CS3
 Coreldraw & Corel Photo-Paint 6 - X3
 Microsoft Word, Excel & Powerpoint

90

10.0 ADMINISTRATIVE WORK

Administrative Assistant Job Duties:

 Maintains workflow by studying methods; implementing error reductions; and
developing reporting procedures.

 Responsible in revising the Teaching Curriculum for Industrial Design Degree
Program (4 years) by analyzing studypractices, record update systems, courses
revision, credit hour of courses and implementing changes according the
current MQA update.

 Supports as consultants to academic assigned team and administrative staff by
providing information, educational opportunities, and experiential growth
opportunities.

 Resolves administrative problems by coordinating preparation of reports,
analyzing data, and identifying solutions in job collaborations and social
community.

 Managing administrative problems for 3rd Year Internship programme
students by coordinating preparation of reports, analyzing data, moral and
technical support, and identifying solutions.

 Responsible to be design consultant with Industrial Partners to produce tacit
consultation and tangible output.

91

‘… Whenever we feel lost,
knowledge is the light
that Allah places in the
heart. He is the best
inspiring educator who
provides spearhead
impactful knowledge…

So, don’t stop even you’re
on the top’

-DR. SITI MASTURA MD ISHAK-

SENIOR LECTURER
CERTIFIED EAGLE NAVIGATOR TRAINER

CREATIVE ADVISOR
MEMBER OF BEI RESEARCH GROUP
MEMBER OF LIEMO RESEARCH GROUP

SPECIALIZATION:
Industrial Design
Behavioral Culture Aesthetic
Malay and Islamic Design

UNIVERSITI PUTRA MALAYSIA
BERILMU BERBAKTI

92