Masala.com Media Information Pack Low Res

MEDIA INFORMATION PACK

Masala.com is a one-stop hub for all the latest news on

Bollywood Celebrities, Fashion, Beauty, Health,
Competitions & UAE Entertainment

Who Are We

Masala! is the region’s biggest selling Asian
weekly, boasting the highest penetration
throughout the UAE and the GCC, among
the Asian expatriate population.

With exclusive interviews, the hottest news
and the latest gossip straight from Bollywood,
Masala! brings the Indian film industry right to
our doorsteps in the Middle East. Present at
every red carpet event in Bollywood, Dubai
and Bahrain, among other locations, Masala!
brings a unique take on glamour.

Trusted and read by everyone – from Bollywood
celebs to Indian CEOs, fashion designers to
socialites – Masala! is the only magazine of its
kind in the region. That’s why our readers have
continued to stay with us and it’s not unusual
to have two generations read the magazine in a
single household.

Our Viewers

Masala.com

As the go-to resource for Bollywood, local and
internationalcelebrityandlifestylenews,fashion
and beauty,event coverage and competitions,
Masala.com attracts readers from the UAE,
India, Pakistan, UK, USA, Sri Lanka, Bahrain,
Oman and Qatar.

In addition to covering Bollywood and UAE-
centric events, we’re also at a wide range
of international events from IIFA to Fashion
Pakistan Week, providing viewers with a fab
window to the world of entertainment beyond
all borders.

Web Sections

We pride ourselves on having the most up-to-date news and events happening in Bollywood . With a dedicated team in the UAE
and exclusive sources in India, we are able to get the hottest news and latest gossip before everyone else…

Celebrities Photos Fashion Beauty Desi Weddings

The talk of Tinsel town and beyond. Live the celeb life via the newest snaps Look the part with curated content from The latest tips and trends from our beauty From venues and jewellery to
Up-to-the-minute stories and behind the from our roving photographers with our fashion editor (features, celebrity team (features, beauty tips, product and entertainment and favors, we’ve
scenes features (news, features, photos,
exclusive access to all the best parties in fashion, fashion galleries, trends and more) treatment reviews) got it sorted!
A-Z, awards) Bollywood, the UAE and beyond

Health Movies Competitions Lifestyle Bollywood in Dubai

Looking and feeling the best with a Latest film reviews, trailers and songs Experience the celebrity lifestyle with a All the latest that’s happening in the UAE Whenever the stars are in the UAE, we’re
to keep you updated on the latest in chance to win exclusive prizes and VIP (features, festivals, restaurants, bars and on their trail. Check out exclusive news,
dedicated health portal (features, tips, diet clubs, events, movies, concerts and travel)
Bollywood 24/7 experiences interviews and pics!
A-Zs, healthy recipes and more)

Masala! Specials

Annual celebration of the Masala! Awards, Bandhan,
A-List Homes, A-List Health & Beauty and more

Market Reach

Considered to be the most effective and efficient digital marketing tool, our sites and digital databases provide an engaged audience.
Reach these individuals through targeted strategies.

Strategic campaigns can be concentrated widely or divided by age, gender, nationality, country of residence, job title, job industry etc.
Our consumer EDM database totals 140,000 globally.

Digital Circulation

More than 35,356 App downloads with more than 36 percent from KSA (December 2013)

Newsletters

The daily Masala! newsletter reaches 17,969+ with a curated selection of the day’s top stories, features, fashion, weekend to-dos,
product reviews and competitions, and serves as a direct line to our readers. Masala! also offers sponsored e-blasts for your brand to

promote events, gain exposure and publicise new products and launches.

User inputs
their details

Details sent to Details stored securely
advertisers in our database with
104,000 subscribers

User receives tailored User receives tailored
newsletters from advertiser newsletters from

masala.com per day

Consumer Emailshot Database

67086 10617 43356 9782 794 35
FEMALE FEMALE FEMALE
GENDER NOT GENDER NOT GENDER NOT
SPECIFIED SPECIFIED SPECIFIED

MALE MALE MALE

61922 37509 577

GLOBAL UAE KSA
Total - 139625
Total - 90647 Total - 1406

Traffic & Downloads

Average Site Traffic as of March 2014 - 4,90,263

Average App downloads as of March 2014 - 40,853 from Apple Store

Device Category Sessions New Session % New Users Average Session Duration

Desktop 197,681 65.37% 129,218 02:45
Mobile 251,729 58.49% 147,245 01:45
Tablet 40,853 51.59% 21,077 03:07
Total 490,263 60.69% 297,540 02:16

Source / Medium Sessions New Session % New Users Average Session Duration

Google / Organic 207,644 71.36% 148,171 01:56
Direct / None 134,753 60.92% 82,089 02:40
85,487 36.79% 31,453 02:01
M.Facebook.com / Referral 24,651 54.53% 13,443 03:12
Facebook.com / Referral
Sessions New Session % New Users Average Session Duration
Region
92,096 33.46% 30,813 03:21
United Arab Emirates 58,284 61.96% 36,111 02:19
United States 34,312 55.95% 19,196 02:23
6,845 50.17% 3,434 02:45
United Kingdom 139,065 80.51% 111,963 01:27
Saudi Arabia
India

Traffic & Downloads

Social Media

A large component of our digital strategy is increasing a dialogue with our audience via social media platforms. With daily posting
activities, Masala! utilises social media for instant updates and increased engagement, and brand extensions for the Masala! Awards,

Bandhan, A-List Homes and A-List Health & Beauty.

Social media numbers are: Facebook – 42,421, Twitter – 2,700

Social Media Statistics

Social Media Group Numbers

Channel Reach

Masala! Facebook 42,421
Ahlan! Live Facebook 29,225
Ahlan! Qatar Facebook 4,397
Gourmet Facebook 5,534
Ahlan! Arabic Facebook 16,586
2,700
Masala! Twitter 7,755
Ahlan! Twitter 55,812 views

YouTube

Advertising

All adverts to be provided in .jpg .gif & .swf formats

User clicks to read the full story Advertising User is returned to site

All adverts to be provided in .jpg .gif & .swf formats

Interstitial

Your ad is displayed

Advertising

All adverts to be provided in .jpg .gif & .swf formats

Page Peel

User hovers over the peel Your ad is displayed

Advertising

All adverts to be provided in .jpg .gif & .swf formats

Special Execution

User hovers over the leaderboard Full execution displays

Advertising

All adverts to be provided in .jpg .gif & .swf formats

Data Capture Microsites

Client branded, online questionnaires which engage the readers to interact and Custom built for the client. Literally a mini website within Masala.com,
allow the client to capture user information with specific content. Bespoke editorial pages built, with advertisers colour

and images integrated into the fabric of the website

Reports

Rate Card

Execution Dimensions File Size Rate Card CPM (AED) Rate Card CPM (USD)

MPU 300 x 250 pixels 50KB 257 70
White Space Banner 220 x 550 pixels 50KB 330 90
50KB 330 90
Leaderboard 728 x 90 pixels 50KB 349 95
50KB 349 95
Expandable Leaderboard 728 x 90 and 728 x 210 pixels 50KB 367 100
50KB 36,720 10,000
Half Page 300 x 600 pixels 50KB 551 150
Overlay (Eyeblaster) 450 x 450 pixels 50KB 551 150
Home Page Roadblock All Standard Sizes (LB,MPU,WSB,BB) 50KB 551 150
50KB 551 150
Interstitial 900 x 700 pixels 50KB 36,720 10,000
50KB 55,080 15,000
Page Peel 90 x 90 and 700 x 400 pixels 50KB 36,720 10,000
50KB 18,360 5,000
Content Push (Time Out Sites) 638x356 and 728x90 or 300x250 pixels

Content Push (Ahlan! Sites) 638x356 and 728x90 or 300x250 pixels

Smart Links 150 x 150 pixels
Microsites Depends on design

Channel Sponsorship (Per Month) 300 x 100 pixels

Branded Background (Per Week) 1652 x 770 pixels

Reports

Newsletter Advertising

Execution Dimensions File Size Rate Card CPM (AED) Rate Card CPM (USD)

Top of Newsletter 728 x 90 pixels 50KB 12,852 3,500
Full Banner 468 x 60 pixels 50KB 11,016 3,000
MPU 300 x 250 pixels 50KB 11,016 2,730
728 x 90 pixels 50KB 5,508 1,500
Footer Banner
Dimensions Email Marketing
Execution
640 pixels width File Size Rate Card CPM (AED) Rate Card CPM (USD)
Dedicated Emailshots
50KB 1,285 350

Contact

COURTNEY HAGEN AGNELA FERNANDES TARUNA SAJNANI SONAL RASTOGI
Publishing Executive Group Advertising Manager Sales Manager Sales Manager
ITP Consumer Ahlan!, Ahlan! Masala, Ahlan! Arabic & Bandhan Masala! Masala!

+971 4 444 3343 +971 50 468 4280 +971 50 856 0096 +971 52 647 6433
[email protected] [email protected] [email protected] [email protected]