Wong Jing Ning_201920014_EGD Manual

Proposed Environmental Graphic Design System for

Plaza Sentosa

Design Manual - Version 1.1 April 2020

Proposed and Designed by Raffles Designer
Wong Jing Ning

Content

1.0 About the Manual
1.1 What is ‘Environmental Graphic Design’ ?
1.2 The Purpose of This Manual

2.0 Introduction of Plaza Sentosa
2.1 Location
2.2 Background
2.3 Image and Position

3.0 Research and Analysis of Plaza Sentosa
3.1 Research method and process
3.2 Existing EGD conditions – Key insights
3.3 Design objective and solution

4.0 User Profile
5.0 Information Strategy

5.1 Circulation pathway analysis
5.2 Floor plan and information placement strategy
5.3 Types of sign to design
6.0 Graphic System and Standards
6.1 Design Concept and Moodboard
6.2 Typography system and size requirements
6.3 Colour system
6.4 Pictogram design and its grid system
6.5 Signage layout and hierarchy system

6.5.1 Hanging signage
6.5.2 Lift signage
6.5.3 Blade signage
6.5.4 Standing signage
6.5.5 Ground map signage
6.5.6 Parking signage
7.0 Hardware System and Rules
7.1 Sign materials
7.2 Demonstration of sign display / implementation
8.0 Summary and conclusion
9.0 References

1.0 About the Manual

1.1 What is ‘Environmental Graphic Design’ ?

Environmental graphic design is use graphic, colour, art, lighting and
many other element to design the environment of a space that can
giving users a good experience. A good EGD can let users enjoy in the
space and will come again.

EGD has three key activites which are wayfinding, interpretive and
placemaking. Based on my understanding, wayfinding is to guide user
where they are and what is direction if they want to go somewhere such
as signage. Interpretive is the information, backgound, history and so on
of the space and for user to look and read. For example museum, zoo,
garden will have a lot. Placemaking is more like art that apply on wall,
ground and so on.

1.2 The Purpose of This Manual

Plaza Sentosa was started thier business mang years ago but their EGD
does not have improve and strong identity. There have many new
shopping mall was opened and their EGD have give users a good
experience. That is why those shopping mall have more people to visit
so i choose Plaza Sentosa to redesign their EGD for make a changes.

The concept of the new EGD is using geometric shape to form the
pictogram and signages. The colours are same with the mall building so
can related together and also have playful and lively feeling. The
lauguage on the signage only in English.

2.0 Introduction of Plaza Sentosa

2.1 Location

Plaza Sentosa located at Taman Sentosa. There are many row of shops
around it. Apart from shops, there are also have residential area. Some
of residents went to Plaza Sentosa to buy something by walking.

Jalan Sutera, Taman Sentosa, 80150 Johor Bahru, Johor

2.2 Background

Plaza Sentosa opened for business since 1984 then known as Lien Hoe
Komplex, has its name changed after its acquisition by Perduren (M) Bhd
in the year 2007.

The mall with a total lettable area of 705,000 square ft their anchor
tenant is The Store Corporation Bhd.

The mall refurbish become Plaza Sentosa in 2011, it called The Store
before.

2.3 Image and Position

Compare to other shopping mall, Plaza Sentosa are not much shops and
people that visit to there.

More shops

Less people More people

Less shops

3.0 Research and Analysis of Plaza Sentosa

3.1 Research method and process

I went to Plaza Sentosa to look for its EGD and take some photos. I also
observed the users in this space such as what age group are they, their
activity, the reason that they come to the space and so on. The next
method is I do its background research in online.

Beside, I ask some people who went to Plaza Sentosa before and
identified the problems of its EGD.

Primary research Primary research Secondary research Primary research
Visit Plaza Sentosa Take photo of its EGD Research online
Ask other users
opinion

3.2 Existing EGD conditions-Key insights

Weak identity

The EGD of the space are weak identity because there have few
signage are not in a same series. The colour and concept of signages
are different with the design of the mall. There also are not much
placemaking design.

3.2 Existing EGD conditions-Key insights P1

Signage mistake

Second, some signage have mistake. For example, the
direction have lift but the signage does not show the
icon of lift. It also have the signage that does not
updated after have new changes. Some signage was
confused and do not understand of it.

For example, P1 the signage have the floor name but
does not have any information on it, it was make me
confused what is the use of it. Signage in P2 have
“Children World” but the children world had been
demolished few years ago. In P3, right side have lift but
it never have the lift icon show at the signage.

P3 P2

3.2 Existing EGD conditions-Key insights

Lack of Signage

Most of the signage in Plaza Sentosa is hanging signage. It does not
have standing signage like others shopping mall. It also does not has
lift signage and standing signage that for view the shop and area in
the mall. Furthemore, there are does not have prohibition signs for
remind users.

3.3 Design objective and solution

Design objective

To let the mall have a Let users can be easier
series of signage, to understand the
enhance its identity direction they are going

The first solution is to design unfied signage by using the colour and
graphic of the mall. Placemaking design also add some in the mall.

Second, correct the wrong information of the signage. Make sure the
direction and location of signage present are correct. Some signage are
missing so is necessary to fill in.

Lastly, add a signage at main entrance for user to view all the shop and
area in the mall and add lift signage so user can know which floor they
are and view the important area of every floor. Prohibition signs also
need to add for remind user what they cannot do in the mall.

4.0 User Profile What the users do?

Who are the users? Staff, shopkeeper & cleck
Working: Assist customers
Staff check-out process, arrange
Shopkeeper products, ensure the safety
Cleck of the mall and cleaning
Customer the mall.

What time they use the space? Customer
Shopping, eating, drinking
Staff, shopkeeper & cleck and chatting.
24 hours
Customer
11am-10pm

5.0 Information Strategy

5.1 Circulation pathway analysis

Most of the users visit the mall is go to The Store for buy their daily
supplies. Some of them go to FamilyMart, Watson or Mr. D.I.Y these kind
of famous shop.

sidewalk pathway
road

entrance entrance
water tank

car shop shop
entrance

shop halker
centre

the store

entrance

night club shop shop shop
shop
hotel
entrance main entrance entrance

parking parking

5.2 Floor plan and information placement strategy

The floor plan shows each area of Plaza Sentosa such as shops,
supermarket, road, car park and so on. There are also have show where
have stairs, lift and escalator.

The blue and green dots are where i will apply those signage and
placemaking. Every entrance will have one signage and other signage
will apply at the corner of the road. Placamaking usually will apply on
the wall.

sidewalk wayfinding
road place making

entrance entrance
water tank

car shop shop
entrance
halker
shop centre

entrance the store

night club shop shop shop
shop
hotel
entrance main entrance entrance

parking parking

5.3 Types of sign to design

The signages will be design are hanging singnage, blade signage and
lift signage.

2800mm The Store

2300mm Hotel Taxi Hotel Shops Taxi

2000mm Grand Sentosa Hotel

1600mm Grand Sentosa Hotel
MR. D.I.Y.
1150mm
1100mm The Store
1000mm Grand Sentosa Hotel
Event Zone
Bistro & bar
SURAU

0mm

5.3 Types of sign to design

The signages will be design are standing signage, ground map signage
and parking signage

3000mm

1680mm The Store
1600mm Halker Centre

1150mm Bistro & bar
1000mm SURAU

6.0 Graphic System and Standards

6.1 Design Concept and Moodboard

My design concept is use geometric shapes to form the pictogram and
the shape of signage. It will give people more playful and lively feeling.
The mall building look colourful and fun but inside are boring so this is
the reason I choose this concept.

6.2 Typography system and size requirements

This font is for use in the text in signage. The reason I choose this font is
it looks like form by geomactric shape which can related with the
design concept.

Acre Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnop
qrstuvwxyz0123456789(!@#$%^&*)

6.3 Colour system

The six colours are eye drop from the mall building.
The colour will appear on pictogram and signage.

C=19 C=8 C=18 C=56 C=30 C=46
M=48 M=20 M=7 M=17 M=11 M=28
Y=25 Y=45 Y=53 Y=33 Y=12 Y=18
K=5 K=1 K=1 K=4 K=1 K=5

6.4 Pictogram design and its grid system Colour version

Pictogram is to introduce a set of symbol to aid in
mall wayfinding
Black and white version

6.4 Pictogram design and its grid system

The grid system is inspired by the box pattern of the
mall building.

25*25 line

6.5 Signage layout and hierarchy system

6.5.1 Hanging signage

Hanging signage is to show the direction of specifed
places. This is two direction of hanging signage. The
split at the middle is for separate the different
direction with icon and easy for users to understand.
Black arrow with colour icon can be compared to see
clearly.

Reference

Hotel Taxi

A
B BB

A Arrow (direction) A B BB
B Icon
Hotel Taxi
100*100mm
57.5*57.5mm 230mm
28.8*57.5mm
Hotel Taxi

1150mm

6.5 Signage layout and hierarchy system

6.5.1 Hanging signage

Hanging signage is to show the direction of specifed
places. This is one direction of hanging signage. The
split at the middle is for separate the different
direction with icon and easy for users to understand.
Black arrow with colour icon can be compared to see
clearly. The big text are used space of two icon.

Reference

The Store

Hotel Shops Taxi

A B B C B BB

A Arrow (direction) The Store Taxi
B Icon
C Text (specified place) Hotel Shops

100*100mm 200mm The Store

57.5*57.5mm Hotel Shops Taxi
28.8*57.5mm
1143mm

6.5 Signage layout and hierarchy system

6.5.2 Lift signage

This is lift signage which will apply on the wall
between the lift. It shows every important place and
shops in each floor by text and icon. There are also
have a rectangle mark that apply on which floor
you are.

A Pictogram of floor Reference
B Floor name 220*36.7mm
C Text (place&shop)
Grand Sentosa Hotel D Icon 146.7*146.7mm
E Dividing line
Grand Sentosa Hotel F Rectangle mark 9.2*110mm
MR. D.I.Y. 27.5*27.5mm
C
The Store A Grand Sentosa Hotel
Grand Sentosa Hotel
Event Zone Grand Sentosa Hotel Grand Sentosa Hotel
Bistro & bar MR. D.I.Y.
SURAU B D
The Store
E C 660mm Grand Sentosa Hotel
A Event Zone
Grand Sentosa Hotel D Bistro & bar
MR. D.I.Y. D SURAU

B

E
C

A The Store

Grand Sentosa Hotel

Event Zone

F Bistro & bar

B SURAU

550mm

6.5 Signage layout and hierarchy system

6.5.3 Blade signage

There are have stairs and toilet blade signage. They
will be apply at the wall beside entrance of corridor
and toilet.

Reference

A Icon

A

A 120mm

60mm

A

140mm

160mm

6.5 Signage layout and hierarchy system

6.5.4 Standing signage

Standing signage will be apply at event zone in the
mall. The logo of mall apply on top of the signage. It
shows the floor which it at and the direction of
specifed places by text and icon. There are also have
prohibition signs for remind users.

Reference

A Logo A 123.5*123.5mm
B Pictogram of floor 74.1*74.1mm
The Store 24.7*296.5mm
Halker Centre C Prohibition signs B C 49.2*49.4mm
D Text (place) G
Bistro & bar E Icon D The Store
SURAU F Arrow (direction) F Halker Centre
The Store E
Halker Centre 1680mm Bistro & bar
G SURAU
D
E
Bistro & bar
SURAU

F

G Dividing line

840mm

6.5 Signage layout and hierarchy system Reference

6.5.5 Ground map signage Water tank
Ground map signage is for users to view all the area
of the mall and know the direction they want to go. In
the map, those colours separate the different area for
users easy to understand. It is tilted that easy for user
to see.

A
B

Water tank

you are here

650mm you are here

Parking Parking Parking Parking

Shops Grand Sentosa Hotel Entrance Lift Shops Grand Sentosa Hotel Entrance Lift
The Store Bistro & bar Car entrance Escalator The Store Bistro & bar Car entrance Escalator
Halker Centre Road Stair Halker Centre Road Stair

24.7*123.5mm 1000mm

A Logo
B Ground map

900mm

6.5 Signage layout and hierarchy system

6.5.6 Parking signage

Parking signage will apply on the side of the road for
car to drive in car park of the mall. It shows the logo
of the mall and big pictogram of parking and arrow.

A Logo A Reference
B Pictogram of parking
B
C Arrow (direction) C

100*500mm 3000mm
500*300mm
200*200mm

1000mm

7.0 Hardware System and Rules

7.1 Sign materials

The material of hanging signage, lift signage and
blade signage will be white acrylic. Standing signage,
ground map signage and parking signage will be
stainless steel.

White acrylic Stainless steel

7.2 Demonstration of sign display / implementation

Here is the hanging signage display. It apply on
entrance and corners of the road in the mall.

7.2 Demonstration of sign display / implementation

Here is the hanging signage display. It apply on
entrance and corners of the road in the mall.

7.2 Demonstration of sign display / implementation

Here is the lift signage display. It apply on wall
between the lift.

Lift

7.2 Demonstration of sign display / implementation

Here is the blade signage display of stairs. It apply
beside the door of corridor. The wall of corridor have
the pictogram of each floor.

7.2 Demonstration of sign display / implementation

Here is the blade signage display of toilet. It apply
beside the entrance of toilet The wall outside the
toilet have the pictogram of male and female.

Toilet

7.2 Demonstration of sign display / implementation

Here is the standing signage display. It apply on
event zone of the mall.

Event zone

7.2 Demonstration of sign display / implementation

Here is the ground map signage display. It apply on
the main entrance of the mall.

Main entrance

7.2 Demonstration of sign display / implementation

Here is the parking signage display. It apply on the
side of the car entrance of the mall.

Car entrance

8.0 Summary and conclusion

In conclusion, those signage will help the space be more interesting. The
addition signage which are lift signage, ground map signage and
parking signage can let user know the specifed place at each floor or
area clearly.

Overall, I have learn a lot in this project. For example, to measuring the
size of the signage and the text or pictogram inside, design the
pictogram that can understand by using geometric shapes. If I have
more time, I will do more detail of the signage like the distance between
user and signage to deside the text and icon’s size. I also will do more
placemaking on the wall in the mall. Is was a bit pity but I still satisfied
with my work, at least I have work hard on it.

9.0 References

Findbulous Travel. (n.d.). Plaza Sentosa. Retrieved from
https://travelmalaysia.me/plaza-sentosa