SELLERS GUIDE
MEET THE TEAM BUYING PROCESS BROKERAGE RECENT SALES SELLING PROCESS THE PREP STAGING 02 01 CON TENTS 04 03 06 05 MARKETING SHOWINGS NEGOTIATE MOVING CHECKLIST COMMISSION TALK OF THE TOWN 09 08 11 10 12 07 13
WHAT SETS US "D Aedication, hard wPork, customeAr service, RT exemplary marketing and a network of referrals have grown her business model to be one of the best Real Estate organizations in the industry. "
AMYRIOFounding Broker | Realtor® License# REB.0756256 Cell: 860-916-6048 IG: AMYRIOBROKER 500+ Five Star Google Reviews
HAYDEN KINNEY “I am excited about the prospect of guiding you on your real estate journey.” A M Y R I O I’ve developed over 150 agents’ careers A realtor is more than a salesperson, they are a matchmaker Let’s work together! May 2005 - Present Broker I Owner I Realtor - Executive Real Estate Amy knew the ins-and-outs of Real Estate and only 1n a few short years living as an agent , she superseded all her goals which happen to make her the Century 21 1997 Top 10 Producers 1n the state of CT. At that time, she was the Century 21 Top Producer. Amy calculated her career path and became extremely large, so large that her business model outgrew her. She arranged a team of Agents for fie/ding her buyer calls and maintained her personal referrals. Agents began grouping around Amy and after years of flourishing 1n this fashion her team asked 1f she would open her own firm. Amy's team, the founding agents of Executive Real Estate, formed, along with her, a new business enity. They immediately became one of the largest independent offices in their local Realtor market. Skills & Abilities Real Estate Industry/Real Estate Broker, Realtor and Owner • 30 Years in Real Estate, Owner of Executive since 2005 • Top Listing Agent in the Greater Hartford County • Top Selling Agent in the Greater Hartford County • Director of Relocations • 5 Time Real Estate Author (Titles include: Selling the "Unsellable Home, For Sale By Owner Guide, Guide to Your Home in a Divorce, How to Sell Your Home for More Money, and How to Sell Homes Fast For Top Dollar) • Property Management and Maintenance (upkeep and repairs) • Manager of Exclusive Homes Division REO Preservation & Real Estate Development • Prior Experience and Partnership Enterprise • RED Asset Management • Experience with Coordination and Remodeling of Homes (over 70 remodeled homes to date) • New Construction from 1995 to Present, Woman Owned New Construction Home Builder from General Contracting to New Home Sales
MOIRA MUNDY HAYDEN KINNEA Y M Y I N T H E N E WSThe Top 10 Real Estate Agents in Connecticut for 2024 https://gritdaily.com/the-top-10-real-estate-agents-in-connecticut-for2024/ Top Agent Magazine https://topagentmagazine.com/amy-rio/
MOIRA MUNDY JACK HULL HAYDEN KINNEY ACCOMPLISHMENTS Connecticut Real Estate Brokers License Nevv York Real Estate Brokers License Florida Real Estate Brokers License Massachusetts Real Estate Brokers License Rhode Island Real Estate Brokers License Connecticut Home Improvement Contractors License Connecticut Nevv Home Builder License Connecticut Lead Abatement Contractor, Certified Staging Professional Certified Renovation Real Estate Specialist Lead Certified Bob Hogue School of Real Estate: Brokerage Mgmt Bob Hogue School of Real Estate: Investment & Finance• REO Pro 5 Time Author• Who's Who in America Who's Who in Real Estate• Century 21 Top Sales Associate, Century 21 Top Sales Associate, Village Green Glastonbury Hartford Magazine Award Winning , Listing & Selling Agent Trademark Women Distinction, Honors Edition 2017 VIP Woman of the Year Circle• 2017 NAWRB Mentor Aware. I% Club Licenses Certifications Honors & Awards
$85,709,991 Amy sold over $85 million in homes. This final number is calculated from the final sale price of each home Amy sold during 2022. 302 Amy has personally sold 413 homes last year apart from all the homes her Brokerage sold. This makes Amy one of the highest producers in her category within the Connecticut Real Estate market. 100.38% This number represents the Sold Price vs the Listing Price and how accurately Amy can price a home. For example: she lists a home for S 100,000 and it then sold for S99.900 Remember this is only a simplified example. The final percentage is taken from the total 302 homes sold. OUR TEAMBY THE NUMBERS
EXPERIENCE MATTERS Broker/Owner/ Realtor IN ADDITION TO HOLDING A RES & REB (REAL ESTATE SALESPERSON & REAL ESTATE BROKER) LICENSE. AMY ALSO HAS THESE CERTIFICATIONS: REO PRO CERTIFICATION TRAINING BOB HOGUE: REAL ESTATE BROKERAGE MANAGEMENT BOB HOGUE: REAL ESTATE INVESTMENT AND FINANCE AMY IS A FIVE TIME REAL ESTATE AUTHOR: SELLING THE "UNSELLABLE" HOME, FOR SALE BY OWNER GUIDE, GUIDE TO YOUR HOME IN A DIVORCE, HOW TO SELL YOUR HOME FOR MORE MONEY, AND HOW TO SELL HOMES FAST FOR TOP DOLLAR
THE EXECUTIVEDIFFERENCE Self-motivated, results oriented and driven to succeed, Amy F. Rio is a seasoned professional who has constantly set her goals to keep pace with her highest aspirations for personal excellence. Throughout her career, she has exhibited exemplary teamwork, expertise, integrity and dedication. Broker and Owner of Executive Real Estate, Amy Rio, along with her staff, specializes in residential, land and commercial real estate. Introduced to the industry at a young age by her father, Ms. Rio's business/clientele grew so large that she decided to open her own firm. It is now one of the largest independent offices in her local REALTOR® market. "Today we are over I00 agents strong and always growing!" she said. "Our growth has been tremendous, we recently opened a second office. I instill in my agents the need to be genuine and to be 'yourself' no matter what. That in turn gets respect and results." Aside from her career, Ms. Rio is a member of the National Association of Realtors and Chamber of Commerce. She is passionate about charitable organizations, so with her team, she conducts her own fundraising drives and awareness initiatives to help those in emergency situations. They have raised funds and shipped goods directly to countries like Japan, when they were devastated by the 2011 earthquake and tsunami. Since then, she has come to aid countless others around the world. The unwavering dedication demonstrated by Ms. Rio fully utilizes the aspirations for success that have earned her this recognition from the National Association of Professional Women, honoring her as an inspiration and a leader in her industry. -NAPW Press release 5/18/2016
TheTimelineWEEK FOUR photo ready WEEK THREE WEEK TW O WEEK ONE PRE-WORK Any minor repairs (like tightening lose door handles or replacing chipped plug covers), renovations or painting is done. PREP WORK Personal belongings stored, staging is done, professional photos are taken. SHOW READY Time to show off your perfectly polished home and host a couple open houses. OFFERS We'll review any offers received on your property and ensure you have a clear understanding of the terms and conditions presented by potential buyers.
Written and Visual Content Creation (description, photos, cinematic trailers, 3D interactive virtual tours,floor-plan). Mass Marketing, Target Marketing, and Prospecting (promotional campaigns across various social media platforms using custom design solutions). Custom e-mail blast campaigns to select brokers and clients. Optional open houses and event marketing strategies providing potential clients the opportunity to experience properties like never before. Activate traditional marketing methods to effectively inform buyers and sellers in the local market. We focus on engaging local, national and worldwide high-wealth buyers and investors. STRATEGY &FOCUS
• Executive Real Estate is an independent Real Estate company focused on implementing aggressive, trend-setting marketing along with traditional methods, providing our clients with a clear advantage from other agencies. • Our team is determined to implement the highest level of service and sales passion. Here at Executive Real Estate, we empower our agents with the tools and network necessary to deliver the Executive Promise. • We host exclusive Galas and art events inside our listed properties to offer a unique experience to a large book of localized buyers and sellers. We capture photo and video content to assist in promoting via social media platforms. OUR DIFFERENCE
- Rozie Kaplan "Amy was an excellent agent. Her expertise in the field of how to sell my home was outstanding. She sold my home on only 5 days. All aspects of the preparing, showing, advertising and selling of my property was done professionally and exceptionally well. I would recommend Executive Real Estate and Amy Rio if you want to see results and received professional and quality Realtor services."
Prep to Sell CHECKLIST Oil squeaky doors Tighten doorknobs Replace burned-out lights Clean and repair windows Touch up chipped paint Repair cracked plaster Shampoo carpets Clean washer, dryer, and tubs Clean furnace Clean fridge and stove Clean and freshen bathrooms Clean and tidy entrance Polish door hardware Paint doors, railings, etc. (if needed) GENERAL MAINTENANCE CLEANING + PREP Trim shrubs and lawns Pick up any litter Clear walkway of leaves Repair gutters and eaves Touch up exterior paint Turn on all lights + fireplace Open drapes in the daytime Play quiet background music Clear counters and stove CURB APPEAL SHOWING READY
• Executive Real Estate clients and brokers database. • Executive Real Estate websites and social media channels. • Connecticut Real Estate portals, popular Connecticut Real Estate portals, websites, social media sites, and bios. • Online advertising and syndication - banner ad campaigns and listing details automatically distributed to related Online luxury media channels. • Your listing will be distributed to millions of Internet home shoppers through our syndication feeds with other home search websites, and can be accessed through over 50 of the top Real Estate websites in the nation. • Luxury and International advertising - global media features: New York Times, Wall Street Journal, Robb Report, PropGoLux, through our affiliation with Leverage Global Partners. • Leverage Global Partners is the Global Real Estate network with an independent spirit. Leverage uses a high-impact international strategy to effectively reach buyers and investors, particularly in growing economies like China and Dubai. MARKETINGCHANNELS
STAGEDUndeniable Stats The ROI for home staging can be up over 550% 40% of buyers are more willing to visit a staged home Staged listings attract 81% more views online Buyers find it easier to envision living in staged homes Staged homes spend 90% less time on the market 95% of Agents recommend Staging
Realtor.com International MLS The world's largest source of international properties with 72 Countries and over 80 Languages. Realtor.com International Has changed the Way Global Buyers Search for Real Estate. INTERNATIONALSYNDICATION
Targeted Emails Our vast email database complied from years of Real Estate networking helps us reach more potential buyers,sellers and active agents. Our in house graphic and webteam creates a tailor made, graphical email for every listing and blast it to our exclusive clientele. This method drives additional traffic to the listing page and increases exposure to your home. JUST LISTED COMING SOON Online Marketing We utilize current retargeting algorithms and software and market to specific demographics such as people searching for homes with similar criteria to that of your home.
TWO ONE ONE Striking Web Presence thirty-seven TRIBECA Your property will have a striking web presence through it's own website and custom domain to feature professional high resolution photos of the home as well as a lead capture platform to track viewers. 360° Tours Virtually allows buyers to walk through your home!
GUESS WHAT? We like pretty and practical We go the extra mile to ensure your home shines online and beyond. Here's a list of marketing extras we provide: VIDEO MARKETING STORAGE CLEANING EVENTS STAGING GOOGLE ADS
Enhanced Listings! Premiere Agent status capitalize upon and eliminate the competition's generic listings on Realtor.com, Zillow & Trulia. Features are: Fully-enhanced listings with up to 36 high resolution photos Maximum visibility on search results Integrated agent branding & contact information Company brand with links to website & company listings Custom property descriptions & headlines Prominent call-to-action & Special message box Display Virtual Tour link Add full-motion videos Open House info/alerts School, Town & Neighborhood info Cross-promotion of our other listings Coming Soon option; post the house Online before listed w/MLS Monthly listing statistics reports LISTING OPTIMIZATION
Showing Tips Tidy rooms are essential, but don't forget to declutter and make pantries, cupboards, and closets impressive too. Showings need extra care, so here's a list of tips to keep in mind for your home. Remember, first impressions matter! KEEP BEDROOMS TIDY AND MAKE BEDS DAILY SINKS SHOULD BE CLEAN AND EMPTY ALL SPACES SHOULD REMAIN UNCLUTTERED PETS (AND TOYS) SHOULD BE OUT OF SIGHT CARPETS AND FLOORS SHOULD BE SPOTLESS CURTAINS DRAWN AND AMBIANCE LIGHTING ON LAWNS MAINTAINED AND DRIVEWAYS CLEAR
It's time to take your home to the next level. With the Just Listed Power Pack we transform your home marketing by eliminating many barriers between your home and potential buyers. The Just Listed Power Pack is the simple and reliable marketing plan you've been waiting for. Each piece of high quality marketing material works to get your listing sold through targeted geo-farming. This professionally designed direct mail marketing is proven to deliver maximum response rates. LISTINGPOWERTOOLS
"Each Golf and Yacht edition of Luxury Living is distributed to private clubs across the United States and Canada. Resort editions are available in destination resorts and luxury hotels. Publications are displayed in high-traffic areas including guest rooms, locker rooms, club houses and are available to all members and guests. " PUBLICATIONS
With our modem and user friendly website, visitors can create portfolios and custom tailor their searches as well as create an email drip campaign which immediately informs our subscribers by email of any new properties which fit their home search criteria. We also feature options to search all 3 of Connecticut's Multiple Listing Systems we're affiliated; no area of Connecticut is overlooked when our visitors search for homes. BUYEXECUTIVE.COM
TWO M ON T H S B EFOR E Start downsizing and donating old and unwanted items Research moving costs and companies Collect school records and transfer Order packing supplies ON E M ON T H B EFOR E Change your address and send moving notifications to friends and family Find local healthcare providers and shopping necessities Buy any new appliances or make plans for what to buy TWO WEE K S B EFOR E Contact utilities Finalize moving arrangements 2 - 3 D A YS B EFOR E Plan expenses for moving Defrost your fridge Clean as you continue to pack Pack things you will need right away separately M OVI NG D A Y Do a final walkthrough Keep all receipts Pre-clean, seal any windows or doorways Check for damages in your new home that will need to be fixed Unpack and have fun! MOVING CHECKLIST
C O M M I S S I O N SELLING BROKER LISTING BROKER SELLER AGENT LISTING AGENT 35% 15% 15% 35% E x plain e d After a successful sale of your property, the real estate commission is shared among all who assisted in this important transaction. Generally, the commission is divided four ways: to the listing broker, the listing agent, the selling broker and the selling agent. In recognition of the important roles each played in the sale of your property, each is compensated by a percentage of the commission.
USING A PROFESIONAL The Benefits of A REALTOR® will help you determine the selling price of your property at a level that accurately reflects its value in current market conditions and will not cost you missed opportunities. Pricing When negotiating a purchase, most buyers prefer to deal with a middleperson who is objective, unemotional and professional. Buyers will often feel more comfortable with a REALTOR® than with the owner when they want to raise issues that need resolving before making an offer. Negotiating A REALTOR® will have many useful suggestions on ways to improve the marketability of your property, including cosmetic repairs and other items that will create a favorable impression among buyers. Marketing
Talk 100% personalized service of the Town BRUCE SCHENIDER “From start to finish Amy and her team where there to help us!” -W. Pearson "I could not be more happy with Amy being my real estate professional. She truly loves what she does and it shows. She is a genuine person who put 110% percent into personalized service." COVELLO Home sweet home...finally! "Amy is one of the most energetic, professional real estate agents I've ever met. Her calmness and confidence in difficult negotiation times is quite a comfort. Her staff also provided valuable backup."
Proud Member of Multiple CT Boards National Board of REALTORS® Greater Fairfield Board of REALTORS® Greater Hartford Association of REALTORS® Greenwich Association of REALTORS® Mid-State Association of REALTORS® Tri-County Alliance of REALTORS® CTMLS I CTReal.com Greater Fairfield Board of REALTORS® GFMLS I Consolidated MLS GRWMLSIGAR Overlapping Coverage Executive Real Estate is affiliated of 3 Multiple Listing Services in Connecticut: CTMLS(Connecticut Statewide MLS), GFMLS (Greater Fairfield MLS) and GRWMLS (GreenwichMLS). CTMLS encompasses all of Connecticut as well as Westchester & Putnam Counties, and Rhode Island. We're enrolled in the CTMLS feature called the Data CoOp which shares MLS listing data with out of state Multiple Listing Systems. We are also members of (Massachusetts, New York, Florida & Rhode Island Multiple Listing Systems).
AMY RB RO K E R | OWI N E RO I7 School St, Glastonbury CT 06033 8 Wright Street Westport, CT 06880 I23 Elm Street Unit: I I 00 Old Saybrook, CT 06475 380 Main St Wilbraham, MA 0 I 095 In addition to Connecticut we are also licensed in: New York I Massachusetts I Rhode Island I Florida