Turtledove Brandbook

Welcome to Turtledovelondon was launched in 2016
as a mindful antidote to Fast Fashion.
Emma xx We want to show the world a successful
business model creating design led,
planet friendly clothing at price
points accessible to many.

Four years later, our award-winning
brand is stocked in over 300 stores
worldwide and has a loyal following
of like-minded customers.

Turtledove is cockney rhyming slang
for ‘ love’ , reflecting our love of
nature, art and people at the centre
of all we do. We’ve created this brand
book to give you some more information
about us, please do get in touch if you
would like to know more!

Design-led organic clothing shouldn’t cost the earth

Our story so far. . .

2016 2017 2018

Turtledovelondon launched Following many requests In our second year of
as a tiny 12 piece collection from potential stockists trading, the Independent
as a B2C business model. we launched our first named us the Best
wholesale collection. Sustainable Kidswear Brand.
We were thrilled to come top
of their global edit, and
the recognition propelled
our growth.

2019 2020

By 2019 our team had We are still growing fast and
grown and we moved to expanding our product range.
a new warehouse in the The Turtledove London collection can
english countryside. Our be found in over 400 stores worldwide.
new neighbours are birds,
rabbits and foxes!

Our vison and Values. . .

“Our vision is to be the most desired brand for the
design-led conscious consumer”

We strive to be ethical in all that we do

People, planet and animals are at the heart
of our brand

We are always looking for innovative ideas

We will constantly challenge the Fast Fashion
business model

We will nurture our brand alongside our
community of colleagues, customers and
friends.



Why Organic Cotton. . .

95% of our clothing is manufactured using GOTS certified
organic cotton. The Global Organic Textile Standard is the
worldwide leading textile processing standard for organic
fibres, including ecological and social criteria.

Organic cotton is SOFTER than
conventional cotton because all
fibres are left intact. It is
much KINDER to delicate skins
as no harmful chemicals are
used. Organic cotton is more
DURABLE, so garments have a
longer lifecycle and stay out
of landfill. Organic farming
methods are PLANET FRIENDLY ,
better for farmworkers and
the environment.

Our non-cotton fabrics are eco-friendly too. New swimwear
is made from recycled fishing nets and at UPV50 protects
little ones and the planet !

Our family of Factories. . .

We have a close relationship with our factories, carefully
considering each stage of the design and manufacturing
process. Our factories hold SEDEX certification.

NAME LOGANATHAN NAME SARFU
AGE
WORK IN FACTORY 44 AGE IN FACTORY 44
JOB 4 YEARS WORK 3 YEA
REXEAPDERINTGINBLOOOCKKSSTITCH OPERATION EXPE
HOBBIES MARRIED WAT
FAMILY MAR

JOB
HOBBIES
FAMILY

NAME LOGANATHAN NAME KRISHNAMOORTHY
AGE 44
WORK IN FACTORY 4 YEARS AGE
JOB
REXEAPDERINTGINBLOOOCKKSSTITCH OPERATIOWN ORK IN FACTORY 4 YEARS 30 NAME LOGANATHAN N
HOBBIES MARRIED JOB 44
FAMILY SARFUN NAME
4 YEARS NAM4E 4
HOBBIES SSEIWXNPGIEMLREMT IINNGO,VPELRALYOINCGK C&RFICLAKTELTOCAWJKOGOOBEPREKRIANTFIOANCTORY EXPERT IN LOCK STITCH OPERATION NAME SARFUN AGE IN FACTORY
READING BOOKS 44 WORK
MARRIED AWJHGFOAOOEBMRB3EKBWIMLXIYIEYNSPEAAFAETARRCRCRTTSHOIERIINDYNGCHTVEC3EWKMXYPEAIANAETRRRCRGTSHIEIINDNGCHTVECKING
FAMILY AGE IN FACTORY JOB
WORK HOBBIES
HOBBIES
JOB
FAMILY HOBBIES

NAME KRISHNAMOORTHY FAMILY FAMILY
AGE
30
4 YEARS

SSEIWXNPGIEMLREMT IINNGO,VPELRALYOINCGK C&RFICLAKTELTOCKNOAPMERAETION
WORK IN FACTORY NAME LOGANATHAN NAME NANDHAGOPAL
JOB 34
HOBBIES WAGOERMK INUFRAACTLOIRY 44
FAMILY AGE 4 YEARS SARFUN AWJHGOFOOAEBRBMKBNIILIENYASFNADCTHORAY3G4OPAL5FPTUOYLRENLAAALYMVORIENASWLGRLURICNIPREGDOIC&FKOEHTRE,DAAERDRINVSEGNMTUURSEIC
JOB 3 6 EXPERT IN LOCK STITCH OPERATION
NAME WORK IN FACTORY HFAOMBMPM8BILLIAYEYEASRERYARCINRIHESGADNBDAIDSIMNRMIGENAARDOTRIOINFEGDNOB,ROCODRKESIRCSKET, NAME 44
AGE JOB 3EWXYPEAAETRRCTSHIINNGCHTVECKING
WORK IN FACTORY NAME KRISHNAMAWGOOEROKRINTFHAYCTORY MARRIED
JOB MURALI HOBBIES AGE FACTORY 3 0JHOOBBBIES NAME 5FPTOYLRELAAALYVORIENSWLGLUICNPRGOIC&FKOEHTRE,DAAERDRINVSEGNMTUURSEIC NAME
HOBBIES FAMILY TRAWVEOLRLKINIGN AGE FACTORY
4 YEARS FAMILY
SosruEgsDatEanXiinsiaasbtoilnoyne, sporfeonttsheucertiwwnoorgrlkbduesrslisneaaendsdsientsghoeepteehrniavctiaerlorntermsaepdnoent.smiebmlybearnshdipFAMILY EXPERT IN OVER LOCK & FLATLOCK OPERATIONWORK IN AGE
36 JOB WORK FACTORY
8 YEARS IN
MPMLAEARRYRCINIHEGADNBDAIDSIMNIGNOTOFNO,RCDREIRCSKET, TRAVELLING HOBBIES SWIMMING, PLAYING CRICKET JOB
SINGLE HOBBIES JOB
FAMILY UNMARRIED SENDHIL KUMAR HOBBIES
FAMILY
NAME KRISHNAMOORTHY NANDHAGOPAL FAMILY NAME 42
AGE 30 34
WORK IN FACTORY NAME AGE 3EHXYEPEAAERRRITSNIGNMLOUCSKICSTITCH OPERATION
JOB 4 YEARS 5FPTOYLRELAAALYVORIENSWLGLUICNPRGOIC&FKOEHTRE,DAAERDRINVSEGNMTUURSEIC WORK FACTORY
HOBBIES EXPERT IN OVER LOCK & FLATLOCK OPERATION AGE IN FACTORY UNMARRIED IN
FAMILY SWIMMING, PLAYING CRICKET WORK
SINGLE JOB
JOB HOBBIES MARRIED
HOBBIES FAMILY

FAMILY

NAME MURALI NAME MURALI NDHIL KUMAR
AGE 36
WORK IN FACTORY
8 YEARS

Unique Designs For People And Our Planet

MULTI-USE - GARMENTS THAT GROW

We don’t believe in special - Styles with adjustable
occasion dressing. Our straps, turn back cuffs and
hardworking styles will take hems can grow with your
you from party to parkdate. child and maximse wear.

SEASONLESS - we have lots of

year-round styles for any-weather
wear. Timeless designs to be Forev-
er Loved.

GENDER NEUTRAL -

Because kids should not be defined by
clothing. Exclusive fabrics, colours,
shapes and prints can be passed down
to smaller friends and family.

CONSIDERED COLOURS -

Each season, we make sure our
colour palette works back with
previous collections too, extending
the lifespan of sustainable
wardrobes.

REVERSIBLE - These options give

you two looks in one with
less washing required- 2 big
ticks for the conscious consumer.

WHAT WE DO . . .

Fashion Collection
0-8 years

Unique designs for boys
and girls, to enjoy
the sweet moments of
childhood.

Baby Collection Forever Loved
0-2 yrs 0-8 years

Organic and ethical A year round collection
clothes for our newest of quality organic essen-
friends! Cosy comfort and tials. Soft organic styles
great for gifting. in colours inspired by
nature.

Accessories
0-8 years

Complete any look with
our socks, tights, hats
and bibs.

Swimwear Gifting
0-8 years
Our blankets and muslins
Sunsafe and stylish, are perfect for baby gifts
UPV 50+ garments in and beyond. Great value
eco-friendly fabrics. cards and gift boxes for
planet friendly presents.

Follow Our Friends . . .

Join our fast growing community for styling ideas,
new trends and tips for an eco conscious lifestyle
www.turtledovelondon.com

Thank you for taking
the time to read about
TurtledoveLondon. If you
like what you see and would
like to find out more about
joining us then please do
get in touch.

www.turtledovelondon.com
[email protected]
+44 (0) 1788 824455