Guide to Graphic Design ( PDFDrive )

Index Abels, Kimberly, 283, 295 Cannes Festival poster, 160 Beatkit advertisement parody Botanica florist shop logo (Lepak),
Abstraction, 44 designer vignette, 191 (Wolfe), 94 201
on typography, 190
influence of, 24 Arbeeny, Audrey, 295 Beautiful Suffering catalog cover, Bradbury, Ray, 78
Accidents, playful, benefiting from, Archer typeface, 207 Williams College Museum of Art Brainstorming, 129
Architecture exhibition (Glauber), 94 Braley, Michael, map in printed
142–145 influence of, 24
Stephen Banham on, 146 Modernist trend toward Becoming a designer, 304–327 brochure, 30
Acevedo, Marco, CARE logo, 270 abstraction, 44 advertising design parameters, Brand and identity design, 13
Ackley, Jason, Morningstar Architecture Symbol and 324 Braque, Georges, 46
newsletters design, 14 Interpretation exhibition poster business of design, 313 Brendler, Matthias, on making
ADP (Automatic Data Processing), (McCoy and Libeskind), 21 design ethics, 317
materials designed for, 13 Arendt, Hannah, 292 design and fine arts, 324 without knowing, 171
Adams, Sean, 314 Armstrong, John, montage, 87 design and technology, 321 Bright Nights responsive footpath
designer vignette, 315 Arnheim, Rudolf, 161 getting a job in graphic design,
Adbusters magazine, “First Things Art Deco, 56 306–313 project, 297
First Manifesto 2000,” 317 Art Chantry, poster for music band interview with Sean Adams, 314 Brimmer, Henry, exhibit graphics
Adultery book cover design (Sahre), Gang of Four, 25 starting your own practice, 316
169 Art and Illusion (Gombrich), 267 you in your work, 318–321 for Design Experiences, 160
Advertising The Art of Light and Space book Brooklyn Bridge, 39
coded treatments in, 264 cover design (Worksight), 200 Beeke, Anthon, 68 Brown, Denise Scott, 69
design parameters, 324 Art movements, 42 Behrens, Peter, 45 Brown University Friedman Study
display typefaces, eighteenth Art Nouveau, 42, 56 Bell Telephone user’s guide
century, 38 Artforum, Sol LeWitt on conceptual Center, signage system, 247
Advertising design, 15 art, 253 (Sutnar), 59 Bucher, Stefan, 110, 111
New York School, 64 Arts and Crafts movement Below the Fold (journal), 111 Budget and timetable, 107
your voice in, 320 (1880–1910), 42, 44 Berger, Rachel, 252 The Bug, book jacket design, 12
Aesthetics, 4 Arts & Ideas poster (Merk), 162 Berker, Banu, View magazine grid Bugoff Exterminators logo, 155,
in graphic design solutions, 28 Association, general association
Aestheticism (1870–1914), 42 metaphor, 86 structure and layouts, 228 173
Against Nature (Huysmans), cover Audience, 104, 106 Bernard, Pierre, 4 Built, website design for, 278
for book, 95 determining, 119 Bernbach, Bill, 64 Burnett, Leo, 15
Agency: collective researching, 112–116 Bernhard, Lucian, 46, 72 Burtin, Will, 61
Livescribe’s Pulse Smartpen Audio/visual media, 9 Between the Wars television series
motion design, 297 Automatic Data Processing (ADP), Cadence and subaudition, 89
Nike project, 280 materials designed for, 13 poster (Chermayeff), 65 Cage, John, 155, 296
Agha, Mehemed Fehmy, 56 Avant Garde magazine, 66 Bielenberg, John CalArts Dance Ensemble poster
Albers, Josef, 53, 63
Alberti, Leone Battista, 175 Bakse, Justin, on website design Literacy poster, 79 (Fella), 259
Ali, Muhammad, 65 principles, 278 Stuff series, 93 Calgary AB, Canada, poster for the
Alignment, text, 199–201 Bierut, Michael
Alignments. See also Grids and Balance, 167 on design concepts, 240 Victoria Symphony, 150
alignments Banham, Stephen, on character of designer vignette, 241 California New Wave, 70
freestyle, 230 Speaking Volumes poster, 88 Calligraphic examples (Shaw), 196
Allgemeine Elektricitäts- accidents, 146 Bingham, Weston, 224 Calotypes, 37
Gesellschaft (AEG) poster Banknote design (Bayer), 53 freestyle alignments on business Cameron, Julia, 99
(Behrens), 45 Baravalle, Giorgio, design for card and website, 230 Campbell’s Soup Cans (Warhol), 325
Alliance for Climate Protection, page spreads for Offramp, 232 Canadian Museum for Human
“we” campaign, 271 Forgotten War, 144 Binns, Marina, CARE logo, 270
Amazon brand identity Baseline, 184 The Birds book cover (Lui), 173 Rights logotype (McNerney), 269
(Duckworth), 189 Baskerville, John, 38 Birdsall, Connie, on trusting your Cannes Festival poster (Apeloig),
American Center for Design, Bass, Saul, 61, 283 instincts, 313
Annual Show of Excellence, 245 Baudrillard, Jean, 68 BlackPublicMedia.org, 279 160
American Typewriter typeface, 185 Bauhaus, 53, 56, 68 Blauvelt, Andrew, on creating a The Canterbury Tales, Kelmscott
Analogous colors, 164 framework, 245
Analogy, 76 The New Bauhaus, 57 Bleed, 200, 228 Press edition, 42
Analytic concepts, 90–92, 96, 245 Bayer, Herbert, 19 Bleitz, Jeff, retail package as CARE logo, Michael Thibodeau
creating a framework, by website, 281
Andrew Blauvelt, 245 advertising for Container Blogs, personal design blog, 311 on, 270
Analytic typography, 193–201 Corporation, 57 Bloomberg LP, dynamic displays Carlowe, Casey, GOOD Magazine
Animation, 9 banknote for State Bank of for headquarters, 145
Anti-aliasing, 229 Thuringia, 53 Bolesta, Robert, 113 chart, 261
Apeloig, Philippe Beall, Lester, 58 Bond No. 9, New York, graphic Carlston, Mike, 327
Rural Electrification poster, 59, 317 identity, 244 Carroll, Lewis, 141
PM graphic arts journal cover, 59 Bonilla, Wilson, poster on Paul Carson, David, 71
Beardsley, Aubrey, 42 Rand, 154 Cascading Style Sheets (CSS), 220
Book design, 11 Caslon, William, 38
Book jacket design, 12 Cassandre, A. M., 47, 55
Books poster (Rodchenko), 51 Cassidy, Stephen, art exhibit
Books, typesetting, nineteenth
century developments, 38 graphic, freestyle alignments,
Bosshard, Hans Rudolf, 62 231
Castro, Ricky, and Mackay, Brooke,
Vancouver Culture Guide, 24
Categories of graphic design, 8–15
advertising design, 15
book design, 11

332 GUIDE TO GRAPHIC DESIGN

book jacket design, 12 Coca-Cola Contrast, 159, 169 De Stijl (The Style), 52 Dutch design, 152
brand and identity design, 13 “Between” campaign, 15 Cooper, Oswald, 144 Dwiggins, W. A., 6
collateral design, 14 trademark, 43 Dead History typeface (Makela), 69 Dye, Alan, Times Square Alliance
corporate design, 8 typographic flier, 145
environmental design, 9 Cohen, Tamar, 72 Corbitt, Warren Dean, Mary, Used Book Café visual identity, 243
information design, 14 Cold type, 181 identity, 149 Dylan, Bob, poster by Glaser, 64
interaction design, 10 Collaboration in design, 321 freestyle alignments on business
motion design, 9 Collateral design, 14 card and website, 230 Deck, Barry Eames, Charles
package design, 13 Collie, Kareem, 22, 23 real estate brochure, 224 diagram of design process, 120
publication design, 11 Scarred for Life chapter opener, on motion design, 10 “Models,” Norton Lectures at
self-publishing, 15 on design language, 320 224 Harvard University, 286
signage design, 12 detail from Man behind the Le Corbusier, 45, 55 Template Gothic typeface, 204
type design, 10 Curtain, 2 Notre-Dame-du-Haut, 77 Eames, Ray, 318
Cave canem (beware of the dog) researching a project, worklist, 119 Cornell, Joseph, 296 Deconstruction, 118 Earls, Elliot
mosaic, Pompeii, Italy, 6 Collins, Brian, “we” campaign, Corporate design, 8
Cave paintings, 6 Alliance for Climate Protection, Contexts, codes and, 261 Deitch Projects installation and digitally interactive
Centre Pompidou, 4 271 Corporation, 316 invitation, 71 performance, 15
Cézanne, Paul, 46 color, 159, 161–163 Copywriting, 14 Liberty Weeps, 325
Champion typeface, 182 color coding, 259 Cota, Inva Delacroix, Eugène, 325 Throwing Apples at the Sun
Champs Délicieux (Man Ray), 50 color systems, 164 Helvetica poster, typographic interactive video, 248
Chang, Ann, 327 color temperature, 165 exploration, 205 Delicate Balance storyboard for The Education of a Graphic Designer
Change Is Good brochure spread, meaningful color worklist, 260 student newspaper broadsheet, title sequence (Cox), 292 (Lehrer), 26
Gary Fisher Bicycle Corp., 323 psychological effects of, 166 209 Eero Saarinen on His Work book
Chaqwa identity design (Schulte), Columbia School of Architecture Cousin, Victor, 42 DeMartino, Laura, Hurricane Poster design, (Eisenman), 168
167, 175 posters (Kunz), 91, 133, 219 Cover letter and resume, 306 Project, 126, 137 Egyptian hieroglyphs, 35
The Cheese Monkeys, A Novel in Two Columns, text, 226–228 Cox, Jeremy Egyptian serifs, 38, 184
Semesters (P.S.), 312 COMA, Vitra Workspirit 10: Net ‘n’ Delicate Balance storyboard for Les Demoiselles d/Avignon Een meeuw (The Seagull) poster
Chekhov, Anton, 68 Nest catalog, 238, 250 title sequence, 292 (Picasso), 46 (Beeke), 68
Chermayeff, Ivan, 65 Community, contributing to, 16 Here Is Here motion design Einstein, Albert, 28, 44, 146
Chiang, Altyn, public signs Company profile, 106 sequence, 290 Depth, 160 Eisenman, Alvin, 12
notating process of love, 171 Competitors, 106 Cranbrook Academy of Art, 69, 248 book design for Eero Saarinen
Chicago Board of Trade annual Complementary colors, 164 Cranbrook Metalsmithing poster, 21 in Ladislav Sutnar brochure on His Work, 168
report (Valicenti), 322, 323 Complexity and Contradiction in Critique, 29 design, 159 Electronic media, overlap of, 6,
Chinacare.org, wireframe and web Architecture (Venturi), 68 how to be critiqued, 31 280–281
page design for, 289 Components of letterforms Cropping, 174 DeRosa, Andrew, words as Em spacing, 195
Chinese characters montage, 140 influencing typeface design, 186 Crouwel, Wim, 227 sculpture, 210 Emerson, Ralph Waldo, 306
Chinese woodblock printing, 35 Composition with Yellow, Red, and CSS (Cascading Style Sheets), 220 Émigré magazine, 69
Chiu Li Design, cookies package Blue (Mondrian), 52 Cubism, 46 Derrida, Jacques, 68 Émigre Recording Artists, Every
design, 199 Compositional elements, 153–166 Cultural comparison of Japan and Good Boy poster (Vanderlans),
Cho, Julie, 252 color, 161–166 Finland, 123 Design brief, 29 204
Choi, Chang-Soo depth, 160 Cumming, Noble, on sustainability, Emotion, 3, 4, 22, 25
Helvetica poster, expressive use line, 153 318 preparing, 106 En spacing, 195
of neutral typeface, 205 pattern and texture, 155 Curtis, Hillman, 239 Environmental design, 9
M. Butterfly book cover, 141 shape, 154 designer vignette, 285 Design collaboration, 321 Environmental sustainability, 318
visual statement exploring space, 158 on interaction and motion Ericson, Matthew, In Perspective:
design process, 202 Compositional exploration, 158 design, 284 Design examples, 107 America’s Conflicts chart,, 90
Choi, Inyoung, 98 Compositional principles, 159, Cut with the Kitchen Knife Dada Erickson, Arthur, 58
Choppingblock.com design studio, 167–176 through the Last Weimar Beer Design Experiences exhibit graphics Esquer, Rafael, 4
282 balance, 167 Belly Cultural Epoch of Germany (Brimmer), 160 Esquire magazine cover of
Chow, Katie, Making My Day, 125 contrast, 169 (Höch), 49 Muhammad Ali (Lois), 65
Chronicle Books logotype, 83 direction, 170 Design language, Kareem Collie Ethics, 317
Chronicle of a Death Foretold book dominance, 172–174 The Da Vinci Code book cover on, 320 European Union (EU), interaction
cover (Kull), 174, 175 proportion, 174 design (Diaz), 200 and motion design for, 279
Chrysler Building (Van Alen), 56 rhythm, 175 Design objective, 107 Everything Ties (Mathurin), 163
Chrysler Corporation Cleaning unity, 176 Da Vinci, Leonardo, 233 Expressionists, 53
Manual, 115 Comprehensives (comps), 30 Dada (1916–1923), 48 Design Quarterly poster Eye Sling Shot (Elliot Earls), 15
Chwast, Seymour, 64 Concepts. See Graphic design Daguerre, Louis-Jacques-Mandé, 36 (Greiman), 70
Cimorosi, David, 327 concepts Daguerrotypes, 36 Façade typography/relief sculpture
Cirlot, J. E., 110 Conceptual image makers, 66–68 Dana, Sean, Lost Berlin, 102, 110 Design solution, successful, (Hoyt and Zurolo), 209
Clark, Jim, 286 Condé Nast magazines, 56 Danziger, Louis, 61 components of, 28
Clever Name Here, Inc., web design Constructivism, 50 Daily Herald poster (Kauffer), 47 Falkova, Yevgeniya, animal shelter
for Chinacare.org, 289 Container Corporation, 57 Dare, dear, read poster (Scher), 79 Diaz, Armando, book cover design logo, 182
Client, researching, 104 Content in graphic design Dashes, types of, 195 for The Da Vinci Code, 200
CMYK (cyan, magenta, yellow, solutions, 28 De Chirico, Giorgio, 21
black) color system, 164 Contra-Composition of Dissonances, A Dictionary of Symbols (Cirlot), 110
XVI (Van Doesberg), 24
Digital age, 69–71

Digital Entertainment Network
(DEN), channel identification,
298

Digital storytelling, 290–294

Direction, 159, 170

Distinction in graphic design
solutions, 28

Doesburg, Theo Van, 24

Domestic Workers United (DWU)
website, 117

Dominance, 172–174

Donovan, Miles, web design for
portfolio site, 288

Dorfsman, Lou, 61

Drama Book Shop logo (Rivera), 210

Drenttel, William, Below the Fold,
cover and pages, 111

Drozdz, Maya, 22

Duchamp, Marcel, 48, 49

Duckworth, Turner

Amazon brand identity, 189

Royal Mail stamp, 265

Duffy & Partners, logo for Tall Tales
Restaurant, 13

Dumbar, Gert, lecture poster
for, 152

INDEX 333

The Far Side (Larson), 112 Froelich, Janet, cover for The New See Through Me, 322 approach, 247 Heller, Steven, 35, 40
Fashion Institute of Technology York Times Magazine, 19 Gill, Eric, 55 graphic design process, 29 exhibition of his books, School
Girleffect.org, typographic of Visual Arts, 41
poster (Piscatello), 264 Fry, Arthur, 144 for Macbeth poster, 83
Fat Face typefaces, 38 Fukuda, Shigeo, 67 animation, 294 graphic designer. See also Helvetica, 182
Faulkner, William, 309 Fuller Brush Man, 104 Glamour, 56 posters exploring expressive use
FedEx, 8, 267 Function in graphic design Glaser, Milton, 64, 172, 203 Becoming a designer of, 205
Feininger, Lyonel, 53 Glauber, Barbara, 215 being, 16
Fella, Andrea, 11 solutions, 28 Greenblatt, Michael, 255 Henkel, Calla, wall graphic for Free
Fella, Ed, 18, 69, 316 form and function, 152 Beautiful Suffering catalog Greiman, April, 70, 293 to Dry exhibit, 309
Futurism (1910–1918), 47 cover, 94 design examples, 157
lecture announcement design, on student assignments, 251 Design Quarterly poster, 34, 70 Hewlett-Packard, research project
132 G2 Branding and Design, motion Gnahm, Thomas, poster on Milton interview with, 156 for, 122
typographic coding in dance sequence for UL, 291 Glaser, 172–173 Grid system, 216
ensemble poster, 259 Godin, Seth, 104 Grids and alignments, 215–237 The Highwayman, 82
Fernandini, Carlo, montage Gang of Four (music band), Art Goethe, Johann Wolfgang von, 161 defining a grid, 216 Hill, Chase, typographic
sculpture, 100 Chantry posters for, 25 Golden ratio, 233 developing modular grids, 217
Film posters, 51 Golden rectangle, 233 developing modular patterns, promotion, 180, 192
Filmmaking, 9 Garamond, 182 Golden, William, 61 219 Hirsh, Abby, 33, 308
Fine arts, design and, 324 Garland, Ken, “First Things First,” Gombrich, E. H., Art and Illusion, exploiting the grid, 232 history of graphic design, 34–73
Finishing techniques, 316 267 freestyle alignments, 230
Finland, cultural comparison to 317 Gomo, Tatenda, International golden ratio, 233 advertising design and New York
Japan, 122 Gasparska, Agnieszka, 277 Images Film Festival for Women paper formats, 234 School, 65–66
“First Things First” manifesto, 317 poster, 97 paper-fold formats, 234 Aestheticism (1870–1914), 42
First-level home page, 286 on Japan Society 100 years GOOD Magazine, chart on no- rule of thirds, 235 Art Nouveau (1890–1910), 42
Flow, 170 website design, 246 smoking policies, 261 Saks Fifth Avenue logo, grid, 241 Arts and Crafts movement
Flow lines, 221 Jazz at Lincoln Center website Gooder Companies, Teas’ Tea typographic grids, 220–229 (1880–1910), 42
Flower Pot poster (Moscoso), 272 design, 282 package design, 176 Willi Kunz on, 222 Bauhaus, 53
Flush, 199 Gate fold, 234 Goodyear, Charles, 142, 144 Griffith, Rick conceptual image makers,
Fluxus, 68 Geek Love cover design (Yoo), Gore, Al, 271 chart on critical visual 66–68
exhibit catalog cover, 21 155, 158 Goslin, Charles, 137 communications, 321 Constructivism, 50
Focus groups, 116 Gehry, Frank, 24 Never Give Up, Never Give In, 325 on design collaboration, 321 Cubism, 46
Folchman-Wagner, Caitlin, Geisbuhler, Steff, Time Warner on visualizing ideas, 139 Gropius, Walter, 45, 53 Dada (1916–1923), 48
personal design blog, 311 Cable logo, 153 Gotham Condensed typeface, 206 Group environment, designing De Stijl, 62
Foley artists, 295 Geismar, Tom, My Daughter’s Gothic revival, 39 within, 320 designing utopia, 50
Footers, 226 Hand poster, 86 Goudy, Frederic, 183 Guda (self-portrait), Book of early innovations, 35
Formica Group Neocon exhibition Gelman, Alexander La Goulue (Toulouse-Lautrec), Homilies, 36 Futurism (1910–1918), 47
space, 9 Hell’s Kitchen restaurant logo 43, 325 Guiying, Xu, 89 ideological independents and
Fonts, 10, 181, 192 design, 106 Graffiti, 93 Gutenberg, Johannes, 36, 183 New Typography, 54
Ford, Henry, 166 images for article on Russian Graphic design Gutter width, 220, 229 industrial expansion, 36–39
Forgotten War book design terrorist attack, 140 categories of, 8–15 GZ Branding and Design, motion modern world, 46
(Baraville), 144, 257 General association metaphor, 86 coining of term, 6 sequence for Underwriters Modernism in America, 56–61
Form, 150–179 General Electric trademark, 43 defined, 6 Laboratories, 291 moving toward modern
compositional elements, Generating ideas, 126–149 expanding field of design, 7, sensibility, 44
153–166 associating words and ideas, 136 297–299 H&FJ (Hoefler and Frere-Jones) postmodernism and the digital
compositional principles, benefitting from playful heritage of, 6 typefaces, 206 age, 68–71
167–176 accidents, 142–145, 146 history of, 34–73 psychedelic, 63
defined, 76 brainstorming, 128 graphic design concepts, 74–101, Hahn, Greg, on Iconoclasts title Suprematism (1915–1934), 48
and function, 152 creating thumbnail sketches, 239–253 design, 249 Surrealism (1924–1955), 48
in graphic design solutions, 28 131–133 applying conceptual Swiss International Style, 61–63
loading with meaning in visual creative work environment, 128 approaches, 95–99 Halftones, 164 timeline of major movements
coding, 254–275 interview with Luba Lukova, 135 analytic concepts, 90–92, 245 Hall, Yannique, 182 and events, 57
translating concepts into, 98 montaged ideas, 140–142, 143 bringing a bigger idea to, Hansen, Lars, photography, 13 turn-of-century response to
Found art, 48 poster design worklist, 138 249–252 Have No Fear—He’s a Vegetarian industrialization, 39
Fountain (Duchamp), 48 questions to expand design conceptual healing, Louise The History of Western Philosophy,
The Four Gospels book design thinking, 130 Sandhaus on, 252 (Heartfield), 49 85, 95
(Gill), 55 refreshing your vision, 146 from ideas to concepts, 75–79 Headers, 226 Hobo typeface, 259
Four-color process, 164 thinking beyond the obvious, inspired by subject’s location, Heartfield, John, 49, 87 Höch, Hannah, 48
Framing, 118 129 242–244 Hearty, David, Hell’s Kitchen Hoefler, Jonathan, 10
Frances W. Little house (Wright), 45 visualizing ideas, Charles Goslin interview with Joseph Roberts, on designing a typeface, 206
Franklin, Benjamin, 6, 38 on, 139 80 restaurant logo design, 106 typefaces designed by H&FJ, 207
Franosch, Max, CD cover for Gerber, Anna, 118 interview with Michael Bierut, Hein, Piet, 132 Hofmann, Armin, 62, 66
Meditations on Coltrane, 154 Gericke, Michael, Pentagram 240 Helen Marie Creative Partners, 279 poster for William Tell
French fold, 234 Signage, 12 meta concepts, 92–94 Helfand, Jessica, Below the Fold, performance, 63
Freud, Sigmund, 49 Gestalt, 264 metamorphic concepts, 82–89 Holiday-Nowden, Tatiana, arts
Friedlander, Shirley, Used Book Gestalt perception, 264 Polish poster design, conceptual cover and pages, 111 organization advertising
Café visual identity, 149 designs using, 265–267 approach, 84 Heller, Cheryl, package identity for campaign, 163
Gilbert Paper promotion, portrait, using research as conceptual Holmes, Nigel, 14
LouisBoston, 17 Holmes, Rowland, home page
examples, 287
Home page, 286
first-level, 286

334 GUIDE TO GRAPHIC DESIGN

“Honor the Workers” banner International Images Film Festival motion experiments on LAB at Rockwell Group, Plug-in- Poetry Slam logo design, 16
(Nikitas and Shelton), 18 for Women poster (Gomo), 97 Akzidenz Grotesk typeface, 298 Play project, 299 Logotype, 188
virtual world in typographic Lois, George, 65, 128
Hori, Allen International Style, 52, 68 play, 210 Lam, Loan, What Is Your Culture? London Underground, Man Ray
freestyle alignments on business Swiss International Style, 61–63 Karlsson, Hjalti, “Move Our Money” flier, 22
card and website, 230 charts, 17 poster for, 50
lecture series poster, Princeton International Trademark Kauffer, E. McKnight, 47 Landor Associates, FedEx Lost Berlin (Dana), 102, 110
Univ. School of Architecture, 214, Association poster (Shim), Keaney, Echo, design history logotype, 267 LouisBoston, package identity
232 254, 261 project on Stefan Bucher, 111
Keenan, book jacket for The Bug, 12 Lange, Gusty, on Rudolf Arnheim, for, 17
Horta, Victor, 43 Internet browsers, 10 Keeping records of thought 161 Lubalin Graph typeface, 185
Hossain, Farhana, In Perspective: Internships, 307 process, 78 Lubalin, Herb, 66, 185
Interviewing for graphic design Keeps London Going (Man Ray), 50 Larsen, package design, 13 Lui, John
America’s Conflicts chart, 90 Kelmscott Press, 42 Larson, Gary, 112
Hot type, 181 jobs, 311–313 Kerning, 195 Lascaux cave paintings, 6 book cover for The Birds, 173
Hoyt, Randall, 31 L’Intransigeant poster (Cassandre), Keyframe, 292 Leading, 198 Bug Off Exterminators logo, 173
Keywords, 136, 143 Learning from Las Vegas (Venturi Liu, Junliang, poster and
façade typography/relief 47 Kidd, Chip, 312 advertisement, 89
sculpture, 209 Intuitive knowledge, 22 Kiehner, Elizabeth, 295 and Brown), 69 Lukova, Luba, 127, 134–136
Yale Alumni Magazine, website The Isms of Art (El Lissitzky), 51 motion design for Tribeca Film Lee, Alice, poster design, 101 poster for Immigrant Theater
design, 229 Italian Old Style typeface (Goudy), Festival, 283 Lee, Janet Festival, 88
Hue, 164 Kim, Hyochin, 213 Lustig, Alvin, 60
Hurricane Poster Project, 126, 137 type specimen book by Rogers, Kim, Hyung Jin, 98 design for nonprofit Outreach
Hurston, Zora Neale, 118 183 Kim, Somi, 103, 108 Center, 172 M. Butterfly book cover (Choi), 141
Huysmans, Joris-Karl, 95 Itten, Johannes, 53 “What Is Retail?” report, 109 personal myth project, 319 Macbeth poster, design process
Kimberly-Clark tissue packaging, Lee, Jason, Dave the Handyman
Iconoclasts title design, 249 Janiszewski, Jerzy, 67 Slice of Summer (Mau), 177 logotype, 202 for, 83
Icons, 269 Japan, cultural comparison with Kince, Eli Legal requirements, 107 Maccaux, Monica, on the
Ideas. See also Generating ideas dining hall poster, 138 Legalize LA’s Immigration Fact
Finland, 122 hazardous shortcuts poster, 201 Sheet (Russell), 225 information gap, 320
defined, 75 Japan Society, 100 Years website Kiser, Kim Léger, Fernand, 55 Mackay, Brooke, Vancouver Culture
from ideas to concepts, 75–79 designer vignette, 263 Lehrer, Warren, 26
Illustration, 14 design, 246 gestalt concepts, 266 Leipzig Trade Fair advertisement Guide, 24
Imaginary Forces studio, Mad Men Japanese woodblock prints, 42 on visual codes and perception, (Tschichold), 54 Mackintosh, Charles Rennie, 44, 52
motion design title sequence, Jewish Film Festival, poster design 262 Lepak, John
283 Kisor, Doug, 76 illustrated quote poster, 309 Salon de Luxe tearoom, 45
Immigrant Theater Festival poster for, 104 Klee, Paul, 53, 60 logo for Botanica florist shop, Mad Men motion design title
(Lukova), 88 Job in graphic design, getting, Knoll Furniture advertisement 201
Index, 269 (Matter), 57, 58 Lester B. Pearson International sequence, 283
Industrial design, 45 306–313 Koenig, Friedrich, 36 Airport, Toronto, 12 Maeda, John, 92
Industrial Revolution, 36 Jobs, Steve, 154 Kowalski, Milo, resume design, 307 Letter reversal, 217 Mafundikwa, Saki, 97
Influences on graphic design, 24 Johns, Jasper, 147 Krone, Helmut, 264 Letter spacing, 195 Magazines, 11, 56
Influences: A Lexicon of Johnson, Chacon, Kruger, Barbara, 324 LeWitt, Sol, 91, 245, 253 Makela, P. Scott, 69
Contemporary Graphic Design, You Are a Captive Audience, 325 Li, Esther, motion design project, Making without knowing, 171
118 BlackPublicMedia.org website Kuhlmann, Leavitt, Inc., 9 301 Malevich, Kazimir, 48, 191
Information design, 14, 58 design, 279 Kull, Wes Liberty Leading the People Man behind the Curtain (Collie),
analytic concepts, 90 Johnson, Chakaras book cover design for Chronicle (Delacroix), 325
Information gap, Monica Maccaux BlackPublicMedia.org website of a Death Foretold, 175 Liberty Weeps (Earls), Thoughts on 22, 23
on, 320 design, 279 lecture poster for Gert Dumbar, Democracy exhibition, 325 Man Ray, 49, 87
Institute of Design, 57 DWU website, 117 152 Libeskind, Daniel, 21 Man with a Movie Camera poster
Interaction design, 9, 10, 278 evacuation instructions for Per Diem poster, 90 Ligatures, 10
Interaction and motion design, subway train, 258 Kunstgewerbemuseum in Zürich, Lighting, 9 (Stenberg brothers), 51
276–303 on personal style, 320 poster (Weingart), 63 Lim, Louis, literacy poster, 193 Map of Manhattan/World Trade
design of sound, 294–297 Jones, Jason, five-second clips Kunz, Willi, 62 Line, 153, 159
designing for a virtual space, by, 291 Columbia School of Architecture Linotype machine, 38 Center, 14
278–281 Junliang, Liu poster, 91 El Lissitzky, 51, 59, 182 Marinetti, Filippo, 47
digital storytelling, 290–294 Live Harmoniously Cyberspace poster, Columbia Literacy poster (Bielenberg), 79 Market or legal requirements, 107
expanding realm of graphic advertisement, 89 School of Architecture, 133 Literacy poster (Lim), 193 Marx, Karl, 44
design, 297–299 poster for chordaphone concert, designer vignette, 223 Literacy poster (Silva), 201 The Mathematical Theory of
Hillman Curtis on, 281 89 on grids and alignments, 222 Literature, influence of, 24
interaction concepts, 282 Justified, 199 modular pattern in a poster, 219 Little, Francis W., house, 45 Communication (Shannon), 268
interactive architecture, website Kwon, Claire, motion design Livescribe’s Pulse Smartpen Mathurin, Andy, Everything Ties,
anatomy, 286–290 Kaden, Joel, 185 project, 302 motion design, 297
motion design concepts, 283 Kahlo, Frieda and Rivera, Diego, art Location of subject, concepts 163
storyboarding pointers, 293 inspired by, 242–244 Matisse, Henri, 166
International Festival of Arts & exhibition poster (Greiman), 157 Logicaland invitation (Woodtli), 85 Matter, Herbert, 55
Ideas poster (Merk), 162 Kalman, Tibor, 70 Logo(s), 13, 271
Kandinsky, Wassily, 53, 162, 226 advertisement for Knoll
Kaplan, Geoff Furniture, 57, 58
Matthews, Mary Ellen, 9
channel identification, Digital Matz, Scott, 295
Entertainment Network, 298 Mau, Christine, Kimberly-Clark
tissue packaging, 177
McCarthy, Terrence, 155
environmental organization
advertising poster, 273

INDEX 335

Tailor typeface, 204 Modules, 216 web page design for chinacare. Overlapping interests of design, Show of Excellence, 245
Moffitt, James, 327 org, 289 120
McCoy, Katherine, 20, 21, 69, 96 Moholy-Nagy, László, 25, 57 New Typography, 54 Pineles, Cipe, 56
New York City Alliance Against Package design, 13, 113
Chrysler Corporation Cleaning brochure cover for Fourteen Sexual Assault logo (Worksight), package identity for Pirtle, Woody, 82
Manual, 115 Bauhaus Books, 53 91 LouisBoston, 17
Monadnock Paper poster New York City MTA, 170, 258 researching, 114 logo design for Fine Line
communications theory of (Tscherny), 242 New York School, 64 Features, 87
seeing/hearing poster, 176 Mondrian, Piet, 52, 191 The New York Times Page spreads, 225
Mood boards, 121 op-ed section designs by Adam Pakosta, Tomas, designs for EU, 279 Piscatello, Rocco, poster for Visiting
See, read, text, image chart, 268 Moore, Henry, sculptures exhibit, Palmer, 88 Palmer, Adam, designs for op-ed Artist program, Fashion Institute
poster (Tomaszewski), 84 In Perspective: America’s Conflicts of Technology, 264
Semiotics chart, 267 Montage, 87 chart, 90 section of New York Times, 88
generating ideas for, 140–143 The New York Times Magazine cover paper Pitegoff, Max, 87
Shannon’s universal using with word mapping in (Froelich), 19
communication system, 268 research visualization, 122 newsletters, 11 formats, 234 chart on coffee spills, 309
Moody, Jarratt, motion design for newspapers, 11 invention of, 36
McGlynn, Megan, motion design Peace Corps, 293 Niépce, Joseph Nicéphore, 36 manufacturing of, advances in, 36 NYC Public Library picture
projects, 281 Morningstar newsletters, 14 Nike, project bridging motion paper-fold formats, 234 collection service, 231
Morris, William, 42, 44, 55 design and the body, 280 Paper Magazine, 11
McLuhan, Marshall, 256, 280 Moscoso, Victor, 63 Nikitas, Kali, 18 Paragraph spacing, 198 Planet Green channel, motion
concert poster for Chambers 19th Amendment commemorative Parameters of design project, design spot, 295
McNerney, Matthew Brothers, 64 stamp (Greiman), 157 determining, 119
Flower Pot poster for Blue Cheer Normand, Matthew, Here Is Here Paris Exposition (1925), 56 Plug-in-Play project, LAB at
Canadian Museum for Human band, 272 motion design sequence, 290 Park, Chang Hook, 253 Rockwell Group, 276, 299
Rights logotype, 269 Motion design, 9, 61, 279. See also Notre-Dame-du-Haut (Le Park, Sanghoon, 98
Interaction and motion design Corbusier), 77 Park, Sunghyun, 327 Plunkert, David, posters for
on survival techniques, 320 Iconoclasts title design, 249 Noyes, Alfred, 82 Park, Tina, on design research, 116 TurnAround, 8
Motion poster, 78 No. 14 (Brown over Dark) (Rothko), Park, Wonji, typographic
Media, considerations related Les mots en liberté (Marinetti), 47 161 experiments, 194 PM graphic arts journal cover
to, 107 “Move Our Money” charts, 17 Nuts and bolts of graphic design, Parody, 258 (Beall), 59
Mozart concert in Seoul poster 28 Parsey, Mary, 179, 213, 237
Meditations on Coltrane CD cover (Choi), 98 Part-as-whole metaphor, 86 Poe, Edgar Allen, 21
(Franosch), 154 Monument to the Third International Oberman, Emily, 9 Partnership, 316
(Tatlin), 50 Object design studio, 224, 230 Passion, requirement for, 20 Poetry Slam logo (Olson and
Medlyn, Kevin James, logotype for Műller-Brockmann, Josef, 62, 218 Objects in Space exhibit, Selby Pastoral magazine opening spread Thorburn), 16
organic farm, 188 Mrowczyk, Jacek, 84 (Suokko), 235
Mucca Design, book design by, 11 Gallery, poster (Greiman), 157 Pattern, 155 Points, 192
Een meeuw (The Seagull) poster Music Observational research, 114 developing modular patterns,
(Beeke), 68 influence of, 24, 72 Odgis, Janet, View magazine grid 219 Political cartoons, 6
in motion and interaction Pavlatova, Michael, motion design
Meir, Tamar, montage, 87 design, 296 structure and layouts, 228 for EU, 279 Political issues, graphic designers’
punk rock, 69 Offset printing, 164 Peirce, Charles Sanders, 267 contributions to, 17
Meirovitch, Adva, op-ed project, Myriad Pro typeface, 192 Ogilvy Brand Integration Group, Peace Corps motion design
142 Myriad Pro Regular, 198, 199 (Moody), 93 Pompeii mosaic, 8
Times Square Alliance logo, 243 The Pencil of Nature (Talbot), 37
Meis, Ryan, retail package as “The Name Game,” 7 Old Style typefaces, 184 Pentagram design consultancy, Portfolio in graphic design,
website, 281 NASA website, analytic approach Oldenburg, Claes, 24 240 307–311
Oliver, Vaughan, 72 Periodicals, 11
Mencken, H. L., 60 to design, 92 Olson, Travis and Thorburn, Personal and public, addressing, 33 Positioning charts, 121
National Audubon Society, annual Personal style, 320
Meredith, Justin, 295 Carmichael Lynch, Poetry Slam Personal website and design Positive/negative space, 159
report (Pirtle), 82 logo, 16 blog, 310
motion design for Tribeca Film National Institute for Play One-point perspective, 160 Perspective, 160 Poster design
Festival, 283 The Open Door (Talbot), 37 In Perspective: America’s Conflicts
fundraising kit (Schulte), 162 Online publications, design for, 11 chart (Ericson and Hossain), Polish, conceptual approach, 84
Mergenthaler, Ottmar, 38 Navigation, 286 Optical considerations in typeface 90
Nelson, Monica, student design, 187 Photography, beginnings of, 36 worklist, 138
Merk, Anita, International Festival Out of Order essay, Offramp On Photography (Sontag), 194
of Arts & Ideas poster, 162 newspaper broadsheet, 209 journal, page spreads (Bingham), Photomontage, 48 Posterized, 142
Neo-plasticism (Mondrian), 52 232 Picas, 192
Merz, 54 Die Neue Typographie brochure Outreach Center advertising Picasso, Pablo, 46, 60 Postmodernism, 68–71
design (Lee), 172 Piedrafita, Santiago, book design
Meta concepts, 92–94, 96 page (Tschichold), 54 Owens, Matt for American Center for Design, Pragmatics, 268
The New School, visual identity Good Magazine chart, 261
Metaphor, 82 Meridians motion design, Prague, visual identity (Studio
for, 26 296 Najbrt), 268
Metaphoric concepts, 82–89, 95, 96 Negative space, 158, 159
Nelson, Sam, wireframe and final Prakash, Ambica, typographic
montage, 87 exploration, 193

Polish poster design, 84 Prejudices: A Selection (Mencken),
cover by Rand, 60
process for Macbeth poster, 83
Presentation, 30
special application of metaphor,
86 Priester matches poster (Bernhard),
46
Metaphoric typography, 201
Primary colors, 164
Mies, Ryan, project blending
packaging with web interaction, Princeton University School of
280 Architecture, lecture series
poster (Hori), 214, 232
Miller, Abbott, exhibition design
for Rolling Stones magazine, 24 Printing, advances during
Industrial Revolution, 36
Miller, Kelli
Problem, defining in design
motion design for Tribeca Film research, 117
Festival, 283
using deconstruction, 118
storyboarding pointers, 293
Problem solving, 78
Minion typeface, 182
Product or service details, 106
Mobil logo (Chermayeff), 65
Production, 30
Mock-ups, 143
Proportion, 174
Modern Architecture and Other
Essays, 227 Proportion systems. See Grids and
alignments
Modern typefaces, 184
Psychedelia, 63, 259
Modernism, 44, 68
Psychedelic language, 272
in America, 56–61
Psychological effects of color, 166
Swiss International Style, 61
Public and personal, addressing, 22
Modular grids, 217

336 GUIDE TO GRAPHIC DESIGN

Publication design, 11 website design for They Might (Mackintosh), 45 Siegel & Gale design firm, The New environmental signage, 145
Punk rock, 69 Be Giants, 282 Sahin, Naz, 9 School visual identity, 26 Stress, 186, 187
Pythagoras, 76 Rietveld, Gerrit, 52 Sandberg, Willem, 55 Stripper Lessons cover design
Rimbaud, Arthur, 60 Sandhaus, Louise, on conceptual Signage, defined, 12
Radnitzky, Emmanuel (Man Ray), Rhodes, Silas, poster for School of Signage design, 12 (Sahre), 260
49 Visual Arts, 93 healing, 252 Studio for Interactive Media, 278
Rivera, Diego, art exhibition poster Sans serif typefaces, 182, 184 Brown University Friedman Structure in graphic design
Rag (text alignment), 199 (Greiman), 157 Santoro, Scott W., 3, 179 Study Center, 247
Rahmé, Laurice, Bond No. 9, 244 Rivera, Jessica, Drama Book Shop Satie, Erik, 46 environmental, Bloomberg LP solutions, 28
Rambow, Gunter, 67 logo, 210 Saturation, 164 headquarters, 145 Stuff series (Bielenberg), 93
Rand, Paul, 59, 64, 168, 272 Robert, Nicholas, 36 Saturday Night Live, opening Silence: Lectures and Writings subaudition, 89
Roberts, Joseph, 80 (Cage), 296 Subject, researching, 105
cover for H. L. Mencken book, 60 designer vignette, 81 titles, 9 Silkscreen, 27 Subject’s location, concepts
poster on, by Wilson Bonilla, 154 Rockwell Group, LAB at, Plug-in- Saussure, Ferdinand de, 267 Silva, Mariana, READ poster, 201
Thoughts on Design, 60 Play project, 276, 299 Le Saucier package design, 13 Silver ratio, 234 inspired by, 242–244
Westinghouse trademark, 60 Rockwell, Norman, 325 Sawicki, Karen, montage, 100 Sinatra, Frank, 166 Sublime Subversives lecture series
Random word technique, 136 Rodchenko, Alexander, 51 Scale, 161 Site maps, 287
Ray Gun magazine spread (Carson), Rodriguez-Lewis, Nicole, 327 Scarred for Life chapter opener Slab serifs, 38, 184 poster (Tenazas), 120
71 construction company ad, 275 examples of, 184 Südafrikanisches Roulette (South
READ poster (Silva), 201 Roebling, John Augustus, 39 (Corbitt), 224 Slimbach, Robert, 192
Readymades, 48 Rogers, Bruce, 183 Scher, Paula, 70, 145 Societal role of graphic design, 18 African Roulette) poster
Recontextualization, 205 Rolling Stone magazine, “The Sole proprietorship, 316 (Rambow), 67
Recontextualizing type, 205 30th Anniversary Covers Tour” dare, dear, read poster, 79 Solidarity trade union poster Sullivan, Louis Henry, 153
Refreshing your vision, 146 exhibition design, 24 Public Theater poster, 71 (Janiszewski), 67 Suokko, Glenn
Reigstad, Kjell, on daily research, Romero, Lorenzo, Shepherd’s School of Design, 57 Sontag, Susan, 194 cover design for Emigre
123 School logo, 160 School of Visual Arts poster Sound, design of, 294–297 magazine, 69
Reiner, Imre, 111 Rothko, Mark, No. 14 (Brown over (Victore), 93 Sound techniques, 9 opening spread for Pastoral
Relief sculpture, University of Dark), 161 Schröder House (Rietveld), 52 Soviet propaganda poster using magazine, 235
Connecticut (Hoyt and Zurolo), Roughs, 29 Schuitema, Paul, 55 “Sheep’s Clothing” fable, 140 Suprematism (1915–1934), 48
209 Royal Mail stamp (Duckworth), 265 Schulte, Jason Sowiński, Kuba, Consumption Suprematist Painting (Eight Red
Repetition, 159, 175 Ruder, Emil, 63 Chaqwa identity design, 167, 175 poster, 85 Rectangles) (Malevich), 48
Research, 29, 102–125 Rule of thirds, 235 fundraising kit for National Space in graphic design, 159 Surrealism (1924–1955), 48, 66
asking right questions, 105 Rural Electrification poster (Beall), Institute for Play, 162 Speaking Volumes poster (Bierut), Survival techniques, Matthew
client, subject, and audience, 59, 317 Schwitters, Kurt, 54 88 McNerney, 320
104 Ruscha, Ed, 324 SCI-Arc lecture series inflatable Splining, 298 Sutnar, Ladislav, 58
considering overlapping Standard Station, Amarillo, Texas, poster (Michael Worthington), 27 Spot colors, 165 Bell Telephone user’s guide, 59
interests, 120 325 Scope of Work, 107 Spreads, 225 Transport—Next Half Century,
defining the problem, 117 Ruskin, John, 39, 42 Sculpture, influence of, 24 Stan, Tony, 185 brochure for Canterbury Printing
doing individual research, 112 Russell, Benno, Legalize LA’s The Seagull (Chekhov), poster by Standard Station, Amarillo, Texas Co., 159
looking at past designs, 111 Immigration Fact Sheet, 225 Beeke, 68 (Ruscha), 325 Swiss International Style, 61–63, 66
Michele Washington on the Russell, Bertrand, 85 A Season in Hell (Rimbaud), cover Starting your own practice, 316 Symbols, 269
value of writing, 107 Russian Exhibition poster (El by Lustig, 60 Steam-powered printing, 36 Syntactics, 267
observational research and focus Lissitzky), 51, 59 Secondary colors, 164 Stein, Gertrude, 46 Szent-Györgi, Albert, 104
groups, 114 Second-level web pages, 288 Stenberg, Georgil, 51
preparing design brief, 106 Saarinen, Eero, 168 See Through Me portrait, Gilbert Stenberg, Vladimir, 51 Tailor typeface, 204
saturation point, 124 Sagmeister, Stefan, 71 Paper promotion, 322 Stephens, Joshua Ray, typographic Talbot, William Henry Fox, 37
using as conceptual approach, Selby Gallery, Objects in Space narrative, 194 Tall Tales Restaurant, logo for, 13
247 Deitch installation and exhibit poster (Greiman), 157 Stillman, Joel, motion design Target audience, 104, 106
virtual world and actual world invitation, 71 Self-publishing, 15 project, 298
research, 110 “Move Our Money” charts, 17 Semantics, 268 The Stones of Venice, Vol. II, 39 researching, 112–116
visualizing, techniques for, Sahin, Naz, 9 Semiotics, 267 Story concepts, 79 Target department stores, Bright
120–123 Sahre, Paul, 151 Serif typefaces, 182, 184 Storyboard, 292
worklist, by Kareem Collie, 119 cover design for Adultery, 169 Seti I’s Campaigns, Temple of Amun Storyboarding Nights project, 297
Restaurant Florent advertisement cover design for The History of at Karnak, Thebes, Egypt, 35 motion design, 291 Tatlin, Vladimir, 50
(Kalman), 70 Western Philosophy, 85, 95 Shannon, Claude E., 268 pointers on, 293 Teas’ Tea package design (Gooder
Resumes, 306 cover design for Stripper Lessons, Shape, 154, 159 Storytelling
Reversals, 217 260 Shaw, Paul, 181 determining the story, 119 Companies), 176
RGB (red, green, blue) color Saks Fifth Avenue logo redesign calligraphic examples, 196 digital, 290–294 Technology, design and, 321
system, 164 (Pentagram), 241, 244 on casual or spontaneous Stowell, Scott, 305 Temperature, color, 165
Rhythm, 159, 175 Salazar, Genelle, 327 writing, 197 Brown University Friedman Template Gothic typeface, 204
Richmond, Matthew T-shirt design, 32 letter design, 196 Study Center signage system, Ten Books on Architecture
home page for Chopping-block Salomé (Beardsley), 42 Sheeran, Jessica, 78 247
studio, 282 Salon de Luxe tearoom Shelton, Rich, “Honor the Workers” Coca-Cola “Between” campaign, (Alberti), 175
design, 18 15 Tenazas, Lucille, 120
Shepherd’s School logo (Romero), 160 The Stranger cover design (Anh),
Shim, Yoonseuk, International 262 Jewish Film Festival poster
Trademark Association poster, Strausfeld, Lisa, Bloomberg LP design, 104
254, 261 lecture series poster Sublime
Siegel, Dmitri, 251 Subversives, 120
Tension, 169
Text alignment, 199–201
Text columns, 226–228

INDEX 337

Texture, 155 Oswald Cooper on, 144 Valéry, Paul, 131 mood boards, 121 New York City MTA design, 170
Type and typography, 180–213 Valicenti, Rick, 322 positioning charts, 121 Word mapping, 122
They Might Be Giants website word techniques, 122 Word techniques for visualizing
design (Richmond), 282 analytic typography, 193–201 designer vignette, 323 Vitra Workspirit 10: Net ‘n’ Nest
designing a typeface, Jonathan Portrait, See Thru Me, 304, 323 catalog, 238, 250 research, 122
Thibodeau, Michael, CARE logo, Hoefler on, 206 Thirst, Vancouver lecture poster, Vitruvian Man (da Vinci), 233 Work environment, creative, 128
270 historical type, 183 304, 319 Voice and vision, 17 Workflow, by Alex Zoltarev, 320
metaphoric typography, 201 Value, 164 Voice-over narration, 297 Worksight
“Think Small” campaign Philippe Apeloig on, 190 Van Alen, William, Chrysler Volkswagen, “Think Small”
(Volkswagen), 64 readable texture, 195 Building, 56 campaign, 64 The Art of Light and Space book
recontextualizing type, 205 Van de Velde, Henri, 44 cover design, 200
Third-level web pages, 288 speaking with type, 181 van der Rohe, Ludwig Mies, 45 Warhol, Andy, 324 brochure and folder for ADP, 13
type classifications, 184 Van Doesburg, Theo, 52 Washington, Booker T., 97 Gilbert Paper promotion, 131
Thompson, Bradbury, 61 type in motion, 292 An Alphabet, 52 Washington, Michele, 107 mini portfolio sampler, 313
type in the third dimension, Contra-Composition of Watt, James, 36 New York City Alliance Against
Thorburn, Carmichael Lynch, 209 Dissonances, XVI, 24 Wax, Calgary AB, Canada Sexual Assault logo, 91
Poetry Slam logo, 16 typeface anatomy, 186–188 cover of De Stijl magazine, 52 photographer’s website design,
typeface families and fonts, Vancouver Culture Guide (Castro Farmers’ Market posters, 265 159
Thornberg and Forrester 188–192 and Mackay), 24 poster series for Victoria two-page spread, Modern
typographic coding, 259 VanderLans, Rudy, 69 Symphony, 150, 155 Architecture and Other Essays,
motion design for Tribeca Film typographic narrative, Joshua promotional poster using Website design, 278 227
Festival, 283 Ray Stephens, 194 Template Gothic typeface, 204 Cascading Style Sheets (CSS), Worthington, Michael, 7
vernacular inspiration, 203 Vanity Fair, 56 220 SCI-Arc lecture series inflatable
sound effects in motion design Typeface family, 188 Venturi, Robert, 68 column grids, 229 poster, 27
spot, 295 Typefaces, 181 Vernacular, 203 freestyle alignments, 230 Wragg, Nicki, 128
designed by William Morris, 42 Victore, James interactive architecture, 286– Wright, Frank Lloyd, 44, 52, 153
Thorne, Robert, 38 early developers of, 38 Poster protesting 290 Francis W. Little house, 45
from eighteenth, nineteenth, “Disneyfication” of Times Japan Society, 100 Years, 246 Wright, Orville and Wilbur, 239
Thought starters, 127 and early twentieth centuries, Square, 261 personal website and design
184 School of Visual Arts poster, 93 blog, 310 Yale Alumni Magazine, website
Thoughts on Democracy exhibition, typograms, 66 Victoria Symphony poster series, white space, 159 design (Hoyt and Zurolo), 229
325 Typographic grids, 220–229 150, 155 Websites archiving graphic design
grid system research, 224 Victory poster (Fukuda), 67 work, 112 Yokoo, Tadanori, 66
Thoughts on Design (Rand), 60 pages and spreads, 225 View magazine, grid structure and Weingart, Wolfgang, 63 Yoo, Richard, Geek Love cover
text columns, 226–228 layouts, 228 Welles, Orson, 313
Through the Looking Glass, Lewis website column grids, 229 Vinh, Khoi, on constraints, 231 Westinghouse trademark (Rand), design, 155, 158
Carroll, 141 Typographische Monatsblatter Virtual Telometrix’s Stuff 60 You Are a Captive Audience (Kruger),
cover (Matter), 55 (Bielenberg), 93 Westvaco Inspirations for Printers,
Throwing Apples at the Sun Typography. See also Type and Vision in Motion (Moholy-Nagy), 25 page spread from (Thompson) 325
interactive video, 248 typography Vision, refreshing, 146 61 You in your work, 318–321
defined, 182 Visual code, defined, 255 Wexler, Jessica, 255
Thumbnails, 29 Tysk, Johanna, poster on Visual coding, 254–275 What Is Your Culture? flier (Lam), 22 Zack, Jeff
transportation, 174 coded treatments in advertising, White space, 158, 159 package design research, 114
thumbnail sketches in design Tzara, Tristan, 48 264 Whitney typeface, 207 repackaging, low-glycemic
process, 131 codes and contexts, 261 Wilde, Oscar, 52 beverage, 113
Underwriters Laboratories (UL), color coding, 259 Williams College Museum of Art
Time/budget in graphic design motion sequence for, 291 gestalt perception, 264–267 catalog cover (Glauber), 94 Zadnik, Jessica, 9
solutions, 28 icon, index, and symbol, 268 Wilson, Spencer, web design for Zaruba, Alan
Unique selling proposition, 118 identities, 269–273 portfolio site, 288
Time Warner Cable logo, 153 Unity, 176 reasons for creating meaning in Wilson, Wes, 63 interaction design for EU, 279
University of Connecticut, design, 273 concert poster for The website design for EU, 279
Times Square Alliance identity semiotics, 267 Association, 64 Zoltarev, Alex, on workflow, 320
(Dye), 243 façade typography/relief sending messages with visual Wilton, Nick, cover design for Zurolo, Mark
sculpture, 209 codes, 256 Against Nature, 85 façade typography/relief
Titus, Craig, book cover design for “The Urban Forest Project,” 18 tools for, 258 Winterhouse Institute, Below the sculpture, 209
1984, 101 Uretsky, Jan, 56, 128 typographic coding, 259 Fold, 111 Yale Alumni Magazine, website
Uroos, Maria, series on Iraq war, Visual Design in Action (Sutnar), 58 Wireframing a website, 288 design, 229
Tomaszewski, Henryk, poster 319 Visual effects, 9 Wolfe, Shawn, Beatkit Zwart, Piet, 55
for Henry Moore sculptures usefulness in graphic design Visualizing ideas, 139 advertisement parody, 94
exhibit, 84 solutions, 28 Visualizing research, techniques Wong, Peter, 66
U.S.P.S. 19th Amendment for, 120 Woodtli, Martin, 85
Tord Boontje Studio, Bright Nights commemorative stamp Woolard, Caroline
project, 297 (Greiman), 157 Bugoff Exterminators logo, 155
utopia, designing, 50
Toulouse-Lautrec, Henri de, 43, 325

Tracking, 195, 198

Trade Gothic typeface, 182

Transition, 292

Transitional typefaces, 184

Transport—Next Half Century,
brochure for Canterbury Printing
Co. (Sutnar), 159

Trepkowski, Tadeusz, 66

antiwar poster, 67

Tribeca Film Festival motion
design, 283

Trollbäck + Company, opening title
sequence for PopTech, 295

Tropon food concentrate, poster
for (van de Velde), 44

Try, Geraldine, 327

Tscherny, George, 61, 75, 129

Monadnock Paper poster, 242

Tschichold, Jan, 54

Twombly, Carol, 192

Two-point perspective, 160

type design, 10

Constructivist design, 51

International Style, 52

New Typography, 54

338 GUIDE TO GRAPHIC DESIGN

Text Credits CHAPTER 1 CHAPTER 8

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Saucier Frozen Foods; Page 14: Morningstar, Inc.; Page 16: Poetry Slam, 19.5 cm). Publisher: Eugen Rentsch, Zurich, Munich, and Leipzig. Edition:
Inc.; Page 17: Louis Boston; Page 20: Cranbrook Educational Community; unknown. Gift of The Judith Rothschild Foundation. The Museum of Mod-
Page 21: Collection of Cranbrook Art Museum, Bloomfield Hills, Michigan, ern Art, New York, NY, U.S.A. Digital Image ©The Museum of Modern Art/
Gift of Katherine and Michael McCoy (c) Katherine McCoy and Cranbrook Licensed by SCALA/Art Resource, NY. ©2012 Artists Rights Society (ARS),
Art Museum; Page 24: Contra-Composition of Dissonances, XVI, 1925, New York; Page 51: Lissitzky, El (Eleazar) (1890–1941) USSR Russische Aus-
Doesburg, Theo van (1883–1931)/Haags Gemeentemuseum, The Hague, stellung. 1929. Gravure, 49 x 35 1/4". Jan Tschichold Collection, Gift of
Netherlands/The Bridgeman Art Library. Philip Johnson. (376.1950). Digital Image ©The Museum of Modern Art/
Licensed by SCALA/Art Resource, NY. ©2012 Artists Rights Society (ARS),
CHAPTER 2 New York; Page 52: Doesburg, Theo van (1883–1931). Simultaneous Com-
position. 1929. Oil on canvas. 50.2 x 50.4 cm (19 3/4 x 19 13/16"). Gift of
Page 35: mountainpix/Shutterstock; Page 36: M.S. Barth. 42, folio 110v. Katherine S. Dreier to Collection Société Anonyme. 1948.209. Yale Univer-
Universitätsbibliothek Johann Christian Senckenberg. Frankfurt am sity Art Gallery, New Haven, CT, USA. Yale University Art Gallery/Art Re-
Main; Page 37: The Art Archive/Alamy; Page 37: Stapleton Historical Col- source, NY; Page 52: ©Bildarchiv Monheim GmbH/Alamy. Gerrit Rietveld.
lection/Heritage-Images; Page 38: Courtesy of Library of Congress; Page ©2012 Artists Rights Society (ARS), New York; Page 52: Theo van Does-
38: 1836 Poster from the Theatre-Royal, Norwich; Courtesy of Library of burg; Page 52: Anonymous, 20th century. De Stijl NB 73/74. 1926. Letter-
Congress; Page 39: Courtesy of Library of Congress; Page 40: Steven Hell- press, 8 5/8 x 10 7/8". Jan Tschichold Collection, Gift of Philip Johnson.
er; Page 41: School of Visual Arts; Page 42: Fotomas/TopFoto/The Image (674.1999). The Museum of Modern Art, New York, NY, U.S.A. Digital Im-
Works; Page 42: The Pierpont Morgan Library/Art Resource, NY; Page 42: age ©The Museum of Modern Art/Licensed by SCALA/Art Resource, NY;
“J’ai baise ta bouche, Jokanaan (I kissed your mouth, John)”, illustration Page 53: Foto Marburg/Art Resource, NY. ©2012 Artists Rights Society
from ‘Salome’ by Oscar Wilde, pub. 1894 (line block print), Beardsley, Au- (ARS), New York/VG Bild-Kunst, Bonn; Page 53: Moholy-Nagy, Laszlo
brey (1872–1898)/Private Collection/The Stapleton Collection/The (1895–1946) ©ARS, NY. 14 Bauhausbücher. 1928. Letterpress,  7/8 x 8 1/4"
Bridgeman Art Library International; Page 43: Victor Horta/SOFAM–Bel- (14.9 x 21 cm). Jan Tschichold. Collection, Gift of Philip Johnson.The Mu-
gium; Page 43: General Electric; Page 43: Fine Art Images/Glow Images; seum of Modern Art, New York, NY, U.S.A. Digital Image ©The Museum of
Page 44: Velde, Henry van de (1863–1957) Tropon Poster (Plakat: Tropon) Modern Art/Licensed by SCALA/Art Resource, NY. ©2012 Artists Rights
(plate, facing page 62) from the periodical Pan, vol. IV, no. 1 (Apr-May-Jun Society (ARS), New York/VG Bild-Kunst, Bonn; Page 53: Bayer, Herbert
1898). Lithograph, composition (irreg.): 12 1/4 x 7 13/16" (31.1 x 19.9 cm); (1900–1985) 10 Banknotes, designed for the State Bank of Thuringia.
Page 44: sheet: 14 5/16 x 10 7/8" (36.4 x 27.7 cm). Publisher: Genossen- Printer: State Government of Thuringia and Thuringia State Finance
schaft Pan GmbH, Berlin. Printer: Leutert & Schneidewind, Dresden. Edi- Board. 1923. Letterpress, each: 2 11/16 x 5 1/2" (6.8 x 14 cm). Gift of Man-
tion: 1213 (artist’s edition: 38, numbered, on Imperial Japan paper; deluxe fred Ludewig. The Museum of Modern Art, New York, NY, U.S.A. Digital
edition: 75, numbered, on copper-plate printing paper; general edition: Image ©The Museum of Modern Art/Licensed by SCALA/Art Resource,
1100 on copper-plate printing paper [this ex.]). Gift of Peter H. Deitsch. NY. ©2012 Artists Rights Society (ARS), New York/VG Bild-Kunst, Bonn;
The Museum of Modern Art, New York, NY, U.S.A. Digital Image ©The Mu- Page 54: ©2012 Artists Rights Society (ARS), New York/VG Bild-Kunst,
seum of Modern Art/Licensed by SCALA/Art Resource, NY. ©2012 Artists Bonn; Page 54: Deutsche Nationalbibliothek (German National Library),
Rights Society (ARS), New York/SABAM, Brussels; Page 45: TopFoto/The Jan Tschichold; Page 54: Deutsche Nationalbibliothek (German National
Image Works; Page 45: Wright, Frank Lloyd (1867–1959) Living room from Library), Jan Tschichold; Page 55: ©2012 Artists Rights Society (ARS), New
the Little House, Wayzata, Minnesota. 1912–1915. H. 13 ft. 8 in. (4.17 m), L. York/c/o Pictoright Amsterdam; Page 55: Piet Zwart (1885–1977). Een Kle-
46 ft. (14 m), W. 28 ft. (8 53 m). Purchase, Emily Crane Chadbourne Be- ine Keuze Uit Onze Lettercollectie (A Small Selection of Type Face). 1932. 11
quest, 1972 (1972.60.1); Location:The Metropolitan Museum of Art, New x 7 3/4" (28.3 x 19.7 cm). Peter Stone Poster Fund. 1928. The Museum of
York, NY, U.S.A. Image copyright ©The Metropolitan Museum of Art/Art Modern Art, New York, NY, U.S.A. Digital Image ©The Museum of Modern
Resource, NY. ©2012 Frank Lloyd Wright Foundation, Scottsdale, AZ/Art- Art/Art Resource, NY. ©2012 Artists Rights Society (ARS), New York/c/o
ists Rights Society (ARS), NY; Page 45: Public Domain, Peter Behrens; Page Pictoright Amsterdam; Page 55: Digital Image ©The Museum of Modern
45: bpk, Berlin/Kunstbibliothek, Staatliche Museen, Berlin, Germany/Art Art/Art Resource, NY/Herbert Matter Estate/Department of Special Col-
Resource, NY. ©2012 Artists Rights Society (ARS), New York/SIAE, Rome; lections, Stanford University Libraries; Page 55: The William Andrews
Page 46: Historical Picture Archive/CORBIS; Picasso, Pablo (1881–1973). Clark Memorial Library, University of California, Los Angeles; Page 56:
Les Demoiselles d’Avignon. Paris, June–July 1907. Oil on canvas, 8' x 7' 8" Nathan Benn/Alamy; Page 57: Image Courtesy of the Advertising Ar-
(243.9 x 233.7 cm). Acquired through the Lillie P. Bliss Bequest. The Muse- chives/Herbert Bayer. ©2012 Artists Rights Society (ARS), New York/VG
um of Modern Art, New York, NY, U.S.A. Digital Image ©The Museum of Bild-Kunst, Bonn; Page 58: Image Courtesy of the Advertising Archives/
Modern Art/Licensed by SCALA/Art Resource, NY. ©2012 Estate of Pablo Department of Special Collections, Green Library, Stanford University;
Picasso/Artists Rights Society (ARS), New York; Page 47: Marinetti, Filippo Page 58: Image Courtesy of the Advertising Archives/Department of Spe-
Tommaso (1876–1944); In the Evening, Lying on Her Bed, She Reread the Let- cial Collections, Green Library, Stanford University; Page 59: Digital Im-
ter from Her Artilleryman at the Front. 1919. Letterpress, 13 3/8 x 9 1/4". Jan age: Museum of Decorative Arts/Copyright The Ladislav Sutnar Family;
Tschichold Collection, Gift of Philip Johnson. (598.19771). The Museum of Page 60: Courtesy Wittenborn Art Books. www.live-work.us; “Book Cov-
Modern Art, New York, NY, U.S.A. Digital Image ©The Museum of Modern er” copyright 1958 by Vintage Books, a division of Random House, Inc.,
Art/Licensed by SCALA/Art Resource, NY. ©2012 Artists Rights Society from Prejudices: A Selection by H.L. Mencken. Used by permission of Vin-
(ARS), New York/SIAE, Rome; V&A Images, London/Art Resource, NY; Page tage Books, a division of Random House, Inc. For online information
48: Art Resource, NY; Page 48: The Philadelphia Museum of Art/Art Re- about other Random House, Inc. books and authors, see the Intemet Web
source, NY. ©2012 Artists Rights Society (ARS), New York/ADAGP, Paris/ Site at www.randomhouse.com; Page 60: Paul Rand. Courtesy of West-
Succession Marcel Duchamp; bpk/Nationalgalerie, Staatliche Museen, inghouse Yale University, Sterling Memorial Library; Image Courtesy of
Berlin, Germany/Jörg P. Anders/Art Resource, NY. ©2012 Artists Rights So- the Advertising Archives/Alvin Lustig/Elaine Lustig Cohen; Page 61: Brad-
ciety (ARS), New York/VG Bild-Kunst, Bonn; Page 49: Photo ©Oasis/Photos
12/Alamy. ©2012 Artists Rights Society (ARS), New York/VG Bild-Kunst,

340 GUIDE TO GRAPHIC DESIGN

bury Thompson/Copyright MeadWestvaco Corporation; Page 62: Josef CHAPTER 6
Müller-Brockmann (b. 1914). Musica Viva. Printer: City-Druck, AG, Zürich.
1958. Linocut and letterpress, 50 3/8 x 35 5/8" (128 x 90.5 cm). Gift of the Page 150: Victoria Symphony Society/Illustration ©The Heads of State;
designer. The Museum of Modern Art, New York, NY, U.S.A. Digital Image Page 153: Time Warner; Page 154: NattJazz; Page 155: Victoria Sym-
©The Museum of Modern Art/Art Resource, NY. ©2012 Artists Rights Soci- phony Society/Illustration ©The Heads of State; Kimberly-Clark; Page
ety (ARS), New York/ProLitteris, Zurich; Page 63: Hofmann, Armin (b. 157: RoTo Architects; Page 159: Canterbury Printing company; Page 160:
1920) Wilhelm Tell. Printer: Wassermann A.G., Basel. 1963. Offset litho- Cannes Film Festiv; Calvary of Albuquerque; Page 161: CNAC/MNAM/Dist.
graph, 50 3/16 x 35 1/2" (127.4 x 90.2 cm). Gift of the designer. The Muse- Réunion des Musées Nationaux/Art Resource, NY. ©2012 Kate Rothko
um of Modern Art, New York, NY, U.S.A. Digital Image ©The Museum of Prizel & Christopher Rothko/Artists Rights Society (ARS), New York; Page
Modern Art/Licensed by SCALA/Art Resource, NY; Advertising Archives; 162: ©Richard Haughton/International Festival of Arts & Ideas; Page 162:
Page 64: Wilson, Wes (Robert Wesley Wilson) (b. 1937). The Association, National Institute for Play;Page 165: Photo courtesy of Pantone. Pantone®
Along Comes Mary, Quicksilver Messenger Service. 1966. Offset litho- and other Pantone trademarks are the property of Pantone, LLC. Pantone,
graph, 19 11/16 x 13 3/4" (50.0 x 43.9 cm). Purchase. The Museum of Mod- LLC is a wholly owned subsidiary of X-Rite, Inc.; Page 168: Yale University
ern Art, New York, NY, U.S.A./Digital Image ©The Museum of Modern Art/ Press; Page 169: Beacon Press; Page 170: United For Peace and Justice;
Licensed by SCALA /Art Resource, NY. Art ©Wes Wilson; Page 64: Mosco- Page 176: Teas’ Tea.
so, Victor (b. 1936). The Chambers Brothers. 1967. Offset lithograph, 20 x
14 1/4" (50.8 x 36.8 cm). Gift of Jack Banning. The Museum of Modern Art, CHAPTER 7
New York, NY, U.S.A. Digital Image ©The Museum of Modern Art/Art Re-
source, NY. Art ©1967 Neon Rose, www.victormoscoso.com; Page 64: Mil- Page 183: Otis Lab Press; akg-images/Newscom; bpk, Berlin/Staatsbiblio-
ton Glaser; Page 65: Image courtesy of The Advertising Archives/Trade- thek zu Berlin/Art Resource, NY; Page 186: DK Images; Page 186: Public
marks and advertisement are used with permission of Volkswagen Group Domain from A Source Book of Advertising Art, ©1964 Bonanza Books;
of America, Inc.; Page 65: George Lois, Art Director. Carl Fischer, Photogra- Page 189: Courtesy of Amazon.com; Page 191: Agence Française de
pher; Ivan Chermayeff/Chermayeff & Geismar; Page 66: Courtesy of the Développement; Page 200: Abbeville Press; Page 208: ©Woodruff/Brown
Herb Lubalin Study Center of Design and Typography; Page 66: Courtesy Architectural Photography; Page 209: Reproduced by permission of the
of the Herb Lubalin Study Center of Design and Typography; Page 67: University of Connecticut.
Trepkowzki, Tadeuz (1914–1954) Nie! 1952. Lithograph, 39 3/8 x 27 5/8".
Gift of the Lauder Foundation, Leonard and Evelyn Lauder Fund. CHAPTER 8
(626.1990); Location: The Museum of Modern Art, New York, NY, U.S.A.;
Page 67: Digital Image. The Museum of Modern Art/Licensed by SCALA/ Page 218: Absecon Mills, Inc.; Page 219: Columbia University–Gradu-
Art Resource, NY; Page 67: Courtesty of Jerzy Janiszewski; Page 67: Court- ate School of Architecture; Page 222: Merit Energy Company; Page 223:
esty of Shigeo Fukuda; Page 67: Image Courtesy of the Advertising Ar- copyright ©1987 Typogram; Page 224: Orange Management Inc. ESKQ/
chives/Rambow Lienemeget van de Sand 1988; Page 69: Emigre Inc. Mike Klausmeier/NGOC MINH NGO; Page 224: Chronicle Books; Page
(American, founded 1987), Rudy VanderLans (Dutch, b. 1955) and Zuzana 225: American Apparel; Page 227: Scully, Vincent; Modern Architecture
Licko (Slovakian, b. 1961). Emigre 10, Cranbrook. 1988. Lithograph, Vari- and Other Essays. Princeton University Press Reprinted by permission of
ous dimensions. Agnes Gund Purchase Fund. ©Rudy VanderLans & Zuza- Princeton University Press; Page 228: PricewaterhouseCoopers LLP; Page
na Licko. The Museum of Modern Art, New York, NY, U.S.A. Digital Image 230: Orange Management Inc. /ESKQ/Mike Klausmeier/NGOC MINH NGO;
©The Museum of Modern Art/Licensed by SCALA/Art Resource, NY; Emi- Page 232: Southern California Institute of Architecture (SCI-Arc). www.
gre, Inc.; Page 70: Design Quarterly #133 “Does it Make Sense?” Walker Art sciarc.edu. Weston Bingham, Offramp, A student journal of architecture;
Center MIT Press. Page 233: Saks Fifth Avenue Page 233: Google Books; Page 233: Jakub
Krechowicz/Shutterstock.
CHAPTER 3
CHAPTER 9
Page 77: Robert HM Voors/Shutterstock; Page 77: Hein Nouwens/Shut-
terstock; Page 82: National Audobon Society; Page 82: National Audobon Page 238: Vitra; Page 241: Saks Fifth Avenue; Page 242: Monadnock Pa-
Society; Page 83: Chronicle Books; Page 84: Moore. 1959. Lithograph, 27 per Mills, Inc.; Page 245: American Center for Design; Page 249: Sundance
1/4 x 39" (69.3 x 99.1 cm). Gift of the designer. The Museum of Modern Channel; Page 250: Vitra.
Art, New York, NY, U.S.A. Digital Image ©The Museum of Modern Art/
Licensed by SCALA/Art Resource, NY. Art Courtesy Filip Pagowski; Page CHAPTER 10
84: Zamek Cieszyn; Page 85: Photograph by Jason Fulford; Page 85: Logi-
caland/www.logicaland.net; Page 87: Arthur S. Aubry/Getty Images; ilker Page 259: Courtesy of CalArts; Page 260: Cover artwork from Stripper Les-
canikligil/Shutterstock; Picturehouse; Page 88: Created for Immigrants’ sons by John O’Brien. Used by permission of Grove/Atlantic, Inc.; Page 264:
Theatre Project’s 4th New Immigrant Theatre Festival, 1997; Page 88: Mo- Dr. Ing. h.c. F. Porsche AG is the owner of numerous trademarks, both reg-
hawk Fine Papers Inc.; Page 88: New York Times; Page 88: New York Times; istered and unregistered, including without limitation the Porsche Crest®,
Page 90: New York Times; Page 91: Columbia University, Graduate School Porsche® and the model numbers and distinctive shapes of Porsche au-
of Architecture; Page 91: NYC Alliance Against Sexual Assault; Page 94: tomobiles States. Used with permission of Porsche Cars North America,
Ashley Gilbertson/VII /University of Chicago Press. Inc. and Dr. Ing. h.c.F. Porsche AG; Page 265: Calgary Farmers’ Market;
Page 265: Royal Mail; Page 267: FedEx service marks used by permission;
CHAPTER 4 Page 269: Morgan Lane Photography/Shutterstock; Page 270: Care Inter-
national; Page 271:; Page 271:; Page 271: Hells Kitchen NYC; Page 271: Tall
Page 105: San Francisco Jewish Film Festival—www.sfjff.org; Page 105: Tales Restaurant; Page 271: Poetry Slam, Inc.; Page 271: The Alliance for
San Francisco Jewish Film Festival—www.sfjff.org; Page 106: Hells Kitch- Climate Protection, WE Campaign; Page 271: NYC Alliance Against Sexual
en NYC; Page 109: Motorola; Page 113: ©2012 The Hain Celestial Group, Assault; Page 272: Moscoso, Victor (b. 1936). Blue Cheer. 1967. Offset litho-
Inc.; Page 113: ©2012 The Hain Celestial Group, Inc.; Page 115: Chrysler graph, 20 x 14" (51 x 35.6 cm). Gift of the designer. 799.1983. The Museum
Corporation; Chrysler Corporation; Page 120: San Francisco Museum of of Modern Art, New York, NY, U.S.A. Digital Image ©The Museum of Mod-
Modern Art. ern Art/Art Resource, NY. Art ©Family Dog 1967–©Rhino Entertainment
2008, artist Victor Moscoso, www.victormoscoso.com/©1967 Rhino En-
tertainment Company. Used with permission. All rights reserved.

CHAPTER 5 CHAPTER 11

Page 133: Columbia University, Graduate School of Architecture; Page Page 280: Nike, Inc.; Page 283: Lions Gate Films; Page 283: Tribeca Film
135: Company: SAY IT LOUD! an advertising agency in Orlando, Florida. Festival; Page 285: Adobe Systems Inc.; Page 291: Courtesy of Underwrit-
Date the logo was created: 2003 Creative Team: Julio Lima/Creative Direc- ers Laboratories (c) 2008; Page 294: The Nike Foundation; Page 295: Imag-
tor/Owner of SAY IT LOUD! Luba Lukova/Illustrator/Designer; Page 140: es courtesy of PopTech; Page 295: Discovery Communications, LLC; Page
Public Domain, Wikipedia; Page 144: de.MO/Giorgio Baravalle. 297: LiveScribe; Page 298: Digital Entertainment Network (DEN.)

IMAGE CREDITS 341

CHAPTER 12
Page 304: Neenah Paper; Page 315: Image use courtesy of UCLA Exten-
sion and Sean Adams; Page 315: AdamsMorioka and Sundance Institute;
Page 315: Oxygen Network; Page 315: Adobe product box shot(s) re-
printed with permission from Adobe Systems Inc.; Page 317: Courtesy of
adbusters.org; Page 317: Courtesy of adbusters.org and of the artist Alex
Da Corte; Page 322: With Permission, CME Group Inc., 2012; Page 323:;
Page 323: Neenah Paper; Page 323: Trek Bicycle; Page 325: Warhol, Andy
(1928–1987). Campbell’s Soup Cans. 1962. Synthetic polymer paint on 32
canvases, each 20 x 16". Gift of Irving Blum; Nelson A. Rockefeller Bequest,
gift of Mr. and Mrs. William A.M. Burden, Abby Aldrich Rockefeller Fund,
gift of Nina and Gordon Bunshaft in honor of Henry Moore, Lillie P. Bliss
Bequest, Philip Johnson Fund, Frances Keech Bequest, gift of Mrs. Bliss
Parkinson, and Florence B. Wesley Bequest (all by exchange). (476.1996.1-
32). Digital Image ©The Museum of Modern Art/Licensed by SCALA/Art
Resource, NY. ©2012 The Andy Warhol Foundation for the Visual Arts,
Inc./Artists Rights Society (ARS), New York; Page 325: Ruscha, Ed (1937–).
Standard Station. 1966. Screenprint, composition: 19 5/8 x 36 15/16" (49.6
x 93.8 cm); sheet: 25 5/8 x 39 15/16" (65.1 x 101.5 cm). Publisher: Audrey
Sabol, Villanova, Penn. Printer: Art Krebs Screen Studio, Los Angeles. Edi-
tion: 50. John B. Turner Fund. The Museum of Modern Art, New York, NY,
U.S.A. Digital Image ©The Museum of Modern Art/Licensed by SCALA/
Art Resource, NY. Art Copyright Ed Ruscha; Page 325: Copyright © Barbara
Kruger. Courtesy: Mary Boone Gallery, New York; Page 325: The Wolfso-
nian–Florida International University, Miami Beach, Florida.
Whew! —S.W.S.

342 GUIDE TO GRAPHIC DESIGN